Sushi Restaurants in Lincoln, NE

Hannah Bates

Apps/Sites Used

• LinkdIn• UrbanSpoon• Google Maps• Google+• Yelp!• Best Parking• Open Table

Dozo Sushi Grill & Lounge - Haymarket

Dozo Sushi Grill & Lounge - Haymarket

1. Nearest free parking is 5.5 blocks away (BestParking)2. Servers are personable; hosts and management are rude (Yelp!, 3.5 stars)3. $15-$25 per entrée. Happy Hour Mon-Sat 3:00-5:30, reverse Happy Hour

10:00pm-1:00am on weekends (UrbanSpoon, 75% like)4. Wide variety of sakes and Japanese spirits (Google+, 3.7 stars)

• Bonus: “I heard they serve dolphin.” By far the dumbest online review I have ever seen.

5. Many people list themselves as employees on LinkdIn. This is an opportunity for Dozo to make use of the site (LinkdIn)

6. 2.4 miles, or 7 minutes, from home (Google Maps)

Kinja Japanese Cuisine – 70th & Pioneers

Kinja Japanese Cuisine – 70th & Pioneers

1. Free parking lot attached (BestParking)2. Staff isn’t knowledgeable about sushi beyond the menu

offerings (Yelp!, 4.5 stars)3. $10-$15 per entrée. Very creative specialty rolls

(UrbanSpoon, 85% like)4. OMG Roll is flambéed and served in flames (Google+, 4.7

stars)5. 4.4 miles, or 11 minutes, from home (Google Maps)

Hiro 88 - Railyard

Hiro 88 - Railyard1. Nearest parking is $1 per hour, first hour free (BestParking)2. Owner Charlie gave a firm, but polite rebuttal to the review of an

unreasonable customer regarding Groupon use policies (Yelp!, 4.3 stars)3. Opened 9.5.13 with a charity event (UrbanSpoon, 83% like)4. Debit cards may have a hold of more than the total bill until the

payment clears (Google+, not enough reviews for rating)5. Family-friendly over dinner and busy in the late evenings; not good for a

quiet date or couples wishing for privacy (Open Table, 4.4 stars)6. 2.7 miles, or 8 minutes, from home (Google Maps)

Screenshots

Decision• I don’t like driving through Lincoln, but I especially don’t like driving and trying

to park in downtown Lincoln, or the Haymarket. Although Kinja is farther from home, it has free parking right in front of the building.

• I understand that going here is more about “fusion” sushi than traditional rolls and ingredients. Although I consider myself informed on sushi, I don’t think I will judge it as harshly as some of those who hold it to the level of coastal or Japanese sushi. That is just a silly expectation. Obviously, the ingredients will not be as fresh.

• Kinja has a lower price per entrée with a fun environment for groups, and I think that sushi is most fun when enjoyed as a group.

• Based on this information, I will choose Kinja Japanese Cuisine.