"sustainability for bursting bubbles in education" by gonzalo díaz meneses
DESCRIPTION
The presentation was given during "Green Hero" final conference. Green Hero is a European project funded under the Lifelong Learning Programme. The project targets children from primary schools to improve their environmental knowledge through an interactive state of the art e-learning programme. Primary schools involved in the project are also supported in the exchange of experience and in the establishment of new partnerships and e-twinning thus fostering better Environmental Management and resource efficiency in schools. http://www.greenhero.eu/TRANSCRIPT
Sustainability for burstingbubbles in education
TEN INNOVATIVE TEACHING APPLICATIONS FROM SOCIAL MARKETING
Gonzalo Díaz Meneses
Index of contents
Introduction
Posing the problem
Applications
Conclusions
Love and desire are twodifferent things: notevery thing that is lovedis desired, and noteverything that is desiredis loved.
Miguel de Cervantes1547-1616
Introduction
What does It mean?
Sustainnability for bursting bubbles in education
In sustainable terms, education should always
provide as much value over price as possible by
considering the whole society .
There is a bubble if price is higher
than value
Ten innovative teaching applications from social marketing
A good education should distinguish
between price and value
Please, don´t forget that something of value has no price!
What does It mean?
Sustainnability for bursting bubbles in education
Since education alone is not enough, social marketing is
needed
Ten innovative teaching applications from social marketing
Innovative teaching applications consist of providing
changes and improvements
Please, don´t forget that something of value has no price!
Posing the problem
The history of bubbles in educationFrom another brick in the wall to other bubbles in the air: dogmatism & homogeneity, overenthusiasm for academic degrees & overspecialization
Be obedient, dogmatic and elitist! But the cost of opportunity was
freedom & justice
The production orientation The sales orientation
Going by the marketing theoretical framework there are three wrong approaches
The product orientation
The cost of opportunity was quality, but it won freedom & social justice
As much competitiveness & specialization as possible! Yet the bubbles are
happiness and truth imperfections
EE isn´t a bubble in Europe but it isall over the developing worldbecause of management flaws
What´s not a bubble in education?
Education Expenditure The quality of teachers The importance of humanities
Highly qualified teachers are always the key to success
What is the value of philosophy, literature and history? They are value itself
The bubble child.
Knowledge, Skills & Attitudes Knowledge, Activities, Perceptions, Emotions & Relationships
The one-dimensional bubble
2012 GDP per capita
Making comparisons between one-dimensional & multidimensional indexes of development
2012 PISA
Inconsistencies: America versus Europe
The undereducation bubbleIs overeducation a bubble? It isn´t, it is just a short term problem
Another real bubble is overspecialization in corporatizationA real bubble is NEET
Applications
Target your pupils Research your market Segment your market
Raise the three questions to profile them
Use qualitative & quantitative techniques
For the sake of being effective & efficient
1 2 3Keys to success
Start with the greenest
Antecedent techniques for highly involved pupils
Consequent techniques for low involvement pupils
Special techniques for reluctant
From the softest to the hardest
Prompt, Blockleader & Commitment
Rewards & Feedback
Foot in the door & slam the door in their face
45
6
7
Keys to success
Provide sensorial experiences
Touch your pupils´heart Make your pupils feel like
stars in the universe of learning
Use the five senses: sight, hearing, taste, smell & touch
Put into motion all emotions: surprise, sadness, joy, fear, disgust, anger, pride, shame, guilt, love
From egocentrism to holism
8 9 10
Keys to success
Conclusions
Education and social marketing are
not only compatible and
complementary but also, if they work
together, might generate some
educational innovations to burst
bubbles.
The management of education
expenditure, the quality of teachers
and the humanities are not bubbles
Educational bubbles are generated if
knowledge-beliefs, activities, social
relationships, emotions & sensorial
responses are forgotten, if quality of
life isn´t considered and if education
is reduced to the job market.
Overeducation is not a bubble if
education is considered value
itself but a short term problem
Undereducation generates NEET
& overspecialization bubbles
Social marketing recommends that
educators do targeting, market
research & segmentation, moreover
finding a match between the pupil
and the technique in order to provide
vivid experiences of learning
Education is not preparation for life; education is life itself.
John Dewey
Sustainnability for bursting bubbles in education
TEN INNOVATIVE TEACHING APPLICATIONS FROM SOCIAL MARKETING
Gonzalo Díaz Meneses