sustainable and energy efficient mobility options in tourist regions in europe seemore iee-0110951/...
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Sustainable and EnergyEfficient Mobility Options intourist Regions in Europe
SEEMOREIEE-0110951/FromApril2012toApril2015
Project Summary
SEEMOREintroducesenergyefficienttransportsolutionsforvisitorsineightcoastalregionswiththegoaltoreducethenumberofcartripsmadebytouristsduringtheirholidays.
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Implementationregions
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Background
• Leisuretransportaccountsfor50%ofalltravelinindustrializedcountriesandisexpectedtorise•Touristregionsvulnerable,because:- Evenlargershareofleisurerelatedtrips- Seasonpeaksleadtocapacityproblemsandcongestion- Trendofmoreindividualizedholidaysfavoursprivatecaruse- Balancebetweenaccessibilityandattractivenaturalenvironment
•SEEMOREoffers(informationon)alternativestothecar
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Objectives and main steps• Objectives:- Increasedtourists´awarenessaboutsustainablemobility
- Co-operationbetweenthetourismandmobilitysectors- Ashiftoftouriststowardsmoresustainablemodes- ShareknowledgewithotherEuropeanregions
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• MainSteps:- Overviewofgoodpracticesandsetuptheco-operationframeworkintheregions
- Implementationofactionsin8regions- Evaluationandtransferofexperiencetootherregions
Expected Impacts
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• Increased co-operation between tourism and mobility sectors• Change in travel behavior of targeted visitors:•5-15% reduction of car use for leisure trips•5% increase in non-motorized leisure trips•Increase in public transport use
• Inspire other regions to implement similar actions• Reduction of annual primary energy use with 796 toe/year and of greenhouse gas emissions with 2.170t CO2 e/year
PartnersCINESI Transport Consultants Spain
Mallorca Transports Consortium Spain
Trivector Traffic AB Sweden
Association of Local Authorities Fyrbodal Sweden
FGM-AMOR Austrian Mobility Research Austria
Common Europe Pomeranian Association Poland
Municipality of Choczewo Poland
Club Sustainable Development of Civil Society Bulgaria
Province of Forlì-Cesena Italy
Central European Initiative Italy
Limassol Tourism Development and Promotion Co Ltd Cyprus
Stratagem Energy Ltd Cyprus
Horários do Funchal Public Transport Portugal
Local Councils’ Association Malta
SELECTED BULGARIAN REGION - DOBRICH
8Dobrichregion,Bulgaria
General description of the tourist region
Mainattractions:spaciousbeachesoffinegoldensand,shallowseaalongthebeaches,curativepowerofmineralwatersandmudbaths,picturesqueprotectedareasandnaturalpreservedzoneswithrarebirthsandvegetation,anthropogenicresourcesfromdifferenthistoriceras,ruraltourisminsmallvillages,facilitiesforwatersportsandgolf,manyluxuryhotels,restaurantsandnightclubs.
9Dobrichregion,Bulgaria
Relevant results and findings from the regional survey
Modal split among the target group
Theaveragenumberofdaytripsperyearinthetargetareais1400.Percentageofdaytripsmadefromtouristsintargetedareabydifferentmodesoftransportis:
-Walking–11%;-Cycling–3.5%;-publictransport–29%;-car–56.5%;-ship/ferry–0;-others–0;
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Relevant results and findings : Needs and preferences of tourists
• Tohavemorewellmaintained(andenlightenedbynight)pedestrianalleys• Tohavebetterconstructedandmaintainedbicyclepaths• Tohavemorepossibilitiesforbikerentalatreasonableprices• Toorganizeelectricalvehicletransport(smalltrains)fortransportationinsideAlbenaresortandwatertransport(boats)amongtheresorts
• Tohavemoreparkingplacesaroundthemainattractions(Balchikpalace,KaliakraCap)
• Tohavemoreinformationabouttheresortareas(mapswithmostinterestingsites)andindicationhowtoreachthembydifferentmodeoftransportation
• TohavemoreinformationaboutthetimetablesofthePT• ForeigntouristswouldliketohavethisinformationatleastinEnglishand,ifpossible,inotherlanguages(Russian,Romanian).
