sustainable development manager - products · 2012. 11. 27. · packaging ancillary materials...
TRANSCRIPT
Whole Life Product SustainabilityAndrew Jenkins Sustainable Development Manager - Products
Products & Brands
Meeting the Product
Sustainability ChallengeSustainability Challenge
The sustainability challenge
• Finite resources
– Greater competition for scarcer materials
– Key materials now “at risk”
– Price volatility & increases
Greater Global Consumption = more demand for products, materials, energy & water = more waste, pollution & climate change
– Price volatility & increases
– Supplies “running out” (water)
• Renewable resources
– Loss of areas of rich biodiversity
– Effect of development on wildlife and communities
– Price volatility & shortages
Photos; © Brent Stirton / Getty Images / WWF & Jürgen Freund / WWF-Canon
Strategy; Boots Product Sustainability vision
We will embed sustainability standards in to all our consumer and retail own brands.
We will build a comprehensive database of all our
productsso that we can fully understand and measure opportunities to drive sustainability
improvements and drive out cost. We will do this through our unique ‘Green Tick’
A comprehensive, proactive
management
Boots UK
improvements and drive out cost. We will do this through our unique ‘Green Tick’
process.
We will manage our material resources so that they have minimal impact on the environment, biodiversity and communities
affected by our supply chain
We will proactively manage key opinion formers,
so that we have an ability to influence the potential future stream of product related
legislation.
management programme
(CSR scorecard)Will lead the
development of sustainable health
and beauty products
Emerging Strategic Themes
“ours is a world of looming challenges and increasingly limited resources,” Ban ki-moon Sec Gen UN, Feb 2012
• Resource SecurityGlobal demand for resources could treble in the next forty years, but access to resources is becoming more difficult as costs and volatility increases, resource-exporting countries impose restrictions and climate change impacts bite.
• Protecting our Brand in an uncertain economy• Protecting our Brand in an uncertain economyConsumers expect brands to have an active stance on social responsibility issues. Increasingly brands are seen as responsible for their supply chains. Issues can become global in a matter of hours
• New Business Models – The circular economyTo meet economic, environmental and social challenges business needs to evolve new ways of thinking and an understanding of its place in a global society. Increased volatility and need for resilience provide opportunities for business to adapt and lead.
Working with our Supply Chain
• Traceability and governance
– All natural materials and ingredients
• Sustainable Materials
– Increasing requirements for credibly certified materials
– WWF – Global Forest Trade Network;
Round Table on Sustainable Palm Oil;Round Table on Sustainable Palm Oil;Forest Footprint Disclosure
• Reduce Impacts
– Understand our product footprints
– Re-design products
– Reduce waste, energy & water demand.
Photo; © Jürgen Freund / WWF-Canon
The Evolution of Boots
approach to Product approach to Product Footprinting
A whole life approach to product sustainability
Laureth Sulphate
Betaine
ManufactureRaw Materials Distribution DisposalUse
Water
Cocamide DEA
Sodium Chloride
Glycerin
Transport
Transport
Transport
Transport
Transport
ManufacturingProcess
Transport
Bottles
Bottling
Cap Added
Label added
RDC
• Cold
• Automated
• Automated
Transport
Transport ConsumedWaste
• Singles to
store
• Singles
to store
Transport
Waste
DeionisingLandfill
Retailer
Warehouse
The Product Journey is Complex: Process Map of Shampoo Life Cycle
Multi-step Processes Non-Activity Step Raw Materials Analysed Disposal of waste TransportationRaw Materials Not Analysed
Laureth Sulfosuccinate
Other Ingredients
Paper
Adhesives
Plastic wrapping
Cardboard
PET Pellets
Plastic
Transport
Transport
Transport
Melt Pellets
Bottle Blowing
Preform
Label added
GroupPacking
Shrink wrapped
TransportCap
Manufacture Transport
Transport
Transport
Printing/cutting
Transport
• Cold
Pressed
TransportPrinting/cutting
Transport
Outers (40-60)
Transport
Transport
Transport
ConsumedWaste Water
WaterTreatment
Landfill
Recycled
Transport
Transport
Shampoo
Bottles
Recycled
Transport
• Automated
for small
boxes,
outers by
hand
Landfill
Transport
Landfill
Transport
ReturnsGlycol Stearate
Transport
Small Boxes (6)
Retailer
Packaging
Distribution
29%
Production
5%
Materials
Total Footprint Excluding Use Phase
In 2007 we conducted carbon footprint analysis of a number of Boots products, including Shampoo
Carbon Footprint Study of Shampoo
Materials
66%
Materials5%
Production0.3%
Distribution2%
Retail>0%
Disposal>0.%
CONSUMER USE - 93%water heating
PACKAGING
(bottles) 58%
“You can help too. Using cooler water to wash your hair cuts CO2 emissions, reduces
your energy bills and is actually better for your hair.”
