ICI Paints & Overbury Innovation and Sustainability CPD

• Introduction to ICI & Akzo Nobel

• Sustainability in Decorating. How can decorators help their clients hit

sustainability targets through product and service choices?

• Products:

• Dulux Trade Ecosure Market leading innovation in sustainability &

embodied carbon reduction

• Dulux Trade Diamond Matt Extend the re-decoration lifecycle,

saving long term cost and carbon consumption

• Dulux Trade Light & Space Reduce energy costs by up to 22%

• Services:

• Can Recycling Reduce site waste

• Dulux Trade Clear Wash Eliminate Waste water

• ICI Technical advisors Tight technical specification support for all

sites.

Corporate Introduction to AkzoNobelWho are AkzoNobel?

• World’s largest decorative paints company• AkzoNobel is one of the world’s leading industrial companies

• ICI Paints is part of AkzoNobel’s Decorative Paints business unit

• ICI plc purchased by AkzoNobel in 2008• AkzoNobel make and supply the widest combined range of paints, coatings and specialty chemicals

• Undisputed leader in performance coatings

• Employ around 60,000 people in more than 80 countries

• Committed to delivering Tomorrow’s Answers Today

• Global Fortune 500 company

• Listed on Euronext Amsterdam stock exchange

• Revenue for 2008 totalled € 16.2 billion

• No2 for Sustainability globally within Chemical Sector on

the Dow Jones Sustainability Index

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AkzoNobel global brands

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The Environmental Impact analyserReducing embodied carbon through effective supply chain management

Forum for the Future and AkzoNobel have developed the Environmental Impact Analyser (EIA) as a tool to help businesses develop more sustainable products, and it has already been used to help AkzoNobel launch the Dulux Trade Ecosure Range. The EIA assesses each stage in the life cycle of a product, from the extraction of its raw materials through manufacture right up to the point where it leaves the factory. It allows businesses to compare an existing product against a proposed new one and quantify the change in carbon, water and waste. A key to the success of the EIA is that its method is rigorous enough to be reliable but streamlined enough to be useable. It gives percentage savings compared to a specific baseline, not an absolute figure. A detailed life cycle analysis or carbon footprint would require a much larger investment of time and money than is often feasible, and the result would still be dependent on assumptions and conditions. 

EcosureDelivering a step change in sustainable paint without sacrificing quality

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As demand grows for decorative finishes which have a lower impact on the environment without compromising on quality or standards, Ecosure from Dulux Trade offers the perfect balance of both proven sustainability and market-leading performance.

Key Benefits•Up to 30% reduction in Carbon footprint.•Up to 84% reduction in VOC•25% recycled material used in packaging.•Delivering comparable durability to standard Dulux range.

New reduced carbon footprint Vinyl MattMaking sustainability not a niche trade up, but a market standard

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Key Benefits•15% reduction in Carbon footprint.•20% reduction in water•25% recycled material used in packaging.•No effect on performance or durability.

It is important that sustainability is moved away from a niche option and to being an industry standard. Technologies developed by AkzoNobel to produce products with a reduced carbon footprint have been passed into Dulux Trade Vinyl Matt.

Diamond MattReducing lifecycle costs by focusing on durability

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Product Recommended Refurbishment

Initial Cost Cost after 30 years

Diamond Matt 5 years £44,740 £268,440

Vinyl Matt 2 Years £31,180 £467,700

Key performance indicators

• 10x more durable than standard emulsion

• 10x more stain resistant than standard emulsion

• Extended refurbishment cycle from 2 (recommended on standard emulsion) to 5 years.

• Reduced Lifecycle costs.

1 3 5 7 9 11 13 15 17 19 21 23 25 27 290

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250000

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Cost Lifecycle Analysis

Vinyl Matt

Diamond Matt

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Dulux Trade Light & Space TechnologySave up to 22% on light energy costs

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Natural Light• By using Light & Space paint instead of a standard

paint with a similar hue and chroma, it’s possible to have up to 20% smaller windows, yet still achieve the same levels of light within the room.

• This also helps you meet Building Regulations Part L as less energy is lost through the fixtures.

