sush intern report
TRANSCRIPT
-
8/6/2019 Sush Intern Report
1/30
Karvy stock broking
ltd(Vijayawada)
INTRODUCTION
COMPANY DETAILS
Background
o Karvy Consultants Limited was established in 1982 at Hyderabad.It wase stablished by a group of Hyderabad-based practicingChartered Accountants. At initial stage it was very small in size. Itwas started with a capital of Rs. 1,50,000.
o In starting it was only offering auditing and taxation services. Later,it acts into the Registrar and Share transfer activities andsubsequently into financial services and other services like
Financial Product Distribution, Investment Advisory Services,Demit Services, Corporate Finance, Insurance etc.
o All along, Karvys strong work ethics and professional backgroundleveraged with Information Technology enabled it to deliver qualitytithe individual. A decade of commitment, professional integrity andvision helped Karvy achieving a leadership position in its fieldwhen it handled largest number of corporate and retailthat proved to be a sound business synergy.
o Today, Karvy has access to millions of Indian shareholders, besidecompanies, banks, financial institutions and regulatoryagencies.Over the past one and half decades, Karvyhas evolved as a veritable link between industry, finance andpeople.
o In January 1998, Karvy became first Depository Participant in Andhra Pradesh. An ISO 9002 Company, Karvys commitment to
-
8/6/2019 Sush Intern Report
2/30
quality and retail reach has made itan Integrated Financial Services Company.
o Today, company has 230 branch offices in 164 cities all over theIndia. The company adds 5 new offices every month to the
companys ever-growing national network in every nook andcorner of the country.
o The company service over 16 million individual investors, 180corporate and handle corporate disbursementsthat exceed Rs.2500 Crores.
WHERE KARVY STAND IN THE MARKET?
o KARVY is a legendary name in financial services, Karvys credit is
defined by its mission to succeed, passion for professionalism,excellent work ethics and customer centric values.
o Today KARVY is well known as a premier financial servicesenterprise, offering a broad spectrum of customized services to itsclients, both corporate and retail.
o Services that KARVY constantly upgrade and improve arebecause of companys skill in leveraging technology.
o Being one of the most techno-savvy organizations around helpscompany to deliver even more cost effective financial solutions inthe shortest possible time.
o What bears ample testimony to Karvys success is the faithreposed in company by valued investors and customers, all acrossthe country.
o With Karvys wide network touching every corner of thecountry, even the most remote investor can easily access Karvysservices and benefit from companys expert advice.
Achievements
o Among the top 5 stock brokers in India (4% of NSE volumes)
o India's No. 1 Registrar & Securities Transfer Agents
-
8/6/2019 Sush Intern Report
3/30
o Among the top 3 Depository Participants
o Largest Network of Branches & Business Associates
o ISO 9002 certified operations by DNV
o Among top 10 Investment bankers
o Largest Distributor of Financial Products
o Adjudged as one of the top 50 IT uses in India by MIS Asia
o Full Fledged IT driven operations
KARVY Group companies
KSBL, member of National Stock Exchange (NSE), Bombay Stock
Exchange (BSE), and Hyderabad Stock Exchange (HSE) offers acomprehensive range of services in the stock market through the benefitsof in-depth research on crucial market dynamics, done by qualified team
of experts. This company offers solutions that encompass a wide
spectrum of financial services/products.
o
The company provides investment, advisory and brokerage services in
Indian Commodities Markets. And most importantly, we offer a widereach through our branch network of over 530 branches located across
390 cities.
-
8/6/2019 Sush Intern Report
4/30
KIBL provides life and non-life insurance products to retail individuals,
high net worth clients and corporate. A major step towards being the mostcomprehensive personal finance advisor.
Registered with SEBI as a Category I Merchant Banker and ranked
among the top 10 merchant bankers in the country, the company has builta reputation as a professional advi sor in structuring IPOs take over
assignments and buy back exercises.
Karvy Computershare Private Limited is a joint venture between
Computershare, Australia and Karvy Consultants Limited - The firstsecurities registry company to receive ISO 9002 certification in India.
