sustainable events best practices in developing ......sustainable events – best practices in...
TRANSCRIPT
Sustainable Events –Best Practices in
Developing & Executing Sustainable Events
Roger Simons, Group Sustainability ManagerGuy Bigwood, Group Sustainability Director
Objectives
By the end of the session we aim for you to:1. Learn a simple
methodology for
implementation
2. Understand measurement &
storytelling
3. Gain 5 best practices
Guy BigwoodGroup Sustainability Director
Roger SimonsGroup Sustainability Manager
www.lessconversationmoreaction.com
Twitter@guybigwood @RogSimons
What is a Sustainable
Event?
DEFINITION:
An event with a balanced
approach to economic activity,
environmental responsibility
and social progress
Interaction Time – Why do
we prefer “Sustainable”
over “Green”?
Video Links: Case Studies
Click on the thumbnail to view the video
Responsible Business ForumEngaging Asian Leaders
EU 2012 Danish PresidencyHow to integrate sustainability in event operations
Sustainable Events DenmarkHow MCI has helped a country become a leaderthrough sustainable events
MCI Sustainable Event Approach
ACCOMMODATION
VENUE
EVENT OFFICE
MARKETING / COMMUNICATIONS
EXHIBITS
MCI Sustainable Event Framework
Framework & checklist based on ISO 20121 and APEX/ASTM
Standards, and focus on 10 areas of the event.
TRANSPORTATIONCOMMUNITY OUTREACH
FOOD ANDBEVERAGE
DESTINATION
AUDIOVISUAL / PRODUCTION / IT
What can you do at your next event?
ACCOMMODATION
VENUE
EVENT OFFICE
MARKETING / COMMUNICATIONS
EXHIBITS
Quick brainstormWrite down at least 1
things per area
TRANSPORTATIONCOMMUNITY OUTREACH
FOOD ANDBEVERAGE
DESTINATION
AUDIOVISUAL / PRODUCTION / IT
The Checklist
Look for the Logo for
Money Saving Ideas!
Destination
Ask CVB to provide you with recommended suppliers:
Customer is King –
Choose where you spend
Evaluate
• Destinations with good
public transport
• Destinations well
connected to airport
• Venues & hotels in
walking distance
16
Provide public transport
passes or discount
Back to Content
Venue and Hotel
18
Choose a responsible venue and identify local charity/school to accept
unwanted materials after the event
PARTNER TO IMPROVE EVENT RECYCLING
20
TREAT WASTE AS A VALUABLE RESOURCE
21
Transport
Audience Quiz: Which is
the biggest source of Co2
emissions at an event?:
A) Vehicle transportation
B) Venue emissions
C) Flights
D) Speakers talking too
much
Favor transport using battery, biofuels or newer, more
efficient vehicles:
25
Transport Planning:
• Reduce pollution by anti-
idling policy
• Reduce waste by filling all
buses
• Route plan
CARBON OFFSETTING
Apply a low cost per delegate fee in our events and invest in certified development projects
Food and
Beverage
27
50% food is wasted between
farm and fork
MANAGE YOUR WASTE
Food wasted in the US would
feed the 1 Billion hungry
Eliminate single use items and water bottles
20,000
31Claudia van't Hullenaar, Global Events, EMEA
3 x 3 x 2€ x 10000 =€180,000
Without impacting the
experience – Innovate
Use re-usable or edible
centerpieces
DONATE LEFT OVER FOOD
35
Compost or biofuel food waste
that can’t be donated
USE SUSTAINABILITY TO IMPROVE THE DINING EXPERIENCE
FLOSSFresh
Local
Organic
Seasonal
Sustainable
37
FROM FARM TO TABLE
38
Work with chefs to tell a story about local food and sustainability
BOOST MEETING
PERFORMANCE WITH BRAIN FOOD
40
PROMOTE EXCITING
VEGETARIAN FOOD
Exhibitor
42
RETHINK – REDUCE – REUSE – RECYCLE - REPORT
88 tons of waste
= 70 x37kg per participant
RETHINK – REDUCE – REUSE – RECYCLE - REPORT
• Reduce amount of carpeting
• Switch to carpet tiles (for some or all)
• Increased upto 80% sustainable materials
• Increased up to 80% recycling in Expo
44
10 tons of waste
= 11 x5kg per participant
46
CONECTAR Y APOYAR LA COMUNIDAD
Claudia van't Hullenaar, Global Events, EMEA
DONATE AND SUPPORT THE LOCAL COMMUNITY
Look to see how suppliers can reduce
packaging and ensure good recycling
green meetings & events 2015, Frankfurt47
Audio Visual
49
Low energy AV- LED lighting
50
Switch to LED Screens for Plenary
Marketing & Comm
Interaction Time – Where can
you communicate your
sustainability initiatives to make
sure people know?
