Sustainable Hygiene Marketing

for Community Volunteers in

Liquisa and Lautem District

Prepared By : AFMET

o Project title : Sustainable Hygiene Marketing for community Volunteers in Liquisa and Lautem District

o Project Location : Liquisa and Lautem District,Timor Leste

o Project Proponent : Alliance of Friends for Medical Care in East Timor (AFMET)

o Beneficiaries 1. Directa) 12 GMFs (Grupo managemento Facilidade) in

Liquisa District

b) 18 members of FINI (Fuan Ida Neon Ida) Lospalos ,Lautem District

2. Indirect a) The Sucos of the 12 GMFs in Liquisa District

b) At least 130 cooperative members of FINI in Lautem District

o Duration : Three and half (3½) years from start0up date , including a preparatory phase of Six (6) months

o Cost of Preparatory Phase : US$26,102

General Objective : Improve the health situation over time Inindentif ied communities,through changes in hygiene practice .

� To Improve Capacity Of GMF(Grupo managementoFasilidade ) in Liquisa District to effectively promote proper Hygiene practice including local herbal soap product

� To Improve Capacity of FINI (Fuan Ida Neon Ida) in Lautem District in organization and management so they could enhance their advocacy on sustainable hygiene marketing

� To establish a mechanism for hygiene marketing in Timor Leste

� To establish a mechanism for improving both product quality and service delivery of the local herbal soap for sustainable hygiene marketing

Specific Objective :

Objective Expect outcomes

1. To Improve Capacity Of

GMF(Grupo managemento

Fasilidade ) in Liquisa District to

effectively promote proper

Hygiene practice including local

herbal soap product

0Proficiency by GMFs in

Conducting Hygiene Education

0Proficiency by GMFs in the

production of herbal soap

0Income generation through the

sale of herbal soap

0A pool of trainers on hygiene

marketing developed for Liquisa

District

2.To Improve Capacity of FINI (Fuan

Ida Neon Ida) in Lautem District in

organization and management so

they could enhance their

advocacy on sustainable hygiene

marketing

0Strategic thinking developed by

FINI members to identify market

opportunities

0Enhance skills in project

development

0Enhance skills in planning ,

monitoring and evaluation

0Proficiency in book keeping and

accounting

Objective Expect outcomes

To establish a mechanism for

hygiene marketing in Timor Leste

0Access to wider market by

developing market linkages ,

particularly developing the supply

chain from Lautem and Liquisa

District

0Local Support system developed

through network0building

activities

To establish a mechanism for

improving both product quality

and service delivery of the local

herbal soap for sustainable

hygiene marketing

0 Improved product quality

through research and

development

0Efficient implementation of target

and activities by establishing

monitoring and evaluation system

0Capacity for long term planning

developed

What’s the Sustainable Hygiene marketing????

…Is a capacity 0 building Programme

for the community to continue to adopt

the proper Hygiene practice, by

establishing a mechanism for an

effective community hygiene education

and providing easy access to resources

need for adopting proper hygiene

practice to enable behavior changes.

Primarily a capacity Building activity forthe GMF in Liquisa district organized byWaterAird,and

Secondarily a second level capacitybuilding programme for the members ofthe FINI groups which will be tapped inthe training activities for the GMFtraining.

The second level capacity building ismore on organization development andmanagement for future scaling0up ofproduction and marketing activities.

� This project is will supportive of Ministry of Health exitingprogramme on sanitation and hygiene and such as willintegrate with MoH’s SISKa(Servisu Intregadu SaudeComunitario). Therefore it will endeavor to included the PSFs(Promotor Saude Familiar) in its capacity9building in Liquisadistrict even as some of the FINI members with functioning ofMeja 4 (for). The project also closely with the District PublicHealth Officer (DPHO),especially in the conduct of the trainingactivities.

� The Project will also initiate the organization of a network onhygiene (and sanitation) marketing in Timor Leste which will becomposed of Local organization such as FiNI,GMF,NGOs andthe other relevant organizations including governmentagencies such as the District Health Service ,MoH and theMinistry of Education.