Registered with SEBI as Category I Registrar, is Number 1 Registrar inthe country. Computershare, Australia, services more than 75 millionshareholders across 7000 corporate clients and makes its presence felt in
over 12 countries across 5 continents.
Karvy Global Services is the global services arm of the Karvy Group ofCompanies engaged in the business of off shore business process
outsourcing in the areas of human resource outsourcing, finance andaccounting operations outsourcing, research and analytics and back office
processing operations.
-
8/6/2019 Sush Intern Report
5/30
KARVY Inc. in the US is located in New York providing various
financial products and information on Indian equities to potential ForeignInstitutional Investors (FIIs) in the region. KARVY Inc. is registered as abroker-dealer with NYSE
Board members
C Parthasarathy, Chairman & Managing Director
o Mr. C Parthasarathy, a leader in the financial services industry in India
is responsible for building KARVY as one of India's truly integrated
Financial Services Provider
o He is a fellow member of the Institute ofCompany Secretaries of India,
a Fellow Member of the Institute ofChartered Accountants of India
and a graduate in law.
o As Chairman and Managing Director, he oversees the group's
operations and renders vision and business direction.o His passion and vision for achieving leadership in the business made
KARVY a leading financial intermediary ranking them as number one in
the registrar, Share Transfer and IPO Distribution businesses.
M Yugandhar, Managing Director
-
8/6/2019 Sush Intern Report
6/30
o Mr. M Yugandhar, Managing Director, founder member of KARVY
Consultants Limited, has varied experience in the field of financial
services spanning over 20 years.
o He is a Fellow Member of the Institute ofChartered Accountants of
India and was involved in the statutory and branch audit of banks for
26 years.
o Mr. Yugandhar holds directorships in KARVY Securities Limited, KARVY
Stock Broking Limited, KARVY Investor Services Limited, KARVY
Computershare Private Limited, KARVY Commodities Broking Private
Limited, Bizpro Technologies India Limited, Paran Limited, and
Rabindranath G E Medical Associates.
M S Ramakrishna, Executive Director
o Mr. M S Ramakrishna, Director, founder member of KARVY Consultants
Limited is the orchestrator of technology initiatives such as the call
center in the service of the customer.
o Mr. Ramakrishna is a member of the Hyderabad Stock Exchange and is
the director of KARVY Securities Limited, KARVY Stock Broking Limited,
KARVY Investor Services Limited, KARVY Computershare Private
Limited, KARVY Commodities Broking Private Limited, Nitya Labs
Limited and SAB Nife Power Systems Limited.
o He has helped KARVY diversify into the field of medical transcriptionleveraging on the company's core competency of transaction
processing. He has more than 20 years of experience in the financial
services arena.
Mission statement of karvy
-
8/6/2019 Sush Intern Report
7/30
o Karvys mission sttatement is to bring industry , finance
and people togather
o Karvy works as an intermediary between industry andpeople
o "To be a leading financial service provider to their
customers, and they aim to achieve this leadership
position by building innovative, enterprising and
technology driven organization which will set the highest
standards of service and business ethics.
Vision statement of karvy
Companys vision is crystal clear and mind frame
very directed
To be pioneering financial services company. And
continue to grow at a healthy pase, year after year,
decade after decade
Their vision is to build a corporate that sets bench
marks for others to follow
Karvy services
o Stock broking
o Demat services
o
Investment advisory serviceso Corporate finance & Merchant banking
o Insurance
o Mutual fund services
o Registrars & Transfer agents
Stock Broking:
-
8/6/2019 Sush Intern Report
8/30
o KARVY is working as Capital Market Intermediaries. Stockbrokers are
regulated by SEBI [Stock-brokers and Sub-brokers] Regulations; 1992.
o The stockbroker is a member of the stock exchange. Stockbrokers are the
intermediaries who are allowed to trade in securities on the exchange of
which they are members.o They buy and sell on their own behalf as well as on behalf of their clients.
o Stockbrokers expand their business by engaging sub -broker.
o Sub-brokers mean any person not being a member of a stock exchange who
acts on behalf of a stock broker as an agent or otherwise for assisting the
investors in buying, selling or dealing in securities through such stock-
brokers.