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Local strategy developed by the project team and discussed and approved by local decision makers
Thestakeholdersfullyagreedwiththeproposedlocalvision:“MORE ATTRACTIVE AND ENVIRONMENTAL FRIENDLY SEASIDE DOBRUDZA THROUGH SUSTAINABLE TOURISM AND TRANSPORT”
Themaingoalsweredefinedasfollows:1. Todevelopastronginformationandpromotioncampaignthus
introducingtheterm“MobilityManagement’intheregionandexplainingthebenefitsofsustainabletourismandtransportdevelopment.
2. Tointroducenewmobilitymeasuresinresortareasthuslinkingtourismandtransportsectors
3. Toincreasetheenergyeffectivenessofthetransport
12Dobrichregion,Bulgaria
SOME BEST PRACTICES IN TOURISM AND TRANSORT AREAS COLLECTED BY SEEMORE TEAM
1.MOBILCARD: A SPECIAL TRAVEL PRODUCT FOR TOURISTS (PROVINCE OF BOLZANO – SOUTH TYROL, ITALY)
Purpose: Toallowtouriststotravelaroundtheregionusingallmeansofpublictransportwithjustoneticket.
Key partners: Decisionmakers:theAutonomousProvinceofBolzano–SouthTyrolandtheSystemofIntegratedLocalTransport;fundingpartner:theFoundation"SüdtirolerSparkasse"(asregardstheMuseumobilcard).
Timeframe: Initiativelaunchedin2006,with2newcardsintroducedatalaterstage.
Current status: Theinitiativeisfullyoperating.Afterthelaunchoftheoriginalcard,twonewcards(theMuseumobilcardandtheBikemobilcard)werealsointroduced.
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Description of the measure: TheMobilcardallowsindividualstomakefulluseoftheSouthTyrolIntegratedPublicTransportnetworkwithjustoneticket.TheMobilcardcanbepurchasedfor1,3or7consecutivedaysandgivesaccess,amongotherthings,totrains,busesandcablecars.Reducedfaresareavailableforyoungstersupto14yearsold.Inaddition,theMuseumobilcardprovidesoneadmissiontoeachofthe80participatingmuseums,andtheBikemobilcardallowstheholdertorentabike(onlyonce)duringthevalidityperiodofthecarditself.TheSystemofIntegratedLocalTransportisfullyinvolvedintheoperationoftheinitiative.Inadditiontoitsticketoffices,alltouristofficesandmanyhotelsareoperatingassalesoutletsfortheMobilcardandtheMuseumobilcard.ConcerningtheBikemobilcard,somehotelsandotherleisurefacilitieswillsoonbeequippedasbikerentalsoutlets.Some80museumsalsoparticipateintheMuseumobilcardinitiative.
Evaluations resultsAsystemtogatherstatisticaldatahasbeenusedtomonitorthesuccessoftheinitiative.Sinceitsintroduction,theMobilcardhasbeenlargelysuccessful,withapeakinsalesin2007.Theuseofcarshasdecreased,withbeneficialeffectsontheenvironment.
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2. PARCO PANEVEGGIO – PALE DI SAN MARTINO DEVELOPMENT AND
PROMOTION OF MULTIMODAL TRANSPORT Purpose: PromotingsustainablemobilityintheParkandpromotingtheParkitselfasasustainabletouristdestination.Key partners: Öko-InstitutSüdtirol/AltoAdige,NaturalPark“PaneveggioPalediSanMartino”(co-financer),TrentinoTrasporti(publictransportprovider,subcontractor),localrepresentativesofthehotelandrestaurantsector,thelocaltouristboard.Timeframe: Thefirststepsintheinitiativeweretakeninsummer2007,andthecoremeasureswereimplementedinsummer2008.Objectives of the measures to be developed: Theinitiativeaimstoadaptpublictransporttotourists’needs,inordertoencouragesustainablemobilitywithintheParkand,atthesametime,promotetheParkitselfasasustainabletouristdestination.Description of the measure: Thefirstmeasureadoptedwastheimprovementandoptimizationof9routeswithinthePark,withafocusonthenumberofstopsandbusschedules.Anewshuttlebuslinewasalsoimplemented.Thesecondgoaloftheinitiativewastomakepublictransportmoreattractive.ThiswasreachedbydevelopingactivitiesandhighlightingdestinationswithintheParkwhichcanbereachedbypublictransport.Cyclingandhikingtrailswerebroughttotourists’attention,aswellasthepresenceofseveralanthropologicalpointsofinterestwithinthePark.
