sustainability for startups in mobile biz, lessons learned advise for the finalists

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1 Sustainability for startups in Mobile Biz, Lessons Learned advise for the finalists Philipp Kandal 29 th August 2011

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Sustainability for startups in Mobile Biz, Lessons Learned advise for the finalists. Philipp Kandal 29 th August 2011. Brief intro: skobbler is all about maps and apps. One of the 10 most successful paid iPhone apps in Germany in 2009. - PowerPoint PPT Presentation

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Page 1: Sustainability for  startups  in Mobile Biz, Lessons Learned advise for the finalists

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Sustainability for startups in Mobile Biz, Lessons Learned advise for the finalistsPhilipp Kandal29th August 2011

Page 2: Sustainability for  startups  in Mobile Biz, Lessons Learned advise for the finalists

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Brief intro: skobbler is all about maps and apps

Source: OpenStreetMap Creative Commons Attribution-ShareAlike 2.0 licence (CC-BY-SA).

Top selling paid iPhone app in Germany for

several weeks

One of the 10 most successful paid iPhone apps in Germany in 2009

Top selling navigation in 2009-2011

Top selling iPhone navigation app in Germany since its market

launch

Page 3: Sustainability for  startups  in Mobile Biz, Lessons Learned advise for the finalists

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Building our company around apps was a fun but sometimes very tough ride

Page 4: Sustainability for  startups  in Mobile Biz, Lessons Learned advise for the finalists

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Remember: The gold rush is over and the 1000th fart app won’t make you rich anymore

Page 5: Sustainability for  startups  in Mobile Biz, Lessons Learned advise for the finalists

#1 The iPhone is not the world!

Page 6: Sustainability for  startups  in Mobile Biz, Lessons Learned advise for the finalists

#2 Deadly sin: Don’t know exactly what functions your users are using within your app

Page 7: Sustainability for  startups  in Mobile Biz, Lessons Learned advise for the finalists

#3 Don’t be a lemming – just because everybody is writing a Twitter client it’s not a good business…

Page 8: Sustainability for  startups  in Mobile Biz, Lessons Learned advise for the finalists

#4 Apps require continuous development and usually aren’t one-off shots

Page 9: Sustainability for  startups  in Mobile Biz, Lessons Learned advise for the finalists

#5 Don’t fully outsource your monetization and be aware of (and ideally test) all options

Page 10: Sustainability for  startups  in Mobile Biz, Lessons Learned advise for the finalists

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Remember: It’s a fun ride

Building a great app and your users

will love you!

Page 11: Sustainability for  startups  in Mobile Biz, Lessons Learned advise for the finalists

THANK YOU for your kind attention!Get in touch: Philipp Kandal, [email protected] Mobile: +49 172 4597015

Follow me on .com/apphil