sveep compendium

ELECTION�COMMISSION�OF�INDIA

Compendium�of�Instructions(March�2013)

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vGreater Participation for a Stronger Democracy

Table of ConTenTs Page 1. Introduction 1 1.1 Preface 2 1.1.1 Background 2 1.1.2 ECI’s Initiatives 2 1.1.3 SVEEP 3 1.2 Decoding SVEEP 7 1.2.1 Strategy 7 1.2.2 Components 8 1.2.3 Partnerships 15 1.2.4 SVEEP Calendar 20

2. Instructions on Elections and Roll Revision 23 2.1 Appointment of Addl/Joint CEO (SVEEP) 25 2.2 Elections 30 2.3 Ethical voting 52 2.4 Communication to Ministries/Departments 57 2.5 Icons/Ambassadors 67 2.6 Collaboration with Private Media 72 2.7 Collaboration with CSOs 76 2.8 Roll Revision 79

3. Instructions on National Voters’ Day 87

4. Instructions on KABBP Survey 129 Annexure I - ToR for Survey Agency 134 Annexure II - Questionnaire for Baseline Survey 142 Annexure III - Questionnaire for Endline Survey 154 Annexure IV – Summary of KABBP Survey Findings (2010-2012) 163

5. Instructions on Best Electoral Practices Awards 179 Annexure V – Brand Ambassadors/Icons 190 Annexure VI – Voter Turnout following SVEEP 193

vi Greater Participation for a Stronger Democracy

aCronyms and abbreviaTionsSVEEP Systematic Voters’ Education and Electoral Participation

KABBP Knowledge, Attitude, Belief, Behaviour and Practices

NVD National Voters’ Day 25th January

IEC Information, Education and Communication

IMF Information, Motivation and Facilitation

CEO Chief Electoral Officer

DEO District Election Officer

RO Returning Officer

ARO Assistant Returning Officer

ERO Electoral registration Officer

AERO Assistant Electoral Registration Officer

PS Polling Station

EP Ratio Electors to population ratio

MT Master Trainers

VR Voter Registration

1. inTrodUCTion 1.1 Preface 1.1.1 Background 1.1.2 ECI’s Initiatives 1.1.3 SVEEP 1.2 Decoding SVEEP 1.2.1 Strategy 1.2.2 Components 1.2.3 Partnerships 1.2.4 SVEEP Calendar

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Election Commission of India

Greater Participation for a Stronger Democracy

1.1 PrefaCe1.1.1 baCKGroUndVoter is the central actor in democratic election. Voters’ Participation in the democratic and electoral processes is integral to the successful running of any democracy and the very basis of wholesome democratic elections. Thus, it becomes an integral part of election management. In India and across the world, the imperative of enhanced voters’ participation in Elections is no more a matter of debate, but a serious assignment. In recent decades however, the world has seen a decline in Voter’ participation in elections, which would inevitably point to a democracy deficit.

In India, the constitutional mandate of the ECI for ‘Superintendence, Direction and Control’ of elections contains the in-built high responsibility to have every eligible Indian on the electoral roll and get everyone on the electoral roll to voluntarily vote. Several million voters not turning out at polling booth, elections to election, and large number of eligible citizens still missing from the Electoral Roll do not fetch credit to the great Indian democracy.

There is lot of gap between what the voters ‘should know’ and what they ‘actually know’ in important areas like registration, EPIC/ identity proofs, Polling Station location, use of EVMs, timings of the poll, do’s & don’ts with regard to Model Code of Conduct, use of money/ muscle and liquor power by candidates or their associates to influence vulnerable sections of electorate. These knowledge need to be addressed by election managers with a sense of urgency.

Experience showed that even greater awareness does not necessarily get converted into greater participation. Question arose as to how to improve or enhance the participation? The answer has been found in Voters’ education.

Voter education needs to be given due and strong emphasis with the kind of seriousness and depth it deserves by the election management bodies. Voters’ education is not only the correct but also the most appropriate way to improve participation in a democracy compared to any other alternative. Realising this several countries in fact have voters’ education as part of their constitutional mandate.

1.1.2 eCi’s iniTiaTivesThe theme chosen for the Diamond Jubilee Year of the ECI in 2010 was “Greater Participation for a Stronger Democracy”. ECI realized that it needed to tread the last mile, where issues like healthy and complete electoral rolls, urban apathy, women’s participation deficit and youth indifference to the electoral process were to be tackled. Participation based on voluntary inclination/ motivation of the individual voters and persuasion by election management machinery, rather than compulsory voting needed to be encouraged. For

3Greater Participation for a Stronger Democracy


this to happen, voter education held the key. The Commission, thus decided to bring Voter education to the center table of election management and allocated it necessary attention and resources.

To improve participation of all sections of the electorate, awareness levels needed to be enhanced, especially amongst the newly eligible youth, the uneducated, residents of inaccessible and remote areas, socially and economically weaker/ deprived sections of society.

ECI envisaged systematic, strategic and scientific processes in understanding the voter participation and engagement dynamics so as to facilitate the processes of increased and informed participation. It was felt that Voter education needed to be imparted through specific and targeted interventions, backed by scientific research carried out by professional agencies/ institutes.

There was a strongly felt need for a scientifically designed policy frame-work, clear guidelines, effective implementation combined with widespread publicity and importantly a well established feedback mechanism for assessment of the impact made by the interventions. This would help in suitably modifying future strategies, programmes and interventions to educate the voters on all aspects of democratic and electoral processes.

Effective partnerships with educational institutions like Universities, Colleges, Senior Secondary Schools, Vocational Institutes etc. needed to be carefully built in order to educate the students on subjects related to democratic electoral practices and participation.

Large segments/ sections of the electorate who were not covered by the formal educational system or those who had developed an apathetic attitude or those who are physically cut-off from the mainstream due to various reasons needed to be brought under the ambit of focused voter education. Such segments/ sections needed to be reached through civil society organizations, special agencies of volunteers, govt. departments working for the welfare of deprived and vulnerable sections or marginalized groups etc.

1.1.3 sysTemaTiC voTers’ edUCaTion and eleCToral ParTiCiPaTion (sveeP)

ECI’s decision to adopt a sustained and systematic Voters’ Education and Electoral Participation strategy to increase people’s participation in the electoral process got reflected in a range of policy initiatives and activities, by now known as SVEEP.

There were planned IEC (Information, Education and Communication) interventions in the Jharkhand elections of end-2009 and subsequently carried forward in the form of SVEEP (Systematic Voters’ Education and Electoral Participation) in Bihar Assembly elections of 2010 and assembly elections of Tamil Nadu, Kerala, Assam, West Bengal and UT of Puducherry in 2011. This continued for the 5 State elections of UP, Goa, Punjab,

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Uttarakhand and Manipur and again in the twin general elections in Himachal Pradesh and Gujarat in 2012 and election to NE states of Tripura, Meghalaya and Nagaland in early 2013 with the main components of SVEEP intervention as IMF i.e. Information, Motivation and Facilitation. The second phase of SVEEP, SVEEP-II, is being rolled out, based on the learnings of Phase-I and the identified tasks ahead and allocation of additional resources.

voters’ behaviour surveys- Survey agencies were engaged in all the election going States from Jharkhand onwards for doing baseline and endline survey to understand the underlying reasons for under registration, last mile problems in updation of electoral rolls, EPIC off take and low voter turn-out and to identify the demographics of elector-segments with lower electoral participation so that suitable interventions can be mounted and their impact assessed. The nomenclature of Voters’ Behaviour Survey was changed to Survey of Knowledge, Attitude, Behaviour, Belief and Practices (KABBP) of Voters.

formulation of state and district level sveeP plans – CEOs were directed to implement State Level Plans and also to facilitate District Level Plans. The plans were to be formulated for the whole year with intense sub plans for election period. The plans were to be in conformity with national framework, laid out by the Commission, but allowing for due flexibility and credibility at every level. This was blended with caution and monitoring of the communication messages and the neutrality check of the messengers.

Personnel at state level- The Commission directed that an Addl./Jt. or Dy. CEO may be assigned to coordinate and implement all SVEEP activities in the office of every CEO. For election going states, such an officer should be exclusively positioned a year before the election, if necessary, through deputation from the State government. CEOs were encouraged to engage nodal officers at the district level for SVEEP specially in election times.

state and district level Core Groups – All CEOs were instructed that a State Level Core Group should be constituted under the CEO comprising representatives from Universities, educational institutions, youth organisations and Civil Society Groups to facilitate voluntary action for electoral participation. Similarly District Level Core Groups headed by District Election Officer & Collector may be formed.

Collaboration with educational institutions – CEOs were instructed to collaborate with educational institutions to particularly tap the new voters in the age group of 18-19yrs. Nodal officers were appointed who helped newly eligible electors to get registered. School children were roped in to spread awareness among their parents for participating in elections. Campus was made a hub of early voters’ education using curricular, co-curricular and extra-curricular activity.

Collaboration with youth organisation- All CEOs were instructed that Youth Organisations such as NYKS, NSS, NCC etc at district levels shall be roped in to promote greater awareness amongst youth and students about electoral process and to seek their



assistance in facilitating registration and also for enhancing turnout during polls. These agencies were allocated specific tasks and their contribution was monitored.

Collaboration with Central and state Government departments – The departments of health, education, WCD, Cooperatives, Welfare etc with field connectivity can extend their existing infrastructure and manpower for electoral education and outreach. CEOs were asked to collaborate with these departments for maximum outreach. However, the use of these field agencies was to be restricted close to the polling day.

Collaboration with Government media –air and doordarshan – CEOs were asked to reach out to people through AIR and Doordarshan for increasing people’s awareness regarding electoral participation. AIR and DD were asked to carry out voter education and awareness through specially designed programmes besides giving publicity to SVEEP initiatives of CEO/DEO. The capacity and reach of these national broadcasters were found to be of very high level and their competence was also utilized for production of communication material.

Collaboration with Private media - CEOs were instructed to explore collaboration with Private Media for creating voters’ awareness but with adequate safeguards, and due care and to the extent possible on a non-commercial basis.

Collaboration with Civil society/ nGo – CEOs were also advised to have collaboration with Civil Society/ NGOs in order to advance voters’ awareness. But there should be a mechanism to locate credible NGOs and the collaboration should be based on well-worked out parameters. An enabling framework for collaboration with CSOs at the state level was prepared through a Civil Society Consultation at national level and circulated.

national voters’ day - ECI decided to celebrate its foundation day, i.e., 25th January every year, as the “national voters’ day”, with the objective to increase enrolment of voters, especially of the newly eligible ones to make universal adult suffrage a complete reality. 25th January, 2011 was celebrated as the first “National Voters’ Day”. The Booth Level Officers (BLOs) in over 8 lakh Polling Station areas felicitate the newly registered voters on NVD in a ceremony/ public function. The new voters are handed over their EPICs and all present are administered the NVD pledge. The newly enrolled electors are also given a badge with the slogan “Proud to be a voter - ready to vote” during the felicitation ceremony along with their EPIC.

Identification of National & State Icons - Dr.A.P.J. Abdul Kalam and Sh. M.S.Dhoni were made the national Icons for promoting People’s participation in Electoral process. Recently Olympic medallist Ms Saina Nehwal and Ms M C Mary Kom have been added to the list of national icons. States were asked to identify state icons to spread the message of Voter participation both for registration and for elections. The list of personalities from all walks of life joining to promote the cause of voters’ participation is increasing all the time.

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inter-personal Communication – CEOs were asked to launch inter-personal communication campaigns through use of folk media and organizations like NYKS, NSS and other grass root level agencies to educate electors. Street plays, debates, Focussed Group Discussions, Symposiums etc were conducted in public sphere to raise public interest. The departments promoting inter-personal communication from the Central and State Government like DFP, Song & Drama Division, DIPR, Department of Culture were roped in.

mass media Communication – CEOs were instructed to carry out communication campaigns through mass media like print and electronic media to increase Voters’ participation. Media like mobile phones, SMS, emails, social media, loudspeakers at public places, etc were used. Intensity and periodicity of various campaigns were systematically planned, directed and monitored.

Public Participatory activities – CEOs were asked to conduct various activities at district and booth level to increase public interest and participation in elections. Activities like rangoli, human chains, rallies, kite flying, para gliding, candle march, sports competition, drawing competitions, debates, elocution etc were carried out. Major community events led by DEOs and various dignitaries in local areas were asked to be organized close to the poll day as reminder and momentum builder.

faCiliTaTion as ParT of imf sTraTeGy of sveeP

voters’ Helplines were launched in all the Districts to facilitate the voters in getting right information on the electoral processes as well as arrangements made for their convenience.

voters’ facilitation booths were set up at strategic locations. Similar Booths were set up outside Polling stations on the day of the poll also.

evm awareness programme was conducted through Master Trainer at lowest administrative unit level and Village Panchayats, Haats, Bazaars, community Centres also.

voter slip is distributed among all electors close to the polling day providing key information to electors and also serving as a reminder.

expanding the i-Card basket - apart from EPIC other identity proofs also to be valid, for which a list would be released by the Election Commission of India well before the date of polling in the first phase.

DEOs to ensure that suitable and adequate arrangements are made for provision of drinking water, sheds, toilets for women at all Polling Stations.

oUTCome of sveeP iniTiaTives: Since the launch of SVEEP, there has been a steady increase in Voter turnout in all elections with record Voter turnout in Assembly Elections of Tamil Nadu, West Bengal, Punjab, Uttarakhand, Uttar Pradesh, Goa, Gujarat,



Himachal Pradesh and Tripura besides higher women turnout in all the five Assembly Elections in Jan-March 2012 and all the three Assembly Elections in February 2013.

1.2 deCodinG sveeP1.2.1 sTraTeGy

A targeted approach is adopted towards meeting the various gaps in registration and voting besides spreading awareness about informed, un-intimidated and inducement free voting under the broader framework of civic education. The structured framework includes steps like Situation Analysis, Planning interventions, Implementation followed by Review and Evaluation. Constant monitoring at CEO and ECI level is carried out. The Facilitation part of SVEEP has to go hand in hand with demand generation. Working with partners is an important part of the strategy and partnership with various agencies and departments is developed and nurtured for strengthening SVEEP planning and implementation.

a. situation analysis

• Identification of gaps in registration at ACs/PSs and determining reasons thereof and targeted interventions /Identification of excluded groups and communities and reasons thereof

• Identification of of ACs/PSs with low turnout in elections and reasons thereof/Identification of excluded groups and communities and reasons thereof

b. interventions

• Targeted programmes/communication interventions for excluded groups communities in partnership with identified agencies/support groups for meeting registration gaps during summary revision, special revision and continuous updation period

• Targeted programmes/communication interventions for excluded groups communities in partnership with identified agencies/support groups for meeting turnout gaps ahead of elections

• Targeted programmes/communication interventions for fighting urban apathy , gender gap, youth disconnect

• Partnerships with Central and State Government Departments, Educational Institutions, Media and other Agencies

• Facilitation of Citizens for registration and voting

C. Monitoring & Review

Constant monitoring of the SVEEP programme at DEO and CEO level. Regular reviews with ECI through reporting formats, statistical analysis.

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1.2.2 ComPonenTs of sveePSVEEP comprise of a plethora of systematic interventions for Information, Motivation and Facilitation measures to involve the people in the electoral process. They can be broadly categorized in the following; in terms of operationalisation

• Education• Multi-media and inter-personal communication• Physical events and innovative activities for mobilization of people/community• Facilitation

A. Education & CommunicationI. Voter Education in the period prior to the announcement of elections mostly concentrate on educating voters about voter registration processes, and also to build up awareness about the reasons to vote and why every vote counts. The messages are specially developed during Summary Revision and Special Revision.

II. Voter Education Messages from the date of announcement of elections focus on turnout.

These are mainly in two categories: i) Information ii) Motivational

i) information

• Where, when and how to register• Documents required for registration• Time and Date of Elections• Location to Vote• Documents Required for identification• Polling process and How to cast vote on EVM• Polling and Poll day security measures: a confidence building exercise in

Voter Education and would include giving information about general security, Observers, Model code of conduct violation reporting helpline etc.

• Candidates : Each candidate’s affidavits available on website • Codes of Conduct : Citizens are the best watch dogs against MCC violations, but

only if they know what to expect from parties. Widespread circulation of codes of conduct assist in reducing conflict.

• Measures against money power and their interface with public and civic responsibilities in this connection.

• Legal position relating to bribes and inducements in election.• Procedure of NRI registration.• Details of exercise of postal ballot.•Provision of 49(O) in case voter decides not to cast his/her vote in favour of any

one.



ii) motivation

• The message of elections and democracy - that democracy means establishing the choices of citizens through voting; Elections are one of the defining events of modern democracies; Free and fair elections are responsible for giving citizens choices between individuals, parties, and policy options..

• Get registered – that it is a right that you can enjoy as soon as you turn 18 yrs old and must not forfeit.

• Get ePiC- that EPIC is your identification, your pride.• Check your name in the roll- that if your name is not on voter list, you can’t vote

even if you have an EPIC- how to check it in the roll.• The right, role, responsibility and rights of the voter - on how participation

in elections establishes representative government and ensures accountability; ethical voting practices; voter’s rights to a free and fair election.

• your vote counts -to convey that in our first past the post system the electoral success or failure may be determined by a small number of votes at times, to convey that each vote counts.

• your vote is secret - that voters shall be protected from intimidation and fear by keeping their votes secret.

• voting is youthful, fashionable – that voting is not a dull, official assignment but a joyful and youthful activity.

• Messages specially designed for women and youth and urban population.• Inspiring them to engage in electoral participation.• other messages - about special services including postal ballots, proxy voting,

Braille on EVMs, separate queues for male and female voters, facility for child in arms, security arrangements etc

A1) MEDIUMS & FORMATS FOR DISSEMINATION OF VOTER edUCaTion

Careful selection of medium and creativity and ingenuity in format is needed to hold attention and deliver the message effectively. Different formats may have different audience while some formats may have its own niche audience. The background of the audience, educational, socio-economic and cultural, also influences the media and format that is to be used for the communication.

electronic media

•Quickies - Audio-visual spots of 60-90 seconds on channels, cable TV, commercial radio

•Scrolls on TV or display boards•Educational and interactive programmes on public sector media like Doordarshan,

All India Radio•Internet and social media

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Print media

•Articles, news and information, print advertisements for newspapers and magazines

•Commercial space Bulletin Boards •Local magazines

outdoor media

• Cinema and dynamic outdoor media • Information Kiosks, Mobile media Vans and Outdoor Advertising Space• Posters, hoardings and Banners etc for static outdoor media• Bus Panels, Auto rickshaw banner, Display boards in malls• Multi-media Vans/Buses

other media

• SMS, Message played on call waiting on mobile networks• Folk Media like puppet show, folk songs etc• Performance art & Street theatre• Arts and Handicrafts like worli paintings, rangoli etc• Fair and festival space• Innovative material like Stickers, Bookmarks, mugs, Calendars etc• Voter Education Clothing – Caps, T shirt, etc• Promoting Voter and Civic Education with material of daily contact like packaging,

utility bills etcinter-personal

•Inter-personal communication through field workers and through direct contact programmes

•Briefings by CEO, DEO and other officials to people or to media •Sankalp Patras or Pledge letters

b. PHysiCal evenTs and innovaTive aCTiviTies Physical events and activities help not only in mobilizing people in large numbers but also creating a sense of partnership and affiliation among the participants. Some of the activities undertaken in the past three years are:

•Flash Mobs in malls and market place•Signature campaigns•Rock shows in Colleges•Folk song and other singing competitions•Debates, drawing, poem, jingles, slogans and essay writing competitions•Youth Election forum•Street plays and puppet shows •Candle lit march, Human Chains, Rallies, Marathon runs, prabhat pheris•Folk art competitions like rangoli, worli painting, Mat dweep etc



•Kite flying with slogans on participation•Para Gliding with Voter awareness messages•Magic Shows

Pledge Taking in a Mass Ceremony

Matdweep through mass participation

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Youth participating in ‘Run for Vote’

Rock Shows for Voter Awareness



Tableau in Republic Day Parade

ECI Tableau on RD

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NATIONAL Voter Day

Paragliding to spread Awareness ahead of Roll Revision



Rangoli competition attracting mass participation

C. faCiliTaTion Voters’ facilitation measures are important supply side activity without which the demand generated for participation will be wasted and may lead to credibility problem. Facilitation of electors is about helping them to participate in elections and registrations - making the process of registration people-friendly and hassle free, making voting process convenient and taking up facilitation measures based on inputs of the people in KABBP surveys and similar feedback exercises. Some of the key facilitation measures taken in the past two years are:

•Distribution of photo voter slips •Voters’ Facilitation Centres or Matdata sahayata kendras•EVM awareness programmes•Voters’ Helpline in Districts and at State level; national •Expanding the I-Card basket to allow voters to display other identification

documents at polling booths•Setting up of more Polling Stations, •Suitable and adequate arrangements like provision of drinking water, sheds,

toilets for women at all polling stations etc.•For handicap-old-sick separate queue.

1.2.3 ParTnersHiPs

SVEEP is a programme that is initiated, anchored, coordinated and monitored by ECI, but is not implemented by itself alone. It is done in partnership with a host of organizations,

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some of them national with deep presence across the country and some state specific. Commission identifies these partners on the basis of their competence, credibility and contact with the community. The partner agencies mostly work for within their own resources; while the outreach material used by them are created and distributed under the supervision of the Chief Electoral Officer.

TaPPinG PoTenTials of CenTral and sTaTe GovernmenT deParTmenTs (indicative list)

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department Possible role in sveeP

1. Higher Education • Associate the process of admissions to colleges with voter registration

• Designated officers for all colleges under this department for registration

• Banners giving details of Designated Officers and the work to be done by them to be put up in colleges

• District coordinators appointed for coordinating activities of all colleges in a District, will be the institutional channel to be used by the Commissioner’s office to convey the messages of voters education to all college campuses.

• Cluster coordinators will also work actively towards this end.

• Media may roll out campus program for which the Department will give all support

2. Commissioner of Technical Education

• Give Form-6 with admission forms in all Technical colleges; to make mandatory for every Technical College to have a Designated Officer for the purpose of getting students to fill up their forms and also to collect them and send it to the concerned officials for voter registration.

• Database of students available with the Department to be shared to identify target group

• Follow up with the Principals of the Colleges to ensure maximum registration of eligible young voters

• Principals of Govt. Colleges can give certificate to the extent that no eligible young voter has been left out from filling Form-6

3. Urban Department • Property tax information of the State in urban areas if computerized, can share Telephone Numbers to send bulk SMS for voter awareness.

• Department can give instructions to all Municipal Corporations to put up direction boards for polling stations within the city limits.



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• Department can also give instructions to the Urban Development Authorities to put up direction boards for all Polling stations within their limits.

• Department can prepare database of RWAs in all the Municipal Corporations, Municipalities, and Urban Development Authority areas giving details

• Department can give instructions to all its urban formations to sponsor and/or facilitate the display of publicity material for voter’s awareness.

4. Agriculture Department

• Department can issue Resolution to associate admissions to Agriculture colleges with voter registration process.

• Designated Officers to register eligible young voters.• Farmer training centers in the State and the department

can facilitate voter registration at these centers for its members/trainees.

• The department has private input dealers across the State; can print the publicity material given by the CEO office through private input dealers and display them at the dealer outlets

• Can print and display voter education publicity material at Primary Agricultural Cooperatives (PACs).

• The training module on voter registration and publicity material can be circulated to their training centers.

5. Co-operatives • Department can commit to identify those members who are unregistered and send district wise details to the concerned DEOs/Collectors

• Department can display education and information material prepared by CEO/DEO at all locations of the cooperatives where there are heavy footfalls

6. Nehru Yuva Kendra Sangathan (NYKS)

• NYKS functions through youth clubs, block level youth conventions and district level youth conventions.

• NYKS can ensure the registration of all its young eligible members

• Can partner the District Administration in all its SVEEP programmes for registration and turnout

7. National Social Services (NSS)

• NYKS can ensure the registration of all its young eligible members

• Can partner the District Administration in all its SVEEP programmes

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8. NCC • NCC can ensure the registration of all its young eligible members and also that each of its members will take the responsibility of 10 households for voter registration

• Can partner the District Administration in all its SVEEP programmes

9. Labour and Employment Department

• The department can commit that all students who leave ITIs will be facilitated to register as voters if they have become eligible.

• Persons registered in Employment Exchange can be mandatorily checked, whether he/she is registered as a voter, and if not, will be facilitated to register as a voter.

• Can ensure the printing and display of publicity material in maximum industrial units across the State.

10. Director Institutional Finance

• May issue instructions to all Banking Heads of its bank branches in the State to ensure the following:

o That all employees of the Bank branches and their eligible family members are registered as voters.

o To ensure that all the customers/clients of Banks are encouraged to register by providing internet search facility in the Branches wherever possible.

o To instruct the Banks to associate in printing and displaying voter registration publicity material in the banks and the branches.

• The lead bank can take up all the above 3 activities in their own Bank and its branches.

11. Women and Child Development Department

• The Department through the channel of Anganwadi workers can help in motivating the female voters to register

• Satellite communication can reach out to lacs of Anganwadi workers and Primary School Teachers, etc. for voter awareness

12. Health Department • Can send voter education messages to its beneficiaries through the e-mamta system.

• ASHA workers can be actively involved in voter registration

• Display of publicity material on PHCs and sub-centers • Can issue resolution for voter registration of its students

in Medical Colleges on the lines of the resolution issued by the other education Departments.



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13. Civil Supplies Department

• The Department can ensure that the petrol pumps, LPG dealers, etc. will print and display the publicity material to be given by the CEO Office.

14. Sports, Youth and Cultural Department

• Search facility for checking name in voters list can be provided in all its libraries.

• Professional cultural troupes can contribute through street plays and other folk medium for voter awareness programmes.

15. Icon/Emissary • Can do road shows• Do promos on Voter awareness messages

16. State Livelihood Mission

• Can ensure that all the female members of SHGs and their eligible family members are registered.

• It is possible to address all the SHG members simultaneously through SATCOM programme at BISAG as a part of the training programmes which are often given to these SHG members. Voter awareness messages can be dovetailed

17. Water and Sanitization Management Organization (WASMO) (Deptt. Of Water Supply)

• This organization works through very well structured and effectively trained “Pani Samitis”.

• The organization can print and display publicity material of the voter awareness programme in the areas where it works.

• It can carry the message of voter awareness for voter turn out as prepared and handed over by the CEO office, in all these villages

18. Doordarshan and AIR & Govt Media Departments

• Voter awareness can be the thrust area for the few months ahead of elections.

• IMPCC can invite CEO in its meetings ahead of elections

• dd can show Voter education clips in between the programmes.

• DD and AIR can ensure that a certain chunk of their news programme should be dedicated only to matters relating to elections, voter awareness and voter education

• Doordarshan and AIR can produce their own creative material for spreading awareness amongst voters.

• Directorate of Field Publicity can do road shows for voter awareness

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oTHer PoTenTial ParTners

1. Private Media – both Print & Electronic2. Banks & Post Offices3. Public Sector Undertakings4. Private Corporate Houses5. Social Media6. Internet Search Engines like Google7. Resident Welfare Associations8. Civil Society Organisations and NGOs1.2.4 sveeP Calendar

Task Period1. registration1.1 Identification of excluded groups/communities in

Registration at Polling Station/AC/District and reasons thereof

1-30th April FY

1.2 Targeted programmes/communication interventions for excluded groups communities in partnership with identified agencies/support groups

August to 31st October FY (well before SR)

1.3 Targeted programmes/communication interventions for fighting urban apathy in registration in partnership with identified agencies/support groups

August to 31st October FY (well before SR)

1.4 Targeted programmes/communication interventions for women registration in partnership with identified agencies/support groups

August to 31st October of FY (well before SR)

1.5 Targeted programmes/communication interventions for youth registration in partnership with identified agencies/support groups


1.6 Targeted programmes/communication interventions for NRI registration in partnership with identified agencies/support groups


1.7 Targeted programmes/communication interventions for Service Voters registration in partnership with identified agencies/support groups


2. Review of registration figures for mid term course correction/supplementation followed by documentation

Mid term



Task Period3. Turnout3.1 Identification of 10% PS in each district with low voter

turnout and determining reasons thereof6 months ahead of polls

3.2 Targeted programmes/communication interventions for weaker sections and excluded groups in partnership with identified agencies/support groups

3 months ahead of polls

3.3 Targeted programmes/communication interventions for fighting urban apathy in turnout in partnership with identified agencies/support groups


3.4 Targeted programmes/communication interventions for women turnout in partnership with identified agencies/support groups


3.5 Targeted programmes/communication interventions for youth turnout in partnership with identified agencies/support groups


3.6 Targeted programmes/communication interventions for increasing voting through postal ballot by Service Voters, employees and diplomats


4. Review and assessment of methods used followed by documentation

Mid term and after polls

5. Democracy buses/Vans with IMF modules for education and information besides facilitation of electors

A. 1-30th September in respect of SR

B. 3 months before poll 6. Consultation on Youth, Women participation at DEO

/ CEO level Half yearly/ Yearly

7. Young Voter Festivals at District and State level 15 December to 20th January of FY

8. National Voters’ Day – Preparation of plan, implementation followed by documentation

15th December to 25th January of FY

2. insTrUCTions for eleCTions and roll

revision 2.1 Appointment of Addl/Joint CEO (SVEEP) 2.2 Elections 2.3 Ethical voting 2.4 Communication to Ministries/Departments 2.5 Icons/Ambassadors 2.6 Collaboration with Private Media 2.7 Collaboration with CSOs 2.8 Roll Revision

24



eleCTion Commission of indianirvachan sadan, ashoka road, new delhi-110001

491/IEC/2010 Dated: 6th April, 2010

To,

The Chief Electoral Officers of all States & UTs

Subject- Progress report of IEC (Information, Education & Communication) initiatives in the States/UTs– Regarding.

