sustainability, sharing and success

F U T U R E S T O R A T I V E MARTIN BROWN @fairsnape

J U S T S U S T A I N A B I L I T Y

Life Magazine 1955 Celebrated Throwaway Living

TAKE … MAKE … DUMP

Design brief for ‘built environment’ industry:

Put billions of pounds of toxic waste into the air and

water.

#designingtheindustrialrevoluSon Cradle to Cradle


Produce some materials so dangerous they require

constant vigilance by future generaSons.



Put valuable surplus material in holes in the ground



Produce huge amounts of waste and surplus material



Create profit by digging up and cuWng down natural resources and then burying

or burning them



Erode the diversity of species and cultural pracSces


Image: Chris Jordan: Running the Numbers

Net Positive Carbon

Construction Carbon 1Ton per £100,000

70% on Transport and Travel


DO NOTHING TODAY THAT COMPROMISES

TOMORROWS GENERATION

Brundtland 1987

A Sense of Urgency

The Numbers

Paris Agreement climate change target 2deg C

Aim for 1.5 Deg C

2016 Carbon ppm all time high reached March 2016 407ppm

Built Environment 40% of problem, 40% of solution

2.0 > 1.5

407  > 350

40% > 40%

There are no non-radical approaches left before us in addressing climate change

Namoi Klein, This Changes Everything (2015)

Reducing built environment carbon emissions (50% from 1990 levels by 2025) is now out of reach with current practice.

UK Green Construction Board (2015)

We no longer have luxury of just being less bad.

Martin Brown Future Restorative 2016

A Sense of Urgency

BUSINESS AS USUAL

RESTORATIVE

CURRENT SUSTAINABILITY THINKING OF REDUCING IMPACT,

BEING LESS BAD

FUTURE RESTORATIVE SUSTAINABILITY THINKING OF

POSITIVE IMPACT - DOING MORE GOOD

GREEN

SUSTAINABLE

We no longer have luxury of just being less bad.

”… we should not use the term sustainability until we give back more than we take …”

Yvon Chouinard Patagonia Founder and owner

SUSTAINABLE DEVELOPMENT GOALS

NEW POSITIVE THINKING & GOALS FOR SUSTAINABLE DEVELOPMENT

Philosophy Advocacy Certification


Where do you feel most contemplaSve,

most creaSve, most producSve?

14 Pa`erns

Biophilia

Innate relationship with nature

Secret sauce

of sustainability

Key to sustainable behaviour

‘Health is the

new green’

BUSINESS AS USUAL

RESTORATIVE

CURRENT SUSTAINABILITY THINKING OF REDUCING IMPACT,

BEING LESS BAD

FUTURE RESTORATIVE SUSTAINABILITY THINKING OF

POSITIVE IMPACT - DOING MORE GOOD

GREEN

SUSTAINABLE

S A L U T O G E N E S I S

REDUCING HEALTH ISSUES

ENABLING IMPROVED HEALTH

… focus on factors that support human health & well-‐being, rather than on factors that cause ill health …

ReWilding Nature

Not just reintroducing

Wolf or Lynx,

But … allowing emergence of eco-systems to support.

ReWilding Buildings

Using natural thinking

allow buildings

to breathe,

to heal,

to respond to seasons and climate

ReWilding People

Eco Literacy

Influence of Buildings

Connecting people

to nature, through buildings

We spend 90%

time indoors

Children spend less time outdoors

than prisoners

“We have lost connec3vity with nature significantly

in the last genera3on, and in

doing so our respect, and lowered our

tolerance for doing harm”

MarSn Brown, Fairsnape

Project Image

Cuerdon Valley Park

Visitor Centre

Lancashire UK

LBC Registered (1st UK)

Community Funded

Community Build

LBC UK Collaborative Expert

Support

Education Links

BIO the new DATA …

“UnSl now, (built environment) sogware tools have focused mainly on building energy performance and minimisaSon of environmental impacts. However, future modelling, simulaSon and analysis for restoraSve buildings involves mulSple tools that connect domains such as ecosystems, climatology, material sciences, biology, health, human comfort and physiology …” Emanuele Naboni in F U T U R E S T O R A T I V E h`p://bit.ly/futuREstoraSve


S H A R I N G

Sustainability Sharing through Social Media

Generous -‐ helping others long before – and ager – help is needed Expert -‐ competent in one or more areas that others value. (Kasanoff 2013)

Social Media Sharing …Not New … Roman communicaSons Early ChrisSans Luther 17th C Coffee Houses: “dangerous places, you never know what you will hear and learn”

visibility

intelligence learn + share

engage

see and be seen innovate reach out

leads industry client, market, competitor

co-create excellence best practice

clients staff people collaborate relationships

STRATEGY

Social Media!… connecting, engaging, sharing!


S U C C E S S

“The Circular Economy involves a fundamental rethinking of products, materials, systems and commerce. It is not simply next-gen recycling”

The State of Green Business 2016 GreenBiz @fairsnape


J U S T S U S T A I N A B I L I T Y

Mel Starrs

h`p://bit.ly/futuREstoraSve

Why a Monarch Bu@erfly?


T H A N K Y O U


R e f e r e n c e s / S o u r c e s MarSn Brown www.fairsnape.com @fairsnape @futurestoraSve FutuREstoraSve. MarSn Brown RIBA Books h`p://bit.ly/futuREstoraSve Living Building Challenge www.ilfi.org/lbc @livingbuilding UK CollaboraSve @livingbldguk Cuerdon Valley Park: h`ps://cuerdenvalleypark.org.uk/visitor-‐centre-‐details/ Bulli` Centre www.bulli`centre.org @bullitcentre John Muir Trust www.jmt.org Last Child in the Woods: Richard Louv 14 Pa`erns of Biophilia: Terrapin Bright Green This Changes Everything: Naomi Klein ConstrucSon Carbon: www.constructco2.com Carbon Visuals: www.carbonvisuals.com Dame Ellen MacArthur: @ellenmacarthur Circular Economy FoundaSon: @circulareconomy Let My People Go Surfing: Yvon Chounaird, Patagonia, and other heroes: h`p://fairsnape.com/2012/07/06/heros-‐and-‐texts-‐for-‐a-‐future-‐built-‐environment-‐based-‐on-‐csr/ Cradle to Cradle: h`ps://en.wikipedia.org/wiki/Cradle-‐to-‐cradle_design Running the Numbers: h`p://www.chrisjordan.com/