� Part of out come of this network on hygiene marketing is thedevelopment of the supply chain from Lautem district andLiquisa district as well ,to Dili.

What is Value Chain Development in sustainable Hygiene Marketing Project?

Is a process of providing opportunities for local community and stakeholders to engage in effective campaign for change in hygiene behavior at their respective levels and capacities, thus providing opportunities for participation in the sharing of benefits as well that may be derived from the process.

From AFMET advocacy on the local of herbal soap, the use of herbal soap will add value in more sustainable hygiene marketing in several aspect:

0 The use of soap will enable the community to practice proper hygiene behavior

0 The use of herbal soap add value in the cure and prevention of skin diseases as well as other waterborne disease

0 The availability of herbal soap will enable the communities to continue to adopt proper hygiene practice

0 The local production of herbal soap will enable producers to earn income to augment their basic needs

0 Local production of herbal soap will enable suppliers of raw materials from the community to earn in come as well

0 the capacity building of local groups to promote Hygiene education and to product local herbal soaps will accelerate changes in hygiene practice as well as in meeting local demand for soap

0 The Local production of herbal soap will initiate the development of a local soap industry

0 Development of the local soap industry will help to strengthen the local economy

� Preparatory Phase (six month),from January to Jun 2010

� Consultation meeting with collaboration organization and Government agency , i.e. WaterAid,MoH ,DHS and Ministry of Education

� Conduct baseline survey to determine incidence of hygiene related disease in the identified community in Liquisa District. This baseline survey will also determine levels of capacities of both GMFs and FINI

� Initial Capacity building for FINI 5:37 AM

� Piloting of hand washing and hygiene behavior change in Sukco Pairara,Lautem Moro sub –district ,Lautem district AFMET’s CLTS Project is being implemented.

� Conducted detailed planning for the next Project Phases

� Capacity Building for GMF

0 Basic training on Hygiene Education

0 Training on the production of herbal

soap

0 GMF to GMF cross Visit

0 Training of Trainers on Hygiene marketing

(TOT) which including some “sale

promotion” strategy

� Capacity Building For FINI0 Facilitators’ Training

0 Training on Project Management

0 Training on Planning,Monitoring and

Evaluation

0 Training on accounting and

Bookkeeping

� Hygiene Marketing Mecanism and support System

0 Formation of the network to support

local initiatives on Hygiene Marketing.

0 Development of Supply Chain from

Lautem distric,and later Liquisa district to

Dili

� Quality and Service Delivery Enhancement

This Component includes:

0 research and development to improve

product quality and service delivery,

which also to improve to packaging and

labeling

0 Establishment Monitoring and Evaluation

system (include Mid0Term Evaluation)

AFMET

FINI

WaterAid

GMF

Community

Preparatory Phase

Actual Implementation

� The Concept of Sustainable Hygiene

marketing is a new undertaking while

adopting concepts from sanitation

marketing and CLTS

� Indigenous Leader will be utilized as

service providers to train other

indigenous leader.

( Farmer – to0 Farmer strategy)

� At least 25 % all GMF beneficiaries are women

� All training will include the promotion and discussion for the active participation of women and man in WASH, wich will include a discussion of roles of woman and man

� Marketing promotion will target men and man

� The First Two Years 99999 Managed by AFMET

A Local Project Manager and Administrative &

Finance officer will be designated for the

project (Provide Local Capacity Building for the

eventual turn0over of the project to FINI).

� The Second year will prepared the FINICooperative Group for its eventual

management of the project beginning on the

third year and for the next Phase AFMET will

retain responsibility as a project holder,M &

E,audit,and reporting to the funding partner.

�Focus on the achievement of outputs and out comes and later impacts.

�Regular, Mid9term, and Final M & E

Objectives Activities Expected Outputs Expected

Outcomes

M & E Questions

Pre9Implementation Phase

Project

Preparat

ion

Detailed

Implementation

Planning activity

Detailed

Implementation

Plan Document

(DIP)

Readiness for

project

implementation

ensured

How appropriate is

the project design

to meet

objective ?

