sustainable harvest impact report
TRANSCRIPT
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2011 Impact Report
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A Yearo Impact
h m k ye S b e H
b gge ye e , e he b e d
me g p g m We pe d
e h ve d e he p ee ye : b d g
p e e m g p e
pp y h , g g e ee, d ve
he me h e he e d y
Whe e h ve ve h me d h
h d h hey h ve e he he
h he ee p m y, d
ee emp e ed membe he pp
h , e k e h ve eeded m k g p
mp I h ep , e h e h y he
k d h g
Sustainable Harvest / Impact Report / 2
table of contents
3 T m g he I d y
5 T p e y
7 Re h p C ee
9 Q y
11 T e b y
13 T g
15 Exp d g Re h
17 Le T k C ee
19 H y
21 V
Cover photo Clay Enos
Kim Cook
david griswold
Founder and President
Sustainable Harvest Cofee Importers
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/ Sustainable Harvest / Impact Report
Trans orming theCofee Industry
the challengeee ye g , he ee pp y h e ed: e ked e m
b he ee, d me h d e deh b gh he be e h ye I e p e,
b e H ve d ed g e e p e y he pp y h h v b g ed g e e ve b he e he b e I m e e e , y
d he ee de
relationship coffeeWe y d g b e Re h pC ee We eg e ee g d
mp g v e h me p y b d gd mm y deve pme g A e ,
mp y, pp e , d meh ve be me m e e d e e ve O
mm me v h m de e d g e e p e
Our suppliers, our customers,and our company are moresuccessful because the Relationship Coee modelinvests in farmer training andcommunity development atorigin.
ClayEnos
For every dollar SustainableHarvest earns rom cofee sales:
91 p d he ee
pe ve g eeee be
8 p y mp g
d mp ype
1 ve ed g dp y b d g g
Sustainable Harvest / Impact Report / 4
In 2011, Sustainable Harvest purchased$73.3 million of coee from farmerorganizations at a price that averaged$0.65 higher thanthe C market.
And, we invested
nearly one-third of our annual earningsin training programsand services for oursuppliers.
We also raised $1.49million in grant funding from publicand private donors.
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b corporationS b e H ve e edB C p , h h me h
e p ed de v me v e
mp y by We p ed
g e p ed e d ed e h ye
e e h e e meehe h d-p y B C p
d d b eb e h p p e
% of totalvolumeimported bysustainableharvestcountry
B v
B z
C mb
C R
E d
E S v d
E h p
G em
H d
Mex
N g
Pe
R d
T z
M
Sales by Origin
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global connectionsS b e H ve pe e
x e d de, d g e e e B g ,
C mb h pe ed O e ee-p d g
e p v de p e me d he p pe vee g he he b e O
e d e d g em g e , g e , d
e g z m ke pp y h m e e e
d e e h eve y e h heme m
Transparency
Connecting at Origin
ortland
Sustainable Harvest has grown 41% annually since 1997, proving the business case for Relationship Coee andscaling our impact.
O me ded A eg C eeC mp y ( ed by Wh e F d M ke ),G ee M C ee R e , A e , C eM , d C e My e M y me ,
h D C ee R e , h vebee e e ed he R e he Ye by RM g z e
six offices around the globe
We conduct our business at origin, empowering our partners tomake decisions that bring them long-term economic benets.
0.2%
2.7%
4.9%
3.2%
0.4%
1.7%
1%
2%
12.3%
13.5%
16%
40.7%
0.5%
0.7%
0.2%
Lima
OaxacaBogota
MoshiKigoma
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trainingCh me m y h ve ed
b ebe y, e e k h v
e p d m b ye They m y
k h v g e p g
mp ex mm d e m ke
logistics, export, timing,
sampes tracked withtechnology to traceability
eet the chirinos cooperativeb e H ve p e h Ch
g he ee m ke
the training continues S b e H ve h e p e e e d g
Ch h ve , pp g he pe ve e
e d e g h gh y p d
technology fortraceabilityS b e H ve
e Re h p
I m T k g
Sy em (rits)
Ch ee m
m p
the process repeats itself
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5
Cooperatives know
that Sustainable
Harvest is a long-
term business partner.