Demat Services:
o Karvy is a depository participant with the National Securities Depository
Limited (NSDL) for trading and settlement
of dematerialized shares.
o Depository Participants (DPs) are described as an agent of the
depository. They are intermediaries between the depository
and the investors. The relationship between the DPs and the depository
o Governed by an agreement made between the two under Depositories Act.
o A DP can offer depository-related services only after obtaining a Certificate of
registration from SEBI.
o Since Karvy is also in the broking business, investors who use Karvys
depository services get a dual benefit.
o They can use Karvys brokerage services to execute transactions and Karvysdepository services to settle them
Investment Advisory Services:
o This division provides portfolio management services to high net-worth
individuals and corporate. The expertise of Karvy in research and
stockbroking gives it the right perspective to provide investment advisory
services. Company provides advisory services to its clients.
o
Financial goal of each individual investor varies according to his dream,ambition and family size and future financial planning for the children &old age
pension for self and wife so does the pathway to achieve it.
o Karvy apply the principles of Financial Planning as both science & art, it
understands the time horizon, risk bearing capacity and investment goals of
investors keeping in mind their psyche and financial needs.
-
8/6/2019 Sush Intern Report
9/30
o Based upon this Karvy helps individual investors to plan their entire life up to
retirement, Taxes, Insurance needs and other important personal
financial goals. It designs portfolio for investor to invest their saving in various
financial products like shares, bonds, debentures, mutual funds,
Corporate finance & Merchant banking:
o Corporate finance is the financial activity of corporation. It deals with the firm's
operations with regard to investing and financing. It concerned with how firms
raise capital and the consequences of alternative methods of raising capital.
o Firms capital can be raised braising loans, issuing shares, and acquiring or
merging with other businesses by public or private companies.
o Merchant banking is a financial intermediation that matches entities that need
capital and those that have capital. Hence they facilitate the flow of capital in
the market.
o Karvy enjoys SEBI category (I) authorization for Merchant Banking. Karvy
offers the full spectrum of Merchant Banking Services, beginning from
identifying the best time for an issue to final stage of marketing it, to harvest
unparalleled success.
As a merchant banker Karvy offer following services:
Issue management
Instrument designing
Pricing of the issue
Registration process for the issue of shares
Marketing efforts
Final allotment to investors
Listing details on stock exchanges
Loan syndication
Lease financing
-
8/6/2019 Sush Intern Report
10/30
Corporate advisory services
UnderwritingPortfolio management
Insurance:
Karvy is also dealer of many private life insurance companies.
ICICI Prudential Life Insurance
HDFC Life Insurance
TATA AIG Life Insurance
Mutual Fund Services:
Since its inception in 1982, Karvy has demonstrated a dedication coupled with
dynamism that has inspired trust from various segments corporate, government
bodies and individuals. Karvy has since been performing a pivotal role as the
intermediary the interface between these players.
With Mutual Funds emerging as a distinct asset class, Karvy has made a strategic
choice to leverage the power of latest technology to provide a cutting edge to its
services. Karvy, today, service nearly 80% of the asset management
companies (AMCs) across an extensive network of service centres with assets
under service in excess of Rs.10, 000 crores.
Karvy's ability to mass customize and offer a diverse range of products for a diverse
range of customers has helped mutual fund companies to uniquely position
themselves in the market place. These diverse range of services cut across multiple
delivery channels service centres, web, mobile phones, call centre has brought
home the benefits of technology to investors, distributors, and the mutual funds.
Going forward, Karvy shall strive to create new products and services, which would
address the needs of the end customer. Companys single-minded focus in
delivering products for customers has given it the distinguished position of being the
preferred provider of financial services in the country
Income Tax enabled services:
Karvy has been started this service since March, 2004. Karvy is work
as TIN Facilitation Centre it provides following IT enabled services.