Sir/Madam,

I am directed to say that the Commission wants IEC measures to be strengthened for achieving increase in enrolment of electors, 100% EPIC coverage and completing photo inclusion in the electoral rolls. This would require involvement of Govt. agencies, GOI media Departments, Civil Society Organisations, Private Media, Academic Institutions etc. The matter was underlined by the Commission during the CEO’s conference at Jaisalmer on 4th –5th February, 2010.

You are therefore, requested to furnish the details of the progress made relating to IEC activities towards maximization of registration in Electoral Rolls, creation of Photo Electoral Rolls & issuance of Electors’ Photo Identity Cards in your State/UT.

Thanking you, Yours faithfully,

Sd/- (SUMIT MUKHERJEE) UNDER SECRETARY




491/IEC/2010 dated: 7th April, 2010

To,

The Chief Electoral Officer Bihar, Patna.

Subject- Setting up of IEC (Information, Education & Communication) division in the states/UTs– regarding.

Sir,

This is with reference to the discussions/deliberations made during the CEOs conference on 4th February, 2010 at Jaisalmer. The Commission desires that a Joint Chief Electoral Officer/ Deputy Chief Electoral Officer may be identified and designated in your office to plan, implement and coordinate all IEC related programmes. In case this is not possible, an Officer may be identified and taken on deputation specifically for the purpose. You are, therefore, requested to make suitable arrangements urgently on priority basis in view of the forthcoming assembly elections in Bihar with a confirmation to the Commission.

Yours faithfully,

Sd/-

(SUMIT MUKHERJEE)

UNDER SECRETARY

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491/IEC/2010 Dated: 6th May, 2010

To,

The Chief Electoral Officer

1. Tamil Nadu, Chennai 2. Kerala, Thiruvananthapuram 3. West Bengal, Kolkata 4. Puducherry, Puducherry 5. Assam, Dispur

Subject- Appointment of Joint CEO for the IEC (Information, Education & Communication) Division in the States/UTs– Regarding.

Sir,

This is with reference to the discussions/deliberations made during the conference of the Chief Electoral Officers on 4th February, 2010 at Jaisalmer. The Commission desires that an exclusive Joint Chief Electoral Officer may be identified and designated in your office to plan, implement and coordinate all IEC related programmes. In case this is not possible, an Officer may be identified and taken on deputation especially for the purpose taking into consideration some desirable qualifications annexed with this letter.

You are requested to make suitable arrangements on priority basis in view of the forthcoming assembly elections in your State/UT with a confirmation to the Commission.

Yours faithfully,

Sd/-(SUMIT MUKHERJEE)UNDER SECRETARY



following will be desirable:

1. Work experience in social sector especially in social campaigns and social marketing.

2. Experience in development communication/ information dissemination.3. Experience in working with civil society groups.4. Knowledge of AV Media, advertising & Media relations.5. Experience in project handing and quantitative monitoring and reporting.6. Good overall communication skills and oral & computer skills.7. Ph. D/ PG degree in Social Sciences/Mass communication.

28



BY- Fax/Email/Speed Post


S. K. DAS E-mail – [email protected] SECRETARY Tel/Fax – 011-23052091

No. 491/SVEEP/1/2013(EGS) Dated: 6th February,2013

To

The Chief Electoral Officers of all States &U. Ts.

(Except Madhya Pradesh, Mizoram, NCT of Delhi, Rajasthan and Chhattisgarh)

Subject- Appointment of Add. /Joint CEO or Equivalent Officer for the SVEEP Division in the States/UTs– Regarding.

Sir/ Madam,

I am directed to say that the commission has directed that an exclusive Addl. / Joint Chief electoral Officer may be identified and designated in your office to plan, implement and coordinate all SVEEP (Systematic voters’ education and Electoral Participation) related programme in view of the forthcoming elections in your States / UT. In case this is not possible, an Officer may be selected and taken on deputation especially for the purpose and designated Additional CEO / Joint CEO taking into consideration some desirable (not compulsory) qualification for the purpose annexed with this letter.

You are requested to make suitable arrangement on priority basis with a confirmation to the Commission.

Yours faithfully,

(S. K. DAS)Encl: As above.



eleCTion Commission of indianirvachansadan, ashokarjoad, new delhi- 110001

No.491/SVEEP/01/2013(EGS) Dated: 19th March,2013

To

The Chief Electoral Officers ofAll States/Union Territories.

(Except Madhya Pradesh, Mizoram, Delhi, Rajastha, chattisgarh, Puducherry and Himachal Pradesh)

Subject: Appointment of Addl./Joint chief Electoral Officer for SVEEP in the states/UTs-regarding.

Madam/Sir,

I am directed to refer to the commission’s letter of even no. dated 06h February, 2013 (copy enclosed), wherein it was requested to identify and designate an exclusive Additional/Joint Chief Electoral officer in your States/UTs latest by 30th March, 2013 in view of the forthcoming General elections to the LokSabha, 2014 / assembly elections. However, nothing has been communicated from your office about the developments in connection with this appointment.

It is, therefore, reiterated that an exclusive Addl./Joint CEO may be identified by designated for SVEEP Division in the State UTs latest by 30th March,2013 as instructed vide above mentioned letter. In view of non-availability of officer with desirable experiences as specified in letter of even no. dated 06th February, 2013, other suitable officers in the grade Pay of Rs. 7600/- or 6600/- may be taken on deputation from State Government/Government of India.

Kindly acknowledge the receipt of this letter.

yours sincerely,

sd/-(sUman KUmar das)

Under seCreTary

30



eleCTion Commission of indianirvachan sadan, ashoka road, new delhi -110001

No.491/IEC/2010-BR Dated 11th September, 2010

To, The Chief Electoral Officer, Bihar, Patna.

sub.: Comprehensive Plan of action for enhanced electoral Participation in bihar assembly elections, 2010

Sir,

The Election Commission of India has decided that a Comprehensive Plan of Action may be taken up for enhanced electoral participation in the ensuing elections to the Legislative Assembly of Bihar, starting 21st October, 2010, and the same would be implemented by the CEO, Bihar.

2. Based on the findings of the Baseline Survey of Voters’ Knowledge, Attitude, Behaviour and Practices in Bihar, conducted by the A.N. Sinha Institute of Social Studies, Patna; the Best Practices adopted in other States/ UTs; the experience of interventions made in the Jharkhand Assembly elections held in November-December, 2009; the discussions held with select DEOs and senior officials of Bihar and inputs from various professional sources/ agencies, the following Plan of Action is to be implemented, immediately:

a. focus areas:

• Registration of eligible voters;• Photo inclusion in Electoral Roll;• Issue of EPIC; and• Voters’ turnoutb. main Target Population:

Agricultural and other Labour; Households (mainly Women); Poor and Low Income people; Illiterate people; Youth; Socially backward people; and Urban class.

C. strategy:

i. To overcome the huge gap in awareness of voters, as brought out in the Baseline Survey, basic information to voters should be disseminated through all types of media, covering all aspects of election management and answering questions related to what, when, where & how of the technical details of these elections.

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ii. Extensive Motivation Campaigns aimed at Education & Awareness of Voters should be strategically planned and implemented focusing more on the ‘why’ part of the voting, as follows:

(a) inter-personal communication (i) Through Govt. of India Media units – Song & Drama Division, Directorate of Field Publicity; Directorate of Audio Visual Publicity, etc. (ii) Government of India Non-Media Departments – Nehru Yuva Kendra Sangathan, National Service Scheme volunteers, National Cadet Corps, Scouts & Guides etc. to be extensively used for mobilizing youth and creating awareness.

(b) mass media – All India Radio, Doordarshan to be main vehicles combined with a good measure of private channels, FM Radio and Print Media.

iii. Exclusive Youth-specific Campaign to be designed and rolled out for getting them registered as voters, photo inclusion in electoral rolls, getting the EPIC and to exercise their franchise on the date of poll.

vi. Exclusive Women-specific Campaign to be designed and rolled out for their registration, inclusion of photo in the roll, issue of EPIC and to exercise their right to vote.

vii. Exclusive Urban-specific campaign – in Patna and other selected districts, where urban participation is very poor/ low, to overcome the urban apathy, if any.

D. voters’ facilitation:

i. Registration of left-out Voters to continue till the last date of filing of nominations of candidates.

ii. The EROs and AEROs to ensure that EPIC are issued to all applicants.iii. Deletion of names of out-migrants, wherever confirmed that they are registered

elsewhere.iv. To expand the I-Card basket - apart from EPIC other identity proofs also to be valid,

for which a list would be released by the Election Commission of India well before the date of polling in the first phase.

v. Setting up of more numbers of Polling Stations – preferably one in each village to enable voters to exercise their franchise without travelling to other nearby villages, which has been found to be a deterrent in the Survey.

vi. Voters’ Facilitation Booths to be set up at strategic locations. Similar Booths to be set up outside every Polling station on the day of the poll also.

vii. DEOs to ensure that suitable and adequate arrangements are made for provision of drinking water, sheds, toilets for women at all Polling Stations.

E. software/ material development:

i. CEO, Bihar would take all necessary steps for Inventory Building on Voters’ Education and Awareness software from Jharkhand & elsewhere for suitably replicating it in Bihar.

ii. For preparation of software to be used in the Bihar elections, the office of CEO would set up an expert Committee at State level for Quality Check and Control of content comprising of AIR & DD among others.

32



iii. The office of the CEO would give timely and elaborate briefing to Agencies on Production, Distribution and Broadcast/ Telecast/ Publicity

F. structure of implementation:

Commission will formulate the overall plan, monitor implementation and the Govt. of India level coordination would be done at the level of the Commission.

State Level Plan to be implemented under the overall supervision and coordination of the CEO.

CEO would also coordinate with all State Government Departments/ Agencies concerned, for timely and proper implementation of the Plan

Each DEO to formulate a District Level Plan, to be drawn from the State Plan and covering District-specific interventions, based on local customs/ traditions, language, Festivals/ Events, geographical terrain etc.

DEOs will involve the SPs in drawing up the District Plan so that the environment of confidence and fearlessness can be built into the awareness campaign as has been successfully done in many parts of the country.

CEO would ensure formation of State-level Committee (with Youth representatives) for overseeing the proper implementation of the Plan.

DEOs would take necessary action for formation of Distt. Level Committees (in all Distts.) to oversee the time-bound and effective implementation of the Plan.

A ‘Think-tank’ at the CEO’s Office comprising selected DEOs and CEOs from outside Bihar will be set up in the CEO’s office to provide handholding in matters of voters’ education and awareness.

Regular Video Conferencing would be organized with all DEOs, by the CEO and at the Commission for review of implementation.

G. immediate action:

i. Dissemination of outreach material used in Jharkhand election, after approval from the Commission, including the promo carrying Sh. Dhoni’s message.

ii. Development and distribution of additional outreach material.iii. Mobilisation and briefing of partner agencies and providing them requisite

resources.iv. Coordination with GoI Media Units to ensure their optimal output.v. Distribution of the compilation of best practices on voters’ education and youth

involvement as made available to them from the Commission.

3. The action taken may be intimated to the Commission, at the earliest.

Yours faithfully,

Sd/-(Yashvir Singh)

Director




491/IEC/AO/2010 Dated: 21st September, 2010

To,

The Chief Electoral Officer, Bihar, Patna.

sub- General election to the legislative assembly of bihar, 2010 – appointment of voters’ awareness observers-reg.

Sir,

Please refer to the letter no.51/8/7/2009/EMS of the Election Commission of India, dated 23.01.2009 regarding accountability for spreading awareness about EVM voting in rural and remote areas (copy enclosed for reference). While the measures conveyed vide this letter will also apply to the General Election to Legislative Assembly of Bihar, 2010, few significant changes are proposed, particularly with reference to para 8 of the said letter.

2. The Commission’s decision on the Comprehensive Plan of Action for Enhanced Electoral Participation in Bihar Assembly Elections, 2010, was conveyed to you vide letter no. 491/ IEC/ 2010-BR, dated 11th September, 2010. It is expected that you have started rolling out action on the same. In view of the Comprehensive Plan of Action, the “EVM Awareness Observer” would henceforth be referred to as “voters’ awareness observer”, of course including the EVM Awareness components. As such, the revised check list for these officers will be as given in annexure-i.

3. After the feedback reports from all the Voters’ Awareness Observers are obtained, the CEO should send a report to the Commission, to Sh. Yashvir Singh, Director at e-mail [email protected] or [email protected] and also at Fax No. 011-23052003.

Yours faithfully,

Sd/-(Darsuo Thang)

Encl. : as above Under Secretary

34



annexure-i

revised Check-list for the “voters’ awareness observers”

The areas of awareness activities to be kept on vigil by the Voters’ Awareness Observers are as under:

1. Initiatives taken for maximization of voters’ registration.2. Steps taken for maximization of issuance of EPIC.3. Whether all youth above the age of 18 years have been registered as electors/ voters?

If not, then reasons thereof.4. Whether all registered voters have their EPIC in possession, with all correct

entries?5. If the registered voters do not possess EPIC, whether they had submitted their photos

during the special campaign or got themselves photographed for the purpose of entry in Photo Electoral Roll and issue of EPIC.

6. Whether the voters were aware of the Special Campaigns/ Awareness Programmes launched in their AC/ Part for registration, EPIC etc.?

7. Whether the voters were aware of the location of their Polling Station?8. Whether the voters were aware of the date and timings of the poll in their AC?9. Whether Media Units of Govt. of India or the State Govt. of Bihar had conducted

Awareness Programmes/ Activities for the general benefit of voters, use of EVMs, display of alternative I-cards other than EPIC etc.?

10. Whether the field level publicity and mass media based publicity had motivated voters to get registered, apply for EPIC or to ensure that every registered voter of their family got the EPIC, thus, resolving to exercise their franchise on the poll day?

11. Whether sufficient number of helping hands were available to assist and guide the voters at various points of interaction?

12. Whether steps were taken to ensure installation of voters’ assistance booths in all such polling premises which were housing multiple polling stations in urban areas?

13. Whether arrangements were made to ensure that all the booths were equipped with alphabetical list of photo electoral rolls, voters’ slip etc.?

14. Whether steps were taken to ensure that helplines are opened in offices of all key election related officers, to provide required information round the clock?

15. Whether wide publicity through different media was given about the poll dates and timings for all the phases of elections, in each AC?

16. Whether EVM awareness among voters was imparted as per the instructions of the Commission, as contained in letter no. 51/8/7/2009/EMS dated 23.01.2009.



Briefing of Voters’ Awareness Observers appointed for General Elections to bihar assembly – 15th Oct., 2010 at CEO’s Office, Patna

The areas of awareness activities to be kept on vigil by the Voters’ Awareness Observers:

1. Initiatives taken for maximization of voters’ registration.2. Steps taken for maximization of issuance of EPIC.3. Whether all youth above the age of 18 years have been registered as electors/ voters?

If not, then reasons thereof.4. Whether all registered voters have their EPIC in possession, with all correct

entries?5. If the registered voters do not possess EPIC, whether they had submitted their photos

during the special campaign or got themselves photographed for the purpose of entry in Photo Electoral Roll and issue of EPIC.

6. Whether the voters were aware of the Special Campaigns/ Awareness Programmes launched in their AC/ Part for registration, EPIC etc.?

7. Whether the voters were aware of the location of their Polling Station?8. Whether the voters were aware of the date and timings of the poll in their AC?9. Whether Media Units of Govt. of India or the State Govt. of Bihar had conducted

Awareness Programmes/ Activities for the general benefit of voters, use of EVMs, display of alternative I-cards other than EPIC etc.?

10. Whether the field level publicity and mass media based publicity had motivated voters to get registered, apply for EPIC or to ensure that every registered voter of their family got the EPIC, thus, resolving to exercise their franchise on the poll day?

11. Whether sufficient number of helping hands were available to assist and guide the voters at various points of interaction?

12. Whether steps were taken to ensure installation of voters’ assistance booths in all such polling premises which were housing multiple polling stations in urban areas?

13. Whether arrangements were made to ensure that all the booths were equipped with alphabetical list of photo electoral rolls, voters’ slip etc.?



16. Whether EVM awareness among voters was imparted as per the instructions of the Commission, as contained in letter no. 51/8/7/2009/EMS dated 23.01.2009.

36



methodology:

17. Voters’ Awareness to be gauged for (i) Information-level and (ii) Motivation-level in terms of Questions to be asked, e.g.:

18. Are you aware that Elections are taking place in Bihar? If yes, how did you get to know?

19. Are you registered as a voter? If no, why not?20. Do you possess an EPIC? If no, why not?21. Are you aware that on which date you have to go to cast your vote? If yes, how did

you get to know?22. Do you know the timings of the polls to start and end? If yes, how did you get to

know?23. Do you know the location of your Polling Station? If yes, how did you get to

know?24. How would you go to the Polling Station? With family/ neighbours/ friends/

husband or wife? 25. If you don’t have an EPIC, how would you vote? Do you know about the alternative

documents to prove your identity?26. What was the source of information – Newspaper, Radio, TV, friend, relative,

neighbour, any other source?27. Whether you would go to the Polling Station after getting all the necessary

information, to cast your vote? Do you still need some more information?sample selections:

28. The samples may be picked up from among the following illustrative categories:29. In villages – every 5th or 10th house.30. Shops – every type of shop, e.g., Paan-shop, Grocery Store, Cloth Store, Cycle repair

shop, Tea Stall etc.31. Women Groups – in agricultural fields/ at Bangle Stores/ Health Centres/ Clinics/

Haats, etc.32. Chaupals in villages/ Main Chaurahas in townships.for record/ reporting:

33. Actual seeing and watching of following items for gauging the penetration of the different media used for the Awareness and Educational Campaign:

34. Media displays like hoardings, banners, wall paintings, kiosks, etc.35. Activities happening in public places like Markets, Haats, Festival Grounds, Bus

Stands, Railway Stations, Schools/ Colleges, etc.36. Youth Groups at Colleges, Sports grounds etc.37. Voluntary Agencies in interiors and in urban areas also.38. Facilities at Special Registration Centres, Voter Assistance Booths, Polling Stations

etc.39. Whether they came across Street Plays, Nukkad Nataks, Rallies, Nautankis,

Loudspeaker Appeals etc.?



40. Whether the Awareness and Motivation Campaign could build an environment of confidence and fearlessness amongst the voters?

41. Impact of the activities for mobilizing youth and creating awareness through the Govt. of India (i) Media units – Song & Drama Division, Directorate of Field Publicity; Directorate of Audio Visual Publicity, etc. and (ii) Non-Media Departments – NYKS, NSS, NCC, Scouts & Guides etc.

42. Impact of campaign run through Mass Media – AIR, DD as well as private channels, FM Radio and Print Media.

43. Impact of exclusive (i) Youth-specific and (ii) Women specific Campaign for registration as voters, inclusion in PER, getting EPIC and to exercise their franchise on the date of poll.

44. How many Voters Facilitation Booths were working in the districts?45. How many calls have been received so far in District Voters Helpline?46. Is the outreach material released through radio, television & newspapers by CEO

widely percolated in the district? 47. How many hoardings/ Kiosks and outdoor exhibitions, street theatres, been held in

the district on voters awareness?48. What measures were taken to publicise date, time, place and manner of voting by

voters?49. Is the audio and video promotional of Ms. Sharda Sinha playing out sufficiently in

the district?50. Whether the Video message of Sh. M.S. Dhoni has been telecast on TV? Which

Channels have telecast it? Whether people have watched it on any of the TV Channels?

51. Is the video promotional of Dr. A.P.J. Abdul Kalam, former President of India seen on TV channels, other than Doordarshan? If so, names of the channels?

52. Is the audio promotional of Dr. A.P.J. Abdul Kalam, former President of India heard on Radio, other than Akashvani? If so, names of the private FM channels?

53. How many schools and colleges have been contacted and how many programs have been taken up through them to increase voters’ participation?

54. How many rallies, contact programs, campaigns have been taken up by NYKS, NCC, NSS, DFP, Song & Drama Division, so far?

55. Please confirm if mass media in the district is already optimally used for information dissemination, environment building and motivation for effective participation?

56. Were adequate arrangements made for drinking water at polling stations?57. Was all important information displayed at all the Polling Stations? If not, the

reasons thereof.rating:

58. Whether the area covered can be rated as:media-lit area Or not

38




No. 491/IEC/2010 (BR) Dated: 20th October, 2010

To

The Chief Electoral Officer, Bihar, Patna

subject : bihar legislative assembly election, 2010 - veeP (voters’ education and electoral Participation) campaign – regarding

Sir,

I am directed to refer to your letter no. B1-3-250/2009(Part) dated 6th October, 2010 on the subject cited and to clarify that the Field extension workers of Bihar State Govt. may not be utilised for VEEP as already decided by the Commission. Further, it is stated that the campaign material produced using State IPR resources etc. for election purposes will have credit of CEO, Bihar, if necessary. Regarding name to be used for release of publicity material, it is clarified that the campaign material produced by Govt. of India media units/ Agencies will carry their names along with the name of Election Commission of India.

Yours faithfullySd/-

(SUMAN KUMAR DAS)FOR UNDER SECRETARY

By Fax/ Speed Post/ e-mail




491/IEC/2011-WB Dated: 11th April, 2011To

The Chief Electoral Officer, West Bengal, Kolkata

subject- West bengal legislative assembly election, 2011- video conferencing relating to veeP (voters’ education and electoral Participation) review -regarding.

Sir,

I am directed to say that the Commission has decided to hold a Video Conference with the District Election Officers of Districts which are going to polls in 1st and 2nd phase of West Bengal Legislative Assembly elections, 2011, between 9:30 am to 11:30am on.13th april, 2011 in the above cited matter. The review would be done by Sh. Akshay Rout, Director General, Election Commission of India. In this connection, the DEOs may be asked to report on the following:-

(i) Whether the VEEP audio/ video/ print material received from the CEO’s office has been disseminated in all blocks of the District, so as to reach every village and hamlet?

(ii) Whether the rolled out audio/ video/ print campaign are visible at regular times/ high visibility positions in the District, on the relevant media?

(iii) Whether the Voters’ Helpline was working in the Districts? If yes, how many calls had been received from citizens, so far?

(iv) What has been the response to the all India Helpline no. set up by the Commission, 1965? How many queries/ complaints have been received on this helpline?

(v) Whether the promos of Dr. A.P.J. Abdul Kalam, and Sh. M.S. Dhoni and the local icons were being telecast/ broadcast in their Districts on private media channels, both video and audio?

(vi) Whether Voters’ slips have been distributed to all registered Voters? What is the awareness being created amongst voters, on this facility?

(vii) Whether widespread publicity of the list of documents (Identity Cards) to be produced in lieu of EPICs, approved by the Commission, was being done?

(viii) Whether widespread publicity of the timings of the poll in different ACs, approved by the Commission, was being done adequately?

(ix) What District-specific events/ activities had been organized by them, for Voters’ Education and Awareness, so far?

40



(x) Whether the Govt. of India non-media units active in the Districts? Whether all relevant material has been provided to them for maximizing the outreach of the VEEP Campaign?

(xi) Whether Awareness Observers had been appointed in all Districts? Have they been briefed on their role in a Workshop or Training Session organized by the CEO’s office?

(xii) Whether sufficient no. of outdoor hoardings have been displayed throughout the ACs for Voters’ Awareness? What is the total no. of such hoardings in the District?

(xiii) Any other item, with the permission of DG, reviewing the progress.

Yours Faithfully,Sd/-

(SURESH CHAND)Under seCreTary



by fax/ speed Post/ e-mail


RAHUL SHARMA E-mail – [email protected] SECRETARY Tel/Fax – 011-23052070

491/SVEEP/AO/2011 Dated: 27th January, 2012

To,

The Chief Electoral Officers of Uttar Pradesh, Uttarakhand, Punjab, Goa & Manipur

sub- General election to the legislative assemblies of Uttar Pradesh, Uttarakhand, Punjab, Goa & Manipur – Appointment of Voters’ Awareness Observers-reg.

Sir / Madam,

I am directed to refer to the Commission’s letter of even dated 13th December, 2011 on the subject cited and to request you to furnish the following information.

1. Whether Awareness Observer have been appointed, as instructed by Commission? 2. Whether the Awareness Observers were duly trained / briefed ?3. Whether these Awareness Observers have visited the Districts allotted to them?4. What has been the feedback of these Awareness Observers ?

Kindly furnish the information urgently.

Yours faithfully,

Sd/-

(RAHUL SHARMA)

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No 491/SVEEP/EGS/2011 Dated: 21st February 2012

To

The CEO Manipur

subject:- voter Turnout in assembly election 2012-reg

Sir,

It has been noted that the Voter turnout in Manipur during the general elections to the Legislative Assembly, 2012 has been lower than the turnout recorded in the last Assembly Elections of 2007, though it is higher than the Lok Sabha election of 2009.

You are requested to give a report on the possible reasons for the decrease in the Voter’ turnout in 2012 compared to the turnout in 2007. The same may be e-mailed to [email protected] or faxed to 011- 23052070, latest by 27th February 2012 for submission to the Commission.

Yours Sincerely

Sd/-

(Rahul Sharma)Under Secretary




No 491/SVEEP/EGS/2011 Dated: 21st February 2012

To

The CEOs of Punjab, Uttarpradesh, Uttrakhand, Goa and Manipur

subject:- Highlights of sveeP activities prior to the assembly election- 2012.

Sir/Madam

With the continuing trend of increase in the Voters’ participation, reflected in the registration of new Voters during Summary Revision 2012 and the Voters’ turnout in the Assembly Elections 2012, the Commission has sought a comprehensive report on the SVEEP activities conducted in the five States where elections took place or are under way.

You are therefore requested to give the details of the SVEEP activities carried out in your State prior to elections that facilitated the increase in the Voters’ turnout. The report may be e-mailed to [email protected] or faxed to 011- 23052070, latest by 27th February 2012 for submission to the Commission.

Yours Sincerely

Sd/-(Rahul Sharma)Under Secretary

44





F.No.491/SVEEP/ 2012(EGS) Dated: 31st July, 2012

To,

The Chief Electoral Officers of Uttar Pradesh, Uttarakhand, Manipur, Punjab and Goa

subject: General election to state legislative assembly, 2012 – systematic voters’ education and electoral Participation (sveeP) campaign – regarding

Sir/Madam,

I am directed to refer to the subject cited and to request you that all the materials (audio/video/print) used for Systematic Voters’ Education and Electoral Participation (SVEEP) campaign in your State/UT during the recently held general election to the State Legislative Assembly, 2012 may be documented and consolidated in DVD format and sent to the Commission alongwith printed copies immediately, for its information and use in future for the campaign in the States going for election at the end of the year, 2012 and first half of the year, 2013, latest by 7th august, 2012.

Yours faithfully,Sd/-

(RAHUL SHARMA)





F.No.491/SVEEP/EGS/2012 Dated: 10th October, 2012

To

The Chief Electoral Officers of Gujarat & Himachal Pradesh

Subject: - Systematic Voters’ Education & Electoral Participation (SVEEP) campaign for General election to state legislative assemblies of Gujarat & Himachal Pradesh - regarding

Sir/Madam,

I am directed to refer to the review of SVEEP plans by DG (AR) on his visits in August & October, 2012 and to request that the Comprehensive SVEEP Plan of Action may be implemented for enhanced electoral participation in the ensuing elections in your State. Accordingly, you are requested to constantly monitor & review the SVEEP plan of Districts & State.

The SVEEP Plan may be taken up based on (i) the findings of the Baseline Survey of Voters’ Knowledge, Attitude, Behaviour and Practices in your State, (ii) the Best Practices adopted in other States/ UTs; (iii)the experience of ( IEC/SVEEP) interventions made in the other States like Jharkhand, Bihar, Tamil Nadu, West Bengal, Kerala, Assam, UT of Puducherry, Uttar Pradesh, Uttarakhand, Punjab, Goa and Manipur, (iv) the inputs during review meetings taken by Sh. Akshay Rout, Director General during his visit to your State and (v) discussions / deliberations made during the meeting of the Commission with the election going States on 10th September, 2012.

As part of the plan, you are also expected to have finalize all communication material as per the approval of the Commission and ensure their timely dissemination. The Commission also desires that the promos involving national icons prepared and sent to you by the Commission should be utilized, along with the regional icon proposed by you and approved by Commission.

Besides, it may also be noted that separate instructions have been issued vide Commission’s letter No. 491/SVEEP/EGS/2011 dated 18th September, 2012 w.r.t communication plan for combating money power in elections as part of the overall SVEEP programme.

Yours faithfully,

Sd/-(RAHUL SHARMA)

46





491/SVEEP/AO/2012 Dated:16th October, 2012

To,

The Chief Electoral Officers of Gujarat & Himachal Pradesh.

Sub- General Election to the Legislative Assemblies of Gujarat & Himachal Pradesh – appointment of voters’ awareness observers-reg.

Sir / Madam,

Please refer to the letter no.51/8/7/2009/EMS, dated 23.01.2009 of the Election Commission of India, regarding accountability for spreading awareness about EVM voting in rural and remote areas (copy enclosed for reference). While the measures conveyed vide this letter will also apply to the forthcoming General Elections to Legislative Assemblies of Gujarat & Himachal Pradesh, a few significant changes are proposed, particularly with reference to Para 8 of the said letter.

2. The Commission has issued instructions for launch of a multi-media SVEEP campaign for enhancing Voters’ participation in the forthcoming Assembly election. In order to measure the impact of the multi – media SVEEP campaign and related efforts in your State the “EVM Awareness Observer” would henceforth be referred to as “voters’ awareness observer”, of course including the EVM Awareness components and shall also include the ethical voting component. As such, the revised check list for these officers will be as given in annexure-i. You may initiate action for appointment of suitable officers as per the guidelines given in para 8 of the above-referred letter.

3. After the feedback reports from all the Voters’ Awareness Observers are obtained, the CEO should send a report to the Commission.