Relationship Cofee
This year Sustainable
Harvest opened its
sixth o ce at origin.
In 2011, Sustainable
Harvest taught
197 people how to
taste their cofee
and provided risk
management
seminars in 3
countries.
4
Roasters receive
consistent quality
year a ter year.
Feedback rom
all parties allows
everyone to improve
and target training.
open lines of communicationCh d e e d he ee
v m S b e H ve
mm m g p e
Ch e e ve eedb k m
e d k mp ve he
the quality arrivesThe ee e e e ve
Ch ' ee me
d h e h
m b he
pe ve e h e he
me ' expe e e
access to credit S b e H ve d e
Ch b ke h
g ve hem he
h ve h hey h ve
h S b e
H ve e
Sustainable Harvest / Impact Report / 8
3
6
7
2 transparent contracts Emp e ed h he k edge m ke g d b e de ,
Ch eg e h
S b e H ve
Strengthening the Supply Chain at Every Step
Sustainable Harvest
bought millions o
pounds o co ee
rom14 countries
in 2011.
For the last 3
years, Sustainable
Harvests customers
have won Roaster
o the Year rom
Roast Magazine.
379 growers, roasters,
and nanciers met at
Lets Talk Cofee 2011
to discuss business
details and oster strong
relationships.
In 2011, 55%
o suppliers
contracts were
pre-nanced
by banking
institutions.
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Our investment in cofee quality results ina consistent product and reliable volume,the basis or a cooperative to engage ina long-term business relationship with aroaster customer.
Quality
Sustainable Harvest / Impact Report / 10
cuppers guildI , e e ed he C ppeG d, e k he pe p e
ed ee yev pp y h The G d e ve
m b d pp be eee d pp e ppe k ked he
C ppe G d eve O be
2011s standout coffeesO y e m y
d mm g h p d e g p Sd g e h k :
huatusco union, mexicoI g e ye
d g Mex pp e Ve z pe ve p d e
h ge v me ee hex e e y
federacion campesinadel cauca, colombiaDe p e , h
pe ve p d ed m zee h b gh
d e v
kinunu, rwanda F m he h e L ke K v ,
h ed b e ee eb e h, b e ee e
d pe h
N mbe Q g de
8
. %R e e
eje ee h p-
me We h d zede
.Ave ge d e -e e p
he ye be ee
ee be ed e h p-
me
I ye he p e v y he eem ke m de de ve g e y ee
h e ge, ve me he ped keep pp y h b e:
Teaching producers to evaluatethe quality of their coee givesthem the tools to grow, select,and deliver the exact lots thatroasters are looking for.
In 2011, Sustainable Harvesttrained 197 cuppers worldwide.
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64%F T de O g
26%F T de y 3%O g y
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With the Relationship InformationTracking System (RITS), SustainableHarvest tracks all of its coee back tohe producers to foster relationships
and measure impact.
Traceability
tracking coffee fromrm to market , e ed rits e d
he ee mp e m hee C pe ve T z
be ed h y e b e qr
de A eg C ee C mp yWhe ed, he qr de
p yed m b hed v d me h g e h
pe ee, b g ge eve e v y
e ee A eg d K e de g he g he e h p ex ye h pme
suppliers
5, + F me e k
land area
,He e LAme
, He e A
,He e
bringing technology tothe farmerThe K e C pe ve edrits h e d eede ve e m , me
, k g $ , me
p yme K e y ritsde e e pe O e
pe ve m ge exp ed,F me he b rits, d
hey e m h m e eh he d be g ed
e y mp ed he p pe -b ed e d g y em e edbe e
gathering farm-leveldataO e b y e h gy
p e h e e g he d m d v d
h eh d pp ee k We e he m
g p g m be he p g e mp ve he
Me m e d d
h ve h ghe ee y e dpe he e h meI , S b eH ve ed
me T z
Sustainable Harvest / Impact Report / 12
he m e
veyed expe e edd h ge I
, S b e H ved ed p je
d p g d m yg de ge d
e y eemm e
Th e m e h expe e
d h ge e ed m e m he ee h
h e h expe e ed dh ge I , S
H ve h ed Le T kC ee eg eve A
h ed me d k m geme
he p me e he p ehe ee
ee y, e e heme , d e e he d
e y ye d I , eed he P d vey h d ed me Ce Ame ,
Pe d T z ev ehe eed d me e mp
he ve h d
Tanzanian Survey Results% Ce t eC ee e mp ed
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Training
farm productivityI e g p d v y e
he m e e ve y e e me me d
e e e pp y ee Ye , m h de eeme e m j h e ge
m g he hy dp d ve ee p I ,S b e H ve ed
me E A d L
Ame p d e he g mp e ze , h h he p, e e , d mp ve
e We edme be p e
g he ee p dmb g pe d d e e
n 2011, our capacity-building initiatives supported the long-termiability of small-scale coee producers in the global coee market.