Practical Steps - Consumer Use Reducing Carbon Footprints:
Sustainability - A single issue, or many
issues?
Consumers have widely differing priorities when it comes to identifying the
sustainability concerns that top their agenda e.g. ethical sourcing, climate change, excessive packaging
Their priorities will change in response to media stories, NGO campaigns and the influence of other factors such as the wider economy.
“Carbon footprint is just one of many relevant environmental indicators such as water, waste, or biodiversity. Placing a singular focus on carbon could be misleading or result in shifting environmental burdens to other indicators. Product assessments should be holistic and consider the impacts on all relevant environmental indicators.”
AIM - European Brands AssociationPosition Paper on product Carbon Footprinting and Carbon Footprint Labels – Jan 2010
Boots Product Sustainability Assessment Model
FEATURES�Creates a sustainability profile “footprint” of
a product to compare relative performance
and identify “hotspots”
�Set improvement targets by product type or
by brand
A Boots developed web-based tool that quickly and simply
analyses and scores 24 sustainability indicators across
the lifecycle of an individual product, including consumer use
�Manage a database of sustainability
performance data for understanding risks,
opportunities, reporting & analysis, at an
individual product, brand or company level
Number of
Ingredients
What’s in the product
(design)
Packaging
Packaging
Amount
Recycled
Packaging
Water in Product
Energy in
manufacture
Supplier
Management
Transit
Packaging
Packaging
Optimisation
Sustainably
Sourced
(resources)
Naturally
derived
Chemicals –
Environmental
Fate
Biodiversity: Source
Fairtrade &
Community
Trade
Renewable
Packaging Materials
Biodiversity: Accreditation
Supply
Chain
Packaging
Use at
homeEnd of Life
Energy in useWater in use
Waste
Product
Recyclable
Packaging
Ancillary
Materials
Transit Pack
Optimisation
Finished
goods
transport
Raw
Materials
transport
Recoverable
Packaging
Energy in
Distribution /
Store
ENERGYMATERIALS PACKAGING WATER TRANSPORT SUPPLIER
Sustainability Assessment Model Soltan Face Aftersun
3 ingredients: Environmental fate risk
No recycledpackaging used
Packaging not recyclable and Potential for product waste
Existing product range assessed for sustainability in Boots footprint assessment model. Samples of all product types
were includedData collated into Brand planning document identifying sustainability “hotspots”. Key sustainability objectives
identified.
Brand sustainability objectives filtered against feasibility, cost and brand value. Agreed objectives carried forward as the
The Process - Using product footprints to deliver actual improvements
and brand value. Agreed objectives carried forward as the Brand standard
Product development teams work to meet the agreed standard
New products entered in the assessment model and compared with previous range
Product Sustainability & LEAN
• Both Lean and Sustainability focus on maximising value and eliminating waste
• Lean considers value from a consumer perspective
• Sustainability considers value from social and environmental perspectives
• Putting the two together allows us to drive commercial value by creating value added
products with minimal waste
Sustainability LeanSustainability & LeanSustainability Lean
•Reduce footprint
•Sustainable sourcing
•Eco-design
•Design for Supply Chain
•Transit packaging reduction
•Christmas Gift Fresh air reduction
•Workplace organisation
•Supplier line balancing
Sustainability & Lean
Addressing Issues ;– Water Footprinting
Pro
du
ct
Wate
r R
eq
uir
em
en
t
SUPPLIER LOCATION CONSUMER LOCATION
Typical ShampooProduct Water Footprint
Manufacturing water.Line cleaning etc
< 0.5 Ltr / 100ml product
Product water content 0.075
Ltr/100ml product
Typical consumer use rates.75 Ltr/100ml product (shower)
(based on Environment Agency home water use data)
Pro
du
ct
Wate
r R
eq
uir
em
en
t
Source: Boots in-house product sustainability footprint analysis
The road to a circular economy
• Better stewardship of natural materials
• Better transfer of information along the supply
chain
The circular economy – one which captures materials
so that today’s goods are remanufactured or reused to become tomorrow’s goods, rather than landfill
• Eliminating waste throughout the supply chain
• Innovation & sustainable design
• Re-engaging consumers with where their
products come from
• Making the sustainable option the most cost effective
More informationwww.boots.com/csr
or contact
[email protected] (+44) 115 959 5943for queries on product sustainability