-
8/6/2019 Sush Intern Report
11/30
a. Distribution of PAN Card.
b. Distribution of TAN Card.
c. Services related to e-TDS
Karvy work as an intermediary between NSDL and IT payers. Karvy provides various
form for different IT enabled services and guide people to fill that forms. It also
solves queries of the tax payers. It also distributes PAN and TAN card to the
tax payers
Registrars & Transfer agents:
o In 1985, Karvy entered the Registrar and Share Transfer Business to create a
market niche in the competitive field of financial services.
o In1994-95, it reached a milestone when it processed 104 Public Issues
constituting 46 per cent market share. Now in its second decade of existence,
Karvy is the leader in the industry: In an opinion poll conducted by
an independent market research agency - MARG, Karvy has been
rated as Indias Most Admired Registrar on various parameters: -
Overall Excellence.
Handling of Volumes
Timely Dispatch
Quality Management and Technological Up gradation.
A SEBI Category 1 Registrar, So far, Karvy has handled over 675ISSUES
as Registrars to public issues processed over 52 million applications and is servicing
over 16 million investors from various locations spread over 205 clients
Hr. policy of Karvy
Karvy hr. department is located at Hyderabad
Recruitment and selection policy
o The upper level members like zonal members, regional managers,branch managers, and senior executives are recruited bypublishing recruitment advertisement in leading national levelnewspaper. The qualified applicant are then called for interviewand selected
-
8/6/2019 Sush Intern Report
12/30
o The regional member has authority to select lower level employeelike peon, marketing executives, accountants etc. by approval ofzone manager
Training and development
o Continuous training and upgrading technical.Behavioural, and
managerial skills is a way of life in Karvy.Karvy encouragesemployee to hone their skills regularly to enable them to face thechallenges of the changing requirements of customers that fitmarket up and down
o Training needs analysis is done at regular basis and systematicmethodologies are ensured that skills and capabilities of allemployees are constantly upgraded to enable them to perform in
the challenging work environment
o New employee has given training under experienced employee.The new employee work under experienced employee andobserve his all activities. When company employs new technologyor there is any change in the working of company the trainingprogram is arranged
Employee motivation
o Karvy employees are highly empowered .they dont have to reportany person of the same branch but they have to report upper levelbranch.
oo If particular branch earn certain profit then Karvy gives them
special incentives. Example they will arrange two days tour foremployees which was totally free of cost.
o This type of programs also helps in maintain cooperation betweenemployees
ORGANIZATION STRUCTURE
o There are various departments and segments in KARVY
STOCKBROKINGLIMITED.
-
8/6/2019 Sush Intern Report
13/30
o The segment of which I was a part of during my training process is the
SME segment.
o This segment caters especially to the needs of the SMALL& MEDIUM
ENTERPRISES.
o Small and Medium Enterprises refers to organizations that are larger
than SOHOs (Small office/Home office) and smaller than the Fortune
1000. The size is subjective ranging from approximately 25 to 500
employees.
o This segments operations were initialized in 2006 to cater to the ever
increasing demand and growth of the SME Segment as it was found
through a study, that most of the AMCs are getting 55% to 60% of their
sales by SMEs alone.
o An important point to be noted is that The SME segment is
emphasizing more on Mutual Funds instead of equity, insurance and
other products.
This segment concentrates approximately:
60% on Mutual Funds
30% on Equity
10% on Insurance and other products
So far, the performance of this segment has
been good and it has been a contributing factor in increasing the customer
base of KARVY STOCK BROKING LIMITED. Thus plans for opening of SME
Segment in other branches are shaping up.
-
8/6/2019 Sush Intern Report
14/30
STRUCTURE OF SME SEGMENT:
Quality Policy
o To achieve and retain leadership,Karvy shall aim for complete
customer satisfaction, by combining its human andtechnological resources, to provide superior quality financial
services.
o In this process, Karvy will strive to exceed Customer's
expectations.