3 / Sustainable Harvest / Impact Report
drip irrigation project in tanzania
Th ye S b e H ve b gh d p g ee mm e K g m , T z
e e vege b e p d he d y e dmp ve d e y W h pp m G ee
M C ee R e , e b mm ye y em d gh m e g e he
vege b e Th k he g d g myg, he m e e d e eve e ,
p , d g m e , d g ee ,mbe , d p h
Essau NtilampebhaKibwigwa Village
Prior to drip irrigation, a small ploto hal an acre would provide ameager harvest. With drip irrigation,we realized that even in a small ploto 15 meters by 15 meters, we canbene t a lot.
Sustainable Harvest / Impact Report / 14
Sustainable Harvest has developed anetwork o the best experts and toolsavailable to help cofee armers achievesustainable livelihoods. Our long-termbusiness presence at origin puts us in anideal position to bring this expertise tocofee communities.
food security De embe , e h ed he
F d Se y F m e App x m e y me
d g m e ded heve , h h e g he ed hee de h p k d gh heme h e d ve y he m
d N e ee hep v ee ed m
ex e e k
he he mm e
risk managementThe ee m ke
m ked by v y The p pp e d e
e he he p e ,S b e H ve d ed
d y d dv ed k m geme
e pe vem ge Pe , T z , dE S v d The p p
e ed h eg e pe m m ze k dh e e p e
he ve me
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Expanding ReachWe used technology and peer training in 2011 to scale the numberf farmers who beneted from our training programs.
increasing access to trainingve y me h d h ve e he be
v b e he p h m eed Th hyb e H ve ve y h e h
m b d y p b e We e e k me h e e ve g m d e e p b e p g h g g he pee We e he e m b e
e h gy he p ex e d he e h dmp he g e y g e
Peer Trainers: Spreading Great Ideas
5 / Sustainable Harvest / Impact Report
A d e ( g m ) MM h mp g/m g m
e h e, h h ve meey by de e g p de g p d v y
2 M M h g e h me d e eh mp p e d e hem
h m
3 M M h e ghb e mp e ed by he he h M M h
p d h hey k h m e h hem h mp
Mobile Trainingwith iPadsS b e H ve e e
g , rits Ed, e ve P d pp h
h e b y edv de e ed by expe
4
N mbe
g ge h he
pp v b e
(E g h, Sp h,
S h , F e h)
18
N mbe rits
Ed- ded P d
e y he
e d
106 Pe p e ed
e m h by
me gh
e rits Ed
388 P d e
veyed g
cosa me m
K e g p
My neighbors come here and aresurprised with how my crop lookslike and ask me how I am treating it. I talk to them ab out composting.
And i they want, I teach them. Andwhoever is doing it is saying thattheir crops are coming up like mine.
Mr. Mushi
Sustainable Harvest / Impact Report / 16
4 Be e M M h h h de e h g h e ghb , he
v ed e h g p 8me SH he d e
pp y h rits Ed g z p
e k e m ehe e hey e The v de e
e b e h e ee , m k g e y
b g g e he
2 D y g
ge me
e rits
P d, mp ed
h
mp e
h d me , e pe yme , h e y e h me The P d p e
h g ve pe vee e mp ve he b e
d e y he hey p v de membe me
RITS was named one of the ve most fascinating
agricultural apps of 2011 by USAIDs Global Broadband Initiative.