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3. LIMASSOL SEASIDE PATH
Purpose: GivetheoptionofwalkingalongthebeachofLimassol,connectvariousareas,hotels,buildingsofthebeachandcreatearoutethatcomplimentsthebeautifulsceneryofthecoast.Key partners: LimassolandYermasoyiaMunicipalities,AyiosTychonas,PareklisiaandPyrgosCommunityBoardsandtheMinistryofInteriorsProblems before implementation: Walkingaccessfromoneendtotheotherofcoastlinewasthroughasandybeach,whichwasavoidedthemostofthetimes.AccessbycarwasprovidedthroughaseasideroadwhichgetsbusyonFridaysandSaturdays.Timeframe: Thedevelopmentofthewalkpathstartedin2004andwascompletedintwoyears.Thewalkpathrequiresregularmaintenanceduetoitsproximitytothesea.Current status: Itisanalmostacompletewalkingpathalongbutstillhastwogaps.Description of the measure: Constructionofawalkingpathcoveringaround17kilometersofthecoastline,coveringnumberofdifferentmunicipalitiesandcommunities.Itenablespeopletowalkfromonehoteltoanother(forconferences,events,dinners,etc.)withease,thereforeithelpsreducingcaruse.
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4. NATURE AND CULTURE BUS, SKANE REGION
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Purpose: TheprojectaimstoincreasethenumbersofvisitorstonatureareatravellingbybusKey partners: Municpalities,theregionaltransportauthority(Skånetrafiken)andthedepartmentforregionaldevelopmentatRegionSkåneTimeframe: Projecttime2009-2012.Current status: TheoperationwillbetransferedtoandrunbySkånetrafikensin2013.Problems before implementation: Beforethescheme,publictransportwasnotavailableorlimitedtothoseareascoveredbythenatureandculturebusinSkåneandpeoplewithoutacarcouldnotvisitthem.Description of the measure: TheNatureandCulturebusthereforewascreatedtocomplementtheexistingpublictransportnetworkwithnewroutes,moredeparturesandnewstopstomakeiteasiertoreachnatureandculturebypublictransportinSkane.Theschemealsoincludedmarketingandcampaignsaboutnatureandcultureareas.
5. SOFT MOBILITY CORRIDORS IN VILNIUSPurpose: TheinitiativeaimedtoencourageresidentsandvisitorsofVilniustocycleorwalktothenumerousrecreational,culturalornaturalinterestsitesinandaroundVilnius.Key partners: EUfundingthroughSTREAMproject,VilniusGediminasTechnicalUniversity(VGTU)andtheHealthyCityBureauofVilniusTimeframe: 2006-2009Problems before implementation: BothresidentsandvisitorspreviouslyusedtheircartoreachleisuredestinationssurroundingVilnius.TheNerisRiverbankisanimportantgreencorridorwhichgoesthroughthecitycentreandconnectsittothesurroundingregions.Itwasrarelyusedforrecreationandthereweremissinglinksbetweentheinnercityrecreationalsitesandthoseoutside.
Description of the measures:VilniusCitydevelopeda“SightseeingWaterRouteAlongtheNerisRiver”,includingtheuseofmovablepiers,inconformitywiththeNationalTourismDevelopmentProgrammefor2007-2010.Consultationandawarenessraisingeventsdemonstratedtheimportanceofworkingwithfamiliesandchildren.Alsoitwasquitedifficulttogainthesupportofalllocalstakeholders.Fortunately,VilniusCity,themostimportantstakeholder,wasoneoftheprojectpartners.
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