(Rahul Sharma)encl.: as above



annexure-i

revised Check-list for the “voters’ awareness observers”

The areas of awareness activities to be kept on vigil by the Voters’ Awareness Observers are as under:

1. Whether all the voters have received voter slip from election authorities or not?2. Whether the voters were aware of the Special Campaigns/ Awareness Programmes

launched in their AC/ Part for registration, EPIC etc. based on the details given in the Voter’s slip issued to them by the BLOs?

3. Whether the voters were aware of the location of their Polling Station?4. Whether the voters were aware of the date and timings of the poll in their AC?5. Whether Media Units of Govt. of India or the State Govt. had conducted Awareness

Programmes/ Activities for the general benefit of voters, ethical voting, use of EVMs etc.?

6. Whether the field level publicity and mass media based publicity had motivated voters to get registered, get their EPIC, thus, resolving to exercise their franchise on the poll day?

7. Whether sufficient numbers of helping hands were available to assist and guide the voters at various points of interaction?



10. Whether the voters are aware that taking bribe or inducement or using transports provided by candidates or their agents for voting is also an offence?

11. Whether the voters are aware that sometimes candidates and political parties get news published in their favour in media by making clandestine payment?

12. Whether voters have clear knowledge regarding the use of EVMs?13. Whether voters learnt about use of EVMs through exposure to EVM awareness

campaign?14. Whether voters appeared motivated to go and cast their votes?

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No.491/SVEEP/09/2013-KT(EGS) Dated 28th February 2013

To,

The Chief Electoral Officer, Karnataka, Bangalore

sub.: Comprehensive sveeP Plan of action for enhanced electoral Participation in General elections to Karnataka state assembly

Sir,

The Election Commission of India has decided that a Comprehensive SVEEP Plan of Action may be taken up for enhanced electoral participation in the ensuing elections to the Legislative Assembly of Karnataka, and the same would be implemented by the CEO, Karnataka.

2. Based on the findings of the Baseline Survey of Voters’ Knowledge, Attitude, Behaviour, Belief and Practices in Karnataka, the Best Practices adopted in other States/ UTs; the experience of interventions made in the Gujarat and HP Assembly elections held in October-November 2012; the discussions held at the ECI on 27th February 2013, the following Plan of Action is to be implemented, immediately:

a. focus areas:

• Registration of eligible voters;• Photo inclusion in Electoral Roll;• Issue of EPIC; and• Voters’ turnout• Meeting gaps in gender, youth and urban participation • Ethical Voting

b. main Target Population:

Households (mainly Women); Poor and Low Income people; Illiterate people; Youth; Socially backward people; Urban population; Agricultural and other Labour;

C. strategy:

i. To overcome the gap in awareness of voters, as brought out in the Baseline Survey, information to voters should be disseminated through all media, covering all aspects



of election management and answering questions related to what, when, where & how of the technical details of these elections.

ii. Extensive Motivation Campaigns aimed at Education & Awareness of Voters should be strategically planned and implemented focusing more on the ‘why’ part of the voting, as follows:

(a) inter-personal communication (i) Through Govt. of India Media units – Song & Drama Division, Directorate of Field Publicity; Directorate of Audio Visual Publicity, etc. (ii) Government of India Non-Media Departments – Nehru Yuva Kendra Sangathan, National Service Scheme volunteers, National Cadet Corps, Scouts & Guides etc. to be extensively used for mobilizing youth and creating awareness.

(b) mass media – All India Radio, Doordarshan to be main vehicles combined with a good measure of private channels, FM Radio and Print Media.

iii. Exclusive Youth-specific Campaign to be designed and rolled out for getting them registered as voters, photo inclusion in electoral rolls, getting the EPIC and to exercise their franchise on the date of poll.

iv. Exclusive Women-specific Campaign to be designed and rolled out for their registration, inclusion of photo in the roll, issue of EPIC and to exercise their right to vote.

v. Exclusive Urban-specific campaign – in Bengaluru and other selected districts, where urban participation is very poor/ low, to overcome the urban apathy, if any.

D. voters’ facilitation:

i. Registration of left-out Voters to continue till the last date of filing of nominations of candidates.

ii. The EROs and AEROs to ensure that EPIC are issued to all applicants.iii. Deletion of names of out-migrants, wherever confirmed that they are registered

elsewhere.iv. Ensuring that Voters’ Slips are distributed on time as per directions of the

Commission.v. Adequate early publicity to alternative I Cards for identity proof, to be decided by

the Commission. vi. Setting up of more numbers of Polling Stations –to facilitate voters to exercise their

franchise without much inconvenience.vii. Voter Registration and Education centres to be set up at strategic locations for

facilitation and awareness generation as well. The Centers should be supplied education and awareness material in good quantity.

viii. DEOs to ensure that suitable and adequate arrangements are made for provision of drinking water, sheds, toilets for women at all Polling Stations.

50



E. software/ material development:

i. CEO, Karnataka would take all necessary steps for Inventory Building on Voters’ Education and Awareness software for the state. A CD of the material used by other states has already been shared with the CEO.

ii. For preparation of software to be used in the State elections, the office of CEO would set up an expert Committee at State level for Quality Check and Control of content comprising of AIR & DD among others.

iii. The office of the CEO would give timely and elaborate briefing to Agencies on Production, Distribution and Broadcast/ Telecast/ Publicity.

iv. Any new communication message would require clearance of the Commission.

F. structure of implementation:

State Level Plan to be implemented under the overall supervision and coordination of the CEO.

CEO would also coordinate with all State Government Departments/ Agencies concerned, for timely and proper implementation of the Plan

Each DEO to formulate a District Level Plan, to be drawn from the State Plan and covering District-specific interventions, based on local customs/ traditions, language, Festivals/ Events, geographical terrain etc.

DEOs will involve the SPs in drawing up the District Plan so that the environment of confidence and fearlessness can be built into the awareness campaign as has been successfully done in many parts of the country.

CEO would ensure formation of State-level Committee (with Youth representatives) for overseeing the proper implementation of the Plan.

DEOs would take necessary action for formation of Distt. Level Committees (in all Distts.) to oversee the time-bound and effective implementation of the Plan.

A ‘Think-tank’ at the CEO’s Office comprising selected DEOs and experts may be set up in the CEO’s office to provide handholding in matters of voters’ education and awareness.

Regular Video Conferencing would be organized with all DEOs, by the CEO and at the Commission for review of implementation.

G. immediate action:

i. Dissemination of outreach material used in other election, including messages by the national icons, after local consideration and adoption.

ii. Development and distribution of additional outreach material, specific to local needs.

iii. Mobilisation and briefing of partner agencies and providing them requisite resources.



iv. Coordination with GoI Media Units to ensure their optimal output.v. Distribution of the best practices in Uttar Pradesh, Gujarat and other States on

voters’ education and women and youth involvement as made available to them from the Commission.

3. The action taken may be intimated to the Commission, at the earliest.

Yours sincerely,

Sd/-

(Padma Angmo)Deputy Secretary

52




DARSUO THANG E-mail – [email protected] SECRETARY Tel/Fax – 011-23052062

F.No. 491/IEC/CP/2011 Dated:2nd February, 2011

To,

The Chief Electoral Officers of all States and Union Territories (Kind attention: Chief Electoral Officers of Assam, West Bengal, Tamil Nadu, Kerala and Puducherry States/ UTs where general election to Legislative Assembly is due in 2011)

sub.: Communication policy/plan for combating role of money power in elections

sir/ madam,

I am directed to refer to the subject cited and to say that the Commission has evolved the following Information, Education and Communication (IEC) plan to be made operational during the forthcoming general election to the five Legislative Assemblies for the specific purpose of dealing with money power in elections by (i) informing facts and provisions of Law (information) (ii) Underlining importance of values and ethics in elections (motivation) and (iii)Identifying and engage Agencies and Partners (collaboration)

While developing the content for communication, the highlight may be on election rules & regulations and various criminal laws, which forbid misuse of money and material in election and prescribe punishments for violation. The other highlights should be in favour of ethical voting and for not falling into inducements etc. Some of the provisions, which are to be taken up for message development, are the following:

1. Distribution of money, liquor, food or any other item among the electors is a crime. Both the giver and the taker are punishable with imprisonment upto one year and imposition of fine.

2. Anybody who promises to give or anybody who agrees to take any gratification as a reward to cast his/her vote is punishable, as per Law.

3. Any free transport or entertainment provided to the electors is also punishable upto imprisonment of one year and imposition of fine.

4. Any bribe offered/given to the voter is a corrupt practice. Following Mode of Awareness Campaign may be taken up:

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a. for voters:

• For informing about provisions of law and punishment – mass media. • For awareness about ethical voting - interpersonal communication (Will include academic institutions, youth organizations, SHGs etc.-students can be assigned a stellar role) and mass media.

b. for Political Parties/ Candidates:

• DEOs to hold meetings/workshops with Political Parties/ Candidates.• Returning Officer to hand over printed copies of relevant instructions and

provisions of law to Candidates, at the time of nomination.• Mass Media may be used for highlighting the legal provisions and

punishments. As regards Collaboration with NGOs/Agencies etc., in the IEC campaign against

money power in elections, the following may be observed:

• The Commission will do no funding of the NGOs/ Agencies.• The Commission will not enter into any formal arrangement with the NGOs/

Agencies.• NGOs will have Commission’s general goodwill and support to fight the menace

of money power in elections.• Willing NGOs can be given out-reach material and messages as produced by

State CEOs under the guidance of the Commission which would also be made available to youth organizations, academic institutions, media units, etc.

Yours faithfully,

Sd/-

DARSUO THANG

54




J.K.RAO E-mail – [email protected] SECRETARY Tel/Fax – 011-23052062

No. 491/IEC/CP/2011 Dated:25th March, 2011

To,

The Chief Electoral Officers of Assam, West Bengal, Tamil Nadu, Kerala and Puducherry

subject: veeP campaign based on expenditure monitoring Guidelines-regarding.

Sir/Madam,

I am directed to refer to the Commission’s letter of even no. dated 24th February, 2011 and to say that scripts of messages ( audio, video and print) based on the contents and instructions for combating money power in elections, as contained in the above referred letter, should be prepared for VEEP campaign in your State/UT. The Script should specifically refer to the following:-

1. Addressing the role of money power and other inducements.2. That offering as well as accepting anything in cash or kind is a punishable offence

under the law.3. That incase, anybody comes across any such instances, he/she may report the matter

on the 24x7 toll free helpline no. 1965 or to the nearest District Complaint No.4. The complaints can also be registered online on the URL of the State/UT on the

link provided on the CEO’s website.The drafts of the script may be submitted to the Commission latest by 28th March, 2011 positively, for their approval.

Yours faithfully,

Sd/-

(J K Rao)





F.No.491/SVEEP/EGS/2012 Dated: 18th September,2012

To,

The Chief Electoral Officers of Gujarat and Himachal Pradesh.

subject: Communication policy/plan for combating role of money power in elections-regarding.

Sir/ Madam,

I am directed to refer to the subject cited and to say that the Commission has evolved the following Voters’ Education and Electoral Participation (SVEEP) plan to be made operational during the forthcoming general election to the Gujarat and Himachal Pradesh Legislative Assemblies for the specific purpose of dealing with money power in elections by (i) informing facts and provisions of Law (information) (ii) Underlining importance of values and ethics in elections (motivation) and (iii) Identifying and engaging with Agencies and Partners (collaboration).

2. While developing the content for communication, the highlight may be on election rules & regulations and various criminal laws, which forbid misuse of money and material in election and prescribe punishments for violation. The other highlights should be in favour of ethical voting and for not falling into inducements etc. Some of the provisions, which are to be taken up for message development, are the following:

1. Distribution of money, liquor, food or any other item among the electors is a crime. Both the giver and the taker are punishable with imprisonment upto one year and imposition of fine.

2. Anybody who promises to give or anybody who agrees to take any gratification as a reward to cast his / her vote is punishable, as per Law.

3. Any free transport or entertainment provided to the electors is also punishable upto imprisonment of one year and imposition of fine.

4. Any bribe offered / given to the voter is a corrupt practice.3. I am further directed to convey that the Following modes of awareness campaign may be taken up:

a. for voters:

• Informing them about provisions of law and punishment through mass media.

56



• Awareness about ethical voting by engaging academic institutions (schools & colleges), youth organizations, SHGs and mass media etc.

b. for Political Parties/ Candidates:

• DEOs to hold meetings/workshops with political parties/ candidates.• Returning Officer to hand over printed copies of relevant instructions and

provisions of law to Candidates, at the time of nomination.• Mass Media may be used for highlighting the legal provisions and

punishments. 4. As regards Collaboration with NGOs/Agencies etc., in the SVEEP campaign against use of money power in elections, the following may be observed:

• NGOs will have Commission’s general goodwill and support to fight the menace of money power in elections.

• Willing NGOs can be given out-reach material and messages as produced by State CEOs under the guidance of the Commission which would also be made available to youth organizations, academic institutions, media units, etc.

• Commission will do no funding of NGOs/ Agencies.• Commission will not enter into any formal arrangement with the NGOs/

Agencies.

Yours faithfully,

Sd/-

(RAHUL SHARMA)



by faX/sPeed PosT


491/IEC/2010 Dated: 13th September, 2010

To,

The Secretary, Ministry of Youth Affairs and Sports, Shastri Bhawan, New Delhi.

sub.- General election to the legislative assembly of bihar, 2010 – voter awareness – regarding.

Sir,

I am directed to refer to the subject cited and to state that as you may be aware that the process for Bihar Assembly Election is already under way. The Commission is focusing its effort to maximize voter’s participation particularly among the youths, urban voters and socio-economically deprived sections. There is a definite need to spread awareness amongst the electors about Registration, EPIC, Polling Station, Time of Poll, use of EVMs and also to instill confidence about security of the voters.

The Commission desired that community based campaigns through youth volunteers of NYKS may be planned & carried out as was done during the Lok Sabha elections, 2009 and more remarkably during Assembly Elections to Jharkhand State in Nov-Dec, 2009. The need for well-planned voter’s education/awareness campaign in Bihar is even more, in view of the challenging ground condition. In view of short time available for this, the Commission desires for an urgent response from your Ministry under intimation to us. The concerned officials may be directed to coordinate with Shri Akshay Rout Director General ECI & Shri Sudhir Kumar Rakesh, CEO, Bihar in the matter

Kindly acknowledge receipt.


(YASHVIR SINGH)DIRECTOR

Copy to – Chief Electoral Officer, Bihar for information and necessary action

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491/IEC/2010/BR Dated:21st September, 2010

To,

Sh. Vivek Kumar Singh, Secretary, Deptt. of Art, Culture and Youth Affairs, Govt. of Bihar, Patna.

sub.: bihar legislative assembly election, 2010- veeP (voters’ education and electoral Participation) -regarding.

Sir,

Please refer to the review meeting taken by Sh. Akshay Rout, Director General, Election Commission of India on 9th September, 2010 at Patna, wherein you were also present. In this connection, please find enclosed herewith a copy of the letter written to the Secretary, M/o Youth Affairs and Sports, Govt. of India for necessary action at your end, to mobilise the local NYKS and other social organisations, in your State, for the activities related to VEEP (Voters’ Education and Electoral Participation) to be undertaken for the forthcoming elections to the Legislative Assembly of Bihar.

2. The next review meeting would take place in the office of the Chief Electoral Officer, Bihar on 23rd September, 2010 by Sh. Akshay Rout, Director General. You may please make it convenient to attend.


(DARSUO THANG)UNDER SECRETARY

Encl: As above

Copy for information to:-Sh. Arvind Kumar Chaudhary, Addl. CEO, Bihar



by faX/sPeed PosT


491/IEC/2010/BR Dated:21st September, 2010

To,

Sh. Rajesh Bhushan, Secretary, Deptt. of Information and Public Relations, Govt. of Bihar, Patna. Fax-0612-2212390 Phone-0612-2215926

subject- bihar legislative assembly election, 2010- veeP (voters’ education and electoral Participation) -regarding.

Sir,

Please refer to the review meeting taken by Sh. Akshay Rout, Director General, Election Commission of India on 9th September, 2010 at Patna, wherein you were also present. In this connection, please find enclosed herewith a copy of the letter written to the Secretary, M/o Information and Broadcasting, Govt. of India for necessary action at your end, to mobilise the media units like Doordarshan, All India Radio, Directorate of Field Publicity, Directorate of Advertising & Visual Publicity, Song and drama Division and Press Information Bureau in your State, for the activities related to VEEP (Voters’ Education and Electoral Participation) to be undertaken for the forthcoming elections to the Legislative Assembly of Bihar.

2. The next review meeting would take place in the office of the Chief Electoral Officer, Bihar on 23rd September, 2010 by Sh. Akshay Rout, Director General. You may please make it convenient to attend.

Yours faithfully,

Sd/-


Copy for information to:-Sh. Arvind Kumar Chaudhary, Addl. CEO, Bihar

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No.491/IEC/2010 Date: 3rd February, 2011

To

Ms. Noreen Naqvi Director General, All India Radio Akashvani Bhawan , Sansad Marg Delhi - 110001 Ph. +91-11-23710300, +91-11-23421061

sub: strengthening of voters’ education and electoral Participation ( veeP ) Campaign in all five election going States- regarding.

Madam,

I am directed to refer to the subject cited and to say that the Union Minister for Information & Broadcasting had assured all support to the Election Commission of India to enhance electoral participation while participating in the Valedictory function of the Diamond Jubilee Celebrations of the Commission and launch of National Voters’ Day on 25th January, 2011 at Hotel Taj Palace.

In this context, Secretary, Ministry of Information & Broadcasting had also written to the Commission vide letter No. 197/Secy (I&B) 2010 dated 16th December,2010 extending the whole-hearted support to the Commission in all possible ways in the ensuing Assembly elections in 5 States/UTs, viz. Assam, Kerala, Puducherry, Tamil Nadu, and West Bengal (copy enclosed herewith for reference).

You are, therefore, requested to direct the field units of All India Radio in these States/UTs to coordinate with the Chief Electoral Officers respectively to take necessary outreach measures and ensure enhanced participation of the electorate in the forthcoming Assembly elections.

Yours Faithfully,

Sd/-

(DARSUO THANG)





No.491/IEC/2010 Date:3rd February, 2011

To

Ms. Aruna Sharma, Director General, Doordarshan, Doordarshan Bhawan, Copernicus Marg, New Delhi- 110001


Madam,



You are, therefore, requested to direct the field units of Doordarshan in these States/UTs to coordinate with the Chief Electoral Officers respectively to take necessary outreach measures and ensure enhanced participation of the electorate in the forthcoming Assembly elections.

Yours Faithfully,

Sd/-

(DARSUO THANG)

62






To

Mr. Mohan Chandok, Director General, DFP, East Block-IV, Level-III, R K Puram, New Delhi.


Sir,



You are, therefore, requested to direct the field units of DFP in these States/UTs to coordinate with the Chief Electoral Officers respectively to take necessary outreach measures and ensure enhanced participation of the electorate in the forthcoming Assembly elections

Yours Faithfully,

Sd/-

(DARSUO THANG)






To

Shri. Vishwanathan, Director, Song & Drama Division New Delhi.

sub: strengthening of voters’ education and electoral Participation (sveeP) Campaign in all five election going States- regarding.

Sir,



You are, therefore, requested to direct the field units of Song & Drama Division in these States/UTs to coordinate with the Chief Electoral Officers respectively to take necessary outreach measures and ensure enhanced participation of the electorate in the forthcoming Assembly elections

Yours Faithfully,

Sd/-

(DARSUO THANG)

64






To

Shri. AP Frank Noronha, Director General of DAVP, DAVP, Room No. 641, 6th Floor, Soochna Bhawan, CGO Complex, Lodhi Road, New Delhi-110003.

sub: strengthening of voters’ education and electoral Participation (sveeP) Campaign in all five election going States- regarding.

Sir,



You are, therefore, requested to direct the field units of DAVP in these States/UTs to coordinate with the Chief Electoral Officers respectively to take necessary outreach measures and ensure enhanced participation of the electorate in the forthcoming Assembly elections

Yours Faithfully,

Sd/-

(DARSUO THANG)




No.491/IEC/2011 Date:24th March, 2011

To

The Secretary, Ministry of Information & Broadcasting, Shastri Bhawan, New Delhi

Sub: Campaign relating to Voters’ Education & Electoral Participation ( VEEP) in 5 election going states/UT- waiver of broadcasting/Telecasting fee by doordarshan and air-regarding.

Sir,

This has reference to Election Commission of India’s Press Note No.ECI/PN/17/2011 dated 1st March, 2011(copy enclosed) whereby, the Commission had announced the schedule of Elections for the Legislative Assemblies of States of Tamilnadu, Kerala, Assam and West Bengal and UT of Puducherry.

In this connection, Chief Electoral Officers (CEOs) of the States/UT have been directed to take up multimedia campaign for the purpose of Voters’ Awareness and Electoral Participation (VEEP), which includes broadcast of appropriate spots/messages/jingles on television/radio media. Some of the CEOs have reported that they have to pay a substantial amount of fee to Doordarshan and AIR for broadcasting such messages that is proving to be a constraint in Voters’ Education & Electoral Participation (VEEP) campaign, which is contains messages and information for all electorate and is being carried out by them as part of the Commission’s Constitutional responsibility.

In view of the above, the Commission has directed to request you to immediately direct waiver of broadcast/telecast fee of any type for the Voters’ Education & Electoral Participation (VEEP) related messages/spots/jingles etc that may be presented to the local units of Doordarshan and AIR by the Chief Electoral Officers of all the 5 States and Union Territory for telecast/broadcast.

Further, a similar waiver may also be directed for the maximisation of the outreach of this campaign through the field units of your Ministry, namely, DAVP, DFP, and S& D Division also.

Yours Faithfully,

Sd/-

(K.N.BHAR)SECRETARY

66



Copy to:

1. CEO, Prasar Bharti, PTI Building, 2nd Floor, Connaught Place, ND- 110001.2. Director General,Doordarshan,Doordarshan Bhawan,Copernicus Marg, ND- 13. Ms. Noreen Naqvi, DG AIR, Akashvani Bhawan , Sansad Marg, ND-14. Sh. Mohan Chandak,DG DFP, East Block-IV, Level-III, R K Puram, ND5. Shri. Vishwanathan,Director,Song & Drama Division, New Delhi.6. Shri. AP Frank Noronha, DG DAVP, Room No. 641,6th Floor, Soochna Bhawan, CGO

Complex, Lodhi Road, New Delhi-110003.7. Chief Electoral Officer, TamilNadu, Chennai.8. Chief Electoral Officer, West Bengal, Kolkata.9. Chief Electoral Officer, Assam, Guwahati.10. Chief Electoral Officer, Kerala, Thiruvanathapuram.11. Chief Electoral Officer, Puducherry, Puducherry.




No. 491/IEC/2010-TN Dated – 22nd February, 2011

To,

The Chief Electoral Officer, Tamil Nadu, Chennai.

sub.: Use of celebrities as popular icons for motivating voters and increasing participation in Tamil nadu legislative assembly elections, 2011 – Guidelines reg.

Sir,

The Commission had taken initiative in making use of the mass appeal of celebrities as popular icons to motivate voters to participate in the elections conducted for the Legislative Assembly of Jharkhand & Bihar, in the months of November/ December, 2009 and October/November, 2010 respectively. It has been decided by the Commission that a similar initiative should be replicated in Tamil Nadu also, which is scheduled to go to the polls very soon. The celebrities will be engaged for enthusing the voters in general and youth in particular.

In this context, you are requested to identify 5 to 7 such icons, having a pan-Tamil Nadu appeal and furnish the same for the Commission’s approval immediately

Yours faithfully,

Sd/-

(J. K. RAO)UNDER SECRETARY

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by fax/speed Post


No. 491/IEC/2010-KL Dated - 7th March, 2011

To,

The Chief Electoral Officer, Kerala, Thiruvananthapuram.

sub.: Use of celebrities as popular icons for motivating voters and increasing participation in Kerala legislative assembly elections, 2011 – Guidelines reg.

Sir,

I am directed to refer to the Commission’s letter of even no. dated 22nd February, 2011 on the subject cited wherein it was requested to identify 5 to 7 celebrities as popular icons having a pan-Kerala appeal and to furnish the same for the Commission’s approval. However, the proposal has not been received so far. You are, therefore, requested to furnish the same immediately by 5.30 pm positively for the Commission’s approval.

Yours faithfully,

Sd/-(J. K. RAO)





491/IEC/2011 Dated: 30th March, 2011

To,

The Chief Electoral Officers of Assam, Kerala, TamilNadu, West Bengal & Puducherry

sub- Using promos of the campaign material-containing message of sh. mahendra Singh Dhoni, Captain, Indian Cricket Team in all five election going States-reg.

Sir/Madam,

I am directed to say that the Commission has decided that the 2 promos of the campaign material containing the message of Sh. Mahendra Singh Dhoni, used during Jharkhand Assembly elections, 2009 & Bihar Assembly election,2010 be rolled out in all elections going States i.e. Assam, Kerala, Tamil Nadu, West Bengal and Puducherry to enhance Voters’ Participation in these States/UT.

In view of the above , you are requested to immediately organise telecast / broadcast the recorded message of Shri Dhoni by obtaining it from CEO, Bihar / Jharkhand or from Director of DDK, Patna.

Yours faithfully,

Sd/-(J.K.RAO)

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491/IEC/2011 Dated:19th April, 2011

To,

The Chief Electoral Officer, West Bengal, Kolkata.

sub- new promos of sh. m.s. dhoni, Captain of the indian Cricket Team regarding electors’ Participation - reg.

Sir,

I am directed to forward herewith a copy of DVD received from Chief Electoral Officer, Tamil Nadu containing the video recordings of Sh. M.S.Dhoni, Captain, Indian Cricket Team. The video recordings contain promos relating to Electors’ Participation, National Voters’ Day and Youth Participation separately, as shot on 9th April, 2011 at Chennai, both in English and Hindi.

The Commission desires that the promos of Sh. Dhoni used at the time of Bihar and Jharkhand Assembly Elections may be withdrawn from campaigning and the new promos relating to Electors’ participation as contained in this DVD may be used for campaigning in respect of remaining phases of elections for the State of West Bengal. Further, it may please be ensured that promos of Sh. Dhoni relating to National Voters’ Day shouldn’t figure out in the ongoing assembly elections. These may be utilised for the purpose of forthcoming National Voters’ Day on 25th January, 2012.

This may be treated as most urgent.

Yours faithfully,

(SUMAN KUMAR DAS)

For UNDER SRCRETARY



speed Post/ fax/ e-mail

eleCTion Commission of india nirvachan sadan, ashoka road, new delhi-110001


491/SVEEP/2012 (NVD) Dated: 18th January,.2013

To,

The Chief Electoral Officers of All the States and UTs

sub.: national voters’ day, 2013 - regarding.

Sir/Madam,

The Video recording and pdf format of CECs message on NVD 2013 is made available on ECI website under the link “National Voters’ Day”. The same may be suitably disseminated for the NVD function up till the BLO level.

I am also directed to refer to Commission’s letter of even No. Dated 21st December, 2012 (copy enclosed) and to draw you attention to para 4 of the letter, wherein you were directed to utilize the promos of two new icons of Election Commission of India, Ms. M C Mary Kom and Ms. Saina Nehwal.

In this connection, I am directed to clarify that the CEOs may suitably dub or sub-title the message in vernacular language if required. However, care would have to be taken that the substantial message is not affected and aesthetic appeal is also not affected.

Yours faithfully

Sd/-

(Rahul Sharma)

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No. 491/IEC/2011(Misc) Dated:17th October,2011

To

The Chief Electoral Officer, Uttarakhand, Dehradun.

sub.: voter awareness Campaign- “aao rajneeti Karein” – regarding

Madam,

This has a reference to your email dated 9th October, 2011 addressed to Sh. Akshay Rout, Director General in the above said matter and to convey that the Election Commission of India appreciates the initiative aiming at creating voter awareness in Uttarakhand by print media i.e. Daily Hindustan newspaper and lends its support to this initiative with suitable modifications, wherever found necessary (copy enclosed). However, it is made clear that it should be done without associating the Commission as partner or co-sponsor of the same. The office of Daily Hindustan newspaper may be accordingly informed at your end.

Yours faithfully,

Sd/-


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No. 491/IEC/2011(Misc) Dated: 22nd November,2011

To

The Chief Electoral Officer, Punjab, Chandigarh.

sub.: voter awareness Campaign- “let’s vote” – regarding

Madam,

This has a reference to your D.O. letter no. Elec-2011/R-20660 dated 9th November, 2011 addressed to Sh. Akshay Rout, Director General in the above said matter and to convey that the Election Commission of India appreciates the initiative aiming at creating voter awareness in Punjab by print media i.e. Hindustan Times newspaper and lends its support to this initiative. However, it is made clear that it should be done without associating the Commission as partner or co-sponsor of the same. In view of the conveyance of Commission support, it may be ensured that the campaign is completely apolitical. The concerned media house may also be provided with approved content for campaign for their use.


(Rahul Sharma)Under secretary

Copy to: Sh. Ramesh Vinayak, Resident Editor, HT Media Limited, c-164-165, Phase –VIII B, Industrial Focal Point, Mohali (Punjab) Mobile- 09814010155


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F.No.491/SVEEP/EGS/2012 Dated: 16th February, 2012

To,

sh. suresh Chavhanke, Chairman & Editor-in- chief, Sudarshan TV Channel Ltd., A-88, Sector – 4, Noida, 201301

sub.: voter awareness Campaign “voter raja Jag Jao” – media yatra – reg.

Sir,

I am directed to refer to your letter dated 30th January, 2012 on the subject cited above and to convey that the Election Commission of India appreciates the initiative of Sudarshan TV channel – “Voter Raja Jag Jao” media yatra for creating voter awareness in the Legislative Assembly Elections – 2012 and lends its support to this initiative. However, it is made clear that it should be done without favouring any party or individiual and should be specifically aimed at facilitation of voters’ awareness without associating the Commission as partner or Co-sponsor for the same.

