surviving robotics industry - goto conference · robotics industry as a software engineer. the idea...
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Universal Robots How to survive in the
Robotics Industry as a Software Engineer
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The idea
� UR designs and builds revolutionary
collaborative robots
� Perfect for all sizes of business
� UR products are so user-friendly that anyone
can operate them
� And so affordable that it is worthwhile for
anyone to invest in them
� Low total cost of ownership
Automation for Everybody
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Robot as a Tool
Our robots are made into a
tool that can be used by the
production staff to help them
do their work better.
The idea
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THEINDUSTRY
BEFORE
The idea
OutsourcingProduct knowledge disappears
Copying of product
Special
MachineryNo flexibility
Must be specially designed
Manual WorkHigh wages
Variable quality
Problems with the Labour
Inspectorate
1st Generation
Industrial RobotsBig investment
Long start-up period
Limited flexibility
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Unique potential � We are used by small to very large
companies – and across industries
� We create growth and jobs globally
� Demand for automation is high
The idea
of all companies globally are SME’s
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Annual supply of industrial robots
strategy
10
00
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Industrial robots by industry
strategy
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Applications International
strategy
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Overview
2004: The idea 2005: Company founded2007: First prototype – UR52008: First sales
2009: Distribution in DK2010: European distribution2011: Distribution in Asia2012: Entered US and Launch of UR102013: Subsidiaries in New York and Shanghai2014: Office in Spain2015: Launch of UR 3 and office in Singapore, Universal Robots is acquired by Teradyne for $285M
The product
The business
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0
20
40
60
80
100
120
140
2009 2010 2011 2012 2013 2014 2015 E2016 E2017
Revenue (million €)
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Universal Robots subdivisions
UR Headquarters
Universal Robots distribution
Global Distribution Network
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About the Company
~300 Employees
22 Nationalities
Offices in 7 Countries
Over 300 Distributors
20 International Awards
~300 Employees
22 Nationalities
Offices in 7 Countries
Over 300 Distributors
20 International Awards
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NASDAQ bell
Case stories
Schunk SDH-hand Cross Automation NASDAQ / Frank Tobe
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Case stories
Teradyne to Buy Universal Robots for
$285 Million
By Angela Chen
The Wall Street Journal
May 13, 2015 7:35 a.m. ET
Teradyne Inc. TER 1.49 % on Wednesday agreed to buy Universal Robots for $285 million
in cash, in a move to expand its business with the low-cost collaborative robots.
Universal Robots is a privately held Danish company that makes simple robots that
usually work alongside production workers in the manufacturing process. It has been
profitable since late 2010 and had $38 million in revenue in 2014, increasing more than
70% from the year before. Universal Robots is eligible to receive an additional $65 million
if certain goals are met through 2018. Further financial terms weren't disclosed.
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At BMW in the US
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My Experiences
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RD Makeup
Mechanics
ElectronicsRobotics
Mathematicians
experience
SW Engineer
Testers
UX
Designers
Mechanics
Electronics
Robotics
Mathematicians
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Development Process
• Projects per individual
• Monthly RD Meeting
• Self testing
• Self design
• Limited automation
• Projects per Team
• Team Meeting
• Designated Tester
• UX Designer
• Process aroundautomation
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Past to present- and the future
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History of Robotics
Past to present
Philo of
Byzantium
Washstand
Automaton
3rd Cent. BC
Su Song
1092
1495
Da Vinci’s
Humanoid
robot
1921
Karel
Capek
1954
George Devol
First digitally
operated &
programmable
robot – Unimate.
Installed at GM in
1960
Robot capable of
assembling
wooden blocks
Freddy II
1974
1983
Kuka
World’s first
industrial robot
with 6 axes -
Famulus
2009
Universal Robots
The Cosmic
Engine,
Clock Tower
First
mentioning of
term robot
First real
collaborative
robot
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Robotics Technology Development
Mobility
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History of Industrial Revolutions
Past to present
End of 18th Century
1st I ndustrial
Revolution
End of 19th Century
2nd I ndustrialRevolution
1970
3rd I ndustrialRevolution
Today
4th I ndustrialRevolution
1st Industrial
Revolution
2nd Industrial
Revolution
3rd Industrial
Revolution
4th Industrial
Revolution
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Effects of the Industrial Revolution
Past to present
Mass customization
� Making products not on a mass
scale but in a customized or
personalized manner
� Items suited to small
number of users
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Effects of the Industrial Revolution
Past to present
Created a gap in Manufacturing:
Human aspect is now missing
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Collaborative Robots
ADDING THE HUMAN TOUCH
� Production from human to human
� We want the human knowledge,
creativity and customer understanding
to be embedded in the products
we produce
� Change in manufacturing culture
The Next Industrial Revolution
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Change in Manufacturing
• Power back to the worker
• Blue-collar to Blue/White-collar production
• Humans back into production in collaboration with robots
• Humans do what humans do best, machines do what machines do best
• Build Love/Passion into the products on the factory floor
The Next Industrial Revolution
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Collaborative Robots
Changes in Production
BEFORE
� Fixed installations
� Without human interaction
� Separation of space
� Repetitive work
� ROI long term
NOW
Relocatable
Frequent interaction
Shared space
Frequent changes
ROI short term
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Conclusions
• Software Engineers/Processes is a missing
link in the robotics industry
• It is not just about Robots or Automation
• The possibilities and growth are massive in
the industry
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Questions?