53
Communicate
54
Reduce event programme
55
Reduce Printing and Innovate
Print less – Print double sided
- Bill back to client
Print sustainably
-Pursue recycled content paper
-30% content min
-FSC, Swan, Blue Angel
Communicate Electronically
56
Use a mobile app
57
Innovate: Reduced signage
58
Use bio, recycled content or
biodegradable lanyards,
badges and bags. Collect
unwanted items after event
Are these useful?
Will the attendees use them or bin them?
6
0
Who made this?
What were their working conditions?
How can we use sustainability as a catalyst to innovate and differentiate?
Community
Involvement
63
Guide dog training Hotel Soap Donation
Charity fashion show or clothes
donations
Tree planting or environmental
protection
Plan a Community Action
Leave a legacyCreating a partnership to deliver Plant-for-the-Planet Academies
64
Measurement
65
„In God we Trust. All others must bring data.“W. Edwards Dening
Greenhouse Gas Emissions
66
AIR TRAVEL78%
LOCAL TRAVEL4%
VENUE & HOTEL10%
EXHIBITION (AV & Production)
2%
FOOD & PAPER1% WASTE
5%
Symantec Vision Symposium EMEA 2014 GHG Emissions by Category (tCO2e)
-
50
100
150
200
250
300
350
400
Dubai Munich Paris London
Carbon Emissions (tCO2e) Vision 2014 Symposium Series
Event Waste
67
63%
78%
98%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Munich Paris London
Vision 2014 Symposium Series Divertion rate
1,157 kg of waste
produced
Less waste produced than a Mini
Cooper
68
Questions
SUMMARY
Standardized Tactical Approach on Key Areas
ACCOMMODATION
VENUE
EVENT OFFICE
MARKETING / COMMUNICATIO
NS
EXHIBITS
MCI Sustainable Event
Framework
Framework & checklist based
on ISO 20121 and
APEX/ASTM Standards, and
focus on 10 areas of the event.
TRANSPORTATION
COMMUNITY OUTREACH
FOOD ANDBEVERAGE
DESTINATION
AUDIOVISUAL / PRODUCTION / IT
• Improve participant
experience
• Increase employee
engagement and
retention
• Increase awareness
of sustainability
• Highlight commitment
to employees,
communities &
customers
• Reduce environment
impacts: waste,
water, energy
• Promote locally
sourced goods and
produce
• Stimulate innovation
• Highlight commitment
to the environment
and to solving the
world’s challenges
• Optimise efficiencies
and cost
• Enhance reputation
as a great employer
and supplier
• Attract sponsors &
investors
• Satisfy government
demand for
sustainability
PLANETPEOPLE PROFIT
THE VALUE OF SUSTAINABLE EVENTS
Define at least 5
sustainability actions
you can do in your next
event
ICCA Scandinavian Chapter: Twitter: #ICCASCAN
Its not difficult but we have to trainIts about PROGRESS and not PERFECTION
www.lessconversationmoreaction.com
www.mcisustainability.com@guybigwood @RogSimons