Yours faithfully,

Sd/-

(Rahul Sharma)



e-mail/fax/Camp bag

eleCTion Commission of indianirvachan sadan, ashoka road, new delhi – 110001

No. 491/IEC/2011(Misc) Dated: 17th February, 2012

To,

The Chief Electoral Officer, Uttar Pradesh, Luck now.

sub.: support for voter awareness Campaign “ voter raja Jag Jao”- media yatra- regarding.

Sir,

I am directed to say that “Sudarshan News” a TV channel has sent a proposal to start a Voter Awareness Campaign “ voter raja Jag Jao”- media yatra in the state of Uttar Pradesh. (Copy enclosed for ready reference) In this connection, you are requested to convey your comments about the antecedents of this channel immediately.

Yours faithfully,

Sd/-

(Rahul Sharma) UNDER SECRETARY

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annexure

enGaGemenT WiTH a Civil soCieTy orGanisaTionframework of engagement

1. introduction

The democratic framework of our country has been shaped through credible, transparent and impartial electoral processes put in place by the ECI over the last sixty years.

These processes, enfranchising every eligible elector in this country, begin with voter registration and ultimately seek to provide a level playing field for all political parties and create an environment that is conducive for conducting a free and fair poll, in which all eligible electors can and should participate

There needs to be an enabling environment combining information, motivation and facilitation so that potential voters are fully engaged in the process of democratic governance through effective electoral participation.

There is also an imperative need for greater participation of all stakeholders that in the broadest sense would imply greater citizen engagement in the election process. This is however, some times, not the case.

Young Indians who become qualified to be registered as voters on turning 18 years need to be given the necessary orientation & facilitation to understand their new role and get engaged with the electoral registration and further participation process. There are visible gaps in participation among women, urban population, weaker sections and others in various parts of the country owing to a range of factors.

Civil Society Organisations can play a significant catalytic role in enhancing citizen engagement especially in the areas of reaching out to the last-mile in furtherance of the Election Commission’s goals.

2. Goal and objectives – eCi-Cso Partnership

Goal: To have every eligible citizen on the electoral roll and have every enrolled voter to vote voluntarily, thus ensuring widest electoral participation and inclusive elections through information, education, motivation and facilitation.

objectives:

I. To bridge the gender gap in registration and voter turnout.II. To fight urban apathy to electoral participationIII. To overcome youth disconnect with the electoral processIV. To facilitate inclusion of marginal sections in the electoral process

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V. To promote informed and ethical votingVI. To bridge the gap in information, awareness, motivation and facilitation in

the electoral process3. start off Criteria for Csos

a) Non-political and non-partisan with clean antecedents (financial and criminal)b) High Credibility and reputation among people within their regions of operation

and should have good network in the regionc) Actively engaged in any developmental or social caused) A background of knowledge of one or more areas of :

(i) Democracy(ii) Election Management(iii) Electoral Participation(iv) Education and Awareness(v) Inclusion, worked with marginalized segments/ group in the society

4. Role and responsibility of ECI/Chief Electoral Officers of States

I. Recognizing the CSO as a partner organization in promotion of electoral democracy.

II. Creating a mechanism for coordination and periodic evaluation of the collaboration

III. Imparting training and capacity building of CSOs through Workshops at IIIDEM/RIDEMs.

IV. Implement other demand and supply side measures for optimally reaching out to the community of electors/ potential electors by suitably associating the CSO.

V. Involving CSO volunteers to assist the Booth Level Officer for each polling station area as a Booth Level Volunteer in the area of Electoral Roll correction and revision.

VI. While working out information and motivational campaigns for facilitating voter participation, they may involve the CSO appropriately.

VII. CEOs shall share the material on Voter education/awareness with the CSO for wider dissemination of the message.

5. roles and responsibilities of Cso

i. Assisting the Chief Electoral Officer in taking up voter awareness programs on electoral registration process and encouraging voters’ participation.

ii. Assisting both rural and urban population to register as voters at convenient registration locations and at timings that are convenient to them.

iii. Nominating volunteers (BLVs) with clean antecedents for each polling station to help identify and include the eligible voters living in the polling station area in both rural and urban centres.

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iv. Assisting the Electoral Registration Officers (EROs) and the Booth Level Officer in obtaining applications, photographs from the eligible and new voters in the polling station area and ensuring that electoral rolls are accurate and periodically updated.

v. Supporting various participative initiatives to make electoral rolls cleaner and poll process more efficient.

vi. Help overcome information and motivational gaps and working towards full participation of the electors in Voting during the elections.

vii. Promote ethical and informed voting free of inducements and educate voters about their rights and duties to strengthen democracy.

viii. Provide constructive feedback, new and innovative ideas to increase voter participation

6. finances

The collaboration will be without any funding arrangement.

7. This framework will become operational between ECI/CEO and any CSO through exchange of letters, if the CEO wishes to get it operational.

8. safeguards

Since non-partisan, objective, non-political citizen awareness, facilitation and engagement are the basis of this framework of engagement, any deviation will automatically mean that the working arrangement with CSO has lost its relevance and stands dis-engaged forthwith.

If any other organization/agency, is sought to be associated with this collaboration work by the CSO, that can happen only in consultation with the Election Commission.

Both the CEO and the CSO are at liberty at any time to suggest review, revision and modification of the content of the work and to ensure conformity with the directions that may be issued by Election Commission of India from time to time.





491/SVEEP/2011 (SR) Dated: 12th July, 2011

To,

The Chief Electoral Officer of all the States & UTs

Sub.: Special Summary Revision of Electoral Rolls with reference to 1st January, 2012 as the qualifying date – SVEEP plan for maximisation of enrolment – regarding.

Sir/Madam,

I am directed to refer to the Commission’s letter no. 23/2011/ERS dated 15th June, 2011 wherein instructions were issued regarding Special Summary Revision of Electoral Rolls with reference to 1st January, 2012 as the qualifying date. In this connection, the Commission has directed that all CEOs should launch a comprehensive SVEEP plan for Summary Revision of Electoral Rolls w.r.t. 01.01.2012 for 100% registration of all eligible citizens. This SVEEP Plan of Action would include the following action points:

1. situation analysis

(i) Polling Stations with lower voters’ registrations and reasons thereof to be identified.

(ii) Polling Stations with high number of vulnerable/excluded sections to be identified.

2. strategy

(i) In consideration of the fact that registration process and methods are still far from being the friendliest, Commission has desired that CEOs/DEOs/EROs shall take all steps possible to facilitate registration of voters with least inconvenience to them.

(ii) For publicising the details of BLOs to the common public, a campaign “know your BLO” should be launched.

(iii) Voluntary support to be extended to the BLOs by involving RWAs (Resident Welfare Associations) and CSOs (Civil Society Organisations) etc. to work with BLOs in the role of Booth Level Volunteers.

(iv) Corporates need to be contacted so as to ensure registration of their employees. Alternative registration hubs for corporate employees to be established.

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(v) Draft Electoral Rolls to be provided to CSOs and political parties. (vi) Material on voter awareness to be given to credible CSOs/ media houses for

wider dissemination(vii) Mock Registration and Polling at educational institutions. Bulk SMSs/E-mails – for

extensive and omnipresent messaging.(viii) Forms 6,7,8 and 8A be made available at all prominent places(ix) Forms 6,7,8 and 8A should be made available at education institutions in last year

at School or first year in college,with the request to get these filled if the student has become 18 years old on the qualifying date.

(x) Training camps to be organized at school/colleges to get forms filled(xi) Special campaigns through print & electronic media to be run for voters’

awareness. (xii) At least 2 regional/local icons to be identified by each State/UT and promos for

registration may be prepared using them, after getting approval of Commission on the content (messages), in addition to the national icons of ECI, viz. Dr. A. P. J. Abdul Kalam, former President of India and Sh. M. S. Dhoni, Captain of Indian Cricket Team.

(xiii) CSOs, NGOs and RWAs to be motivated to approach people for mobilization for registration by taking up consultation with them.

(xiv) Special attention and facilitation measures for youth & women(xv) CSOs, NGOs and RWAs may be preferably engaged in urban areas and NYKS/

NSS/Anganwadi/Self Help Groups should be engaged in rural areas.

3. implementation

(i) Campaign material developed for NVD, 2011 to be extensively used, after suitable modification, as per requirement of Summary Revision schedule.

(ii) Communication material produced for the last Summary Revision may be similarly updated and used.

(iii) Success stories of the States/UT where elections were held recently to be adopted, wherever found suitable, and used for campaign.

(iv) CEOs may coordinate between themselves for mutual exchange with local adaptation if necessary.

(v) New material may be developed and used for the upcoming Summary Revision and NVD-2012 as may be necessary.

4. Time line

SVEEP programme to achieve the objectives of Summary Revision 2011 may be rolled out latest by 01.08.2011 and the same may be carried on till 1st November, 2011. From 01.12.2011, a seven week campaign may be launched to profile the NVD events 2012. For



the States going to elections in 2012, the campaign may be dovetailed into the SVEEP programme for general elections.

5. Monitoring & Review

(i) Commission is concerned that SVEEP campaign related measures should aim at connecting all eligible persons as the attempts so far have been inadequate, routine and in some cases perfunctory.

(ii) Discussions with all DEOs as well as Professionals/Professional bodies & experts should be made to have dis-segregated data of enrolment. For this, situation analysis and identification of areas of shortfall should be undertaken, so as to identify the segment of population where participation in electoral process, especially registration process is weak and find out reasons thereof.

(iii) As has been seen in the past, youth, urban electorate, women, dispersed population, service voters etc. are among the segments which are lagging behind, SVEEP strategy may be formulated in consultation with NGOs/CSOs/Youth Organisations/Media Agencies for targeted interventions in these areas.

(iv) Regular Video Conferences to be organised by CEOs with DEOs.(v) At ECI level, the programme will be periodically reviewed by Director General. Based on the above inputs, you are requested to submit a comprehensive SVEEP plan and implementation strategy to the Commission latest by 22nd July, 2011 positively.

Yours faithfully,

Sd/-

(J.K.RAO)

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F.No.491/SVEEP/ 2012 (SR) Dated: 7-May-2012

To

The Chief Electoral Officers of all the States/UTs

sub.: Comprehensive instructions on systematic voters’ education and electoral Participation (sveeP) for Summary Revision of Electoral Roll w.r.t, 1.1.2013 & nvd 2013-regarding.

sir/madam,

In continuation of Commission’s letter no. 491/SVEEP/2011 (SR) dated 12th July, 2011, regarding maximisation of enrolment of electoral rolls by planned application of SVEEP interventions, I am directed to refer to the discussions and deliberations made during CEOs conference at Surajkund on 10th –11th April, 2012 on the subject cited above and to request that the following action should be taken up with a view to summary revision and 3rd National Voters’ Day to be celebrated on 25th January, 2013:

a. sveeP Campaign for summary revision 2013

All CEOs should initiate activities for launching of a comprehensive SVEEP plan for Summary Revision of Electoral Rolls w.r.t. 01.01.2013 for 100% registration of all eligible citizens, particularly electors in the age group 18-19 years and also for eliminating the gender gap whenever called for. In this connection, Commission’s instructions for Summary Revision of Electoral Rolls w.r.t. 01.01.2012 as contained in letter no. 491/sveeP/2011 (sr) dated: 12th July, 2011 (annexure-i) may please be followed for Summary Revision with reference to 01.01.2013 as qualifying date by ensuring that the Comprehensive SVEEP plan should inter alia comprise of (i) Situation analysis (Identification of location with lower voters’ registrations), (ii) Strategies should be made for facilitation of Voters’ registration, (iii) Creating a chain of partnership with Govt & non-govt. agencies, media etc. for reaching out to the community (iv) Linkages with educational institutions (v) Due feminisation and youth slant to the outreach programme (vi) Launch of a well-considered multi-media campaign (vii) Share successful experience and outreach material of peer CEOs in this effort (viii) At least 2 regional/ local icons to be identified by each State/UT and promotional messages for registration may be prepared for using them; with preference for continuing of earlier records.

As already discussed during CEOs conference at Surajkund, the CEOs are required to submit the SVEEP Plan for Summary Revision 2013 by 30th may, 2012)



1. sveeP Campaign for national voters’ day (nvd) 2013

The Election Commission of India (ECI) declared its foundation day, 25th January, as the National Voters’ Day (NVD), with the objective to maximize the enrolment of voters, by using this occasion to make Universal Adult Franchise a complete reality and thereby enhance the quality of Indian democracy. The first NVD was celebrated on 25th January, 2011, followed by the second on 25th January, 2012. Around 3.8 Crore additional voters including 1.11 Crore in 18-19 age group were enrolled around the 2nd NVD. Commission still finds a large number of missing voters on the rolls, and registration of newly eligible 18-19 age voters is yet to reach even half way mark nationally many of these missing are women.

For greater success of 3rd National Voters’ Day, measures should be initiated well in advance with all stakeholders for environment building. It can be planned together with SVEEP for SR 2013

SVEEP strategies need to be drawn for enhancing Partnerships with organizations like All India Radio (AIR), Doordarshan (DD), private media, NYKS, NSS, NCC, Bharat Scouts and Guides & all educational institutions various Government Departments, field level agency and credible & politically neutral civil society and organizations,

Besides, regional icons of the State may be selected for promoting the event. In this connection, all CEOs are requested to follow the instructions of the Commission as contained in Commission’s letter no. 491/sveeP/2011 (nvd) dated:1st november, 2011 regarding preparedness related to 2nd national voters’ day ( annexure-ii)

All CEOs may create a plan for NVD 2013 and send it together with SVEEP Plan for SR 2013- by 30th may, 2012

Sd/-(RAHUL SHARMA)

Under Secretary

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by- fax/email/speed Post



File No:491/SVEEP/2012(SR) Date: 18th October, 2012

To,

All DEOs (except those in Gujarat & Himachal Pradesh) (Through CEOs of all States & UTs))

subject: special summary revision of electoral rolls with reference to 1st January, 2013 as the qualifying date – sveeP plan for maximisation of enrolment – regarding.

Sir/Madam,

I am directed to state the Commission has directed that all CEOs should launch a comprehensive SVEEP plan for Summary Revision of Electoral Rolls w.r.t. 01.01.2013 for 100% registration of all eligible citizens. CEOs have submitted the SVEEP plans and the Commission has been updated on the launch of the same. However, I have been directed to reiterate to all DEOs specifically that the SVEEP campaign in your districts should include the following action points:

1. situation analysis

(i) Polling Stations with lower voters’ registrations and reasons thereof to be identified for focused SVEEP campaign.

(ii) Polling Stations with high number of vulnerable/excluded sections/gender gap to be identified for focused SVEEP campaign.

2. strategy

(i) In consideration of the fact that registration process and methods are still far from being the friendliest, Commission has desired that CEOs/DEOs/EROs shall take all steps possible to facilitate registration of voters with least inconvenience to them.

(ii) For publicising the details of BLOs to the common public, a campaign “know your BLO” should be launched.

(iii) Voluntary support to be extended to the BLOs by involving RWAs (Resident Welfare Associations) and CSOs (Civil Society Organisations) etc. to work with BLOs in the role of Booth Level Volunteers.

(iv) Corporates need to be contacted so as to ensure registration of their employees. Alternative registration hubs for corporate employees to be established.



(v) Draft Electoral Rolls to be provided to CSOs and political parties. (vi) Material on voter awareness to be given to credible CSOs/ media houses for wider

dissemination(vii) Mock Registration and Polling at educational institutions. Bulk SMSs/E-mails – for

extensive and omnipresent messaging.(viii) Forms 6,7,8 and 8A be made available at all prominent places(ix) Forms 6,7,8 and 8A should be made available at education institutions in last year

at School or first year in college, with the request to get these filled if the student has become 18 years old on the qualifying date.

(x) Training camps to be organized at school/colleges to get forms filled(xi) Special campaigns through print & electronic media to be run for voters’

awareness. (xii) At least 2 regional/local icons to be identified by each State/UT and promos for

registration may be prepared using them, after getting approval of Commission on the content (messages), in addition to the national icons of ECI, viz. Dr. A. P. J. Abdul Kalam, former President of India and Sh. M. S. Dhoni, Captain of Indian Cricket Team.

(xiii) CSOs, NGOs and RWAs to be motivated to approach people for mobilization for registration by taking up consultation with them.

(xiv) Special attention and facilitation measures for youth & women(xv) CSOs, NGOs and RWAs may be preferably engaged in urban areas and NYKS/

NSS/Anganwadi/Self Help Groups should be engaged in rural areas.

3. implementation

(i) Campaign material developed at CEO level or at District level should be extensively used as per requirement of Summary Revision schedule. DEOs need to get material cleared by CEO.

(ii) Communication material produced for the last Summary Revision may be similarly updated and used.

(iii) DEOs may coordinate between themselves for mutual exchange with local adaptation if necessary.

4. Time line

SVEEP programme to achieve the objectives of Summary Revision may be rolled out if not already done for unavoidable reason and the same may be carried throughout the revision period. Consultation with media houses and other agencies and departments should be completed well before the commencement of review. Outreach material may also be collected and disseminated before this date. From 01.12.2012, a seven week campaign

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may be launched to profile the NVD events 2013. For the States going to elections in 2013, the campaign may be dovetailed into the SVEEP programme for general elections.

5. Monitoring & Review

(i) Commission is concerned that SVEEP campaign related measures should aim at connecting all eligible persons as the attempts so far have been inadequate, routine and in some cases perfunctory.

(ii) Discussions with all EROs should be made to have dis-segregated data of enrolment. For this, situation analysis and identification of areas of shortfall should be undertaken, so as to identify the segment of population where participation in electoral process, especially registration process is weak and find out reasons thereof.

(iii) As has been seen in the past, youth, urban electorate, women, dispersed population, service voters etc. are among the segments which are lagging behind, SVEEP strategy may be formulated in consultation with partner agencies for targeted interventions in these areas. The coverage of these population segments following the SVEEP programme need to be reviewed and reported to CEO.

Yours faithfully,

(Rahul Sharma)

3. insTrUCTions on naTional voTers’ day

naTional voTers’ day PledGe“We, the citizens of India,

having abiding faith in democracy,

hereby pledge to uphold the democratic traditions

of our country and the dignity of free,

fair and peaceful elections, and to vote in every election fearlessly and without being influenced

by considerations of religion, race, caste,

community, language or any inducement”

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eleCTion Commission of indianirvachan sadan, ashoka road, new delhi – 110 001

491/IEC/2010(NRV) Dated: 26th August, 2010

To


sub:- declaration of 25th January as the national voters’ day – regarding.

Sir/ Madam,

As a measure to enhance participation of citizens in the democratic electoral process, the Commission has decided to celebrate 25th January, its Foundation Day, as the National Voters Day every year, starting from 25th January 2011, the concluding day of the Diamond Jubilee Celebrations of ECI. The Commission’s objective is to increase enrolment of voters, by using this occasion so as to make universal adult franchise a complete reality and thereby enhance the quality of Indian democracy. The day will also be utilized to spread awareness among voters regarding effective participation in the electoral process.

In this regard, the Commission has directed that newly registered voters in each polling booth in the latest revision should be felicitated on 25th January every year in a brief ceremony. This is expected to inculcate in the new voters a commitment to democratic electoral process and should lead to greater participation. This will also serve as a reminder to all other eligible electors in the polling booth area towards their responsibility to participate in the electoral process.

The following will be the scheme of activities on the National Voters Day which shall be ensured by the DEOs, under the overall supervision of the CEO:

1. The Booth Level Officers (BLOs) in each polling station area shall felicitate the newly registered voters on 25th January every year in a brief ceremony/ public function to be arranged by DEO/ ERO. The ECI will prescribe the design and colour scheme of a badge with its logo with the slogan “Proud to be a voter - ready to vote” which shall also be provided by the BLOs to the new electors during the felicitation ceremony along with their ePiC. The DEOs would arrange for the venue and logistics required for the brief ceremony/ public function, in each polling station area.

2. The AEROs and EROs of the constituency shall participate in the ceremony/ public function of those Part(s) under their jurisdiction where largest number of newly registered electors would be felicitated.

3. The DEO shall organize appropriate events at the District headquarters, in association with Panchayat organisations, academic institutions, civil society groups, media etc. to popularise electoral participation and advance voters’ education. In this event, EPIC shall be distributed among new voters of the local polling station areas.

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4. The CEO of the State/UT concerned would organize events in the State capital in association with Media, Civil Society, Opinion Groups, State Administration, State Election Commission etc. in order to popularise electoral participation and disseminate information about electoral processes. In this event also, EPIC shall be distributed among new voters of the local polling station area.

5. ECI will organise a suitable event in the country’s capital to highlight the values of electoral democracy and the issues relating to popular participation in elections.

Expenditure relating to the distribution of badges and holding of function at various levels will be borne by the respective State/UT Governments/ Administration.

Report of compliance along with details of events held and photographs/ videos may be sent to the Commission by the 15th of February every year.

Thanking you,

Yours faithfully,

Sd/-(Tapas Kumar)

Principal Secretary




491/IEC/2010(NRV) Dated: 18th November, 2010

To

The Chief Electoral Officer, Assam, Guwahati.


Sir,

In continuation of the earlier letter of the Commission of even no. dated 20th October, 2010, on the subject captioned above, please find enclosed herewith an Advertisement (with CD), duly approved by the Commission, with the direction that you should release this advertisement as separate insert on different days (a total of two days), before the last date for receipt of Forms, i.e., 23rd November, 2010 in three largest circulated daily Newspapers each published from your State, most immediately. Translation into vernacular language, wherever required, should be carried out suitably. Relevant information pertaining to the last dates of submission/ receipt of relevant Forms for enrolment of Voters may be indicated at suitable spaces, by the CEO. Before placing these advertisements, CEO may personally check the factual correctness and sensitivities, if any, in the advertisements pertaining to the local context.

2. It may be noted that the enclosed advertisements should be suitably added to the ongoing campaign in your State for Voters’ registration, as instructed in the aforesaid letter of the Commission.

3. A compliance report of the publication of the aforesaid advertisement alongwith copies of the actual printed releases in the States may be submitted to the Commission positively by 30th november, 2010. Details of the campaign taken up at the State level may also be communicated.

4. National Voters’ Day is part of the Electoral Roll Management, therefore, expenditure on NVD is part of Electoral Roll Management expenditure and is shareable 50:50 between Govt. of India and State/UT Governments.

Thanking you,

Yours faithfully,

(Malay Mallick)Under Secretary

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by fax/speed Post


MALAY MALLICK -----UNDER SECRETARY Tel/Fax – 011-23052062

No.491/IEC/2010 Dated:18th November,2010

To,

The Chief Electoral Officers of all the States & UTs

subject:- forwarding ‘Pledge for national voters day’ – regarding.

Sir/Madam

I am directed to refer to the above cited subject and to state that as per discussion at the CEOs meeting held on 26th October, 2010 in the Commissions’ Sectt, the Commission has decided that a Pledge be taken on the National Voters’ Day i.e. 25th January, 2011 by all citizens present in the functions to be organised at various levels on the first and subsequently every National Voters’ Day in the following years. A copy of the Pledge is enclosed herewith for kind information and necessary action. The translation of the Pledge may be got done by the CEOs according to local vernacular language correctly so that the Pledge could be taken by all citizens present on the occasion.

Yours faithfully,

(MALAY MALLICK)UNDER SECRETARY

voters Pledge

We, the citizens of India, having abiding faith in democracy, hereby pledge to uphold the democratic traditions of our country and the dignity of free, fair and peaceful elections, and to vote in every election fearlessly and without being influenced by considerations of religion, race, caste, community, language or any inducement.



most immediate/ by fax


491/IEC/2010(NRV) Dated: 30th November, 2010

To



Sir/ Madam,

In continuation of the earlier letter of the Commission of even no. dated 20th October, 2010, on the subject captioned above, this is to convey that the Commission has directed that all CEOs may initiate action on the following lines for achieving the targets for the National Voters’ Day, to be celebrated on 25th January, 2011:

A. at Ceo level

i. Comprehensive Plan for wide publicity to the NVD Campaign.ii. Implementation of Advertisement strategy, with content received from ECI.iii. Mobilisation of all types of media for maximizing the outreach of the Campaign.iv. To organize the State level felicitation ceremony/ function.v. To administer the NVD Pledge to all citizens present. vi. To issue guidelines to DEOs and EROs/ AEROs for organizing the District and AC

level felicitation ceremony/ function.vii. To ensure that all BLOs get the EPICs to be handed over to the electors registered in

the electoral roll for the first-time.viii. To ensure that all Polling Station areas are provided adequate resources for

organizing the felicitation ceremony/ function.ix. To collect reports with photographs from all DEOs on the ceremonies/ functions

organized in all Districts.

B. at district level

i. DEOs to organize felicitation ceremony/ function at District level.ii. To administer the NVD Pledge to all citizens present. iii. To invite Principals of Colleges/ Schools, heads of Youth related Govt. of India

Extension Services at Distt. Level, NGOs active in Voter Awareness and Registration, RWAs, etc.

iv. To ensure that all BLOs get the EPICs to be handed over to the electors registered in the electoral roll for the first-time.

v. To ensure that all Polling Station areas are provided adequate resources for organizing the felicitation ceremony/ function.

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vi. To collect reports with photographs from all EROs/ AEROs on the ceremonies/ functions organized in their areas/ ACs.

vii. To collect reports with photographs from all BLOs on the ceremonies/ functions organized in their Polling Station areas.

viii. Prepare and distribute badges to all newly eligible and registered voters with the inscription “Proud to be a voter – ready to vote”. Badges should be decent, dignified, attractive for display and cost-effective.

C. at Polling station leveli. BLOs to organize felicitation ceremony/ function at Polling Station level.ii. To invite Principals/ Headmasters of School(s), office bearers of local Panchayats/

Gram Sabhas, parents of youngsters who have registered as electors for the first-time, etc.

iii. To ensure that all the EPICs to be handed over to the electors registered in the electoral roll for the first-time are available by 15th January, 2011 and subsequently every year.

iv. To administer the NVD Pledge to all citizens present.v. To distribute badges to all newly eligible and registered voters with the inscription

“Proud to be a voter – ready to vote”. vi. To ensure that the entries in the EPICs to be distributed on NVD are correct in all

respects.vii. Incorrect entries in EPICs (if any) to be rectified within a week of the NVD and

corrected EPICs to be handed over to newly registered electors by 1st of February.viii. To create awareness among the citizens of the Polling Station area to come forward

and get the eligible electors registered well in time and get their EPIC.ix. To prepare reports with photographs on the ceremonies/ functions organized in

their Polling Station areas.

2. In addition to the above, two formats for monitoring the impact of NVD related multi-media campaign launched in all States/ UTs for registration of voters, especially the young voters, are also enclosed herewith for reporting by the CEOs. These have been designed separately for the period at the end of disposal of Claims & Objections and after the final publication of Electoral Rolls in first week of January, 2011. The duly filled up formats may be furnished to Sh. K. Ajay Kumar, Secretary in the Commission.

Thanking you,

Yours faithfully,

(Darsuo Thang)Under Secretary



Most Immediate

by e-mail/ speed Post


491/IEC/2010(NRV) Dated: 7th December, 2010

To



Sir/ Madam,

In continuation of the earlier letter of the Commission of even no. dated 30th November, 2010, on the subject captioned above, I am directed to intimate that the Commission has decided the following action to be taken by all CEOs while organizing the NVD ceremonies/ functions, on 25th January, 2011:

i. There should be one combined function of NVD for all the Polling Stations located in the same building/ premises.

ii. The District level function should combine nearby Polling Stations, say within 2 Kms. of the venue of the ceremony/ function.

iii. The ceremony/ function to be organized at the ERO/AERO level would also follow the same principle as given in ii above.

2. It may be noted that the purpose of combining the Polling Stations as above is to achieve a high level of impact for the NVD functions.

3. However, it has to be ensured by the CEOs that the Chief Guest(s) hand over the EPICs to all newly eligible and registered voters (18+), whose Polling Station(s) are covered by the ceremony/ function. It may also be ensured that electors are not made to walk a long distance for this purpose.

Thanking you,

Yours faithfully,

(Darsuo Thang)Under Secretary

98



eleCTion Commission of indianirvachan sadan, ashoka road, new delhi-110 001

F.No. 491/IEC/2010 (NRV) Date: 13th December, 2010

To,

The Chief Electoral Officers of all the States & Union Territories

sub: outreach campaign for national voters’ day.

Sir/ Madam,

As per the confirmation received from all States/ UTs, the Chief Electoral Officers have already completed the 1st phase of an outreach campaign to achieve greater participation of people in the electoral process more particularly of the newly eligible (18+) electors. This campaign was focused on registration within the scope of the recently concluded summary revisions in various States and Union Territories. As directed by the Commission and already explained to CEOs through Video Conferences , the 2nd phase of the outreach campaign focusing more particularly on the National Voters’ Day (NVD) has to be taken up now from 15th December 2010 and is to continue till 25th January 2011.

2. The campaign may be taken up in two dimensions: - Climate Building and Mass Mobilisation. While CEOs will take up necessary multi-media campaign for building a positive and supporting environment for realization of the goals of the National Voters’ Day and for building the rightful profile of the occasion, they may also take up necessary mass mobilization programmes through field organizations, voluntary groups, school children etc. in order to secure maximum involvement. In terms of sustained mass media build up, CEOs are advised to make use of electronic media both in public and private sector including local cable networks and mount video spots and audio-jingles of appropriate quality and quantity besides bringing out suitable advertisements in largest circulated newspapers. Outdoor displays like hoardings, kiosks, posters, pamphlets, cinema slides, TV screens at railway stations etc. may be optimally used. Some of the mass mobilization programmes that can be taken up are marathons, rallies, human chains, prabhat pheries, awareness vans etc. Commission has desired that priority may be given to partnership with schools, colleges and other academic institutions for achieving higher youth participation in the electoral process. CEOs may work towards creating and presenting a ‘Tableau’ on national Voters’ day in the State-level Republic day Parade in respective capitals.

