survey results
TRANSCRIPT
age
The majority of the answers I received were people aged from 15-24 years old. Therefore I should aim my magazine at people in this category. I could take things like convergent media as technology is advancing for this generation of people.
Gender
Most of the people that answered this questionnaire were female. I should target a female audience however still include features that would appeal to males and any other gender
Genre
As the rock/pop rock/punk genre was the most popular genre that shall be my main target audience. However I could include some other genres as they had similar results.
Readers
The majority of the people that did the questionnaire said they don’t read magazines. I would have to include a unique selling point such as posters or star quality.
Selling format
Most of the people I asked said they prefer to buy each magazine individually, however 20%said they would prefer a subscription. I could make an offer with a subscription service to get more people to buy it because subscription ensures weekly sales.
Content
There is a mixed opinion on what the content of my magazine should contain. However as more people selected interviews I should have about 40% content of interviews and everything else about 20% each.
Price
The majority of the people said that they would pay £0.99-£1.49. As the mean age group is 15-25 I would expect this to make it affordable for them.
House style
I should keep my magazine layout consistent in every issue however I will probably change the colour scheme on most issues as 40% of people said I wouldn’t affect their decision to buy it.
Pull outs
There is a split between vouchers and posters. I should alternate between them each week as they both could be a unique selling point. Or keep them both as a constant. 20% of people also said they would like a CD so I could include those monthly.