Consultation with

identified

collaborating

agencies

Joint Memorandum

of Understanding

(MOU)

Term of

Reference for

collaborating

organizations

agreed upon

Extent of

collaborating/supp

ort by participating

organization to

achieve project

objective

Materials

development

1 Training Manual Of

Basic Hygiene

Education;

1 Training Manual On

Herbal Soap

Production

# Brochures printed

# posters printed

Availability of

reference

materials for the

project

implementation

Quality/Quantity

of materials

Baseline Survey 1 Baseline Survey

Conducted

Basis for

measuring

changes

Established

What Kind of

changes have

been achieved ?

Objectives Activities Expected Outputs Expected

Outcomes

M & E Questions

1.To Improve

Capacity Of

GMF(Grupo

management

o Fasilidade )

in Liquisa

District to

effectively

promote

proper

Hygiene

practice

including local

herbal soap

product

Component 1.Capacity9Building 1 (GMF)

Basic

Training on

Hygiene

Education

18 training on Basic

Hygiene Education

conducted

Proficiency by GMFs

in conducting

Hygiene education

What Kind of

Hygiene Practice

have been

adopted by the

community?

Training on

the

production

of herbal

soap

# Training on the

production of

herbal soap

conducted

0 Proficiency by GMFs

in the production

of herbal soap;

0 Income generated

through the sale

of herbal soap

Quality of herbal

soap ;

Customer

satisfaction ;How

much income was

generated from the

sale of herbal soap.

GMF0to

GMF cross

visit

# GMF –to0GMF

cross visit

conducted

0 Enhance Learning

on sanitation

marketing

0 Friendly

competition among

the GMFs established.

What did the GMF

learn from each

other?

How is Hygiene

marketing

understood and

implemented?

ToT (Training

of Trainer) on

Hygiene

marketing

2 TOT conducted A pool of trainers on

Sanitation marketing

established for

Liquisa

How many Trainers

available?

Are they enough

Objectives Activities Expected Outputs Expected

Outcomes

M & E Questions

2. To Improve

Capacity of

FINI (Fuan Ida

Neon Ida) in

Lautem District

in organization

and

management

so they could

enhance their

advocacy on

sustainable

hygiene

marketing

Component 2.Capacity9Building 2(FINI)

Facilitator’s

training

1 facilitator’s training

conducted for FINI

1 facilitator’s training

for GVS

FINI and GMF

members are

able to

facilitate group

discussion,

meeting very

well

Are FINI (and GMF)

member’s are able

to motivate group

discussion in the

conduct of

meeting’s ?

Training on

project cycle

management

1 training on project

cycle management

conducted

Enhanced

skiils in project

management

Are the FINI

member’s able to

manage the

project cycle ? to

what extent ?

Training on

monitoring and

evaluation

1 training on monitoring

and evaluation

conducted

Enhanced

skiils

monitoring

and

evaluation

Are the FINI

member’s able to

identify outputs,

outcomes and

impacts

Training on

accounting

and book

keeping

1 training on

accounting and book

keeping conducted

Proficiency in

book keeping

and

accounting

Are the books in

place ? is the FINI

able to

provide/explain

balance

statements ?

Objectives Activities Expected Outputs Expected

Outcomes

M & E Questions

3. to

establish a

mechanis

m for

hygiene

marketing

in Timor

Leste

Component 3. Hygiene marketing Mechanism and Support System

Formation of a

network to

support local

initiatives on

hygiene

marketing

1 Network formed ; #

of meeting

conducted

Local support

system

developed

through network

building activities

Who are the

members of the

network ?what are

their roles ?what

kind of support do

they give to local

initiatives on

sanitation

marketing ?

Market

Research

1 Market Research

conducted

Access to wider

market by

developing

market linkages

Where are our

potential market ?

Do we have

capacity to supply

the market ?

Information

campaign

9 exhibits events

participated (3x per

year) ;

1 TV promotion

Campaign developed

3 Global Hand washing

Activities

Public

awareness

generated on

the existence

of a local soap industry

Percentage of

population

patronizing the

local soap

ObjectivesActivities Expected Outputs

Expected

OutcomesM & E Questions

Component 4. Quality and service Delivery Enhancement

4. To

establish a

mechanism

for improving

both

product

quality and

service

delivery

Research and

Development for

product quality

improvement

conducted

1 research on

product quality

improvement

conducted

Better quality

and packaging

How

competitive is

the product in

the market

Establishment of M&E

System

M&E framework

developed

Systematic conduct

of M&E for improved

project

implementation

Do we get the

information that

we need ?