3. In preparation of messages for various communications/ advertisements, CEOs may take personal care to ensure correctness, neutrality, local sensitivity and overall dignity. Even while engaging professional agencies and creative talent for designing and preparation of campaign material, CEOs may pay personal attention to visuals, pictures, words etc. used in various forms of communication. An illustrative set of word messages



are enclosed herewith for possible use by CEOs, which, however, is not an exhaustive list. Irrespective of any other text, the description “25th January, 2011”, “National Voters’ Day” and “Election Commission of India” need to suitably appear in all communications.

4. Besides making use of State Government Departments, CEOs may also coordinate with the media departments of Government of India and organizations like NYKS, NSS, NCC to achieve the best results. The Chief Election Commissioner had earlier written to all Chief Secretaries and State Election Commissioners requesting them to extend requisite and necessary support for the success of the National Voters’ Day. Commission has also written to Government of India and more specifically the Ministry of I & B for similar support. CEOs need to follow this up.

5. It is understood that CEOs of several States/UTs already have their campaign plans worked out. They, as well as the States, who are still developing their plans, will ensure that the plans conform to the aforesaid guidelines. CEOs are required to submit two reports about the progress of the campaign for review by the Commission- one midway by 5th January 2011 and the other at the end of the campaign by 30th January 2011.


(K.N. Bhar)Secretary

100





No:491/IEC/2010(NRV) Dated: 22nd December, 2010

To,

All the Chief Electoral Officers of States/UTs

subject- declaration of 25th January as National Voters’ Day clarification on tier level celebration function- regarding.

Sir,

I am directed to invite your attention to the subject cited and to clarify further that as per para (vi) of District Level Plan as contained in Commission’s letter of even no. dated 30th November, 2010, it has been mentioned that all EROs/AEROs should collect report with photographs in respect of functions/ ceremonies organised in their areas/ACs which implies that separate functions/ceremonies need not be conducted by EROs/AEROs at their own level as such assigned activities come under District Level Plan.

Kindly acknowledge receipt of the letter.

Yours faithfully,

Sd/-

(DARSUO THANG)




491/IEC/2010(NRV) Dated: 23rd December, 2010

To,

The Chief Electoral Officer, Nagaland, Kohima.

subject- Celebration of national voters’ day- regarding.

Sir,

I am directed to refer to your letter no. ELE/REV-50/2010/739 dated 20th December, 2010 and to reiterate that expenditure on National Voters’ Day is part of Electoral Roll Management expenditure and is sharable 50:50 between Govt. of India and State/UT Governments. It is further clarified that Budget on Electoral Roll Management Head is handled by Ministry of Law and Justice, Govt. of India and the State Govt. may seek reimbursement of expenditure under this Head.



(SUMAN KUMAR DAS)For UNDER SECRETARY

102




No. 491/IEC/2010(NRV) Dated: 11th January, 2011

To,

The Secretary to Govt. of India, Ministry of Law and Justice, (Legislative Department), Shastri Bhawan, New Delhi. 110115.

(Kind attention Shri Sanjay Singh, Joint Secretary)

subject: declaration of 25th January every year as national voters’ day- reg

Sir,

I am directed to refer to your letter no. H-11019/8/2010- Leg II, dated 7th January, 2011 and 11th January, 2011 respectively on the subject cited and to furnish the information sought as under:

National Voters’ Day has been declared by the Commission as part of its Constitutional duty of preparation and maintenance of Electoral Rolls. This work includes annual revision of Electoral Rolls and preparation and distribution of Elector Photo Identity Cards. The Commission has decided to observe National Voters’ Day to focus on accurate preparation and maintenance of Electoral Rolls and ensure participation of voters, particularly young voters, in this exercise. Since National Voters’ Day is part of the regular Electoral Roll management exercise, any expenditure on it should be met with from the budget provision for maintenance and management of Electoral Rolls, which is a normal process. No separate head of expenditure is either envisaged or necessary for meeting the nominal expenditure on celebration of National Voters’ Day.

Yours faithfully,

Sd/-

(Anuj Jaipuriar)Secretary




491/IEC/2010 ( NRV) Dated:15th January, 2011

To,

The Chief Electoral Officer NCT of Delhi, Delhi.

subject- Celebration of national voters’ day on 25th January–– regarding

Madam,

I am directed to refer to your letter No. CEO/ELG/102(16)/2010/ 821-22 dated 13.01.2011 on the subject cited and to convey that the Commission has approved the proposal regarding permitting the District Election Officers of NCT of Delhi to hold the functions at designated locations (of polling stations) where many buildings/ locations of polling stations are in close vicinity, provided that the designated locations are within 2 Kms from the residence of the newly added voters.


Yours faithfully,

Sd/-

(ANUJ JAIPURIAR)SECRETARY

104




590/DJC/IEC/2010 Dated: 17th January, 2011

To,

The Chief Electoral Officer NCT of Delhi, Delhi.

subject- felicitation of newly registered young electors by Her excellency, the President of india on 25th January, 2011–– regarding

Madam,

I am directed to refer to the subject cited and to say that the Commission has decided that the Chief Electoral Officer, Delhi shall shortlist five newly eligible and registered young electors who will be given EPIC by Her Excellency, the President of India during main Valedictory Function of Diamond Jubilee Celebrations & launch of National Voters’ Day on 25th January, 2011 at Hotel Taj Palace.

In this connection, it is stated that the no. of such shortlisted newly registered electors should not exceed five and they should be registered at polling stations falling in the Rashtrapati Bhawan/ President’s Estate.

Action taken in the matter may please be intimated to Sh. Shangara Ram, Pr. Secretary who is coordinating this activity.


Yours faithfully,

Sd/-


Copy to: Sh. Shangara Ram, Pr. Secretary




No.491/IEC/2010-BR Date:20th January, 2011

To

The Secretary, Ministry of Information & Broadcasting, Shastri Bhawan, New Delhi

sub.: Campaign relating to national voters’ day- waiver of broadcasting fee by doordarshan and air

Sir,

This has reference to your letter No. 197/Secy (I&B) 2010 dated 16th December,2010 addressed to the Chief Election Commissioner of India extending support for the launch of the National Voters’ Day on 25th January, 2011 and the related campaign to mobilize youth participation in electoral process.

In this connection, Chief Electoral Officers ( CEOs) of the State/UTs have been directed to take up multimedia campaign for the above purpose which includes broadcast of appropriate spots/messages/jingles on television/radio media. Some of the CEOs have reported that they have to pay a substantial amount of fee to Doordarshan and AIR for broadcasting such messages that is proving to be a constraint in maximising the outreach of the campaign, which is of high national interest and is being carried out by them as part of the Commission’s Constitutional responsibility.

In view of the above, the Commission has directed to request you to immediately direct waiver of broadcast fee of any type for the National Voters’ Day related messages/spots/jingles etc that may be presented to the local units of Doordarshan and AIR by the Chief Electoral Officers of all the 35 States and Union Territories for telecast/broadcast.

Yours Faithfully,Sd/-

(Anuj Jaipuriar)Secretary

Copy to:

1. CEO, Prasar Bharti, PTI Building, 2nd Floor, Connaught Place, New Delhi-110001 2. Ms. Aruna Sharma, DGDoordarshan, Copernicus Marg, New Delhi- 1 3. Ms. Noreen Naqvi, DG AIR, Akashvani Bhawan , Sansad Marg Delhi - 110001 4. CEOs of all the States and UTs for information

106




491/SVEEP/2011 (NVD) Dated:1st November, 2011

To,

The Chief Electoral Officer of all the States & UTs

sub:- national voters’ day (25th January) – 2012.

Sir/Madam,

In continuation of Commission’s letter No. 491/IEC/2010(NRV) dated 26th August, 2010 (copy enclosed) addressed to all CEOs, I am directed to state that in the process of achieving the Commission’s objective for maximization of enrolment of voters, especially of the newly eligible ones, by using the occasion of National Voters’ Day to make universal adult suffrage a complete reality and thereby enhance the quality of Indian democracy, the Commission after taking note of the recommendations of the Committee of CEOs set up this regard, has decided that following SVEEP activities should be undertaken relating to National Voters’ Day, 2012:

a. basiC aCTiviTies:

1. The Booth Level Officers (BLOs) in each polling station area shall felicitate the newly registered voters on 25th January every year in a brief ceremony/ public function to be arranged by DEO/ ERO. As prescribed by the Commission, a badge with its logo with the slogan “Proud to be a voter - ready to vote” shall also be provided by the BLOs to the new electors during the felicitation ceremony along with their ePiC. The DEOs would arrange for the venue and logistics required for the brief ceremony/ public function, in each polling station area.

2. The AEROs and EROs of the constituency shall participate in the ceremony/ public function of those Part(s) under their jurisdiction where largest number of newly registered electors would be felicitated.

3. The DEO shall organize appropriate events at the District headquarters, in association with Panchayat organizations, academic institutions, civil society groups, organizations of youth volunteers like NSS, NCC, Scouts & Guides, NYKS, media etc. to popularize electoral participation and advance voters’ education. In this event, EPIC shall be distributed among new voters of the local polling station areas.

4. The CEO of the State/UT concerned would organize events in the State capital in association with Media, Civil Society, Opinion Groups, Youth Volunteer Groups, State Administration, State Election Commission etc. in order to popularize electoral participation and disseminate information about electoral processes. In this event also, EPIC shall be distributed among new voters of the local polling station area.

5. Deployment of dedicated staff at Block, Sub-division and District levels may be done to effectively undertake NVD related activities.



6. BLOs may be trained about their role for NVD activities by the EROs/AEROs, well in advance.

7. ECI will organize a suitable event in the country’s capital to highlight the values of electoral democracy and the issues relating to popular participation in elections, besides also doing symbolic handover of EPICs.

b. ConCUrrenT aCTiviTies

enhancement of youth Participation • “Young Voter’s Festival” through competitions in all Higher Secondary schools

and Higher Educational Institutions, i.e. Colleges and Universities to be organized by DEO/ERO to serve as a build-up to NVD-2012. Attractive prizes may be given to the winner of the competitions at District and State levels. Some more details have been spelt out in the YUVA (Youth United for Voter Awareness) strategy document, already provided to the CEOs.

• Online interaction to be made with netizens in the form of quizzes, did-you-know, photography competition, general knowledge downloads for competitive exams related to elections, etc.

• The District and State level winning entries to be showcased on CEOs websites.

C. enHanCemenT of Women’s ParTiCiPaTion

One of the priorities of NVD - 2012 shall be to reduce the gender gap in registration, wherever it exists, in particular among young women of 18+ years. • NVD- 2012 should focus on Women Registration.• For maximization of women registration, women-specific SVEEP campaign may

be developed by CEOs. • Awareness of women is to be created through cultural programmes.• Sensitization of the BLOs towards women may be taken up during training.• Grass-roots women groups are to be engaged for capacity building.• Engagement of women icons may be done for promotional messages.

d. environmenT bUildinG

(a) Engagement of various forms of media-print, audio-visual, outdoor advertisement, Song & Drama, troupes etc. may be done for environment building.

(b) dissemination of nvd Theme:• 3-minute documentary film showcasing theme of national voters’ day is to be

made in vernacular language for dissemination in cinema halls.• Propagation of NVD theme may be done through schemes and programs run by

various Central Government Ministries and their field units.(c) dissemination of nvd Pledge

• Pledge of NVD should be explained to School/ College students and should be disseminated by using all communication methods.

108



e. ParTnersHiPs WiTH orGaniZaTions liKe all india radio (air), doordarsHan (dd), PrivaTe media, nyKs, nss, nCC, bHaraT SCOUTS AND GUIDES & EDUCATIONAL INSTITUTIONS.• NVD may be celebrated in all Schools and Colleges through issue of necessary

circulars.• Doordarshan (DD), All India Radio (AIR) to be engaged for wide publicity of

NVD. • Railways to be made partner for National Voters’ Day publicity.• Civil Society and PSUs to be made partner.• Youth clubs to be promoted.• Appeals/ messages to be made by local youth icons.• Bulk SMSs/ E-mails to be made for extensive and omnipresent messaging.• Engagement with non-media units like Song and Drama Division, DFP at the

national level and similar regional units at the State/UT level. • All print media should be encouraged to propagate the concept and celebrations

of National Voters’ Day on voluntary and free-of-cost basis.• Media should be motivated to put their heart into this effort without functioning

as a client agency of the ECI.

F. BRAND BUILDING & PROMOTION • The promos of national icons have already been prepared by ECI and circulated

to all. Promotions involving regional icons which have already been prepared by the CEOs and finalized for summary revision may be extensively used for NVD also, besides preparing special promos for NVD, as done during NVD 2011.

• Commission is engaged in developing certain brand-building guidelines engaging social-marketing techniques in relation to NVD-2012, and these will be given out to CEOs as and when available.

• A Tableau representing National Voters’ Day may be presented in the State level Republic Day Parade on 26.01.2012.

Based on the above guidelines, you are requested to submit a comprehensive SVEEP plan and implementation strategy for National Voters’ Day Celebrations, 2012 in your State/UT, to the Commission latest by 10th november, 2011 positively. Commission attaches highest priority to NVD-2012 and shall review compliance every fortnight.

Yours faithfully,

Sd/-

(Yashvir Singh)Director






491/SVEEP/2012 (NVD) Dated: 18th October, 2012

To,


sub: national voters’ day (25th January) – 2013.

Sir/ Madam,

I am directed to refer to the Commission’s letter No.491/SVEEP/2012(SR) dated 7th May, 2012(copy enclosed) and invite your attention to Para ‘B’ of the letter regarding proposals for National Voter’s Day (NVD) 2013.

2. The theme of NVD 2013 is ‘inclusion’ and the run up to NVD in States shall have special inclusion drive for women, minority, tribal, physically challenged, transgender, other weaker sections etc. The newly eligible to be given EPIC on NVD should have representation from all these sections.

3. The national function shall be video-cast live from New Delhi to State HQs and the functions to be held at State HQs should be visible at the New Delhi venue. Accordingly, technical arrangements may be made for the same.

4. The States who have sent comprehensive proposals, shall carry out the NVD as proposed their in and in line with the instructions given in the NVD circular dated 1.11.2011 subject to the modifications mentioned above.

5. Chhattisgarh, Gujarat, Jammu & Kashmir, Kerala, Meghalaya, Sikkim, Haryana, Dadra and Nagar Haveli, N.C.T. of Delhi, Lakshadweep and Chandigarh who have not given their proposals on NVD 2013 are requested to plan NVD 2013 as mentioned above and give a comprehensive plan latest by 10th November 2012.

6. Please also find enclosed the NVD reporting format that has to be submitted by the CEO’s office to ECI by 5th February 2013. You are requested to communicate the same to the districts so that the information as per the format is available with the CEO’s office for submitting to the Commission on the due date.

110



Each State and UT shall also submit a detailed report on NVD 2013 as has been done for NVD 2012 latest by 5th March 2013.

7. It may be seen that the Commission would review the progress on NVD preparedness during the Zonal Conferences and also on VC before the NVD 2013.

Yours faithfully,

Sd/-

(RAHUL SHARMA)



nvd report format (to be submitted by 5th feb 2013)

1. Name of the State2. Number of Polling Stations or Locations where NVD

organized3. Total Electors distributed EPIC on NVD Male

FemaleOthers

4. Of these (sl 3) how many in 18-19 years age group (newly eligible)

MaleFemaleOthers

5. Number of badges distributed to new electors6. How many Educational Institutions organised NVD

functions?7. Funds disbursed to the DEOs for NVD Scale for each

Polling Station:Total Amount disbursed to all districts :

8. No. of Training Programmes organized for BLOs for NVD9. Was ‘Inclusion’ a focus in these training programmes?10. Who was the Chief guest for the state level function ?11. Was translated NVD Pledge disseminated to BLOs? 12. Name of the Partner Agencies who had been roped in for

NVD13. Whether CDs of national icons made available at PS ?14. How many Youth Voters Festival were organized in the state.15. Was a National Voters’ Day Tableau presented in the State

Level Republic Day? 16. Any online event like quiz, discussion forum etc conducted ?17. Concurrent activities taken up as part of NVD (a) State level (b)

District level

112




590/SVEEP/2012 (NVD) Dated: 21st December 2012

To,


sub: national voters’ day (25th January , 2013)-Celebrations at state level-reg.

Madam/Sir,

I am directed to refer to the subject cited and to bring to your notice that some of the CEOs have informed that 25th January, 2013 has been declared as a gazetted holiday on account of Id-e-Milad in their State and have, therefore, sought clarification towards organizing of National Voters’ Day celebrations on this day. It is clarified that 25th January of every year was formally declared on National Voters’ Day. The CEOs of all States/UTs are therefore, directed to ensure that the National Voters’ Day be celebrated throughout the State at all levels i.e. State, District and Polling booth, though 25th January 2013 may have also been declared as holiday in your state.

2. It is also stated that administering of pledge in Government departments and offices & educational institutions may be carried out on 24th January incase 25th January is declared a holiday. This may be suitably conveyed to Chief Secretary of the State in view of Commission’s communication to the Chief Secretary dated 6th December 2012 (copy enclosed)

Yours sincerely,

Sd/-

(Padma Angmo)Deputy Secretary

[email protected]



immediate/speed post


No 590/SVEEP/2012(NVD) Dated 21.12.2012

To


subject : national voters’ day (25th January) - 2013

Madam/Sir,

This is in continuation of our letter of even no dated 7th May and 18th October 2012 on the aforesaid subject.

2. I am directed to say that the Commission would review the preparedness, arrangements and progress with regards to the celebration of 3rd National Voters’ Day in your state through a video-conference on 11th January 2013 at 1100 hrs.

3. For this purpose, a NVD reporting format (copy enclosed) has been uploaded on the ECI website under the link CEO’s portal. You are requested to update the input latest by 5th January 2013.

4. The audio, video promos and photographs of the two new national icons of ECI, Ms M C Mary Kom and Ms Saina Nehwal are made available at ftp://164.100.34.8 in the folder ‘icons promos’. The video promos of Ms Mary Kom shall be uploaded soon. The same may be suitably used in the run up to NVD 2013 and subsequently. Additional local information and contact details (e.g. website, toll free number etc) that are required may be inserted suitably.

Yours sincerely,

Sd/-

(Padma Angmo)Deputy SecretaryFax:011 23052072

Email: [email protected]

114




eleCTion Commission of india nirvachan sadan, ashoka road, new delhi-110001


491/SVEEP/2012 (NVD) Dated: 18th January, 2013

To,

The Chief Electoral Officers of All the States and UTs

subject: national voters’ day, 2013 - regarding.

Sir/Madam,

The Video recording and pdf format of CECs message on NVD 2013 is made available on ECI website under the link “National Voters’ Day”. The same may be suitably disseminated for the NVD function up till the BLO level.

I am also directed to refer to Commission’s letter of even No. Dated 21st December, 2012 (copy enclosed) and to draw you attention to para 4 of the letter, wherein you were directed to utilize the promos of two new icons of Election Commission of India, Ms. M C Mary Kom and Ms. Saina Nehwal.

In this connection, I am directed to clarify that the CEOs may suitably dub or sub-title the message in vernacular language if required. However, care would have to be taken that the substantial message is not affected and aesthetic appeal is also not affected.

Yours faithfully

Sd/-

(Rahul Sharma)

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No.

Stat

eN

o. o

f po

ll-in

g St

n w

here

N

VD

or

-ga

nise

d

Tota

l Ele

ctor

s dis

tribu

ted

EPIC

on

NV

DO

f the

se h

ow m

any

in 1

8-19

ye

ars a

ge g

roup

(new

ly e

ligib

le)

Num

ber

of E

du-

catio

nal

Inst

itu-

tion

who

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gani

sed

NV

D

func

tion

No

of

train

ing

pro-

gram

mes

or

gani

sed

for B

LOs

for N

VD

Chi

ef G

uest

fo

r the

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te

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l Fun

c-tio

n.

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er a

gen-

cies

for

NV

DC

oncu

rren

t act

iviti

es ta

ken

up a

s pa

rt of

NV

DM

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Fem

ale

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tal

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mal

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th-

ers

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l(a

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trict

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el

2A

runa

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ades

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111

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072

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744

One

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eve

ry

AC

Shri

H.K

. Pa

liwal

, Chi

ef

Secr

etar

y O

f A

runa

chal

Pr

ades

h.

N0

1. Q

uiz

com

petit

ions

2.

Essa

y w

rit-

ing

Pain

ting

com

petit

ions

3.

Dist

ribu-

tion

of S

ticke

r fo

r Veh

icle

. 4.

Poste

r in

prom

inen

t pl

aces

. 5.

Vot

ers

Pled

ge.

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ssay

& Q

uiz

Com

petit

ions

. 2.

Pai

ntin

g Co

mpe

-tit

ions

. 3.

Mas

s Ral

ly &

Pr

oces

sions

by

Scho

ols C

hild

ren,

pu

blic

and

Gov

t. St

aff.

4. D

istrib

u-tio

n of

Stic

ker f

or

Vehi

cle.

5. D

ispla

y of

Pos

ter i

n al

l pr

omin

ent p

lace

s. 6.

vot

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ledg

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am #

23,8

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ri Ja

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-la

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tnai

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ila

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itis i

n al

l dist

ricts,

N

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Ass

ocia

tions

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othe

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sso-

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peti-

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licita

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ele

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Com

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en &

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ani-

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ass

enro

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mpa

ign.

2.

Liv

e W

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st-in

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Sta

te

leve

l and

D

istric

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el

func

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. 3.

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to

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func

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http

: //

210.

212

. 18

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/pdm

.

Prab

hat p

heri,

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reet

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ys,

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le R

ally

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uden

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ch,

Hum

an C

hain

s, Es

say/

Pain

ting

Com

petit

ions

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z co

ntes

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D

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gistr

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rill,

Sem

inar

s, Po

sters

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mph

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ners

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gruk

ta R

aths

.

117

Sl.

No.

Stat

eN

o. o

f po

ll-in

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n w

here

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VD

or

-ga

nise

d

Tota

l Ele

ctor

s dis

tribu

ted

EPIC

on

NV

DO

f the

se h

ow m

any

in 1

8-19

ye

ars a

ge g

roup

(new

ly e

ligib

le)

Num

ber

of E

du-

catio

nal

Inst

itu-

tion

who

or-

gani

sed

NV

D

func

tion

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of

train

ing

pro-

gram

mes

or

gani

sed

for B

LOs

for N

VD

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ef G

uest

fo

r the

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te

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l Fun

c-tio

n.

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er a

gen-

cies

for

NV

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oncu

rren

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iviti

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ken

up a

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rt of

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cal B

odie

s, Ed

ucat

iona

l In

stitu

tes

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lec-

tion

base

d C

alen

dar

rele

ased

by

the

Hon

'ble

G

over

nor.

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raw

ing

3. D

ebat

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Es

say

writ

-in

g 5.

Sin

ging

6.

Dan

cing

Com

petit

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of e

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bate

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193

H.E

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rat

Vir

Wan

choo

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vern

or o

f G

oa G

uest

of

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our:

Dr.

M. M

odas

sir,

Stat

e el

ectio

n co

mm

issi

on-

er, G

oa.

NSS

, NY

KS,

Ed

ucat

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stiti

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n-cl

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SS,

Doo

rdar

shan

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over

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partm

ents

in

clud

ing

info

rmat

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&

Publ

icity

Eloc

utio

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Qui

z, E

ssay

w

ritin

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Post

er E

x-hi

bitio

n w

as

inau

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by th

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us c

ompe

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locu

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ay

writ

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pos

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e or

gani

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rally

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tra

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aw

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dhin

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petit

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118

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eN

o. o

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ll-in

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here

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VD

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ctor

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tribu

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on

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f the

se h

ow m

any

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8-19

ye

ars a

ge g

roup

(new

ly e

ligib

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Num

ber

of E

du-

catio

nal

Inst

itu-

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who

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gani

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func

tion

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of

train

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gram

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or

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sed

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uest

fo

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gen-

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gann

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empl

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ly

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choo

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uden

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ally

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Stud

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imum

100

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lunt

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per

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M

r. Ju

stic

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ju

dge,

HP

Hig

h co

urt.

Gia

n V

igya

n sa

miti

, D

epar

tmen

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-gu

age,

Arts

&

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ture

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th

& S

ports

D

epar

tmen

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ucat

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Dep

artm

ent

and

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harta

Sa

miti

.

1. C

hief

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uest

ad

min

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the

pled

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es-

sage

of t

he

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was

di

spla

yed

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PIC

s and

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adge

s to

new

ele

ctor

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Cul

tura

l ac

tiviti

es,

skits

, fol

k da

nce

on

the

them

e of

NV

D

perf

orm

ed

by th

e ar

tists

of

Him

acha

l G

ian

Vig

ian

Sam

iti a

nd

Dep

tt. o

f La

ngua

ge,

Art

& C

ul-

ture

.

Dec

lam

atio

ns, e

s-sa

y / s

loga

n w

ritin

g co

mpe

titio

n, q

uiz,

de

bate

, Nuk

kad

Nat

aks o

n el

ecto

ral

proc

ess,

impo

r-ta

nce

of h

avin

g EP

IC a

nd se

lect

ing

the

right

can

di-

date

s or

gani

zed

by

Saks

harta

Sam

iti in

C

ham

ba d

istri

ct.

119

Sl.

No.

Stat

eN

o. o

f po

ll-in

g St

n w

here

N

VD

or

-ga

nise

d

Tota

l Ele

ctor

s dis

tribu

ted

EPIC

on

NV

DO

f the

se h

ow m

any

in 1

8-19

ye

ars a

ge g

roup

(new

ly e

ligib

le)

Num

ber

of E

du-

catio

nal

Inst

itu-

tion

who

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gani

sed

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func

tion

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of

train

ing

pro-

gram

mes

or

gani

sed

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LOs

for N

VD

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ef G

uest

fo

r the

Sta

te

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l Fun

c-tio

n.

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er a

gen-

cies

for

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oncu

rren

t act

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ken

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rt of

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ale

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-er

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tal

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mal

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th-

ers

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l(a

) Sta

te

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l(b

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trict

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el

5. p

erfo

r-m

ance

s by

stat

e ic

ons

6.N

VD

Cal

-en

dar-2

013

was

rele

ased

7.

Pho

to

Exhi

bitio

n 10

Jam

mu

and

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h-m

ir

571

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5025

Shri

Mad

av

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Chi

ef

Secr

etar

y,

J&K

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nive

rsity

of

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mu.

2.

Mun

icip

al

Cor

pora

tion

Jam

mu

and

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agar

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Hig

her/

scho

ol E

duca

-tio

n D

epar

t-m

ent.

4. N

SS

Pres

enta

tion

of p

lay

at

stat

e le

vel.

1. Y

outh

Vot

er

fest

ival

with

Ice

Hoc

key

Mat

ch

in L

eh. 2

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le

Ral

lies.

3. R

oad

Mar

ch. 4

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ates

in

Sch

ools

and

C

olle

ges.

11Jh

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petit

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gani

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NY

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NSS

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A, M

edia

Post

er

Des

ign

Com

petit

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vote

rs' Q

uiz

Com

petit

ion

1. P

aint

ing

Com

pe-

titio

n 2.

Fel

icita

tion

to E

lect

oral

Rol

l am

bass

ador

s.3.

Qui

z C

ompe

titio

n

120

Sl.

No.

Stat

eN

o. o

f po

ll-in

g St

n w

here

N

VD

or

-ga

nise

d

Tota

l Ele

ctor

s dis

tribu

ted

EPIC

on

NV

DO

f the

se h

ow m

any

in 1

8-19

ye

ars a

ge g

roup

(new

ly e

ligib

le)

Num

ber

of E

du-

catio

nal

Inst

itu-

tion

who

or-

gani

sed

NV

D

func

tion

No

of

train

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pro-

gram

mes

or

gani

sed

for B

LOs

for N

VD

Chi

ef G

uest

fo

r the

Sta

te

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l Fun

c-tio

n.

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er a

gen-

cies

for

NV

DC

oncu

rren

t act

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ken

up a

s pa

rt of

NV

DM

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Fem

ale

Oth

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tal

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mal

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th-

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l(a

) Sta

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l(b

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trict

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hild

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ca-

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anks

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K,

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of In

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oord

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ar-

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mpe

titio

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titio

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u-m

an c

hain

, Sl

ogan

etc

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y co

mpe

titio

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ate

com

peti-

tion,

Slo

gan

etc.

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Shri.

Rat

na-

kar G

aik-

wad

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ef

Info

rmat

ion

Offi

cer,

Ma-

hara

shtra

1. E

duca

tiona

l In

stitu

tions

. 2.

Priv

ate &

Pu

blic

Secto

r In

dustr

ies,

Mah

aras

htra

In

dustr

ial

Deve

lopm

ent

Corp

orati

on.

3. N

ation

al &

Co

oper

ative

Ba

nks,

Wom

en

Self

Help

Gr

oups

(Bac

hat

Gats)

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ario

us

State

Gov

ern-

men

ts De

ptt.

5.

NGO'

s 6. N

ews

Prin

t & el

ec-

troni

c Med

ia

Coo

rdin

atio

n m

eetin

g w

ith

all U

nive

rsi-

ty R

egis

trar/

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ns o

f St

uden

ts

Wel

fare

&

Col

lege

Pr

incp

als.

Gro

up D

iscu

ssio

n Es

says

121

Sl.

No.

Stat

eN

o. o

f po

ll-in

g St

n w

here

N

VD

or

-ga

nise

d

Tota

l Ele

ctor

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tribu

ted

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on

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DO

f the

se h

ow m

any

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8-19

ye

ars a

ge g

roup

(new

ly e

ligib

le)

Num

ber

of E

du-

catio

nal

Inst

itu-

tion

who

or-

gani

sed

NV

D

func

tion

No

of

train

ing

pro-

gram

mes

or

gani

sed

for B

LOs

for N

VD

Chi

ef G

uest

fo

r the

Sta

te

Leve

l Fun

c-tio

n.