Sub dealer Main HEAD
Wealth
managerTele sales
SRM SRM SRM
RO RORO RO RO RO
-
8/6/2019 Sush Intern Report
15/30
Quality Objectives
As per the Quality Policy, Karvy will :
y Build in-house processes that will ensure transparent and
harmonious relationships with its clients and investors to
provide high quality of services.
y Establish a partner relationship with its investor service agents
and vendors that will help in keeping up its commitments to
the customers.
y Provide high quality ofwork life for all its employees and equip
them with adequate knowledge & skills so as to respond to
customer's needs.
y Continue to uphold the values of honesty & integrity and strive
to establish unparalleled standards in business ethics.
y Use state-of-the art information technology in developing new
and innovative financial products and services to meet the
changing needs of investors and clients.
y Strive to be a reliable source of value-added financial products
and services and constantly guide the individuals and
institutions in making a judicious choice of same.
y Strive to keep all stake-holders (shareholders, clients, investors,
employees, suppliers and regulatory authorities) proud andsatisfied.
Swot analysis of Karvy
Strengths
o Employees are highly empowered
o
Strong communication network
o Good cooperation between employees
o Number 1 registrar and transfer agents in India
o Number 1 dealer of investment products in India
Weaknesses
-
8/6/2019 Sush Intern Report
16/30
o High employee turn over
Opportunity
o Growth rate of mutual fund industry is 4o to 50% during last
year and it is expected that this rate is maintained in future alsoo Marketing at rural and semi urban areas
Threats
o Increasing number of local players
o Past image of mutual fund
MUTUAL FUND A GLOBALLY PROVEN
INVESTMENT
Worldwide, the mutual fund has a long and successful history. The
popularity of mutual fund has increased manifold. In developed
financial market, like US mutual funds have almost overtaken bank
deposits and total assets of over US $ 3 trillion.
In India, Mutual Fund industry started with the setting up of
UTI in1964. Public sector banks and financial institution began toestablish Mutual Funds in 1987. The private sector and foreign
institutions were allowed to set up Mutual Fund in 1993.
WHAT IS MUTUAL FUND?
o A Mutual Fund is a trust that pools the savings of a number of
investors who share a common financial goal. The money thus
collected is then invested incapital market instruments
such as shares, debentures and other securities.
o The income earned through these investments and thecapital appreciation realized is shared by its unit holders in
proportion to the number of units owned by them.
o Thus mutual Fund is the most suitable investment for the
common man as it offers an opportunity to invest in a
diversified, professionally managed basket of securities at a
relatively low cost
-
8/6/2019 Sush Intern Report
17/30
-
8/6/2019 Sush Intern Report
18/30
ORGANISATION OF A MUTUAL FUND
There are many entities involved and the diagram below illustrates
the organisational set up of a mutual fund:
ADVANTAGES OF MUTUAL FUNDS
-
8/6/2019 Sush Intern Report
19/30
-
8/6/2019 Sush Intern Report
20/30
-
8/6/2019 Sush Intern Report
21/30
Types of Mutual Fund
Mutual fund schemes may be classified on the basis of its structure
and its investment objective.
By Structure:
>Open-ended Funds
An open-end fund is one that is available for subscription all through
the year. These do not have a fixed maturity. Investors can
conveniently buy and sell units at Net Asset Value ("NAV") related
prices. The key feature of open-end schemes is liquidity.
>Closed-ended Funds
A closed-end fund has a stipulated maturity period which generally
ranging from 3 to 15 years. The fund is open for subscription only
during a specified period. Investors can invest in the scheme at the
time of the initial public issue and thereafter they can buy or sell the
units of the scheme on the stock exchanges where they are listed.
>Interval Funds
Interval funds combine the features of open-ended and close-ended
schemes. They are open for sale or redemption during pre-
determined intervals at NAV related prices.
By Investment Objective:
Growth Funds
The aim ofgrowth funds is to provide capital appreciation over themedium to long- term. Such schemes normally invest a majority of
their corpus in equities. It has been proven that returns from stocks,
have outperformed most other kind of investments held over the long
term. Growth schemes are ideal for investors having a long-term
outlook seeking growth over a period of time.
-
8/6/2019 Sush Intern Report
22/30
Income Funds
The aim ofincome funds is to provide regular and steady income to
investors. Such schemes generally invest in fixed income securities
such as bonds, corporate debentures and Government securities.
Income Funds are ideal for capital stability and regular income.
Balanced Funds
The aim of balanced funds is to provide both growth and regular
income. Such schemes periodically distribute a part of their earning
and invest both in equities and fixed income securities in the
proportion indicated in their offer documents.