5 M M h e he he meh mp , d h p pe y he e ghb , h
ev b y e hee h e e
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Let's Talk Cofee
7 / Sustainable Harvest / Impact Report
C e y hye , Le T k C ee eve he pe y ee
pp y h P p g he g de d g e ve, p
h e ke e e e pe y ee
Th ye p g m ed p e k m geme , y
b , d me med ve Le T k C ee
h e he pp y h h ve pe , e- - e
ve h e e , g- e m b e
e h p
Le T k C ee he d E S v d I heme
Rede g g he C ee S pp y
Ch The eve e ed:
H d - e yk h p
Re- e W dB Ch mp A ej dMe dez g pe m e
D h he e de
he F T de m veme , b ghge he he me e
he p F T de usa d flo
ustainable Harvests Lets Talk Coee event broughtundreds of roasters and growers together for directonversations in an innovative, transparent forum.
Sustainable Harvest / Impact Report / 18
Lets Talk Cofee 2011
379 e dee ep e e g p -e g z , -, -p g z ,
d
22C e ep e e ed
11 M nP d ee e
eg ed d g mee g he eve
Bryan Cli ton
Bryan Clifton
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A look at 15 years of innovation.
2000
Re e
P d, O eg ,
eme g g
ee
2001
F e p
Pe h ee
b ye
2002
Ope g e O x ,
Mex
I g Le T k C ee h
e dee O x
Deve p e , eb-b ed
m d b e k
h pme d
2003
D v d G d
e e ed
Spe y C ee
A
Ame P e de
2004
G e h
pp e Ce
d S h Ame
9 / Sustainable Harvest / Impact Report
97
v d G d d S b e
ve Eme yv e, ca, h
emp y ve me m
h k g v g C ee, d be me
he ee mp e ed
g h de-g , e ed ee
98
e e G e I m F m
eve y pp e , h h be me he
d y be hm k p e ,
e b e pp y h
1999
Re e he Re h p C ee
m de , dd g e eme h p e
p e y d d-b ked
ee p h e
Be me mp e g
e e g eeme h T USA
( F T de USA)
97 1999 2001 2003
History
1998 2002the let's talk coffee conference grows over 10 years
2005
Beg g ee m E A ,
h mp m E h p d
g R d
R e $ , pp e e e
Ce Ame g e g p
mp ed by H e S
2006
Ope L m , Pe e
Exp d A k h -ye g
m The Leme F d b g
e h gy d y mp veme K g m , T z
W scaa S b y d
2007
W S e O eg S b y
A d
R k I M g z e e
g g mp e
2008
Beg e e p je T z
p e h p h A eg C ee
C mp y
S membe e e ed Q G de , he h ghe p e
d d ee e he
d y
2009
Be me e ed B C p ,
dd g d e v me
m p e by- d
p g g e p e
2010
G d pe k he C G
I ve d e e ed e
Ame p M P m g
S E ep e e by B mbe
B e eek m g z e
2011
C e k
m geme g
F d e y g S
Ame ge ed d me
me d pe ve g m
Sustainable Harvest / Impact Report / 20
2005 2007 2009 20112006 2008 2010recognized by inc magazine 5 years running for fast growth
Kim Cook
2000 2004
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A Vision for 2012
Sustainable Harvest / Impact Report / 22
The future of co ee is in personal connections.
improve farm yields toincrease incomesWe he p g e e e
he p d v y he mby p v d g g g my
d g mp g The g he p p e d b e
he y e d ve he ex eye
leverage technology toextend our impactO p e h gy ev ve
d me ed g d e g e e y
We exp d he e herits Ed P d pp me ,g he d , d m ge yWe dd e rits Ed,deve p g e g v de
b m geme ,ee pp g, d m e
take quality control tothe next levelS g e y , e
ee m d ex eg y d g p
h ve p e g A ep y deve pme , d e
he P d e ppb h e y
pp g d e me p e
In 2012, we will continue tobring people together acrossorganizations and countriesto harness the power o thehuman side o our business.
1 / Sustainable Harvest / Impact ReportClay Enos
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sustainable harvest coffee importers nw hAve e, S e
P d, or
With ofces in Mexico, Peru, Colombia, and Tanzania
sustainableharvest.com