Partn

er a

gen-

cies

for

NV

DC

oncu

rren

t act

iviti

es ta

ken

up a

s pa

rt of

NV

DM

ale

Fem

ale

Oth

-er

sTo

tal

Mal

eFe

mal

eO

th-

ers

Tota

l(a

) Sta

te

Leve

l(b

) Dis

trict

Lev

el

16M

anip

ur2,

652

38,9

8549

,855

088

,840

12,9

7018

,237

031

,207

150

1A

ddl.

Chi

ef

Secr

etry

, G

OM

NY

KS

& N

SSQ

uiz

& E

s-sa

y C

ompe

-tit

ions

Qui

z co

mpe

titio

ns.

17M

egha

laya

2,48

537

,488

32,9

280

70,4

1623

,555

21,4

860

45,0

4111

86C

hief

Sec

re-

tary

, Meg

ha-

laya

DD

,AIR

, R

edFM

, B

hara

t Sco

uts

& G

uide

s

Run

for

Dem

oc-

racy

, Tab

leau

di

spla

y on

R

epub

lic

Day

.

Essa

y Q

uiz,

De-

bate

, Sin

ging

Com

-pe

titio

n &

Foo

d Fe

st, M

arat

hon,

Sk

it, P

ublic

Ral

ly,

Cul

tura

l Pro

gram

, Si

ngin

g C

ompe

ti-tio

n, S

loga

n w

rit-

ing

com

petit

ion,

G

rafit

i on

elec

tions

(th

eme

"Com

e to

Vo

te")

, Min

i-Exh

i-bi

tion,

etc

.18

Miz

oram

954

20,8

6022

,753

043

,613

10,2

1810

,054

020

,272

154

8G

over

nor o

f M

izor

am

HIS

SI, A

M,

MZP

,MPF

, Y

MA

19N

agal

and*

120

00

00

00

00

2A

lem

tem

shi

Jam

ir, C

hief

Se

cret

ary,

N

agal

and

Des

ign

Stas

h,

Dim

apur

, Na-

gala

nd/Y

outh

N

et N

GO

1. B

est

ERO

&

BLO

aw

ard

2. R

elea

se

of th

eme

Song

s CD

s. 3

Dist

ribu-

tion

of b

adge

to

you

ng

vote

rs (1

8-19

ye

ars)

. 4.

Dist

ribut

ion

of B

anne

rs &

Po

sters

.

1. B

est B

LO

awar

d. 2

. Dis

tri-

butio

n of

bad

ge

to y

oung

vot

ers

(18-

19 y

ears

). 3.

Se

min

ar in

Edu

ca-

tiona

l Ins

titut

ions

4.

Pain

ting,

Qui

z an

d es

say

com

peti-

tion.

* Ep

ics n

ot is

sued

in N

agal

and

122

Sl.

No.

Stat

eN

o. o

f po

ll-in

g St

n w

here

N

VD

or

-ga

nise

d

Tota

l Ele

ctor

s dis

tribu

ted

EPIC

on

NV

DO

f the

se h

ow m

any

in 1

8-19

ye

ars a

ge g

roup

(new

ly e

ligib

le)

Num

ber

of E

du-

catio

nal

Inst

itu-

tion

who

or-

gani

sed

NV

D

func

tion

No

of

train

ing

pro-

gram

mes

or

gani

sed

for B

LOs

for N

VD

Chi

ef G

uest

fo

r the

Sta

te

Leve

l Fun

c-tio

n.

Partn

er a

gen-

cies

for

NV

DC

oncu

rren

t act

iviti

es ta

ken

up a

s pa

rt of

NV

DM

ale

Fem

ale

Oth

-er

sTo

tal

Mal

eFe

mal

eO

th-

ers

Tota

l(a

) Sta

te

Leve

l(b

) Dis

trict

Lev

el

20O

dish

a29

,431

806,

689

850,4

3853

81,

657,

665

300,

745

200,

496

5250

1,29

31,

130

750

His

Exc

elle

n-cy

Gov

erno

r of

Odi

sha

NSS

, NY

KS,

na

tiona

l El

ectio

n W

atch

(Od-

isha

Cha

pter

), O

dish

a La

lit

Kal

a Aca

d-em

y, S

tate

A

rchi

ves,

Bhu

bane

swar

1. Q

uiz,

Slo

-ga

n w

ritin

g an

d Po

ster

co

mpe

ti-tio

ns w

ere

cond

ucte

d at

the

stat

e le

vel.

2. A

Yo

uth

Ral

ly

was

hel

d on

th

e m

orni

ng

of N

VD

.

Qui

z, d

ebat

e, p

aint

-in

g, ra

ngol

i etc

. co

mpe

titio

ns w

ere

held

, and

ralli

es

orga

nize

d.

21Pu

njab

17,2

6843

9,25

841

6,840

085

6,09

814

0,24

883

,833

022

4,08

138

687

Ms.

Kus

umjit

Si

ndu

IAS,

C

hief

Ele

c-to

ral O

ffice

r, Pu

njab

Dis

tt. E

duca

-tio

nal O

ffice

r &

NG

O's,

N

YK

, DD

, an

d Lo

cal

New

s Cha

n-ne

l, D

IPR

Slog

an w

rit-

ing,

Ess

ay

writi

ng,

spee

ch, c

ul-

tura

l pro

gram

. Jh

anki

, Pain

t-in

g co

mpe

ti-tio

ns, S

kit,

rally

Deb

ates.

Hon

our t

o be

st

ERO

, Nod

al O

f-fic

er o

f edu

ca-

tiona

l Ins

titut

es a

nd

BLO

s, A

dver

tise-

men

t thr

ough

El

ectro

nics

and

Pr

int m

edia

22R

ajas

than

39,9

5050

6,63

638

9,354

089

5,99

025

1,10

116

2,66

60

413,

767

17,3

191

Smt.

Mar

gare

t A

lva,

Her

Ex

celle

ncty

, G

over

nor o

f R

ajas

than

.

NC

C, N

SS,

Bha

rat S

cout

an

d G

uide

, D

AVP

etc.

Ralli

es

com

prisi

ng

of st

uden

ts,

vide

o ca

sting

of

Sta

te le

vel

NV

D fu

nc-

tion

by E

.TV

an

d JA

N T

V

Ral

lies c

ompr

isin

g of

stud

ents

from

N

SS, N

CC

, Sco

ut

and

Gui

de w

as o

r-ga

nize

d at

dis

trict

le

vel.

23Si

kkim

384

9,13

49,

607

018

,741

3,97

43,

158

07,

132

384

4 N

osC

hief

Sec

re-

tary

NA

Ph

oto

exhi

-bi

tion

at th

e st

ate

leve

l

Mob

ile v

an fo

r all

the

dist

ricts

.

123

Sl.

No.

Stat

eN

o. o

f po

ll-in

g St

n w

here

N

VD

or

-ga

nise

d

Tota

l Ele

ctor

s dis

tribu

ted

EPIC

on

NV

DO

f the

se h

ow m

any

in 1

8-19

ye

ars a

ge g

roup

(new

ly e

ligib

le)

Num

ber

of E

du-

catio

nal

Inst

itu-

tion

who

or-

gani

sed

NV

D

func

tion

No

of

train

ing

pro-

gram

mes

or

gani

sed

for B

LOs

for N

VD

Chi

ef G

uest

fo

r the

Sta

te

Leve

l Fun

c-tio

n.

Partn

er a

gen-

cies

for

NV

DC

oncu

rren

t act

iviti

es ta

ken

up a

s pa

rt of

NV

DM

ale

Fem

ale

Oth

-er

sTo

tal

Mal

eFe

mal

eO

th-

ers

Tota

l(a

) Sta

te

Leve

l(b

) Dis

trict

Lev

el

24Ta

mil

Nad

u31

,518

473,

907

512,

309

101

986,

317

224,

254

172,

244

2139

6,51

92,

576

144

His

Exc

el-

lenc

y th

e G

over

nor o

f Ta

mil

Nad

u

Song

and

D

ram

a D

ivi-

sion

, Gov

-en

or o

f Ind

ia,

Min

istry

of

Info

rmat

ion

&

Bro

ad C

ast-

ing,

NY

K,

NSS

, NC

C,

Lion

s Clu

b,

Rot

ary

Clu

b,

Res

iden

tial

Wel

fare

A

ssoc

iatio

n,

Wom

en S

elf

Hel

p G

roup

, Si

ppy

and

Pon

Vid

ya

Man

dir.,

fr

iend

s of

Dem

ocra

cy,

Pudh

u Va

-zh

vu T

hitta

m,

ICD

S, E

xnor

a,

Red

cro

ss so

-ci

ety,

Gra

mia

K

alai

ngar

gal

Mun

netra

Sa

ngam

.

1. S

ong

and

Dra

ma

Div

isio

n of

M

inis

try o

f In

form

atio

n &

Bro

ad-

cast

ing

stag

ed S

treet

pl

ay a

nd

prog

ram

mes

2.

Vot

ers'

Pled

ge w

as

take

n in

all

Gov

ernm

ent

offic

es /

Dep

artm

ents

, G

over

nmen

t / P

rivat

e U

nive

rsi-

ties 3

. Pre

ss

Mee

ts a

nd

Pres

s Rel

eas-

es 4

. Pub

lic-

ity th

roug

h au

dio,

vid

eo

prom

os o

f

1. "

Youn

g Vo

ters

' Fe

stiv

al"

cele

brat

-ed

in a

ll C

olle

ges

and

univ

ersi

ties

with

qui

z, e

ssay

, pa

intin

g co

mpe

ti-tio

ns, h

uman

cha

in,

Ran

golis

etc

. 2.

SHG

mem

bers

di

strib

uted

form

s in

thei

r are

a to

the

elig

ible

per

sons

, 18

+ y

outh

and

left

out e

ligib

le v

oter

s. Th

ey h

elpe

d th

e B

LOs i

n fil

ling

up

the

form

s 3 "

Vot-

ers'

awar

enes

s and

el

ecto

ral r

egis

tra-

tion

of w

omen

" in

clud

ed a

s a

them

e fo

r cul

u-tu

ral c

ompe

titio

ns

orga

nize

d by

the

SHG

s. 4.

124

Sl.

No.

Stat

eN

o. o

f po

ll-in

g St

n w

here

N

VD

or

-ga

nise

d

Tota

l Ele

ctor

s dis

tribu

ted

EPIC

on

NV

DO

f the

se h

ow m

any

in 1

8-19

ye

ars a

ge g

roup

(new

ly e

ligib

le)

Num

ber

of E

du-

catio

nal

Inst

itu-

tion

who

or-

gani

sed

NV

D

func

tion

No

of

train

ing

pro-

gram

mes

or

gani

sed

for B

LOs

for N

VD

Chi

ef G

uest

fo

r the

Sta

te

Leve

l Fun

c-tio

n.

Partn

er a

gen-

cies

for

NV

DC

oncu

rren

t act

iviti

es ta

ken

up a

s pa

rt of

NV

DM

ale

Fem

ale

Oth

-er

sTo

tal

Mal

eFe

mal

eO

th-

ers

Tota

l(a

) Sta

te

Leve

l(b

) Dis

trict

Lev

el

two

new

Natio

nal I

cons

du

bbed

into

Ta

mil

and

prov

ided

link

s fro

m C

EO’s

Web

site.5

. Ra

llies

, Se

min

ars a

nd

deba

tes 6

. Vo

ters’

Pled

ge

was t

aken

in

Gram

asab

ha

held

on

26.

01. 2

013.

7.

Thru

D.

Raaje

ndira

n,

I.A.S

., (R

td.)

Form

er sp

ecial

Ch

ief E

lec-

tora

l offi

cer,

parti

cipate

d in

a sp

eech

cr

eatin

g aw

aren

ess o

n ro

le of

vot

ers

orga

nize

d by

Ra

jiv G

andh

i Na

tiona

l isti

-tu

te of

you

th

Deve

lopm

ent,

Srip

erum

udur

in

llan

thali

r Co

mm

u-ni

ty R

adio

St

ation

on

23.0

1.20

13.

Spec

ial st

eps

taken

to

pop

ular

ize N

VD in

Ja

llikk

attu

func

tions

he

ld in

Mad

urai

Distr

ict5.

NVD

mes

-sa

ges

give

n to

pub

lic

thro

ugh

face

book

so

cial n

etwor

k sit

e. 6.

Ar

tifac

ts co

mpe

ti-tio

n o

rgan

ized

at Ca

nara

Ban

k Arti

sans

tra

inin

g in

stitu

te,

Kara

ikud

i for

craf

ting

the m

essa

ge N

VD in

wo

od, s

tone

, meta

l.7.

Loca

l cab

le ch

anne

ls ca

rried

mes

sage

s of

icon

s. 8.

Hum

an

Chain

, Rall

y, M

ini

mar

athon

, cul

tura

l pr

ogra

mm

es, r

ango

li,

Essa

y co

mpe

titio

ns

by N

YKS,

NSS

and

othe

rs 9.

Thr

ee g

en-

erati

on o

f vot

ers h

on-

oure

d in

Dist

rict l

evel

func

tions

. 10.

Dist

rict

level

NVD

rolli

ng

cup

crea

ted. 1

1. N

VD

as a

them

e in

Indi

an

Danc

e Fes

tival

at M

ahab

alipu

ram

, po

ngal

festi

vitie

s and

Sp

orts

Mee

ts

125

Sl.

No.

Stat

eN

o. o

f po

ll-in

g St

n w

here

N

VD

or

-ga

nise

d

Tota

l Ele

ctor

s dis

tribu

ted

EPIC

on

NV

DO

f the

se h

ow m

any

in 1

8-19

ye

ars a

ge g

roup

(new

ly e

ligib

le)

Num

ber

of E

du-

catio

nal

Inst

itu-

tion

who

or-

gani

sed

NV

D

func

tion

No

of

train

ing

pro-

gram

mes

or

gani

sed

for B

LOs

for N

VD

Chi

ef G

uest

fo

r the

Sta

te

Leve

l Fun

c-tio

n.

Partn

er a

gen-

cies

for

NV

DC

oncu

rren

t act

iviti

es ta

ken

up a

s pa

rt of

NV

DM

ale

Fem

ale

Oth

-er

sTo

tal

Mal

eFe

mal

eO

th-

ers

Tota

l(a

) Sta

te

Leve

l(b

) Dis

trict

Lev

el

25Tr

ipur

a2,

392

41,1

9655

,396

096

,592

24,8

5222

,931

047

,783

762

46Sh

ri. K

.K.

Pand

a, C

hief

Se

cret

ary,

Tr

ipur

a

NY

KS

/ NSS

(1) B

adge

s pr

ovid

ed to

al

l new

vot

-er

s and

the

parti

cipa

nts.

(2) P

ledg

e

adm

inis

tere

d in

all

the

func

tion

of

NV

D in

clud

-in

g H

.S. (

+2)

Scho

ols,

Col

lege

s an

d in

som

e of

fices

.

(1) B

adge

s pro

vid-

ed to

all

new

vot

ers

and

the

parti

ci-

pant

s. (2

) Ple

dge

ad

min

iste

red

in a

ll th

e fu

nctio

ns

(3) A

war

enes

s cam

-pa

ign

orga

nize

d fo

r gr

eate

r par

ticip

a-tio

n in

the

Elec

tion

Proc

ess.

26U

ttar

Prad

esh

87,6

501,1

50,00

093

5,000

02,

085,

000

678,

000

580,

000

01,2

58,00

04,

000

403

HE

The

Gov

-er

nor o

f UP

Elec

troni

c M

edia

, A

kash

wan

i D

oord

arsh

an,

Educ

atio

nal

Intit

utio

ns,

NSS

, Civ

il So

ciet

ies

NV

D

Exhi

bitio

n,

Pled

ge ta

k-in

g, A

war

ds,

Cer

tifica

te to

ER

Os,

BLO

s &

Stu

dent

/vo

lunt

ener

s

NV

D E

xhib

ition

, Pl

edge

taki

ng,

Song

com

petit

ion,

N

ukka

d N

atak

C

ompe

titio

n, K

ite

flyin

g C

ompe

titio

n,

Essa

y C

ompe

titio

n,

Wal

kath

on, H

uman

C

hain

at

Boo

th

leve

l Fun

ctio

ns27

Utta

ra-

khan

d9,

804

179,

577

158,6

870

338,

264

54,7

3733

,421

088

,158

3,00

01

H.E

. Gov

er-

nor

Doo

rdar

shan

, N

SS, N

CC

, R

LEC

K

Func

tion

orga

nize

d at

R

ajbh

awan

, D

ehra

dun

1. A

war

enes

s Ral

ly.

2. P

aint

ing

Com

-pe

titon

. 3. E

ssay

/ D

ebat

e C

ompe

ti-tio

n, 4

. Nuk

kad

Nat

ak. 5

Slo

gan

Writ

ing.

6. C

ultu

ral

Prog

ram

me.

7.

Publ

icity

thro

ugh

mob

ile V

an

126

Sl.

No.

Stat

eN

o. o

f po

ll-in

g St

n w

here

N

VD

or

-ga

nise

d

Tota

l Ele

ctor

s dis

tribu

ted

EPIC

on

NV

DO

f the

se h

ow m

any

in 1

8-19

ye

ars a

ge g

roup

(new

ly e

ligib

le)

Num

ber

of E

du-

catio

nal

Inst

itu-

tion

who

or-

gani

sed

NV

D

func

tion

No

of

train

ing

pro-

gram

mes

or

gani

sed

for B

LOs

for N

VD

Chi

ef G

uest

fo

r the

Sta

te

Leve

l Fun

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4. insTrUCTions on KabbP sUrvey

Annexure I - ToR for Survey Agency Annexure II - Questionnaire for Baseline Survey Annexure III - Questionnaire for Endline Survey Annexure IV – Summary of KABBP Survey Findings (2010-2012)

130



132



by speed Post



447/SVEEP/2012 Dated: 12-April, 2012

To,

The Chief Electoral Officers of Gujarat, Himachal Pradesh, Tripura, Meghalaya & Nagaland.

subject- Conduct of baseline survey of Knowledge, attitude, behaviour, belief and Practices (KabbP) of electors – reg.

Sir/Madam,

The Commission had got Baseline Survey of Knowledge, Attitude, Behaviour and Practices (KABP) of Electors prior to the General Elections to the States and UTs during the last two years. It has been decided by the Commission that States, which are scheduled to have the Assembly elections during the first half of 2013 may also get a similar KABBP Survey conducted most immediately.

2. The main objective of the KABBP Survey would be to understand the extent and level of the knowledge, belief, perception, readiness, trends, factors, reasons of participation and non-participation of the registered voters in the election/voting process and would cover the following aspects: -

• To assess the level of (i) awareness (ii) comprehension (iii) involvement and (iv) satisfaction with the Registration Process and EPIC.

• To understand the reasons for people not coming forward for enrolment.• To understand effectiveness of various formal & non-formal media vehicles. • To understand the underlying reasons for low voter turnout in last election in the

State and to identify the barriers to voting.• To identify the demographics of elector segments with lower enrolment, and lower

participation during polls.• To suggest logical and plausible measures to ensure higher enrolment and higher

voter turnout based on the outcome of the Survey.• To pre-test all communication materials developed for the SVEEP campaign using

focus groups within the relevant TA.• To assess the role & impact of various public interest groups in voter participation. • To assess the influence, & impact of news media, CSO’s & CBO’s in creating awareness

and participation amongst voters in general & youth, women in particular.



Also to make an assessment of the impact & influence of the aforementioned groups in preventing unethical practices and promoting ethical voting.

• The proposals should be obtained for a three stage study a) KABBP or situation Analysis. b) Intervention (campaign strategy) and material pre- testing and c) Endline or impact assessment study.

3. The Commission has directed that you may engage the services of a suitable Institute/ Agency, to carry out the survey, with the approval of the Commission. The Terms of Reference (TOR) for engaging Survey agency is enclosed herewith. As directed by the Commission, Advisor (SM), Sh. Kapil Kaul would be coordinating the entire Survey work, alongwith selection of a suitable agency therefore.

You may ensure that Process Documentation of the entire Survey work and the SVEEP campaign may be done stage by stage. An End-Line survey may also be carried out by post elections by the same Agency or any other Agency selected by the CEO.

Proposals may be invited from the short listed agencies and based on the quality of proposals received the agency may be awarded the assignment.

4. The selection of the Institute/ Agency for Baseline Survey may be done before 30th april, 2012.

5. The results of the Baseline Survey may be submitted in the form of a Report, to the Commission latest by 31st august, 2012.

6. The selection of the Agency will be done within the administrative and financial procedures of the concerned States and the expenditure shall be borne by the concerned State Govt.

Yours faithfully,

Sd/-

(Rahul Sharma)

134



annexure i

ToR for a Research Among Voters and Influencers to Develop a BCC

background

The modern Indian nation state espouses free and fair elections. These have been held at regular intervals as per the principles enshrined in the Constitution, Electoral Laws and System. The Election Commission of India is an autonomous, quasi-judiciary constitutional body of India. Its mission is to conduct free and fair elections in India.

The Election Commission has taken several new initiatives in the recent past to promote participation of the voter and ensure free and fair voting. Notable among these initiatives are providing adequate security, computerisation of electoral rolls, providing electors with Identity Cards, and strict enforcement of Model Code of Conduct, for providing a level playing field to contestants during the elections. It is also ensured that electoral offences and malpractices are prevented by all means. The Commission has, in co-operation with a large no. of departments, voluntary organisations and the media taken up major campaigns for the awareness of voters. Several innovative and effective communication material were developed for this purpose.

These initiatives have been taken to create awareness among people about the importance of casting votes. The initiatives such as BLO, VREC, Revision of Electoral rolls, Photo roll, Delivery of EPIC, facilitation details, motivational promos etc. are part of such awareness campaigns. Apart from this, the campaigns also include making the electoral rolls complete and accurate through voter education and active public participation.

Election Commission emphasises the need for an integrated campaign, comprising mass media initiatives, IEC dissemination and voter outreach. The proposed campaign will focus on the following :

• Increasing voter turn out• Informed and educated choice to the voter• Ensuring ethical voting free from inducement.

In order to develop the campaign, specially in terms of the key messages, target audience, and media, the Election Commission intends to undertake primary research to assess gaps in Knowledge, Attitude, Behaviour, Practice (KABP) amongst voters and the key influencers on issues related to the electoral process and voting.

need and scope of the study

The purpose of this assignment is to understand the communication needs of the different sections of the society most notably, the voter and the influencers viz. family members, Community/ Religious leaders, Civil Society based groups, media etc. Apart



from this, the study will also cover the youth, teachers and Students. The same study might be replicated after the BCC campaign to assess the impact of the campaign.

The main objective of the research is to provide inputs for an effective campaign strategy by understanding the realities and perceptions of voters. The findings from the research activity will help in developing a BCC campaign in the state.

methodology

Given this context, appropriate and suitable methodology in terms of quantitative and qualitative (IDIs, FGDs and other techniques) as methods should be recommended by the bidder. Innovative ideas proposed by the bidding agencies are welcome

Coverage

Based on the methodology suggested, the target groups and coverage for qualitative component and the sample size and sampling design for the quantitative component would also be appropriately recommended by the bidder.

The proposed research would be conducted in ----- (Name of State). State of ---- has ----- number of constituencies, ----- number of voters and ------ number of polling booths. The bidding agency should suggest scientific sampling design in terms of No of districts and constituencies to be covered.

analysis

The agency will prepare the analysis plan in consultation with the Election Commission

schedule of Tasks and Timelines

The entire work is expected to be completed in ------ weeks from the date of signing the contract.

a. Finalize a sampling frame and operational/management plan (Date)

b. Develop instruments (Date)

c. Training of the field teams (Date)

d. Conduct field research (Date)

e. Undertake analysis of data collected (Date)

f. Make a presentation on the top line findings (Date)

g. Submit a final report based on feedback given by Election Commission (Date)deliverables

• Methodology/ sampling plan, time lines, research instrument development, recruitment of field staff , training schedule

136



• Bilingual Final research instruments

• Analysis plan

• Top-line presentation

• Report in Word formatdue date for submission of Proposals

Responses to this Request for Application should be submitted no later than (Time) on (date). Applications delivered and/or received after the due date will not be considered. It should be submitted both electronically as well as in hard copy.



£ÉÉ®iÉ ÉÊxÉ´ÉÉÇSÉxÉ +ÉÉªÉÉäMÉ ºÉÉÊSÉ´ÉÉãÉªÉSECRETARIAT OF THE ELECTION COMMISSION OF INDIA

ÉÊxÉ´ÉÉÇSÉxÉ ºÉnxÉ, +É¶ÉÉäBÉE ®Éäb, xÉ<Ç ÉÊnããÉÉÒ-110001Nirvachan Sadan, Ashoka Road, New Delhi-110001.

´Éä¤ÉºÉÉ<]@Website: www.eci.nic.in <Ç-àÉäãÉ @E-mail: [email protected]

{ÉEÉäxÉ /Phone: 011-23052082 {ÉèEBÉDºÉ @FAX% 011-23052082

447/SVEEP/3/2013 Dated: 18th March, 2013To,The Chief Electoral Officers of all States/UTs except Gujarat, Himachal Pradesh, Nagaland, Tripura, Meghalaya, Karnataka, Madhya Pradesh, Mizoram, NCT of Delhi, Rajasthan & Chhattisgarh.

subject- Conduct of baseline survey of Knowledge, attitude, behaviour, belief and Practices (KabbP) of electors – reg.

Sir,

I am directed to refer to the Commission’s review with the Chief Electoral Officers on 26-27th February, 2013 wherein the Commission had directed for having a survey on registration to help plan and implement interventions ahead of Summary Revision. The Survey will be designed to focus on Summary Revision w.r.t. 01.01.2014 as the qualifying date i.e. registration. However in view of the Lok Sabha elections due in 2014, the Survey will also have sufficient component on voters’ turnout. The questionnaire for the survey is being fine-tuned and will be sent shortly.

2. The main objective of the KABBP Survey would be to understand the extent and level of the knowledge, belief, perception, readiness, trends, factors, reasons of enrolment and non-enrolment of the eligible people and would cover the following aspects: -

• To assess the level of (i) awareness (ii) comprehension (iii) involvement and (iv) satisfaction with the Registration Process.

• To understand the reasons for people not coming forward for enrolment.• To understand the underlying reasons for low voter turnout in last election in the

State and to identify the barriers to voting.• To identify the demographics of elector segments with lower enrolment, and lower

participation during polls.• To pre-test all communication materials developed for the SVEEP campaign using

focus groups within the relevant TA.• To assess the role & impact of various public interest groups in voter participation. • To understand effectiveness of various formal & non-formal media vehicles• To assess the influence, & impact of news media, CSO’s & CBO’s in creating awareness

and participation amongst voters in general & youth, women in particular. Also to

138



make an assessment of the impact & influence of the aforementioned groups in preventing unethical practices and promoting ethical voting.

• To suggest logical and plausible measures to ensure higher enrolment and higher voter turnout based on the outcome of the Survey.

3. You may engage the services of a suitable and competent Institute/ Agency, to carry out the survey, with the approval of the Commission. The broad Terms of Reference (TOR) for engaging Survey agency is enclosed herewith. You may ensure that Process Documentation of the entire Survey work is done properly.

4. The Commission has directed that the selection of the Institute/ Agency for Baseline Survey may be done before 15th april,2013 and the initial survey findings should be available with the CEOs in June for making suitable interventions for enrolment ahead of Summary Revision and for turnout ahead of Lok Sabha elections

5. The initial findings of the survey shall be shared with the Commission latest by 15th June 2013 and the comprehensive Baseline Survey Report may be submitted to the Commission by 10th July 2013.

6. The selection of the Agency will be done within the administrative and financial procedures of the concerned States and the expenditure shall be borne by the concerned State Govt.

Yours faithfully,

(Suman Kumar Das)

Under Secretary



Tor background

The Indian nation espouses free and fair elections. These have been held at regular intervals as per the principles enshrined in the Constitution, Electoral Laws and System. The Election Commission of India is a constitutional body mandated with the conduct of free and fair elections in the country.

The Election Commission has taken up a Systematic Voters’ Education and Electoral Participation (SVEEP) programme in the past three years to promote participation of the voter in the electoral process. There are in place various initiatives for voter education and awareness emphasising the importance of getting enrolled as an elector and subsequent voting. These include information campaigns, social mobilisation, mass media advertisements, inter personal communication, street plays, folk songs, people centric activities like mass runs, rallies, rangoli, competitions and also facilitation measures like providing voter slips ahead of polls, Voter Facilitation Centres, computerisation of electoral rolls making online searching of name and polling station possible, SMS based electoral roll search facility, providing electors with Identity Cards, GIS mapping for locating polling station, separate queues for women and aged etc.

The SVEEP initiatives have been taken up in co-operation with educational institutions, government departments, voluntary organisations and the media among others. As a part of awareness campaign, messages of national and regional brand ambassadors on registration are broadcast and telecast in association with AIR/DD and local television cable network.

Election Commission emphasises the need to focus on the following:

• Maximisation of enrolment of eligible persons• Increasing voter turn out• Informed and educated choice to the voter• Ensuring ethical voting free from inducement• 100% EPIC Coverage• Error free Electoral Roll

In order to develop the campaign, specially in terms of locating partner agencies, deciding key messages, target audience, and media, the Election Commission intends to undertake primary research to assess gaps in Knowledge, Attitude, Behaviour, Practice (KABP) amongst common public and the reasons that work as barriers for enrolment as elector and the key influencers on issues related to the electoral process and voting.

need and scope of the study

The purpose of this assignment is to understand the communication needs of the different

140



sections of the society most notably, the voter and the influencers viz. family members, Community/ Opinion leaders, Civil Society based groups, media etc. Apart from this, the study will also cover the youth, teachers and Students. The same study might be replicated after the SVEEP interventions to assess the impact of these interventions.

The main objective of the research is to provide inputs for intervention/campaign for maximisation of enrolment across all strata of population The findings from the research activity will help in developing Behavioural Change Communication (BCC) campaign in the state.

methodology

Given this context, appropriate and suitable methodology in terms of quantitative and qualitative (IDIs, FGDs and other techniques) as methods should be recommended by the Survey Agency. Innovative ideas proposed by the Agency are welcome

Coverage

Based on the methodology suggested, the target groups and coverage for qualitative component and the sample size and sampling design for the quantitative component would also be appropriately recommended by the Agency.