In a rising stock market, the NAV of these schemes may not normally
keep pace, or fall equally when the market falls. These are ideal forinvestors looking for a combination of income and moderate growth.
Money Market Funds
The aim of money market funds is to provide easy liquidity,
preservation of capital and moderate income. These schemes
generally invest in safer short-term instruments such as treasury bills,
certificates of deposit, commercial paper and inter-bank call money
. Returns on these schemes may fluctuate depending upon theinterest rates prevailing in the market. These are ideal for Corporate
and individual investors as a means to park their surplus funds for
short periods.
Load Funds
A Load Fund is one that charges a commission for entry or exit. That
is, each time you buy or sell units in the fund, a commission will be
payable. Typically entry and exit loads range from 1% to 2%. It could
be worth paying the load, if the fund has a good performance history.
No-Load Funds
A No-Load Fund is one that does not charge a commission for entry
or exit. That is, no commission is payable on purchase or sale of units
in the fund. The advantage of a no load fund is that the entire corpus
-
8/6/2019 Sush Intern Report
23/30
is put to work.
OTHERSCHEMES:
Tax Saving Schemes
These schemes offer tax rebates to the investors under specific
provisions of the Indian Income Tax laws as the Government offers
tax incentives for investment in specified avenues. Investments made
in Equity Linked Savings Schemes (ELSS) and Pension Schemes are
allowed as deduction u/s 88 of the Income Tax Act, 1961. The Act also
provides opportunities to investors to save capital gains u/s 54EA and
54EB by investing in Mutual Funds.
Special Schemes
Industry Specific Schemes
Industry Specific Schemes invest only in the industries specified in
the offer document. The investment of these funds is limited to
specific industries like InfoTech, FMCG, and Pharmaceuticals etc.
Index Schemes
Index Funds attempt to replicate the performance of a particular
index such as the BSE Sensex or the NSE 50
Sectorial Schemes
Sectorial Funds are those, which invest exclusively in a specified
industry or a group of industries or various segments such as 'A'
Group shares or initial public offerings
Competitors details
ICICISecurities Ltd.
o ICICISecurities Limited (i-SEC) is a wholly owned investment-
banking subsidiary ofICICI Limited. ICICI is the only non-
-
8/6/2019 Sush Intern Report
24/30
Japanese Asian financial institution to be listed on the New
York Stock Exchange (NYSE).
o ICICISecurities was formed on 22nd Feb. 1993, when ICICI's
Merchant Banking Division was spun off into a
new company; ICICI Securities today is India's leading
Investment Bank and one of the most significant players in the
Indian capital markets.
o ICICI Brokerage Services Limited (IBSL) set up in March 1995;
IBSL is a 100% subsidiary of i-SEC. It commenced its
securities brokerage activities in February 1996 and is
registered with the National Stock Exchange of India
Limited and The Stock Exchange, Mumbai.
o ICICI has started a website ICICIdirect.com which is the most
comprehensive website, which allows you to invest in Shares,
Mutual funds, Derivatives (Futures and Options) andother financial products.
o ICICI has a large network of branches all over India.
Services offered:
Merchant Banking
Demit Service
Stock Broking
HDFC
HDFC is the leading financial company in India. IT has large network of
branches all over India. HDFC Securities which is fully subsidiary of
HDFC provides demit service.
HDFC and its subsidiary provides following services.
Demit Service
Life Insurance
Banking Service
-
8/6/2019 Sush Intern Report
25/30
Housing Finance
Vehicle Finance
Education Loan
Personal Loan
Mutual Fund
6. Kotak Securities Ltd.
Kotak Securities needs no introduction as one of the largest
stockbroking houses in the country and a leading distributor ofprimary market offerings. Kodak Securities limited is a joint venture
between Kotak Mahindra Bank and Goldman Sachs, the
international investment banking and brokerage firm.
Kodak Securities is a corporate member of both the BSE and the NSE.
It is also a depository participant with the National Securities
Depository Limited (NSDL) for trading and settlement of
dematerialized shares.
