surviving the flood of information
Post on 17-Oct-2014
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DESCRIPTION
A few thoughts of mine about the current state of digital in Indonesia and how brands can improve their marketing strategy. Any critics and inputs will be much appreciated. Thanks!TRANSCRIPT
SURVIVING THE FLOOD
OF INFORMATION
ANDI ADIPRASETYO http://about.me/andiadiprasetyo
74.6M THE NUMBER OF INTERNET
USERS IN INDONESIA
http://www.techinasia.com/indonesia-internet-users-markplus-insight/
64M THE NUMBER OF INDONESIAN
MONTHLY ACTIVE USERS ON
http://www.thejakartapost.com/news/2013/06/18/facebook-has-64m-active-indonesian-users.html
570M AVERAGE FACEBOOK STATUS
UPDATES IN INDONESIA EACH
MONTH
Source: KOMLI
403M AVERAGE PHOTO UPLOADED
ON FACEBOOK IN INDONESIA
EACH MONTH
Source: KOMLI
58M THE NUMBER OF TOTAL
TWITTER USERS IN INDONESIA
http://blog.peerreach.com/2013/11/4-ways-how-twitter-can-keep-growing/
15 TWEETS SENT OUT IN A SECOND
BY INDONESIAN
http://www.ipra.org/itl/02/2013/indonesia-falls-for-social-media-is-jakarta-the-world-s-number-one-twitter-city
55M INSTAGRAM’S AVERAGE
PHOTOS PER DAY
http://instagram.com/press/
459M ONLINE VIDEOS WATCHED BY
INDONESIAN (42% FROM
GOOGLE SITES)
SOURCE: COMSCORE 2013 SOUTHEAST ASIA DIGITAL FUTURE IN FOCUS
50.5 ONLINE VIDEOS WATCHED PER
VIEWER IN INDONESIA
SOURCE: COMSCORE 2013 SOUTHEAST ASIA DIGITAL FUTURE IN FOCUS
8M ONLINE VIDEO VIEWERS IN
INDONESIA
SOURCE: COMSCORE 2013 SOUTHEAST ASIA DIGITAL FUTURE IN FOCUS
7M YOUTUBE’S UNIQUE VISITORS IN
INDONESIA
SOURCE: COMSCORE 2013 SOUTHEAST ASIA DIGITAL FUTURE IN FOCUS
4M AVERAGE YOUTUBE’S
HOMEPAGE MASTHEAD UNIT
AD IMPRESSIONS PER DAY IN
INDONESIA
SOURCE: GOOGLE INDONESIA
AND ANY OTHER ACTIVITIES THEY DO ON INTERNET
AND ANY OTHER ACTIVITIES THEY DO ON INTERNET (OR MOBILE DEVICES...)
WHAT DOES IT TELL YOU?
YOUR (POTENTIAL) CONSUMERS ARE ALREADY FLOODED WITH INFORMATION
TAKE A STEP BACK AND RETHINK YOUR STRATEGY
HERE’S A FEW REMINDERS TO SURVIVE IN THE FLOOD OF INFORMATION
1
CONTENT IS THE KING CONTEXT IS THE GENERAL
DISTRIBUTION IS THE QUEEN
IT SHOULD BE CREATIVE IT SHOULD RESONATE THE AUDIENCE
IT SHOULD PLACED WELL
LIKE A GOOD TV SHOW
2
TRENDS ALWAYS CHANGING
TRACK THE TRENDS ANALYZE THE TRENDS LEVERAGE THE TRENDS
3
IN DIGITAL WORLD, PEOPLE HAVE ADD
3
IN DIGITAL WORLD, PEOPLE HAVE ADD
(ATTENTION DEFICIT DISORDER)
BE ATTENTIVE TO THEM BE PATIENCE TO THEM
BE SMART TO CATCH THEIR ATTENTION