The proposed research would be conducted in ………….. (Name of State). State has …………..number of constituencies, ………….number of electors and …………….number of polling booths. The Survey agency should suggest scientific sampling design in terms of No of districts and constituencies to be covered.

analysis

The agency will prepare the analysis plan in consultation with the Election Commission

schedule of Tasks and Timelines

The entire work is expected to be completed in ………….weeks from the date of signing the contract.

a. Finalize a sampling frame and operational/management plan (……Date)b. Develop instruments (……..Date)c. Training of the field teams (………Date)d. Conduct field research (……….Date)e. Analysis of data collected (……….Date)f. Make a presentation on the top line findings (………Date)g. Submit a final report based on feedback given by Election Commission (……..

Date)deliverables



• Methodology/ sampling plan, time lines, research instrument development, recruitment of field staff, training schedule

• Bilingual Final research instruments • Analysis plan• Top-line presentation• Report in Word formatdue date for submission of Proposals

Responses to this Request for Application should be submitted no later than ………..pm on ………….(date). Applications delivered and/or received after the due date will not be considered. It should be submitted both electronically as well as in hard copy. Written responses in sealed cover can be mailed or hand delivered to:

Chief Electoral Officer

State………….………..

Address……………..

142



annexure ii

(samPle)baseline survey of

Knowledge, attitude, behaviour, belief and Practices (KabbP)

Questionnaire

1. Location a. Ruralb. Urbanc. Semi Urban

2. Region 3. Name of the Village / City:4. Name of the District:5. Name of the Assembly Constituency: _______________

seCTion a: General informaTion of THe resPondenT1. Name: …………….……………………… 2. Age: ……………3. Sex: 4. Marital Status: 5. No. & Name of the AC: ……………….. 6. No. & Name of Polling booth: …….7. Location: 8. Name of Village/Ward: …………….9. Name of Taluka:…………………………. 10. District:…………………………..11. Number of Family Members: ……………. 12. Educational Qualification:13. Economics Status: 14. Type of Ration Card: 15. Occupation:

Code: (3) Male-1, Female-2, Other-3; (4) Married-1, Un-married-2; Other-3; (7) Rural-1, Urban-2, Semi-Urban-3; (12) Illiteratte-1, Literate with Primary-2, Literate High School-3, Higher Secondary-4, Diploma/Certificate-5, Graduate & Above including Professional/ Technical Courses-6 (13) Less than 1.00 Lakh-1, 1 to 3 lakhs-2, 3 to 5 lakhs - 3, 5 lakhs and above-4, ; (14) APL-1, BPL-2, Not Available-3; (15) Student-1, Unemployed available for work-2, Service Government/Private-3, Own Enterprise-4, Labourer/Cultivator/Agricultural and allied activities-5, Other-6.

seCTion b: voTer’s reGisTraTion

1. Do you have a voter’s card? (If registered as a voter)



a. Yesb. No

Note: If “Yes” then NA in Question-2 below.

2. If no, why?a. Not aware, how to procure this cardb. Lost by selfc. Lost by the departmentd. Could not get time to get photographede. Did not get information when they are makingf. Lack of timeg. Cumbersome procedureh. Not Interested in getting the samei. Not applicable

seCTion C: KnoWledGe, aTTiTUde, beHavioUr, belief, and PraCTiCes

i. Knowledge about electoral Process:

1. Are you aware of ‘Voter’s List’?a. Yesb. Noc. Can’t say/do not know

2. If yes to Q-1, has your name been enrolled/ included in the voter’s list?a. Yesb. Noc. Can’t say/do not know

3. If yes to Q-2 how did you come to know that your name has to be enrolled?a. Friends/Relatives, b. Newspapers, c. Local Community leaders, d. BLO, e. TV,f. Can’t say

4. If yes to Q-2, was it correctly written in voter’s list?a. Yesb. Noc. Can’t say/do not know

5. If no to Q-2 what was the reason?a. Did not know about it,

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b. Was not told, c. Can’t say/don’t know, d. Was not interested

6. Do you know the minimum age of enrolment as a voter? a. Yesb. No

7. If yes to Q-6, what is the eligible age/minimum age (Years) for enrolment?a. 18yrs.‐1, b. 20yrsc. 22yrsd. 25yrs

8. What is the Qualifying date for enrolment?a. 1st Januaryb. 1stJunec. 1stAprild. Any daye. Don’t know

9. How many members in your family are 18+ years of age and not registered?(Give Number)

a. No. above 18 yrs.…………………b. No. above 18 yrs. not registered voters……….

10. What are the reasons for them not enrolled for voter’s list?a. Lack of awarenessb. Lack of interestc. Lack of valid documentsd. Lengthy(difficult) proceduree. Not permanent resident

11. Do you know where to get registered for voting?a. Taluka Officeb. BDOc. Panchayat Officed. Collector’s Officee. NA

12. Are you aware of the EPIC (Election Card)? a. Yesb. Noc. Can’t say



13. Do you have your EPIC?

a. Yesb. No

14. If yes, when did you get the EPIC made?

a. Before last assembly electionsb. After last assembly electionsc. Don’t remember

15. How many days did it take for you to get the EPIC?

a. Within 15 daysb. Within 1 monthc. Within six monthsd. Don’t know

16. Was it easy for you to get the EPIC?

a. Yesb. Noc. Can’t say/ don’t remember

17. If no, what were the main problems you witnessed while getting your EPIC?

a. Long procedureb. Unfriendly officialsc. Can’t sayd. Inaccessibility of the concerned office

18. If you did not have EPIC, which alternative ID did you use for voting?

a. Licenseb. Ration Cardc. Opening Bank accountd. Voter Slipe. Any other

19. Do you know that Govt. /Election office has appointed local persons called Booth Level Officers to help for enrolment?

a. Yesb. No

20. If Yes, then what is his designation?

a. Booth Level Office b. Identification Officec. Election Agentd. Don’t know

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21. If Yes, has he ever visited your house/office? a. Yesb. Noc. Can’t say

22. Do you know Voter Centers or VCs (Matdar Sahayata Kendra) are functioning at all Taluka levels inside Jan Sewa Kendra since 1.6.12?a. Yesb. Noc. Can’t say

23. Do you know where your Polling booth is?

a. Yesb. No

24. Do you know VCs provide various services relating to the elector roll?a. Yesb. No

25. Have you visited VC any time?a. Yesb. No

26. If yes, were you satisfied with the services provided?a. Yesb. No

ii. attitude about democracy and elections:

1. What does democracy mean to you? (Give ranking)a. Free and Fair electionsb. Power to the peoplec. Accountability of Institutionsd. Freedom of Expression

2. What elections mean to you?a. Reflect people’s choiceb. Ensure smooth transfer of powerc. Brings accountability in elected representativesd. Any other

3. Do you feel the need for bringing reforms in the electoral process? a. Yesb. No

4. Do you think, excessive use of money in elections is one of the causes for corruption in politics?a. Yesb. No



iii. behavior of voters:

1. Did you vote in last Assembly Elections?a. Yesb. No

2. Have you voted in 2009 Parliamentary Elections?a. Yesb. No

3. When you did not vote what were the reasons? NA if voted in all previous elections?a. Not Applicableb. I did not have electoral photo ID Card c. I did not know my polling stationd. Polling station was at distance (I had transportation logistic probleme. Long queue and I did not have timef. No faith in political system (or electoral democracy)g. Did not vote as community or religious leader said soh. Head of family said not to votei. Voting is not essential for maintenance of democracyj. There was no good candidatek. Candidate was not of my choice or communityl. I just did not want to vote as nothing will changem. I was not in my constituencyn. I did not get voter slip even on polling day at the bootho. I was afraid/felt insecure to go to the polling stationp. My name was not on electoral rollq. Any Other (Specify)……………………………………………….

4. When you voted what were the reasons? NA if did not vote in all previous elections? (Can record more than one reason)a. Not Applicableb. I am political party sympathizerc. Casted vote due to threat or coerciond. Head of family said to votee. Influenced by friendsf. Wanted to defeat a particular candidate and/or a political partyg. It was my duty/righth. Because of repeated appeal and advertisement by Election Commission i. Because of enabling environment (free and Fair) created by Electionj. Commissionk. I got registered in electoral rolll. I got my voter slip

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m. Candidate was goodn. Candidate was of my choice and from community and religiono. Candidate visited me personallyp. Money / Liquor was offeredq. Any Other (Specify)……………

5. How did you find the electoral experience during your last voting?a. Convenientb. Inconvenientc. Taxingd. Can’t remember

6. What motivated your choice of the candidate during last elections?a. Personally knownb. Experiencec. Honestyd. Commitmente. Any other– specify……………..

7. Are there any family members eligible for voting who have not voted?a. Yesb. No

8. If Yes to Q8, specify possible reasons:a. S/he did not have electoral photo ID Card b. S/he did not know my polling stationc. Polling station was at distance (S/he had transportation logistic problem)d. Long queue and S/he did not have timee. No faith in political system (or electoral democracy)f. Did not vote as community or religious leader said sog. Head of family said not to voteh. Voting is not essential for maintenance of democracyi. There was no good candidatej. Candidate was not of his/her choice or communityk. S/he just did not want to vote as nothing will changel. S/he was not in his/her constituencym. S/he did not get voter slip even on polling day at the boothn. S/he was afraid/felt insecure to go to the polling stationo. His/her name was not on electoral rollp. Any Other (Specify)……………………………………………….

iv. beliefs about democracy and elections:

1. What do you think are the reasons for non participation in elections?a. Apathyb. Anger



c. Inconvenienced. Any other

2. Which is the most influencing factor that affects your voting preference?a. Familyb. Castec. Religiond. Candidatee. Any other

3. The Factor influencing high Voter turnout is:a. Money powerb. Muscle powerc. Bothd. Good Candidatee. Any other

v. Perception of respondents:

1. How would you describe your experience in the last assembly elections that were held in Gujarat?a. Very Goodb. Goodc. Not so perfectd. Imperfecte. Can’t Say/Don’t Know

2. Do you feel there was security threat during elections at any point?a. Very muchb. Somewhatc. Not at alld. Can’t say

3. Do you think the deployment of police force was sufficient during the last elections?a. Very muchb. Somewhatc. Not at alld. Can’t say

4. What was your experience at the polling booth during elections?a. Very Goodb. Goodc. Not so goodd. Not at all goode. Can’t Say

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5. Whether the polling staff was cooperative during the election process?a. Very Cooperativeb. Cooperativec. Not so cooperatived. Not at all cooperativee. Can’t say

6. Are you aware about the forthcoming Assembly Elections?a. Yesb. No

7. Did you face any difficulties in voting?a. Yesb. No

8. If Yes, then difficulties were (can tick more than one option), if no in 7 then NAa. Not Applicableb. Long queuec. No separate queue for senior citizend. Lack of facilities including drinking water toilet and rampe. Coercion/threat by political party booth operatorsf. Difficulties in locating my polling stationg. Difficulties in getting my voter slip at facilitation centerh. No guidance from polling personnel8i. Any other, specify………………………………………………

vi. Practices of the electors:

1. Was it easy for you to use the Electronic Voting machine (EVM)?a. Very Easyb. Somewhat easyc. Not so easyd. Can’t Say

2. If answer is 3 above, why do you feel it was not so easy to use the EVM?a. Could not understand instructionsb. Pushed the wrong button Machine stalledc. Can’t say

vii. Participation in forthcoming elections:

1. Do you intend to vote in the forthcoming election?a. Yesb. No



2. If Not intended then why? (NA if response in 1 is Yes)Not Applicable

a. I just do not want to vote as nothing will changeb. I do not believe in electoral democracyc. I do not have voter ID cardd. I will not be in my constituencye. Any other specify………………………………………………

3. If intended to vote then why? (NA if response to 1 is No)a. Not Applicableb. To express my faith in democracyc. It is my duty / rightd. I am a party sympathizere. If candidate will be of my choicef. Any other specify……………………………………………………

4. Who among the following influence most your choice to vote or not to vote (can tick more than one option)a. Head of family(patriarch) b. Spouse c. Religious or spiritual leader d. Community or caste leader e. Friends f. Personal choice g. Candidate of choice

viii. systematic voter education and electoral Participation (sveeP):

1. Did you come across any voter/election related campaign of Election Commission of India during previous election period?a. Yesb. No

2. From which sources/channels you received election related messages/information? (can tick more than one option) if no in 1 then NAa. Not Applicableb. Newspaperc. Doordarshan3d. All India radioe. FM Channel f. Private satellite channelg. Local cable TVh. Video vansi. Government offices

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j. Colleges/Educational Institutionsk. Posters, hoardings and publicity materialsl. NGO and Civil society Group2m. Any other specify…………………

3. Most important voter information/message you received (can tick more than one option) if no in 1 then NAa. Not applicableb. Date of voting and schedulesc. Voting is right and duty so must cast voted. Application of code of conducte. Cast vote as per conscience and without taking any inducementf. Strict enforcement of ECI rules g. Registration of voterh. Preparation of voter cardsi. Steps taken for free and fair electionj. Voter Slip Distribution Schedulek. Alternate Identity Documents for votingl. Voting by 49 Om. Tendered Voten. Separate Queues for Old and sicko. No queue for disabledp. Do’s and Don’ts on polling dayq. Any other specify…………………..…………………

4. Have you seen anywhere, the ECI Produced any advertisement or campaign with ICONs/STARS motivating voters?a. Yesb. No

5. Who is/were the most appealing/ motivating ICON used by the ECI? if no in 4 then NA (Can tick/choose more than one option)a. Ex-President APJ Abdul Kalamb. Cricketer M.S. Dhonic. Mary Komd. Saina Nehwale. Any Other –Specifyf. Not applicable

6. Have you seen any poster on voter education put up by ECI? a. Yesb. No



7. Where did you see the poster?, if no in 6 then NA (Can tick and choose more than one option)a. Not applicableb. District Collectors Officec. Other Government Officesd. Hospitals/PHCe. Schools and Collegesf. Market placesg. Road junctionsh. Librariesi. Bus standj. Railways stationk. PD shopl. Panchayat Officesm. Bank/Coop Officesn. Any other specify………………………………………..……………

8. Which of the following contents is most appealing/motivating message according to you?a. Not applicableb. Proud to be a voter ready to votec. Know your BLOd. Stand up you are 18e. My vote my futuref. Say yes to vote and no to noteg. Your vote is invaluable, use it wiselyh. Any other 8i. Suggestion if any:j. ………………………………………………………………………………………

Signature of Investigator: …………… Signature of the Supervisor: ……………

Name of the Investigator: …………….. Name of the Supervisor: …………………..

Date: ………………….. Date: …………………..

Place: …………………………… Place: ……………………………

Scrutinized by:

Signature & Name: ………………… Date: ………… Place: ……………

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annexure iii

election Commission of indiaendline survey of

Knowledge, attitude, behaviour, belief and Practices (KabbP)of voters in Gujarat

1. Location Rural=1 Urban=2 Semi Urban=32. Region Kachchh=1 North

Gujarat=2Saurashtra=3 Central

Gujarat=4South

Gujarat=53. Name of the Village/ City:4. Name of the District:5. Name of the Assembly Constituency:

1 Gandhidham (SC) (5) 10 Jamnagar South (79) 19 Padra (146)2 Tharad (8) 11 Kutiyana (84) 20 Dediapada (ST) (149)3 Sidhpur (19) 12 Junagadh (86) 21 Vagra (151)4 Vijapur (26) 13 Savarkundla (97) 22 Choryasi (168)5 Idar (SC) (28) 14 Gariadhar (101) 23 Nizar (ST) (172)6 Mansa (37) 15 Anklav (110) 24 Dangs (ST) (173)7 Naroda (47) 16 Nadiad (116) 25 Navsari (175)8 Dhrangadhra (64) 17 Lunawada (122) 26 Valsad (179)9 Rajkot West (69) 18 Garbada (ST) (133)

6. Number and Name of Polling booth:

seCTion a: General informaTion of THe resPondenT

1. name: …………….………………………2. age: ……3. sex: Male-1 Female-2 Other-3 4. marital status: Married-1 Un-married-2 Other-3 5. number of family members: ………6. e d u c a t i o n a l

Qualification:Illiterate-1 Literate with Primary-2 Literate High School-3 Higher Secondary-4 Diploma/Certificate-5 Graduate & Above including Professional/ Technical Courses-6

7. Economic Status: Less than 1.00 lakh-1 1-3 lakhs-2 3-5 lakhs-3 5 lakhs and above-4

8. Type of ration Card: APL-1 BPL-2 Not Available-3

9.

occupation: Student-1 Unemployed available for work-2 Own Enterprise-3 Service Government/Private-4 Labourer/Cultivator Agricultural and allied activities-5 Homemaker -6 Other-7

a s

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abb

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uest

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(201

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seCTion b: voTinG in assembly eleCTion 2012

1. Are you a registered voter of this constituency?Yes No

2. Have you voted in any Election in the past? Yes No

3. How many elections you have voted? (Tick number)1 2 3 4 5 More than 5

4. Did you vote during the last State Assembly Election held in December 2012?Yes No

IF YES, GO TO QUESTION 5, IF NO GO TO QUESTION 9.

5. if THe resPonse To Q. 4 is “yes”, from where did you come to know about the election voting date? (Can tick / choose more than one option.)a. Doordarshanb. Newspaperc. All India Radiod. Voter Slipe. Televisionf. District Collector Officeg. Booth Level Officerh. Hoardings / Postersi. Cinema Theatresj. FM Radiok. Election Songs

6. if THe resPonse To Q. 4 is “yes”, Reason(s) for voting in the election? (Can tick / choose more than one option.)a. It was my right and duty.b. It was a good and correct thing to do.c. I had an Electoral Photo ID card (EPIC).d. I had a Voter slip.e. The candidate visited my house and asked me to vote.f. Because of awareness programs , such as Bhavai, Nukkad nataks, tamasha,

Prabhat Pheri, Matdar rally, etc conducted by the Election Commission.g. Because of the advertisements/ messages / advice / persuasion of election

commission through various media. h. Because of the appeal letter from the Collector.i. Because my children made me pledge to vote through Sankalp Patra which

they received from their school / college.j. I knew the candidate.

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k. Due to the environment of safety and security established by the Election Commission.

l. due to facilitation of women voters by permitting two women voters to vote for every male voter.

m. I am a political party’s sympathizer n. Because the Booth Level Officer educated me about my rights and dutieso. Because I was inspired by the appeal of 100+ aged voters of my district.p. Influenced by

• family• spouse• friends• Community.

q. Any other please specify ____________________

7.Did you face any difficulties during voting? If yes, the difficulties were (Can tick/ choose more than one option.)a. Long queue.b. Lack of facilities including drinking water, toilet and ramp (for differently

abled)c. Coercion / threat by political party booth operations.d. Difficulties in locating my polling station within the campuse. No guidance from polling personnelf. No separate queue for senior citizeng. Any other please specify ______________________

8. What was your overall experience in this assembly election? Excellent Very Good Good Average Unsatis

factory

9. if THe resPonse To Q. 4 is “no”, Reason (s) for not voting in that election? (Can tick / choose more than one option.)a. I just did not want to vote as nothing will change.b. I was not in my constituency.c. I had migrated as casual labour to another place.d. I was afraid/ felt insecure to go to the polling station.e. My name was not there in the electoral roll.f. I did not have Electoral Photo ID card (EPIC).g. I did not get photo voter slip.h. I did not have any of the 14 documents notified by the ECI.i. I did not know the location of my polling station.j. I did not know the polling date.k. Polling station was located at a distance.l. Long queue.m. Due to social customs and traditions. n. Due to my preoccupation with household chores and upbringing of

children.



o. I do not believe in electoral democracy.p. Did not like the candidate.q. My employer did not give a holiday on poll dayr. Any other please specify _______________________

10. IF THE RESPONSE TO Q. 4 IS “NO”, please ask specifically againa. Do you have Voter’s Card?b. Did you receive Voter Slip?

11. a. Did you sign the “Sankalp Patra” which was given through school / college children to parents to pledge for voting? Yes No b. If “Yes” then, how much did it influence your decision to go out and cast your vote?Very muchA littleNot at all

12. Were money / liquor / any other inducement offered to you during last 48 hours before the election? Yes No

13. Were money / liquor / any other inducement offered to anybody else in your knowledge during last 48 hours before the election? Yes No

seCTion C: voTer aWareness ProGramme

1. Did you come across campaign of Election Commission of India asking people to vote during the election period?Yes No

ASK ONLY IF THE RESPONSE TO Q. 1 IS “YES”A from which sources / channels you received election related messages / information

given by election Commission of india voter awareness programme. (Can tick / choose more than one option.)a. Newspaperb. Doordarshanc. All India Radiod. FM Channelse. Private Satellite Channelsf. Local cable TVg. Video Vansh. Government officesi. Collegesj. Posters, hoardings and publicity materialsk. Camp by NSS and NYK volunteers

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l. Folk artistes and drama groups m. SHG membersn. NGOs and Civil society groupso. Booth level officersp. From school going/college going Children in your familyq. Sankalp patra from children r. Appeal letter from Collectors. Others specify ____________________

B What was the most important voter information / message/appeal you received from Election Commission of India through various channels/mediums? (Can tick / choose more than one option.)a. Voting is our Right and Dutyb. Voting as per conscience without taking any inducements.c. Strict enforcement of ECI rules.d. Seizure of money by flying squadse. Registering as voter till 14-11-12 for Phase I and till 20-11-12 for Phase IIf. Duplicate EPIC available from Matdar Sahayata Kendrag. Online name search facility h. Sms query based search facilityi. Voter slip Distribution Schedulej. State Call Centre telephone number –1950k. District Call centres for electoral rollsl. How to search your name in the electoral rollsm. Alternate Identity Documents for votingn. Voting by 49 Oo. Tendered Votep. Separate Queues for Old and sickq. For every one male voter, two females will vote, making their queue speedierr. No queue for Disableds. Do’s and Don’ts on polling dayt. Any other specify _____________________

C Have you seen the Election Commission of India produced quickies motivating voters in TV / Video vans / cable network etc.?Yes No

Ask only if answer to Question C is “Yes”Who were the most appealing / motivating ICON / personalities used by Election Commission of India in Voter Awareness Programme Campaign in TV / Video vans / Cable networks etc? (Can tick / choose more than one option.)a. Ex-president APJ Abdul Kalamb. Cricketer MS Dhonic. Shri “Mat” and Shri “Mati”d. Radio Mirchi Jockey Dhvanit Thacker



e. 100 plus year old voters from your districtf. Anita Karwal CEOg. The Collector of your districth. The SP of your districti. Your Booth Level Officer

D Did you see posters on voter education put up by Election Commission of India in your area? (To carry small size posters to show to voters surveyed)Yes NoASK ONLY If ANSWER TO QUESTION D IS “YES”1. Which was the most appealing / motivating message you saw in the poster?

(Can tick / choose more than one option.)a. Proud to be a voter ready to use.b. Mark of a responsible citizen.c. Lokshai apna thi, vote karo garv thi.d. My Vote, My Future.e. Say Yes to Vote and No to Note.f. 18+. Register today.g. Your future has a voice.h. Vote for democracy, vote as per conscience.i. Your vote is invaluable, use it wisely.j. Tame matdar chho.k. Su apnu naam matadar yadi ma chhe? Matadan mate aa jaruri chhe.l. Darek mat kimati chhe, aajej nondhani karavo.m. Su tamari pase matadar olakhapatra nathi, aajej nondhani mate form-6

bharo.n. Su tamari janam tarikh 01-01-1994 pahelani chhe? To tame chho hakadar,

to bano ajej matdar.o. Juvo, jano ane vicharo, achuk matdan karo.p. Ame khush chhiye, ekbijani sathe rahine ane matdan sathe kariye.q. Aa nishan, jawabdarini olakhan.r. Unchaithi dar nahi lage, udan bharine to juvo, garvani lagani thase,

matdan kari to juvo.s. Amaro parivar kare chhe matdan, tame pan jarur aapajo dhyan.t. Amaro chhe, amarathi chhe, amara mate chhe, ame taiyar chhie,

lokashahini udan bharva mate.u. Pahela amaro vote padashe, pachhi j chula salagashe.v. Saral pan ane jhadapi pan, matdar yadima apnu naam sodhvu.w. Baa bahu ane beti, vote karshe garva thi.x. Yuvati ane yuvan, kare garva thi matdan.y. Ek vaar to jarur chakashani karjo, tamaru naam matdar yadima.z. 18+ tame badha thai javo shree mat ane shree mati banva mate taiyar!ab. Every Vote Counts, Register Today.

2 Where did you see the poster? (Can tick / choose more than one option.)a. District Collector Office

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b. Other Government officesc. Hospitals/PHCd. Schools and Collegese. Market placef. Road Junctiong. Librariesh. Bus standi. Railway stationj. FPS (Fair Price Shop)k. Panchayat officesl. Banks/Co-operatives officesm. Multiplexes and Mallsn. Petrol pumpso. Any other specify __________________

E Were you aware of the help/assistance provided by the Election Commission of India for obtaining election related information?Yes No ASK ONLY If ANSWER TO QUESTION E IS “YES”1. Did you take help of this facility?Yes No ASK ONLY If ANSWER TO QUESTION E – 1 IS “YES”Which of the following facility did you use to get the help?

a. Helpline number 1950b. District level helplinec. Website of the ECId. Through SMS

e. from blo

F Were you aware of the Matdar Sahayata Kendra?Yes No ASK ONLY If ANSWER TO QUESTION F IS “YES”a. Did you visit Matdar Sahayata Kendra? Yes No b. For what purpose did you visit Matdar Sahayata Kendra?

For applying for registration/deletion/modificationfor duplicate EPICfor searching namefor information regarding electoral registration process

c. Did you receive the help you needed? Yes No



seCTion d: informaTion reGardinG ePiC and PHoTo voTer sliP

A Did you receive Photo Voter Slip?Yes No ASK ONLY If ANSWER TO QUESTION IS “YES”1. Did Photo Voter Slip have your photograph?Yes No

2. How many days prior to voting, did you receive Photo Voter Slip?1-2 days 3-4 days 5-7 days

3. Which identity document did you carry for voting?a. Election Photo Identity Card (EPIC)b. Photo Voter Slipc. Passportd. Driving licensee. Income tax identity (PAN) cardsf. Service identity card with photograph issued by State / Central government

Public Sector Undertaking, Local bodies or Public limited companiesg. Passbook with photograph issued by Public sector bank / Post office and

Kisan Passbookh. Freedom fighter identity card with photographi. SC/ST/OBC certificate with photograph issued by competent authorityj. Certificate of Physical Handicap having photographk. Arms license with photographl. Job cards issued under NREGA scheme with photographm. Property Documents such as Pattas, Registered Deeds, etc. with

photograph,n. Pension document with photographo. Health insurance scheme smart cards with photographsp. Smart Cards issued by RGI under the scheme of National Population

Registerq. Aadhaar Card issued by UIDAI

ASK ONLY If ANSWER TO QUESTION 3 ABOVE IS ‘a’ OR ‘b’4. did you carry election Photo identity Card (ePiC) or Photo voter slip or

both?EPIC Photo Voter Slip Both

5. did you show only election Photo identity Card (ePiC) or only Photo Voter Slip or both as your identity document?Only EPIC Only Photo Voter Slip Both

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seCTion e: addiTional informaTion

a Please answer the following questions:

a. Are you aware of the National Voter’s Day? Yes No b. When did you register as a voter?

During last six months(i) One year back(ii) Two years back(iii) Since I was eligible(iv)

c. Did you vote for the first time? Yes No

d. What were the activities prior to election that you participated in?

• attending election meetings outside my village/area• participating in campaign to urge people to vote• introducing candidate/s in my area• participating in the decision making process on the final choice of candidate • participating in village assembly/sabhas related to elections• never participated in anything• wanted to participate but could not do so, due too my working hourso social issueso too many chores at homeo my gender

• don’t know



annexure iv

summary of KabbP findings (Upto June 2012)

Proposal for Developing Communication Strategy for Election Commission, Delhi | QQRI | Jan 2012

Q&Q Research Insights

Agenda

Research & Analysis

• Voter behavior & practices

• Identifying Motivators for voting.

• Analysis of various media coverage and communication outreach during events

• Identifying interventions to overcome voter resistances• Identifying interventions to overcome voter resistances

Strategic Map

• Defining the strategy to lay out the roadmap for:g gy y p

– Positive Voter Turnout

– Youth & Women Participation

– Negating influence of Inducement during elections

– Voter registration

• Develop social marketing plan for voter education and participation

• Incorporate the inferences from the analysis of communication & media coverage during events


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Background

• To analyze the voter behavior and understand the various underlying factors, the research team

studied reports of KABP (Knowledge Attitude Behavior Practice) studies commissioned by ECI in

2011.

• Respondent size for each state

State Sample Size

Punjab 2044Punjab 2044Uttarakhand 3000Goa 1600Tamil Nadu 5000West Bengal 5013Uttar Pradesh 5400Manipur 2996Bih 4776Bihar 4776Jharkhand 1605Kerela 3343Assam 3257


38034

Breakup of Sample Size

Rural Urban Total Male Female Total

Punjab 1216 828 2044 1148 896 2044

Uttar Pradesh 3172 2228 5400 3690 1710 5400

Goa 976 624 1600 800 800 1600

Tamil Nadu 2800 2200 5000 3150 1850 5000

West Bengal 3509 1504 5013 2557 2456 5013

Assam 2193 1064 3257 1714 1543 3257

Manipur 2188 808 2996 1560 1436 2996

lKerela 2474 869 3343 1639 1704 3343

Jharkhand 766 839 1605 1049 556 1605

Bihar 4193 583 4776 2493 2283 4776

U kh d 2220 780 3000 1530 1470 3000Uttarakhand 2220 780 3000 1530 1470 3000

Total 25707 12327 38034 21330 16704 38034




Voter BehaviorVoter Behavior

Registration Status

Registered Non registered

9%

Across the states, the KABP studies have revealed a high

degree of registration status amongst the electorate.

