sustaining and marketing your family drug court · marketing your family drug court phil...
TRANSCRIPT
11/12/2010
1
Sustaining and Marketing Your
Family Drug Court
Phil BreitenbucherKaty Gallagher-Parker
Laura Pevoto
Texas Family Treatment Drug Court Roundtable
Children and Family FuturesOffice of Juvenile Justice and Delinquency Prevention
Family Drug CourtTechnical Assistance Program
4940 Irvine Blvd, Suite 202Irvine, CA 92620
714.505.3525www.cffutures.org
This project is supported by Award No. 2009-DC-BX-K069 awarded by the Office of Juvenile Justice and Delinquency
Prevention, Office of Justice Programs
November 2010
The Seven Steps
1. Inventory current funding
2 D h ff i f h2. Document the effectiveness of the innovation in outcomes and costs to prospective funders
3. Identify potential sources for future funding
4. Select priority options for new funding
5. Select priority options for redirected funding
6. Assess sustainability options in terms of political and community support
7. Institutionalization
11/12/2010
2
Future Funding & Other Resources
Inventory: Inventory: current resources, potential resources including redirected fundingresources, including redirected funding
TargetsTargets for negotiation about future funding based on outcomes
Choice of priority targetsChoice of priority targetsChoice of priority targetsChoice of priority targets
NonNon--financial resources: financial resources: volunteers, donations, public/ media spotlights
Picking the Best Bets
Take stock of all options, then target a few best bets based on:bets based on:
• Where resources are most significant,
• Where new flexibility may be available, and
• Where champions of an integrated funding approach may already exist.
11/12/2010
3
Redirection of Resources Already Here
Pilots, Demos and Grant-funded Projects
The “Real” Money in
the Community
TANF
Police
Medicaid
Housing
M t lCourts
Parks
Libraries
HospitalsSchools
Police MentalHealth
Courts
FAMILIES
Effectiveness of the Innovationand the Results Achieved
• Who cares enough about the results of this project/innovation to pay for it?project/innovation to pay for it?
• What outcomes would be credible to prospective funders – who do we save money for?
• Is our information system strong enough to• Is our information system strong enough to document results—and costs?
11/12/2010
4
The Costs Dimension of Sustainability
• Any credible funder will ask “what does it cost, how much more does it cost, and why should we pay y p ymore—what benefits result?
• Human services projects often lack solid data on costs
– Especially the difference between base costs of “business as usual” and costs of the enhanced model
• Without making major investments in accounting tools or staffing, most projects could do a better job with existing resources to document their costs
Costs: Getting to the Next Level
• Costs begin with the project budget, but must go beyond that budget to reflect full costs of thebeyond that budget to reflect full costs of the innovation
• Questions that must be answered:
– What are the start-up costs?
– How do costs vary with the service model and the clients’ characteristics?
– What costs are borne by other agencies?
– What costs are supported by clients’ entitlements, eg TANF, child care, Medicaid?
11/12/2010
5
9
10
11/12/2010
6
Options for Cost Offsets
• Public safety, court, and corrections costs
Out of home care [$16 000 per year per child in• Out of home care [$16,000 per year per child in OOHC estimated in one site]; re-entry to care
• Lower level of placement
• Faster access to treatment
• Drug-free births
Reminder: Without baseline costs, the cost savings cannot be credibly estimated
Political & Community ResourcesNeeded to Sustain the Project
• Who would go to bat for this project? Who are the potential champions for the project amongthe potential champions for the project among legislators, policy leaders and the media?
• Who have we briefed, kept current on the project—and walked through it?
• Do we have a marketing or media strategy?• Do we have a marketing or media strategy? An “elevator pitch?”
11/12/2010
7
Marketing the Innovation
• Testing data and stories on policy leaders as early as possible what rings the bell?early as possible—what rings the bell?
• Know the audience: what message is most credible; what crises are most visible?
• Assess which themes are most likely to make the case: [the five cases]
P l O t-Prevalence - Outcomes
-Developmental - Cost savings
-Intergenerational
Making the Case for Your Program
• Data: The nuggets that are emerging
St i Wh h l i d h• Stories: Who are we helping and how can we and the beneficiaries (clients and other agencies) tell that story?
• Marketing Approaches: Describing the innovation in clear, persuasive language
11/12/2010
8
15
Organizational Impact : Was the Innovation Institutionalized?
Assessing for Institutionalization
I d t t ffi i l ?• Is adequate staffing in place?
• Are there line items or redirected funds in the budget for the project?
• Is data to track the project’s outcomes built into ongoing client data systems?
• Is training a part of regular staff development?• Is training a part of regular staff development?
• Do policy-level officials see the project’s benefit? Do they see a role as barrier removers?
• Is the project linked with parallel reforms?
11/12/2010
9
Budget Cuts and Sustainability
Why Should We Spend Time on a Sustainability Plan in Times like These: There’s No Money?!Plan in Times like These: There s No Money?!
• Beginning to lay the groundwork for a strong case for new or redirected funding in 2011 or 2012 needs to happen in 2010
• Approaches to some funders do not bear fruit on the first attempt
• The outcomes needed to connect a new funder with the results of the FDCs will in many cases not be available until the second or third year of operations
• Some sustainability planning can target one-time funding emerging from the federal stimulus package
Budget Cuts and Sustainability
• If what you’re doing is working, your defense against budget cuts is better than most programsagainst budget cuts is better than most programs that can’t document effectiveness
• If what you’re doing saves money, your case for sustained funding is better than most programs
• If what you’re doing works on an interagency basis, your case for sustainability may be y y ybetter—and may have a wider group of advocates—than single-agency programs
11/12/2010
10
Sustainability Defined
Four Elements
1 Future Funding and Other Resources1. Future Funding and Other Resources
2. The effectiveness of the innovation and the results it achieved to attract new or redirected resources
3. The political and community resources needed to sustain the project
4. The organizational impact of the innovation – was
it institutionalized?