Room painted in Light and Space

20 % Smaller window

Artificial Light

• By distributing light more efficiently, Light & Space paint also saves energy by reducing artificial lighting.

• Achieve the same average level of illumination whilst using up to 22% less lighting energy.

50W

40W

• Lumitec is groundbreaking paint technology is more reflective and less absorbent of natural or artificial light.

• The resulting finish maximises the impression of space – giving the room an improved ambience and appearance, whilst helping to reduce light energy.

• In tests conducted by the BRE, Light & Space paint absorbed 10% of the visable light compared to a conventional emulsion which absorbed 20%

West Mercia Housing Group 9

Waste ManagementWe are committed to helping our customers hit their targets in partnership with our own responsibilities. Within the construction industry Waste management is essential and it is important that the supply chain is able to support in the industries they specialize in.

As a result Dulux Trade and the Dulux Decorator Centres have developed a number of Waste management services to assist Zero to Landfill targets and an elimination of waste water.

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Can RecyclingAchieving zero to landfill targets and recycling all waste material

The Landfill Directive is helping to bring about a change in the way we dispose of waste in this country.It aims to reduce the pollution potential from land

filled waste that can impact on surface water, groundwater, soil, air, and also contribute to climate change.

In England and Wales the directive is applied under the Landfill (England and Wales) Regulations 2002 and must be fully implemented by July 2009.

The directive sets demanding targets to reduce the amount of biodegradable municipal land filled waste.

Dulux Decorator Centre Guarantee is:

Nothing will go to landfill

All parts of the container and any surplus paint will be recycled*

DDC and it’s Recycling Partner conform to all Environment Agency Regulations and have all necessary licences and permits

We are the only company that supplies Multiple Service notes to customers. (If a merchant picks up cans from a customer and does not supply this note then the merchant AND the customer are liable for a £1,000 fine – every time the merchant picks up cans)

Our process is fully auditable and all necessary paperwork will be provided for you to retain or pass on as required

The only wet paint can recycling service in the UK which gives you the piece of mind that both the paint and the container are being recycled

Procedures conform to ISO standards and our Recycling Partner is accredited to BS EN ISO 900, BS EN and ISO 14001

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Environmental Wash SystemReducing Waste water on site

60 Litre water capacity

Smart practical design made with powder coated steel and plastic sink area with stainless steel wash area and drainer

Does not require continual connection to water mains Requires filling with water prior to operation Water can be re-circulated up to 6 times before replacing Auto cut off when water capacity reached

Fully portable Integral high impact wheels Designed to fit through doorways and into lifts Forklift points provided for transportation

over rough terrain

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How does the Environmental Wash System Work?

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Contract Partners3rd party assessed accreditation scheme, helping to drive best practise in the market.

Dulux Trade Contract Partnership is an exclusive membership scheme of independently assessed, quality assured painting contractors.We worked with Forum for the Future to develop an industry leading sustainability programme, which will help reduce the impact of commercial decorating.By joining the scheme, contractors are demonstrating their commitment to providing an outstanding professional service to their clients. 

A benchmark of qualityDulux Trade Contract Partnership was the first, and is the only, scheme in the industry to assess and approve painting contractors for commercial projects.Ten years on, the assessment at the heart of Dulux Trade Contract Partnership has now been made even more stringent, ensuring that all Dulux Trade Contract Partners are working to the high standards clients have come to expect.

Maintaining professional standardsDulux Trade Contract Partners undergo regular site visits by independent scheme assessors to monitor on-going quality of workmanship, and to identify opportunities for improvement.All Dulux Trade Contract Partners have demonstrated quality management processes and procedures through an independent business assessment. You can feel confident that your project will be managed efficiently and professionally by a Dulux Trade Contract Partner.

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Support & ServiceManaging project supply chain from start to finish

DistributionDulux trade is available in over 2,500 outlets across the UK, giving unrivalled distributionDulux Decorator Centres have 191 stores across the UK

Service & SupportAkzoNobel have unparalleled technical support for our clients, with 44 technical advisers in the UK. We provide support for sub-contractors with 35 Business Development Managers in the UK.In addition Morgan Sindall have a dedicated National Account Manager & Sales support manager ensuring that support is readily available and utilized by the Morgan Sindall group.