Upon quizzed about the reasons for not gettingp q g g

themselves registered in electoral rolls, a majority of

respondents gave following reasons

91%Lack of Valid Documents 28.24

L k f ti 27 12Lack of time 27.12

Don’t know how to get registered 26.63

The biggest issue is lack of documents for registration.

A sizeable number of unregistered electorate expressed

l k f i i f i h fDon’t want to register 23.17

Process very difficult 21.02

lack of time or information as the reason for not

registering.

Due to lack of information the registration process is


perceived as lengthy and cumbersomeTop reasons for not getting registered (figures are in % of respondents who didn’t register)

166



Turnout in previous election

On an average, the voter turnout in last election held in

states under study (Lok Sabha / State Assembly), the turn

out was 74.4 %RuralRural >> UrbanUrban

76.2 70

Amongst the states under study, highest turnout was

reported in Uttarakhand and lowest in BiharVoters in rural area showed higher degree of

participation vis-à-vis urban counterparts

92 6

>>75.46

92.6

80.75

9083

53.37

79.1

44

76 79.371.3

75.5 73.2

>>44

Men have marginally higher degree of involvement,

however this difference can be discounted against

the backdrop of social structure where females are

Punj

ab

Utt

aran

chal

Goa

Tam

il N

adu

Wes

t Ben

gal

Utt

ar P

rade

sh

Man

ipur

Biha

r

Jhar

khan

d

Kere

la

Ass

am


discouraged to venture out.Average voter turnout in states under survey (%)

Factors motivating /demotivating votingFactors motivating /demotivating votingFactors motivating /demotivating votingFactors motivating /demotivating voting



Factors Motivating Voting

I d / i hA majority of electorate who participate in

voting say that they are motivated to vote as

they see it as their duty / right in democratic

process (49%)

48.82

11.42

9 29

It was my duty/right

I support a particular political party

G d did tp ( )

Influence from friends / family gets rated at 5th

place in order of importance followed by call

from community

9.29

8.91

7 28

Good candidates

For good government

Influenced by friends/family from community.

In wake of immense time and efforts spend by

election commission the campaigns run by

have low level of impact as far as motivating

7.28

4.75

4 32

Influenced by friends/family

Voted as community or registered leader said so

Appeals and advertisements from Election have low level of impact as far as motivating

voters to vote (4.3).

Its interesting to observe that despite

id d f h d i

4.32

3.86

2 76

Commission

Got registered in voter list

Candidate visited personally widespread cases of threat and coercion to

vote are reported in media during elections

only 1.16% of electorate assent that they voted

under such circumstances.

2.76

1.16

0.945

Candidate visited personally

Threat or coercion

Wanted to defeat a candidate/party


Factors motivating voters (%)

0.945/p y

Factors Demotivating Voters

N l l llNot being registered in electoral rolls was cited

as top most reason for respondents who didn’t

vote.

34.0417.15

18 66

Name not on electoral roll

Didn’t have ID proof

I ’t i titLack of documents (ID proof or Voter slip) gets

registered as most critical factors amongst non

voters.

18.66

11.32

9 42

I wasn’t in my constituency

Didn’t get voter slip

Electoral Malpractices

Lack of faith in democracy, no time, no interest

, absence from constituency comprise 40% of

the responses.

9.42

8.90

5 44

Electoral Malpractices

No interest

Couldn’t get time

Electoral malpractices were cited in top 5

reasons which de-motivate the voters.

H i i h h f i d / f il

5.44

5.35

2 47

Couldn t get time

No faith in system

There was no good candidate However it is noteworthy that friends / family

have an overall positive role to play as this

group figures high in Motivating Factors and

very low in the list of factors that de-motivate

2.47

1.35

1.02

There was no good candidate

Afraid to vote

Influenced by friends/family


voting.

Factors demotivating voters (%)

1.02Influenced by friends/family

168



Major Influencers

63.99 While a majority of

respondents informed that

they make choice of candidate

based on own preferences, thep ,

combined influence of family

and friends comes second.

Voting on caste / religious lines

14.6110.52

7.645.28

3 23

Voting on caste / religious lines

is reflected significantly in the

trend which is not a healthy

trend in democracy.

(collectively its close to 18%)3.23 1.4

Personal choice /

Candidate

Head of family

Community or caste leader

Religious or spiritual leader

Spouse Friends Money

(collectively, its close to 18%)

Money as an influence to vote

came last, but cannot be

i d i f f l lignored in face of electoral

malpractices highlighted in

various media.


Major Influencers (%)

Awareness & Media CoverageAwareness & Media CoverageAwareness & Media CoverageAwareness & Media Coverage



Election Commission’s Campaign

When asked about whether they have seen a

campaign launched by the election commission with

regards to voter turnout / electoral process only 40%

of respondents could recall the same.

Aware39%

p

While this was highest in the state of Goa (70.6), the

overall figures got pulled down due to low recall levels

in the states of Punjab and West Bengal (less than

Not Aware61%

in the states of Punjab and West Bengal (less than

20%)

42.73

29 66

TV/ Doordarshan

News paperThe most effective source of

29.66

26.83

12.33

10.20

4 77

News paper

Satellite channels/cable TV

Poster/ Hoardings

Radio

Government Office

disseminating information is the

Television with a reach close to 70%

followed by advertisements in

newspapers.4.77

3.08

1.45

1.29

Government Office

NGO

Mobile-SMS

Colleges/Educational Insti.

Website of ECI apparently needs a rejig

to reach out to voters especially in urban

areas which lags rural counterpart in


1.20Website of the ECI/ Election Office g p

terms of participation.

Source of Awareness (%)

Recall Value

YesYes14% Its interesting to note that, recall value of celebrities being used as

brand ambassadors is quite low across states under this study.

Despite of their screen presence, these celebrities apparently are

No86%

ll l f b b / l b ( )

p p , pp y

falling short to connect with masses and exhorting them to vote in

numbers.

Recall value of brand ambassadors /celebrities (%)

58.66

57.10

Asking voters for participation

Do's & Don’t's on polling day

%)

40.74

23.59

19.16

Date and time of the election

Advertisement of the process of ‘making/ getting’ Voter ID

Information about registration of votersd by

vot

ers

(%

18.52

18.47

16 29

Advertisement/ information about usage of various identity documents

Advertisement showing the efforts done for conduct of free and fair election

Information/ advertisement showing the arrangements done for sick /

ssag

es r

ecal

le


16.29

8.14

electors/physically disabled

Code of conduct

Me

170



Most Appealing Message

1 Your vote is invaluable, use it wisely 28.02

2 Proud to be a voter ready to vote 25.49

3 Mark of a responsible citizen 19.35

My vote my future 7.97

Making electorate aware about the value

of its vote and pride associated with

participating actively in electoral process

Youth future has a voice 6.17

Be the change you wish to see in world 5.96

participating actively in electoral process

seems to cut much ice amongst masses.

The youth segment identifies themselves

as voice of future and endorse the

Say yes to vote and no to note 5.93

Vote for democracy vote as per conscience 5 73

as voice of future and endorse the

message as shown in recall figures.

The commission needs to highlight the

l l l d d hVote for democracy, vote as per conscience 5.73

Up hold democracy - vote 2.95

electoral malpractices and educate the

voters to vote as per conscience and not

to submit to threats and coercions.


Most appealing message(%)

Electoral Experience and NeedsElectoral Experience and NeedsElectoral Experience and NeedsElectoral Experience and Needs



Electoral Experience

15.5215.52

Good

Bad 84.4884.48 An overwhelming majority of respondents

who ever participated in voting found the

process smooth and easy.

A minority however found the processy p

difficult /had a bad experience. The issues are

listed below

• Long queues were cited as single biggestLong queues were cited as single biggest

issue followed by lack of facilities.

• The elderly electorate seek separate

queues for themselves (8%)6%

5%

Long queue

Lack of facilities (drinking water shade ramp) queues for themselves (8%)

By addressing above issues, 75% of reported

complaints can be resolved in a single go.8%

6%water, shade, ramp)

No separate queue for senior citizen

No guidance from polling station

• Presence of anti social elements and

coercions / threats were cited by 12%,

which impacts voting

53%

14%

8%station

Presence of anti social elements at polling stations

Coercion, threat


Difficulty in locating polling stationBreakup of respondents who had a bad electoral experience (%)

Suggestions for Electoral Reforms

Top 5 suggestionsTop 5 suggestions

55.4

Enforcement of

27.0

Involving NGOs in

25.0

Spreading

24.3

Betterment of

14.5

IncreasedEnforcement of model code of conduct

Strong anti-

Involving NGOs in different stages of electoral process

Social Activists /

Spreading awareness amongst voters

Publicity/media

Betterment of facilities

Increase in number of booths

Increased surveillance & security before and on the voting date

corruption laws Civil Society members

campaigns

Multiple media

Monitoring of candidates


Besides this, the respondents also suggested some critical suggestions which although low in % merits attention. These suggestions are discussed on next exhibit. Figures are in %

172



Suggestions for Electoral reforms

Voter List updation Regular updation of electoral rolls online registration multipleVoter List updation

11.3

Regular updation of electoral rolls, online registration, multiple

avenues for registering, intimation to electorate about listing /

awareness campaigns

Curbing vandalism of public property6.0

Blanket bans on political graffiti, wall posters, strict rules for

public rallies to avoid public inconvenience, curbs for noise

pollution

Fixed no. of terms for a candidate 5.9

Fixed number of terms for a candidate from a particular seat to

usher in new faces in politics, break the practice of fiefdoms

Right to Reject Increasing awareness about Right to Reject and implantation of

the same. Voters also suggested to impalement Right to Recall to

d t l t d did t f i i th i t4.2

Online Voting

deter elected candidates from misusing their tenure

Portal for voting online (suggested by urban voters) to cut down

on time as well as making process leaner & faster


2.1

on time as well as making process leaner & faster

Figures mentioned below suggestions are in %

Messages to be Communicated by Election Commission

Advertisements for ‘making/getting’ V t ID

Top 7 messages the electorate feels that EC shall communicate Voter ID

53.1

0.00 50.00 100.00

Information about importance of voteDate and time of the election

feels that EC shall communicate

48.3

0.00 50.00 100.00

p

35.5

0.00 50.00 100.00

Information about registration of voters, voting rights

Advertisement/ information about usage of various identity documents

47.3

0.00 50.00 100.00

35.8

0.00 50.00 100.00

44.6

Advertisement showing the efforts done for conduct of free and fair election

39.5

Information/ advertisement showing the arrangements done for sick electors


0.00 50.00 100.000.00 50.00 100.00

Figures are in %



Intention to Vote

Intention to vote in upcoming electionsp g

88.7% people say they would vote 11.3% people say they would not vote

Its my duty / right 55.02

Preferred candidate 15.61I am a party sympathizer 12 86

Nothing will change / No interest 39.34

Name not on rolls 28.37I don’t believe in electoral democracy 27 26I am a party sympathizer 12.86

To express faith in Democracy 10.72For good government 7.76Campaigns by ECI 5.17

I don t believe in electoral democracy 27.26Disenchantment with candidates/parties 25.75No voter ID 19.31Lack of awareness 11.44

As dedicated by family 2.84As dedicated by the community 1.32As dedicated by religious leader 1.21

If I

No new faces 9.74I would not be in my constituency 8.77Inconvienence at polling booth 7.33

N hi ill h / N i


If I get money 0.66 Nothing will change / No interest 39.34

Figures are in %

Electronic Voting Machines

N Voters across states showed a high degree of familiarization withNo15%

Voters across states showed a high degree of familiarization with

the EVM.

A huge proportion of the electorate familiar with the EVM (81.6)

f l t i ti ti l b ll tYes85%

prefer electronic voting over conventional ballot paper

Reasons for preferring EVM over ballot paper

• The respondents rated the simplicity of the system which

makes voting faster and convenient

• EVMs are also perceived to be rigging proof and the fact that77.11It is simple

they cannot be manipulated makes these machines more

trustworthy than ballot paper system.

• With least use of paper, a small fraction of respondents

24.48

22.06

Fast results

Cannot be manipulated/rigged

highlighted their environmental friendliness in comparison

with ballot papers10.70

1.63

Environment Friendly

Maintains secrecy and anonymity


anonymity

Figures mentioned in %

174



Electronic Voting Machines

The detractors of EVM are bothered most by the fact that these35.30

Can be manipulated

The detractors of EVM are bothered most by the fact that these

machines can be manipulated without knowledge of the voter.

The very technology that induces trust in voters who prefer EVM

t t t b t i t t f i th i d f28.53

Failed to understand instructions clearly

P ibilit f i

turns out to be most important cause of concern in the minds of

detractors.

The respondents while citing shortcomings pointed out that as

21.21

16 11

Possibility of pressing wrong button

Difficulty in recognizing the candidates' name

against paper ballot system, EVMs are hard to operate and there

is difficulty in casting votes.

Critics also highlighted that while ballot system is fail safe, EVM16.11

9.68

the candidates name and their insignia

Fear that EVM may malfunction

may malfunction leading to wipe out of data for entire polling

booth.

Hence, although the level of awareness of EVMs (85%) and theirmalfunctionpreference as a medium of voting (82%) is high, the Election

Commission needs to fix the causes raised by respondents

through wide spread awareness campaigns


Figures mentioned in %

Key ObservationsKey Observations



Takeaways

Registration Levels

There is a high degree of registration for electoral rolls (91%), lack of valid documents and knowledge

about registration process have emerged as grey areas amongst unregistered voters.

The commission needs to launch more awareness drives to educate the voters.

Voting Pattern

As per the study data, voting percentages (respondents who have voted at least once in any election)

across states have been low to moderately high. There is a wide disparity in data across states. They g p y

election commission needs to identify the states/segments with low voter turn out and launch

aggressive voter awareness and participation drives in the same.

Rural areas have exhibited higher degree of participation (76 2) in elections than urban (70)Rural areas have exhibited higher degree of participation (76.2) in elections than urban (70).

Males have similarly shown greater extent of participation than females. However this data needs to

be seen in the context of social structure where women are not allowed to participate freely in public

eventsevents.

The most important motivating factor for voting is ‘Right / Duty to vote’ (close to 50%). Party

affiliations come a distant second (12%) followed by ‘Influence from friends and family’. The messages

/


in proposed campaign/communication strategy shall focus heavily on such aspects to attract even

higher participation from the electorate.

Takeaways

Absence of name on electoral roll (35%) and Lack of Voter ID (17.2%) emerged as two biggest factors

demotivating voters. A small number of respondents cited electoral mal practices as a reason for not

voting. The organization needs to identify the actionable points within its ambit and negate such

downbeat responses through multiple media.

Major Influencers

While 64% of respondents conferred that they make choice of candidate themselves, the influence

from friends and family cannot be ignored for collectively it makes 25% of responses. Voting on caste

lines (10.5%) and religious affiliations (7.6%) shall be discouraged as well.( ) g ( ) g

Awareness about Election Commission’s campaigns

Despite wide spread campaigning across multiple media, the awareness levels amongst the electorate

(31%) is a cause of concern(31%) is a cause of concern.

Television , Newspapers and Posters have emerged as most preferred media. Despite high levels of

internet penetration in urban areas only a few respondents admitted to visiting ECI portal for

informationinformation.

Top 3 messages Your vote is invaluable, use it wisely 28.02

Proud to be a voter ready to vote 25.49


y

Mark of a responsible citizen 19.35

176



Takeaways

Electoral Experience

Thanks to the efforts put forth by the election commission, amongst the respondents who voted in

previous elections there is a high level of satisfaction with voting process (84.5%). The section of voters

who found the process cumbersome attributed their woes mostly to long queues (53%) and lack of

basic facilities like drinking water, shades etc (14%).

The respondents cited that owing to lack of separate queues for elderly a significant section of such

voters are discouraged from voting process. Helpfulness of election staff was also highlighted as point

of concern.

Suggestions for election reforms

To make election process clean and fair a majority of respondents asked for stricter anti corruption

laws and model code of conduct to mitigate wide spread misuse of funds during electioneeringlaws and model code of conduct to mitigate wide spread misuse of funds during electioneering

process.

For increasing level of awareness and involvement (registration, voter turnouts) a significant section of

electorate conferred that role of NGOs and civil society forums be increasedelectorate conferred that role of NGOs and civil society forums be increased.

Voters also asked for betterment of facilities and increase the number of polling booths / stations for

quicker dispensing of votes.


Through stricter surveillance and security measures using state of art technology, the respondents felt

that the elections can be made safer and instances of threats and coercions can be minimized.

Takeaways

Intention to vote

Its encouraging to note that close to 89% of the respondents said they would participate in upcoming

State Assembly / Lok Sabha elections. The reasons cited for the same was the fact that the electorate

considers voting as their right / duty (50%) which reflects the level of seriousness towards elections in

minds of people.

This was followed by choice of candidates and party which is a good indicator of high levels of

involvement.

The detractors, although in minority cite that their vote wont make a difference to change the current

situation. They are apparently miffed by the political parties and perceive electoral democracy as

dysfunctional.

However a sizeable number amongst those not willing to vote cited lack of documents which also got

registered as a key factor which brings down voting %.

Perception of EVMsPerception of EVMs

There are high levels of awareness (85%) as well as level of satisfaction / preference (82%) about the

electronic voting machines. The advocates for EVMs cite its simplicity , efficiency and non corruptibility

as key reasons they prefer EVM over ballot paper system.


The critics of EVMs highlight that these machines can be manipulated easily and they are not fail proof

as against ballot paper.



Takeaways

•High degree of registration

•High degree of familiarity with

• Lack of information about process amongst unregistered voters

EVMs

•High degree of satisfaction with polling process

• Low levels of awareness about ECI campaigns

•Voting %• Intent to vote in future

elections

•Voting %

•Voters perceive voting as their right/duty

•Betterment of facilities at polling stations

•Documentation (ID proof)

• Lack of information about process amongst unregistered voters polling stations

• Increasing voter % in urban areas, amongst females

R i i f ll

voters

•Process for registering & voting is perceived to be cumbersome /tedious


•Revision of rolls

5. besT eleCToral PraCTiCes aWards

180






590/SVEEP/2012-Awardee Dated: 6th September, 2012

To,


sub: best electoral Practices awards - 2012 - reg.

Sir/ Madam,

I am directed to refer to the subject cited above and to convey that the Commission has decided to give awards for Best Electoral Practices to 3 best performing District Election Officers (DEOs)/ Superintendents of Police (SPs) of the country. The awards would consist of Rs.1,00,000/- for first position, Rs. 50,000/- for second position and Rs.25,000/- for third position and a citation each. The awards would be given to the DEOs/ SPs who have done exceptional innovative work in election management. For this purpose, the Commission has formulated the following scheme:

1. CEOs of election gone States in 2012- Uttar Pradesh, Uttarakhand, Punjab, Goa, Manipur, Gujarat and Himachal Pradesh shall nominate officers based on outstanding performance in election management in any one of the following:

I. Involving the Youth in Electoral Processes.II. Voters’ Education and Awareness.III. Management of Electoral Rolls.

IV. Expenditure Monitoring & Tackling Money Power.

V. Any other areas where innovative work has been done, like Security Management, Infrastructure Management, Enforcement of MCC etc.There should be 5 nominations (4 DEOs + 1 SP) from Uttar Pradesh, 3 nominations

(2 DEOs + 1 SP) each from Gujarat and Punjab, 2 nominations ( 1 DEO+1SP) each from Uttarakhand, Himachal Pradesh and Manipur and one DEO from Goa.

2. CEOs of all other non-election States/UTs may nominate 2 DEOs each, if the assembly seats in the State are more than 200 and may nominate 1 DEO each if the assembly seats are less than 200. These nominations are to be based on performance in organizing NVD 2012/ Summary Revision, 2012/ overall Electoral Roll Management and other establishment initiatives.



3. Apart from the above-mentioned awards for Best Electoral Practices to 3 best performing District Election Officers (DEOs)/ Superintendents of Police (SPs) of the country, the Commission has decided to give one special award for significant contribution to conduct of elections, 2012 covering all areas like expenditure control, SVEEP, technology, security, polling Station management etc. from among all officers/staff of all categories (including CEO/ Jt. CEO) outside DEOs and SPs.This award would consist of Rs.50,000/- alongwith a citation.

4. For this special award, the seven elections gone States in 2012 shall nominate following no. of officers from their States as mentioned against their names: Uttar Pradesh: 5, Gujarat: 3, Punjab: 3, Uttarakhand: 2, Himachal Pradesh: 2, Manipur: 2 and Goa:1

5. The nominations along with synopsis of the performance may be sent by the CEOs of Uttar Pradesh, Uttarakhand, Punjab, Manipur & Goa to the Commission latest by 30th october, 2012 positively while the CEOs of Gujarat and Himachal Pradesh may send the nominations by 31st December, 2012 .

6. A Committee of senior officers would scrutinize and shortlist a total of 30 nominations ( 25 for the best electoral practices award and 5 for special award) for detailed presentation before the Commission for final selection of awardees.

7. The awards are proposed to be given away on National Voters Day- 2013.

Yours faithfully,

Sd/-

(RAHUL SHARMA)

182



184



eleCTion Commission of indianirvachansadan, ashoka road, new delhi-110001

590/SVEEP/2013-Awardee Dated: 18th March 2013

order

sub: national awards for best electoral Practices – revised Guidelines

National Best Electoral Practices Award have been instituted since 2011 to recognize the efforts and contribution of the Officers, and to commend and encourage individual and team accomplishments in diverse fields of election management. The existing guidelines in this respect are revised as given and will have effect from the current year:

1. aWards

1.1. The General Category award shall be presented to 3 best performing District Election Officers (DEOs)/ Superintendents of Police (SPs) of the country. The awards for first position, second position and third position would carry a cash prize of Rs 1 lakh, Rs 50,000 and Rs 25,000 respectively alongwith a plaque and a citation. The awards would be given to the DEOs/ SPs who have done exceptional innovative work in election management.

1.2. One special award will be presented to officers who have made significant contribution to conduct of elections, covering all areas like Expenditure control, SVEEP, Technology, Security, Polling Station management etc. from among all officers/staff of all categories outside DEOs/SPs. This award would carry a cash prize of Rs 50,000/- alongwith a plaque and a citation.

1.3. There would also be an award for the best state to be received by the CEO. The Award shall carry a plaque and a citation.

2. nominaTions

2.1. nominations from election gone states:2.1.1. CEOs of election gone States shall nominate officers for General Category Awards

based on outstanding performance in election management in any one of the following:

i. Voters’ Education and Electoral Participation

ii. Management of Electoral Rolls.

iii. Expenditure Monitoring & Tackling Money Power.

iv. Innovations in areas like Technology use, Security Management, Infrastructure Management, Enforcement of MCC etc.



2.1.2. There should be upto4 nominations (3 DEOs + 1 SP) from States with more than 300 ACs, 3 nominations (2 DEOs + 1 SP) from States with 200-300 ACs, 2 nominations (1 DEO+1SP) from States with less than 200 ACs.

2.1.3. CEOs of Election gone states shall nominate officers for Special Awards covering all areas like Expenditure control, SVEEP (including partner departments like AIR, DD, Department of Education, Department of Health, NYKS, NSSetc), technology, security, Polling Station management etc. from among all officers/staff of all categories including those from CEO’s office.

2.1.4. For the Special Award, 3 officers shall be nominated from States with more than 300 ACs; 2from States with 200-300 ACs; 1 from States with less than 200 ACs.

2.2. nomination from non-election state2.2.1. CEOs of non-election States/UTs may nominate DEOs for the General Category

based on outstanding performance in Registration (including SVEEP for Summary Revision), overall Electoral Roll Management, National Voters’ Day and other establishment initiatives.

2.2.2. There may be nominations of 2 DEOs if the assembly seats in the State are more than 200 and 1 DEO if the assembly seats are less than 200.

2.3. nomination for best state award: The Award carrying a plaque and a citation would be given to the State displaying best overall performance in all the following areas:

i. Overall conduct of elections (for election-gone states)

ii. Voters’ Education and Electoral Participation

iii. Management of Electoral Rolls

iv. Expenditure Monitoring & Tackling Money Power

v. National Voters’ Day, Technology, Security Management, Infrastructure Management, Enforcement of MCC, establishment initiatives, Reporting, Review, Feedback and Responsiveness etc.

2.4. The CEOs shall send the nominations for Awards in the enclosed format alongwith enclosures.

3. seleCTion

3.1. The nominations from the CEOs for the Best Electoral Practices Award shall be scrutinized and names shortlisted. The shortlisted candidates shall be required to give a presentation to the Committee for final selection. The selected candidates shall be recommended to Commission for the Awards. Commission may, if it so wishes, review the presentations.

186



3.2. For the Best State Award, the Committee shall select the winner based on various performance indicators. There will be no presentation involved.

3.3. The indicators (not exhaustive) for assessing the performance of the State shall be as follows:

i. Conduct of elections – peaceful and incident free polls ii. Voter turnout – Overall and in low turnout and vulnerable PS iii. Voter Turnout- meeting gaps in gender, urban and youth participation iv. Increase in the EP Ratio v. Increase in Gender ratio on rolls vi. Increase in 18-19 yrs registration vii. EPIC /PER Coverage; EPIC distributed in NVD viii. Partnership building with outside organisations/departments ix. Management of staff, material and logistics including training x. Innovation in process/procedure xi. Innovation in the use of technology xii. Additional indicators (may be stated)

4. The awards shall be given away on National Voters Day.

Yours faithfully,

(Suman K Das)Under Secretary



nomination form for best electoral Practices awards

(Format)

I. Nomination for : Best Electoral Practices/Special Award (Tick one)II. Name of the Officer :III. Designation/Post during the period of consideration :IV. Present Designation and Post :V. Nominated for : (Tick any one)

i. Voters’ Education and Electoral Participationii. Management of Electoral Rolls.iii. Expenditure Monitoring & Tackling Money Power.iv. Innovations in areas like Security Management, Infrastructure Management,

Enforcement of MCC etcVI. Summary of Achievement/Work - The name of the achievement and a summary of

the nomination. Describe the achievement/work, key features and the outcomes/effectiveness. (No more than 100 words)

VII. Description of Achievement/Work – Use plain language to describe the achievement/work of the nominee (No more than 1000 words)

VIII. Enclosures:1. …………2. …………3. …………

IX. Recommendation of the CEO – (upto 100 words)…………………

Signature

……..…………..

(Name of CEO)

CEO of

……………………

(Name of the State/UT)

188



nomination form for best state award

(Format)

I. Name of the State :

II. Relevant Indicators (comparative data for the period in consideration ) : (from list given at point 3.3 of the circular no 590/SVEEP/2013-Awardee, dated 18th

March 2013)

III. Summary of Achievement/Work - Use plain language to describe the achievement/work in the State (No more than 1000 words)

IV. Enclosures:i. …………ii. …………iii. …………

………………

Signature

……..…………..

(Name of CEO)

CEO of

……………………

(Name of the State/UT)



eCi’s national icons

190



annexure v

brand ambassadors/iCons PromoTinG sveeP CamPaiGnnational icons:-

1. Dr. A.P.J.Abdul Kalam, former President of India2. Sh. Mahendra Singh Dhoni, Captain Indian Cricket team3. Ms. Saina Nehwal, renowned Badminton Player and Olympic medalist4. Ms. M C Marykom, renowned Boxer and Olympic medaliststate icons:

name of the states/UTs

icon

Andhra Pradesh Nagarjuna, film actorArunachal Pradesh ……….Assam Zubeen Garg, Singer

Adil Hussain, ActorSunita k Bhuyan, Musician

Bihar Local IconsChhattisgarh -------Goa Remo FernandezGujarat -------Haryana Vijender Singh (Boxer)Himachal Pradesh Shri Karnail Rana, Shri Vicky Chauhan,

Shri Kuldeep Sharma, Shri Anuj Sharma.Jammu and Kashmir ------------------Jharkhand Ms.Dipeeka Kumari, Archer and Anshuntha Lakra, ex-National

Women’s Hockey Team CaptainKarnataka Puneet Raj Kumar and Ramesh Anand, Kannada CinemaKerala Gopinath Muthkad (Magician)

Priya Sridharan (Arjun Award Winner)Madhya Pradesh Sh. Rajiv Verma, Theater artist

Sh. Prahlad Singh Tipadia, Local artist for kabir gayan.Maharashtra Using promos of local cine artist but they have not been finalized

as State IconManipur (Film Actors)

Kaiku, Gokul, Bala, Momoko, Joseph, Guma, Bony(Sports Icon)Ibomecha Singh, Mery Kom, Dingku Singh

Meghalaya ------------



name of the states/UTs

icon

Mizoram B. Malsawmtluangi Michael M. Sailo

Nagaland Koliba Jings (Music Icon)Chekho Volu Awuro (Archer)Melotrama (Rock Band)

Orissa (Cine Artist)Anubhav Mohanty, Sabhyasach Mishra, AnkitaDileep Tirke, (Sportsperson)Sudarshan Patnaik (Sand Artist)

Punjab Late Jaspal Bhatti, Mr Gurpreet Singh Ghuggi, ComedianRajasthan Ms. Krishna Punia, Athlete

Ms. Neelu, Film Star Sikkim Baichung Bhutia

Jaslal Pradhan (Boxer)Tamil Nadu Sashi Kumar

Samudra KaniSurya (Cine Aetist)

Tripura --------Uttar Pradesh Malini AwasthiUttarakhand Sunder Lal Bahuguna

Bachendri PalWest Bengal Bikram Ghosh.A&N Island --------------Chandigarh Late Jaspal BhattiDaman & Diu …………Dadra and Nagar Haveli

-----------------

N.C.T. Delhi Virat Kohli (Cricketer)Pudducherry …………………Lakshadweep --------------------

192





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ELECTION�COMMISSION�OF�INDIA

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