susie hays - samples of my work

Susanne L. Hays

My Work: B&D Nutritional Ingredients

STRATEGIC PLANNING & CONSULTINGIntegrated Marketing Communications PlanningMarket & Competitive Analysis/Market ResearchTarget Insight Definition & CraftingBrand Positioning & MessagingNew Product/Brand Naming

ADVERTISING & DESIGNPrintRadio/VideoBrochure/Collateral/Direct MailBrand Identity & Logo DesignPackage Design

PUBLIC RELATIONS & SOCIAL MEDIAMedia Relations & ManagementMedia TrainingCampaign & Program DevelopmentEvents ManagementPromotionsCommunity OutreachCrisis CommunicationsSocial Media, Blogger Relations, Community Management, Content & Channel Strategy Monitoring, Analytics & Optimization

DIGITALWebsite Strategy, Design & ImplementationInformation ArchitectureBusiness Application IntegrationMobile Media Applications & Development

MEDIA PLANNING & BUYINGStrategic Cross Platform Plan DevelopmentTarget Audience & Market ResearchCompetitive AnalysisTraditional Media Buying Digital Media Buying Including Email & Video Monitoring & OptimizingReporting & Results Analysis

My Employment Provided B&D The Following Services

Lead Marketing Efforts for Global Companies: While working in Vista, CA, I provided marketing consulting and services for our global principals: ADM Nutrition [Decatur, IL], Brassica Protection Products [Baltimore, MD], DSM [Parsippany, NJ], Embria Health Sciences [Ankeny, IA], Enzo [New Zealand], Hamari [Japan], Hosoda [Japan], InnoBio [China], Javaplant [Java, Indonesia], Kalsec [Kalamazoo, MI], Kemin Health [Desmoines, IA], KonaRed [Kalaheo, HI], Matsutani [Japan], Polyphenolics [Madera, CA], Sawasabi [New Zealand], Solazyme Health Sciences [San Francisco, CA], Triphase Pharmaceuticals [India], Unique Biotech [India] and Vitatene[Italy]

Challenge: B&D’s brand didn’t mirror their image. The company needed to provide additional value to their principals and resources where extremely limited.

Actions: Invent a new brand and establish an overarching purposeful company brand story.Provide strategic, creative, marketing and communications at no or less than industry standard agency fees.

Results: Increased awareness, customer loyalty, gained market share, increased sales and developed a new profit center. Anotherbenefit to B&D was additional impressions at no cost - when utilizing principal marketing budgets.

• t: 760.458.9201 • e: [email protected] • Twitter: @SusieHays • LinkedIn: SusieHays

Susanne L. Hays

My Work: Bledsoe Brace

Consulting Structure: Bledsoe Brace is located in Prairie, Texas and I provided consulting services while in Carlsbad, CA.

Challenge: Bledsoe’s brand was outdated. They need greater credibility to gain market share and growth.

Actions: Invent and implement a new brand to convey their core strength of engineering, appeal to young and full of energy.

Results: Major recognition, incredible growth, awareness and customer loyalty.



PUBLIC RELATIONS & SOCIAL MEDIAMedia Relations & ManagementMedia TrainingCampaign & Program DevelopmentEvents ManagementPromotions


MEDIA PLANNING & BUYINGStrategic Cross Platform Plan DevelopmentTarget Audience & Market ResearchCompetitive AnalysisTraditional Media Buying Monitoring & OptimizingReporting & Results Analysis

My Experience Provided Bledsoe Braces’ & Their Companies The Following Services


Susanne L. Hays

My Work: HORN Animal Wellness

Challenge: HORN Animal Wellness is the U.S. distributor for global manufacturers such as Abitec, Emsland [Germany], DSM, FMC, GFC, IOI Group and Lonza. HORN is located in La Mirada, CA. For three years, I helped launch and grow their business within the companion animal nutrition industry - while working remotely from Carlsbad, CA. Their V.P. leading this division is located in NJ.

Actions: Uniquely position HORN as the leader for animal wellness ingredients with a rich heritage of success. Support industry education. Help secure new business development leads. Create marketing communication for HORN Animal Wellness that are both memorable and engaging while educating the community about animal industry ingredients. Promote global ingredients.

Results: Successful awareness campaigns and launch. Lead generation tools are effective. Surpassing corporate goals. Becamethe company’s fastest growth business unit.



PUBLIC RELATIONS & SOCIAL MEDIAMedia Relations & ManagementMedia TrainingCampaign & Program DevelopmentEvents ManagementPromotionsCommunity OutreachSocial Media, Community Management, Content & Channel Strategy Monitoring,Analytics & Optimization


MEDIA PLANNING & BUYINGStrategic Cross Platform Plan DevelopmentTarget Audience & Market ResearchCompetitive AnalysisTraditional Media Buying Digital Media Buying Email & VideoMonitoring & OptimizingReporting & Results Analysis

My Experience Provides HORN Animal Wellness The Following Services

“Although our company has over a half century of successful business experience, Susie Hays with Q2Mark helped us redefine our marketing strategy and take it to a completely new level. She helped us better understand where the opportunities were and how to reach our target audience through a truly integrated marketing approach. She communicated our expertise and values to the industry in a more unique and memo-rable way. It brought about an immediate and extraordinary increase in incremental sales. More importantly, her insight has fundamentally broadened the way we think about add-ing value, by better communicating with our principals, with our clients and throughout the industry.

Bottom line: The results speak for themselves and our investment in Susie and Q2Mark has been more than well worth it.”

Lisa Alley-ZarkadesVice President Commercial DevelopmentHORN Animal Wellness