Services offered:
Stock Broking
Financial Product Distribution
Demit Services
Investment Advisory Services
7. Motile Oswal Securities Ltd.
o Motile Oswal Securities Ltd (Most) is one of the leading equity
research and broking houses of India. Most has a 20-
memberresearch team, which is engaged round the clock in
-
8/6/2019 Sush Intern Report
26/30
analysing the Indian economy and corporate sectors to identify
equity investment ideas.
o Asia Money Broker's Poll 2002 has rated Most as one of the
best Indian broking house, for research, for the second time
since 2000.
o Motile Oswald is member ofNSDL and CDSIL for DP.
o It has wideNetwork of branches. It has 158 branches all
over India.
Services Offered:
Demit Services
Stock Broking
Investment Advisory Service
For demat accounts
o Religare
o Icici
o India info
o India bulls
o Motilal oswal securities
o IL&FSInvestment ltd
o Share khan ltd
mutual funds
o Sbi mutual fund ltd
o Reliance mutual funds
o Hdfc mutual fund services
o Icici mutual fund ltd
Out of all these companies I visited three major competitiors of karvy
Religare for Demat Accounts
o Cost of brokerage of religare
-cost of brokerage was very high when compared to karvy
brokerage charges
-
8/6/2019 Sush Intern Report
27/30
delivery charges - 0.5
intraday charges-0.05
where as in karvy brokerage charges were
delivery charges -0.3
intraday charges-0.03
comparision
so by comparing religare with karvy
karvy charges are very less almost 20p less than competitor
companys
by this comparison I can say karvy schemes are best schemes
when compared to competitors schemes
services
services of karvy
they provide both online and offline services
o online services
customers can directly buy and sell shares through internet
without approaching karvy company through demat account
o offline services
Through tele calls they can easily buy and sell shares by just
giving ring to dealers of karvy company
services of religare
o They will not provide offline services.
o They just provide online services
o Uneducated customers who dont know how to access internet
-
8/6/2019 Sush Intern Report
28/30
o Cannot buy and sell shares
o So uneducated customers are not able to invest in religare
company
Comparision
o So by this comparision karvy services are one of the best
services because they are providing facilities for both educated
and uneducated customers by offering online and offline
services in mutual funds as well as demat accounts
o Other companies are offering just online services
o So b this we can say that karvys services are one of the best
services so most of the customers are preferring to take
accounts in karvy
Customers of karvy
o Docters
o Lawyers
o Industrialist
o Contractors
o Private Employees
o Business persons
o Engineers
o Government employeeso Charted accountants
o In Karvy various sectors of individuals invest in shares
o Karvy is having multiple field of customers
o To achieve and retain leadership,Karvy shall aim for
complete customer satisfaction, by combining its human
and technological resources, to provide superior quality
financial services.
-
8/6/2019 Sush Intern Report
29/30
o In this process, Karvy will strive to exceed Customer's
expectations.
o Mostly doctors are more interested to invest money in
Karvy stock broking limited to earn huge returns in Karvy
o Karvy is one of the best service provider to customers
and their main aim is to exceed customer satisfaction
Conclusion
o Mutual fund advisors give emphasis on mutual funds than
other investment options
o Mutual funds have given a new direction to the flow of
personal saving and enable small and medium investors in
remote rural and semi urban areas to reap the benefits of the
stock market investment
o Indian mutual funds are thus playing a very important
development role in allocation of scarce resources in emerging
economy
o Karvy is not able to provide sufficient services to the investors
due to unawareness among advisors regarding services
o Very less advisors are knowing about services provided by
Karvy
Recommendations
o Awareness of mutual fund services provided by Karvy is also
very low .so company needs proper marketing of all their
services by advertising, distribution of pamphlet, arranging
seminars etc.
-
8/6/2019 Sush Intern Report
30/30
o Company should also provide knowledge ab out growth rate
and expected growth rate of mutual fund industry in India
o Most of people aware of life insurance ,NSC and PPF for tax
saving so,company should market various tax saving schemes
of mutual funds and their benefits
o The interface among the investors and the mutual fund
companies is agents,so the agents should have proper
knowledge about mutual funds as well as market so that they
can help investors in their investment decisions