Suzanne Peterson2013 U.S. Senior Open Internship

Suzanne Peterson

0Address: 749 W. Jefferson Street Tallahassee, FL 32304

0Phone Number: (813) 785-6864

0Email: svp09@my.fsu.edu

0Skype: suzannepeterson14

Education

0Florida State University, Tallahassee, FL

0Bachelor’s of Science in Marketing

0Bachelor’s of Science in Sport Management

0Graduating May 2014

From Tallahassee to Omaha…

34th U.S. Senior Open

0 July 8th – July 14th

0Omaha Country Club, Omaha, NE

0Conducted by the United States Golf Association

0Broadcasted to more than 50 countries

0www.2013ussenioropen.com

Omaha Country Club

2013 U.S. Senior Open Internship

0Position: Corporate Sales and Service Assistant

0Dates: May 6, 2013 – July 19, 2013

0 Internship Offered By: Bruno Event Team / Liz Leckemby, Championship Director

Bruno Event Team0Sports marketing and event management company formed

in 1995, based in Birmingham, AL

0Experienced in all facets of event management, employing a year-round staff of more than 60 employees

0Services each client with expertise in all aspects of event management, marketing, and operations

0www.brunoeventteam.com

Championship Staff

That’s me!Becky

Marketing

Manager

SarahCorporate Sales & Service Manager

(my boss!)

KevinOperations

Manager

AlexChampionship

Assistant

MattOperations Assistant

LizChampionship

Director

DannyOperations

Director

BrianneChampionship

Manager

AndreiOperations Assistant

AnnaMarketing Assistant

JustinOperations Assistant

Summer Interns, from all over!

Alex – West Point, NE

Andrei – Lynden, WA

Me – Tampa, FL

Justin – Avon, CT

Matt – Montrose, CO

Anna – Omaha, NE

The full-time staff wanted a picture with us and our backpacks!

Our Office/House – Located right off the course

Corporate Sales & Service Assistant

The role of the Corporate Sales & Service Assistant is to work alongside the Corporate Sales & Service Manager, assisting with their preparations for the event, while being exposed to the different areas and responsibilities of managing a championship.

0Corporate Servicing

0Operational Responsibilities

0Miscellaneous Championship Tasks

Job Summary Responsibilities

My own Golf Cart!

Credential & Lanyard

Business Card

Corporate Servicing0Assist with entire service process, including May corporate

workshop0Distribution of tickets, parking passes, etc. to corporate clients

0Wristband delivery 1

0Walkthrough Schedule 2

0Oversee all elements of corporate client golf0Championship Invitational 3

0Work closely with merchandise team to coordinate client

requests0Merchandise PODS 4

1 Wristband Delivery SpreadsheetCreated to expedite the wristband delivery process. After the companies were

arranged by area location, I was able to map out the delivery stops in each area.

2 Walkthrough Schedule for Friday, July 5

Each company scheduled a time to walk through their hospitality

venue and to deliver any merchandise or supplies

3 Championship Invitational Golf Outing InvitationThe Invitational was an opportunity for the Corporate Clients who purchased

clubhouse & on-course hospitality to play the course, the same as the professionals did. The golf outing was held the Monday after the Championship.

3 Informational One-Sheeter

that was given to Corporate

Clients for the Championship

Invitational

3 Spreadsheet listing each

company and how many

Invitational spots they

receive

4 Merchandise Inventory Tracked by what POD each company was assigned. There were four

total PODS throughout the course. This also lists delivery information for each day.

Operational Responsibilities0Assist coordination with operations team for interior designs

of private hospitality venues0CADs 5

0Punchlists 6

0Coordinate communication efforts between operations team and corporate client

0Work with volunteer manager to educate, train and coordinate hospitality committee chairmen and committee members

0Corporate Hospitality Captains PPT 7

0Credential Boards 8

5 Example of a CAD

E

D

C

B

A

A – Company Name and Location (17th SuperSuites, Tent F)

B – Inside details (Ceiling liner color, carpet, TV’s, etc.)

C – Outside drink rail

D – Soft Seating, includes 2 chairs, loveseat, coffee table

E – Back service door

5 Breakdown of a CAD

Inside of a 17th Green SuperSuite Tent

Ceiling Swag

Chiavari Barstool

6 Example of a Punchlist

In the weeks leading up to the Championship, we created punchlists as we walked through every on-course venue. The list was submitted to

the company building the tents.

7 Slides from Corporate Hospitality Captains

PowerPoint

8 Examples of Credential Boards used by Corporate Hospitality Volunteers

On-Course Hospitality Venue wristbands for each day of the Championship

Miscellaneous Championship Tasks0Assist Championship Director to coordinate Honorary

Starters for Practice Rounds0Military Day 9

0Promotional Events0Creighton Baseball Game

0Farmer’s Market

0KwikShop

0Taste of Omaha

0Color Me Rad

9 Military Day at the Senior OpenChief Master Sargent Bruce

Swanson from Offutt Air Force Base guarding the

flag on the 18th Green

Promotion at the Creighton Baseball Game

Promotion at the Farmer’s Market

Promotion at the KwikShop with the Senior Open Trophy

Promotion at the Taste of Omaha

Promotion at the Color Me Rad Run

A few of the Senior Open Corporate Supporters

Signs welcoming guests to the 13th Green & 10th Tee Villages

10th Tee Chalets

Statue of Fred Funk outside the Mutual of

Omaha building

Our promotional Lexus vehicle!

1st Tee at Omaha Country Club

Championship Staff with 2013 U.S. Senior Open winner, Kenny Perry!

Fun times this summer at the Senior

Open!

Teeing off on the 9th Tee

Artwork on the fridge at the office

Receiving a cart pull

I (unknowingly) made it on TV!

Thank You!