Monitoring ad

evaluation

# Quarterly

monitoring

conducted;

3 Annual

Assessment (and

Planning)

conducted

Regular

information

updates;

improved Annual

Plans

Do we get

timely M&E

information ?

Mid – Term Review 1 Mid – Term Review

conducted

Gaps identified;

Enhanced project

implementation

What / where are

the gaps ? how

were the gaps

resolved ?

Final Evaluation 1 Final Evaluation

conducted

Lessons

generated for

next phase

planning

What lessons from

this project are

relevant for the

next phase

� Organization Development

The main of the project activities is to enhance the Organization development capacities of GMF and of the FINI Cooperative Group.

� Constituency and Client Development

� Benefits

Improve Social capital (health),Human capital(Skills) and Financial capital (Income)

� Planning for Next

The next Phase is will aim for the development of local economies trough the value chain development process by up0scaling the production and sales of herbal soap, and preparing for the development of a medium term local industry.

Phase I detailed implementation schedule (Preparatory Phase).January – June 1010 (1)

ActivitiesJan/WK Feb/WK Mar/Wk April/WK May/WK Jun/wk

12 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

1. Consultation meeting :

a) AFMET-FINI

b) AFMET-MoH

c) AFMET-WaterAid

d) AFMET-GMF

e) Joint AFMET-WaterAid-GMF-

FINI meeting

f) Finalization of MOU and MOA

2. Initial Capacity-Building

a) Advance Seminar on Hygiene and

Sanitation

b)Training of Facilitator (Including GMF)

c)Project Cycle Management training

d)Basic Bookkeeping and accounting

e)Project Monitoring an Evaluation

Phase I detailed implementation schedule (Preparatory Phase).January – June 1010 (2)

ActivitiesJan/WK Feb/WK Mar/Wk April/WK May/WK Jun/wk

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

3. Piloting Handwashing and Hygiene

Behavior change in Suku

Pairara,Lautem Moro Sub dstrict,

lautem District (This activity includes

putting-up of hand washing

demonstration facilities , one each in

two Aldeias in Suku Pairara).

4.Preaparation of training

materials for GMF Capacity

Building

5. Baseline Survey

6. Detailed Project Planning

7. Meeting with MoH for the next

phases of the project

8. Evaluation and report Writing

(End of Preparatory Phase report)

9. Mobilization for the next phases

of the project

Budget Item Total Cost(US $) Amount requestLocal

Counterpart

Pre9Implementation Phase (Preparatory Phase) Six month , January9June 2009

5 consultation meeting 733 463 270

Component 2. Capacity9Building 2 (FINI)

1 Advance training on Hygiene

and Sanitation (FINI)

564 564

2 Facilitators Training 810 630 180

1 Training on Project Cycle

Management

1 Training on Basic Accounting and

Bookkeeping

564 564

1 Training on Project Monitoring

and Evaluation

282 282

Developing Training Materials for GMF

Capacity Building:

1 Training manual of basic hygiene education ;1 training manual on herbal soap production

including materials

# brochures

# Poster

6,480 6,840

Piloting handwashing and hygiene behavior

change in suku Pairara,Lautem Moro 2,656 1,216 1,440

Other Preparatory activities

Budget Item Total Cost(US $) Amount requestLocal

Counterpart

Conduct of 1 baseline survey 3,320 1,970 1,350

Evaluation of Preparatory phase 423 333 90

Detailed planning Activity 423 333 90

Project Management

Project Management (local) 1800 1800

Admin support (Local) 1,560 1,560

Project management supervision 900 900

Admin/Finance Supervision 780 780

Transportation 5,400 5,400

Communication 1,500 1,500

Office supplies 600 600

Office Rent and Utilities 2,700 600 2,100

Sub total 32,059 24,859 7,200

+ 5% contingency 1,243 26,102

Obrigado Barak !