sustainable furnishings presentation in guangzhou

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Furniture for Generations without Generations of Environmental Impact By: Seth Berman Founder of: www.goodfacories.com

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“Sustainability is not only our future, but also is a growing market.” Find out why consumers want green home furnishings but say they can’t find them.

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Page 1: Sustainable Furnishings Presentation in Guangzhou

Furniture for Generations without Generations of Environmental Impact

By: Seth BermanFounder of: www.goodfacories.com

Page 2: Sustainable Furnishings Presentation in Guangzhou

Why are we here?

Page 3: Sustainable Furnishings Presentation in Guangzhou

Lets look at this from a differentperspective

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Sustainable Furniture and Home Decor is:

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Simple

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Necessary

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Cost Effective

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Page 9: Sustainable Furnishings Presentation in Guangzhou

How many people

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want to buy sustainable furniture?

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80%

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How many people say they can’t find sustainable furniture?

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70%

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How much more are people willing to pay?

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10-15%

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Is this possible?

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Yes!

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60-70% of your cost is in the materials.

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Green materials are 0-20%more expensive

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So, for a $100 Table

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So, for a $100 Table$70 in Materials

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So, for a $100 Table$70 in Materials

+20% = $84 for materials

Page 23: Sustainable Furnishings Presentation in Guangzhou

So, for a $100 Table$70 in Materials

+20% = $84 for materials

= 14% price increase

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It is that SIMPLE

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3 years ago, recycled EVA was the cheapest foam

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In 2009 recycled EVA foamis the most expensive!

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Companies are over charging green!

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Companies are over charging green!

Boo!

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Lets break the myth

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“Green is much more expensive”

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Psst…

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Psst…

Ikea has done it

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Really! A store sells environmentally friendly

products for cheap?

Page 34: Sustainable Furnishings Presentation in Guangzhou

Really! A store sells environmentally friendly

products for cheap?

Everybody knows Ikea, but it is not

100% green!

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True, Ikea is not 100% Green

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True, Ikea is not 100% Green

Then its not Green!

Page 37: Sustainable Furnishings Presentation in Guangzhou

True, Ikea is not 100% Green

Then its not Green!

Yeah!

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True, Ikea is not 100% Green

Then its not Green!

Yeah! Greenwashers!

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Hold on

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Lets talk about thisIt is an important issue

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Lets talk about thisIt is an important issue

I still think Ikea is doing a great job!

Page 42: Sustainable Furnishings Presentation in Guangzhou

Lets talk about thisIt is an important issue

I still think Ikea is doing a great job!

What do you mean “great job”? How?

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Ikea sources all its wood from licensed forests. And over 50% of

its wood products come from certified renewable forests.

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Page 45: Sustainable Furnishings Presentation in Guangzhou

They ensure the suppliers they buy from are fair to their

workers.

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They do their best to make sure their products cause minimal damage to the environment.

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That sounds good but they still use some harmful materials

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Should Ikea and its products be called sustainable?

That sounds good but they still use some harmful materials

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Should Ikea and its products be called sustainable?

Some of the products are, is there a way to reward them while they

work on getting better?

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Exactly my point!

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Ikea is making an effort to help the environment, we SHOULD

reward them.

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We call this step 1, on a process to sustainability

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Sustainability is a goal, some companies have taken the first step and a few are already at

level 4

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Lets help teach and encourage companies to become

sustainable and not fight over the definition.

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Applause

Lets help teach and encourage companies to become

sustainable and not fight over the definition.

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Lets move on…

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Why is Environmentally Friendly furniture important?

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Global Warming

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Global WarmingHow bad is it?

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Our climate has been relatively stable for more than

10,000 years

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People could count on rain for farming

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Civilization began to flourish

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Last 1000 years temperature only increased by 2 degrees C

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The last 100 years are already 1.8 degrees warmer

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The last 20 years are the fastest warming in recorded history!

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Global warming has been selected as the number 1 issue by the Sustainable Furnishings

Council

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Estimates now suggest temperature will warm as much

as 5-7 degrees within this century

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This will cause weather patterns to change and sea level to rise

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Is the main contributor to global warming

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74% C02 caused by burning fossil fuels

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25% due to deforestation!

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25% due to deforestation!

Wow

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Furniture is the 3rd largest consumer of our forests

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Asian, Oceania, African, and South American forests are being

eliminated quickly and illegally

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Certified woods

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Renewable woods

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Renewable woodsMango

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Renewable woodsMango

Rubberwood

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Renewable woodsMango

RubberwoodPalm

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Alternates to wood

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Alternates to woodBamboo

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Alternates to woodBambooRattan

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Alternates to woodBambooRattan

Renewable Materials

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All are being picked by manufacturers and retailers

around the world

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Page 88: Sustainable Furnishings Presentation in Guangzhou

Not only are the forests under attack, but so are our homes!