Resources = Results = Resources
19
Travis County Family Drug Treatment Court
Presenters:
Katy Gallagher‐Parker
Laura Peveto
11/12/2010
11
Historical Review Travis County Family Drug Treatment Court
• Discussions in Spring 2005C it M ti ith t ti l– Community Meeting with potential Stakeholders
• Recipient of grants in Fall 2007– CJD / Governors Grant
– Administration of Children and Families Federal Grant (Parenting in Recovery)Grant (Parenting in Recovery)
• Operational in Winter 2008– Travis County Family Drug Treatment Court
• Served 60 participants since inception
Travis County Family Drug Treatment Court Current Funding Structure
• CJD Grant – Court Coordinator
• Administration of Children and Families Grant– Services and Supports for Drug Court participants
• In‐Kind contributions from Drug Court Partners– Child Protective Services– Austin RecoveryFoundation Communities– Foundation Communities
– Travis County District Court– Travis County District Attorney’s Office– CASA– Travis County Health and Human Services
11/12/2010
12
Strategies for Sustainability
Partners for SustainabilityTravis County Goals:
• Identify a broad‐range of partners
• Communicate the value of the Drug Court to their agency
• Understand the limitations and challenges of each partner
• Understand the assets of each partner• Understand the assets of each partner
• Cross‐Train staff from the partner agencies
11/12/2010
13
Design for Sustainability
Travis County Goals:
• Create a vision that speaks to everyone
• Identify a model that fits best with the needs of our community
• Adjust and modify that model
• Improve Systems functioning across partners
• Know what you want to sustain
Commit for Sustainability
• Charter – Travis County FDTCC a te a s Cou ty C
–Process of developing the charter
– Lessons learned
– Future use of the Charter
• Leadership and Support
–Champions
– Staff support
11/12/2010
14
Data for Sustainability
• Travis County – Our Experience with Data:• Travis County – Our Experience with Data:
– Describes the population being served by the court
– Easy to report, simple to understand and meaningful to your community
l f h h l– Demonstrates value of the court to the larger community
Market for Sustainability
Travis County Goals:
• Concise message that resonates with theConcise message that resonates with the community
• All partners know, share, believe and can articulate the message
• A document that describes the court and provides relevant datap
• Target your exposure
• Integrate graduates into your presentations
• Repeat, Repeat, Repeat your message
11/12/2010
15
Funding Opportunities
Planning for Funding
• Before you start seeking funding:
–Know the various components of your Drug Court
– Identify In‐Kind supports from Partners
–Consider funding from various sources
–Know the pitfalls of grant funding
11/12/2010
16
Funding Options
• Protocols/Procedures with existing service providersproviders
• Current Ci/Co contracts providing services to same or similar populations
• Using same resources differently
• Local $ ‐ City and County$ y y
• State $
• Federal Grants
• Private Foundations
Funding Challenges
11/12/2010
17
Practical Funding Challenges
• Anticipated expiration of Federal grant
• Potential for the CJD grant to be decreased or not renewed
• Current economic forecast
• Clarity/Focus on what is being sustained
• Identification of funding sources
• Institutionalization / Sustainability of Funding
Unique Funding Challenges
• Judicial Fundraising Prohibitedg
–Canon 4C(2) – Code of Judicial Conduct
–Court Personnel?
• Acceptance of Funds by Court
• Travis County Non‐Profit EntityTravis County Non Profit Entity
– Safe Start Fund
11/12/2010
18
h h l hThoughts to leave you with ……
Concepts for Sustainability
Travis County Experience Suggests:
S t i b d th i f th• Sustain based on the experience of other courts
• Sustainability requires your partners and the larger community
• Drug Court from concept to sustainability will change
• Drug Court moves from an Individual vision to a vested Community program
11/12/2010
19
More Resources
38
11/12/2010
20
Other Resources
• Finance Project sources: The Sustainability Project
• Ira Cutler monograph:
End Games: The Challenge of Sustainability
• Literature on treatment costs at TIE website: http://tie.samhsa.gov/Taps/index.htmlp g p
New Materials
• Family drug court sustainability publication from NDIC:from NDIC: http://www.ndci.org/publications/sustainability_web.pdf
• Join Together AOD costs article: http://www.jointogether.org/news/research/summaries/2009/addiction-costs-medicaid.html
Brazelon Mix and Match citation:• Brazelon Mix and Match citation: http://www.bazelon.org/issues/children/publications/mixmatch/mixandmatch.pdf
11/12/2010
21
Katy Gallagaher ParkerTravis County
Phil Breitenbucher, MSWProgram Director
Contact Information
Travis County Family Drug Treatment Court
Phone: (512) [email protected]
Program DirectorChildren and Family Futures
OJJDP FDC TA ProjectPhone: (714) 505-3525
E-mail: [email protected]
Laura PevetoLaura PevetoTravis County
Family Drug Treatment CourtPhone: (512) 854-7874
E-mail: [email protected]
41
Questions and Discussion