Page 89: Sustainable Furnishings Presentation in Guangzhou

Indoor Air Quality

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The air in your home

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Is 2 to 5 times more pollutedthan the air outside!

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V

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VO

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VOC

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Volatile

Organic

Compounds

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VOCs off gas for years after production

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VOCs are known to cause Cancer and Asthma

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CARB

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California Air Resources Board

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CARB is reducing the amount of VOC’s and Indoor Air Pollutants in building and home products

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VOC’s are found in particle boards, resins, paints, and fabrics

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Many Low and Zero VOC options are available today

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Zero VOC Paints

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Water based paints and glues

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Detailed Information

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Detailed Information available in the

GoodFactories.com Sustainable Furnishings Sourcing Guide

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Detailed Information available in the

GoodFactories.com Sustainable Furnishings Sourcing Guide

Yeah!

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Detailed InformationAvailable in our Sustainable

Sourcing Guide

Yeah!

Hang On!

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How do consumers know if a product is environmentally

friendly?

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Green Certifications

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There are many, and it is confusing

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There are many, and it is confusing

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3 Basic Categories

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Certify Companies

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Certify Forests and Processes

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Certify Materials and Products

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They all cost money

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They all cost moneyBut some are worth it

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FSC is the best forrenewable woods

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FSC certified products can be sold with FSC logo

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And sold for green building projects using LEED standards

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SFCSustainable Furnishings Council

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Is making a difference in our Industry

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Helping companies improve by:

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Training retail stores about green and how to sell green

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Enabling people to make the right choices

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And helping bring this information to YOU!

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SFC logo can be used by members on all their marketing

materials

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And can be used on products

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And can be used on productsby members who have achieved

a high level of sustainability

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Product certifications are expensive

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But

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a cost effective way to certify products is by group

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Product certification also brings confidence to parents and can

help sell kids furniture

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Sustainability

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SustainabilityWhat does it mean?

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“To meet the needs of the present without compromising the ability of future generations

to meet their own needs”

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In a recent poll

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In a recent pollconsumers did not choose

“Sustainable” or “Green” as their preferred label.

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Almost 60% of consumers prefer the terms

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Almost 60% of consumers prefer the terms

-Eco Friendly-

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Almost 60% of consumers prefer the terms

-Eco Friendly--Environmentally Safe-

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Market the comforting terms like “safe” and “friendly, not “Green”

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Be aware

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Be awarea consumer’s priority

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Be awarea consumer’s priority

#1. Quality#2. Price#3. Style

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Only 2% say Eco Friendly is their 1st priority when selecting home

furnishings

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But don’t worry!

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80% did say they want to buy eco friendly

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Less than 5% of car buyers say Eco Friendly is their 1st priority

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But Honda and Toyota know this is the fastest growing market

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Think about it this way

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Eco friendly is not only atie breaker

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It’s a great sales pitch

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Engage a customer in conversation

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Sell more product

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They may not pick the eco friendly product

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But once you have established a relationship

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You are more likely to make a sale

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Promotions

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Earth Day Sale

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Create Green Credits

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More ways to make your business more sustainable

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LED lighting is here!

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6 LED watts =14 fluorescent watts = 60 incandescent watts

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Putting $29 LED bulbs in your office, showroom, or store will pay for themselves in one year and they last for up to 100,000

hours!

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Reducing your CO2 emissions

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Recycle

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RecycleMost used office materials can

be recycled and even sold, including Styrofoam

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Buy recycled and eco friendly office supplies and marketing

materials

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Upgrade your AC and Heating

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Upgrade your AC and HeatingNew appliances offer up to 40%

energy savings

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Save power: let the temperature increase by 10 degrees at night,

then decrease by 15 degrees before opening and save up to

10%

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Buy alternative power credits, they do not cost a lot

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Become a member of the SFC

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Membership fees help train retail and wholesale companies

how to sell environmentally friendly home furnishings

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How to find Environmentally Friendly home

furnishing manufacturers

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www.goodfactories.com

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We are proactively helping build a high quality home furnishings supply chain

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Useful articles, including the sustainable sourcing guide are

online

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And our Sourcing Map can save you hours of car travel

and CO2 emissions

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Page 184: Sustainable Furnishings Presentation in Guangzhou

Anybody wishing to discuss more details, please stick around

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And don’t forget to grab our Sustainable Furnishings

Sourcing Guide

Page 186: Sustainable Furnishings Presentation in Guangzhou

Thank You!