svu mba model paper

8/10/2019 SVU MBA Model Paper

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SRI VENKATESWARA UNIVERSITY :: TIRUPATI

DIRECTORATE OF DISTANCE EDUCATION

MASTER OF BUSINESS ADMINISTRATION

SECOND YEAR EXAMINATION

Paper - I PRODUCTION / OPERATIONS MANAGEMENT

PART - A

Answer All Questions

1 (a) Briefly present an overview on production and operations management.

Or

(b) What do you understand by environment-of a production system? !plain briefly.

". (a) What are the various #uantitative methods of forecasting? !plain briefly.

Or

(b) $iscuss the merits and limitations of %ualitative methods of forecasting.

&. (a) What is capacity planning? What are the 'ey considerations of it?

Or

(b) $iscuss the need and importance of management information for production

system.

. (a). !plain briefly the various steps involved in aggregate production planning.

Or

(b) !plain briefly about the advanced manufacturing systems.

5. (a) What are the variou iue i!vo"ve# i! $ateria" $a!a%e$e!t&

Or

(') E"ai! 'rie*"+ a'out Dee!#e!t De$a!# I!ve!tor+ S+te$..

2


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P A R T - B

Co$u"or+ (Cae Stu#+)

,. I! a $a-hi!e ho eve! #i**ere!t ro#u-t are 'ei!% $a!u*a-ture# ea-h

re/uiri!% ti$e o! 0 $a-hi!e A a!# B a %ive! 'e"o12

3ro#u-t Ti$e (Mi!) o! Ti$e (Mi!) o!

Ma-hi!e A Ma-hi!e B

&* "*

+ &+

"* +*, 1+ &*

, -* &+

, 11* +

, + +*De-i#e the oti$u$ e/ue!-e o* ro-ei!% o* thee ro#u-t i! or#er to

$i!i$i4e the tota" $a!u*a-turi!% ti$e *or a""the ro#u-t.

3


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SRI VENKATESWARA UNIVERSITY : : TIRUPATI


MASTER OF BUSINESS ADMINISTRATIONSECOND YEAR EXAMINATION

Paper II MANAGING MEN

PART-AA!1er A /uetio!

6. (a) Di-u 'rie*"+ the *u!-tio! a!# oeratio! o* a ero!!e" o**i-e.

Or

(') What are hu$a! reour-e #eve"o$e!t +te$& E"ai! 'rie*"+. 0.

(a) What are the variou te-h!i/ue o* e"e-tio! & E"ai! 'rie*"+.

Or

(') Di-u the $erit o* havi!% $otivate# 1or7*or-e i! a or%a!i4atio! a!#

e"ai! the -o!-et o* 8o' e!ri-h$e!t.

9. (a) What are the variou ae-t a!# e"e$e!t o* -o$e!atio! a!# a"ar+

a#$i!itratio!&

Or(') Di-u the re%u"ator+ $e-ha!i$ %ui#i!% i!#utria" re"atio!.

:. (a) What #o +ou u!#erta!# '+ er*or$a!-e araia"& E"ai! it $etho# a!#

"i$itatio!.

Or

(') What are the o'8e-tive a!# *eature o* e$"o+ee ao-iatio!& E"ai!

'rie*"+.

5. (a) What are the 1a+ a!# $ea! o* ha!#"i!% e$"o+ee %rieva!-e i! a i!#utria"

or%a!i4atio!& E"ai! 'rie*"+.Or

(') What i $ea!t '+ -o""e-tive 'ar%ai!i!%& E"ai! it -o!-et a!# #i-u the

-o!#itio! !e-ear+ *or a u--e*u" -o""e-tive 'ar%ai!i!% ro-e.

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PART - B

(Cae Stu#+)

,. I-e Coo" 3rivate i$ite# 1a a! i-e -rea$ $a!u*a-turi!% -o$a!+ e$"o+i!%a'out 6;; ero! i!-"u#i!% ero! at variou "eve" o* $a!a%e$e!t.Be-aue o* i!-reai!% 'ui!e the -o$a!+ !ee#e# to tre!%the! it

a--ou!ti!% ro-e#ure arti-u"ar"+ throu%h -o$uteri4atio!.. For thi uroethe -o$a!+ #e-i#e# to hire a !e1 $a!a%er #ei%!ate# a aita!t 'ui!e$a!a%er. The -o$a!+ i!vite# a"i-atio! throu%h re a#vertie$e!t. A*terre-eivi!% the a"i-atio! it aoi!te# a e"e-tio! -o$$ittee -o!iti!% o*$e$'er o* to $a!a%e$e!t i!-"u#i!% 'ui!e $a!a%er Ra7eh Moha!. The-o$$ittee i!tervie1e# evera" -a!#i#ate a!# *i!a""+ e"e-te# Bih1ah a!e1 aita!t 'ui!e $a!a%er.Bih1ah Wa !eat 1e"" #ree# a!# /uitearti-u"ate. Bih1ah 8oi!e# the -o$a!+ i$$e#iate"+ a!# tarte# 1or7i!% ver+har#.


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MASTER OF BUSINESS ADMINISTRATIONSECOND YEAR EXAMINATION

Paper -III-MARKETING OR MANAGERSPART - A

ANS!ER A"" QUESTIONS1. (a) $iscuss the various approaches to the study of mar'eting.

Or

(b) resent an overview on mar'eting in a developing economy.

". (a) !plain briefly the need for mar'eting research. and discuss its applications.

Or

(b) What is mar'eting mi!? !plain briefly about planning mar'eting mi!. &.

(a) !plain briefly the different models of consumer behaviour.

Or

(b) !plain briefly the various phases of a product life cycle.

. (a) !plain in detail the pricing policies and practices of business organi0ations.

Or

(b) What is sales forecasting? !plain the techni%ues of it.

+. (a) $iscuss the need and importance of pac'aging and e!plain the factors influencing

pac'aging decisions.

Or

(b) What is a distribution strategy? !plain the process involved in formulation of a

distribution strategy.

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PART - B

Cae Stu#+

,. A*ter +ear o* #e-"i!i!% $ar7et hare u!u--e*u" a#vertii!% -a$ai%!$a!a%e$e!t uheava" a!# *i!a""+ a ta7eover '+ Britih@o1!e# ra!# Metroo"ita!3C Bur%er =i!% Cor. 1a!te# to -ha!%e -o!u$er? er-etio! o* the -o$a!+ a!# theirattitu#e to1ar# it. U!#er !e1 -hie* ee-utive o**i-er Barr+ i''o! Bur%er =i!%

a"tere# it $ar7eti!% $i to te$ it #e-"i!i!% $ar7et hare (6 er-e!t o* the ,; 'i""io!*at@*oo# $ar7et) a!# to -ha!%e it i$a%e '+ re"ati!% the Bur%er =i!% eerie!-e to

-o!u$er? e"*@-o!-et. I! a 'rea7 *ro$ *at@*oo# $ar7eter? tra#itio!a" *o-u o!

ri-e a!# treat$e!t o* their ro#u-t a -o$$o#itie Bur%er =i!% #eve"oe# a !e1a#vertii!% -a$ai%! #ei%!e# to et it aart *ro$ -o$etitor a!# it o1! trou'"e

art.

A ra!#o$ urve+ ho1e# that the -o!u$er 1ho a"rea#+ atro!i4e# Bur%er =i!%

retaura!t 1ere ove!1he"$i!%"+ oitive a'out the -hai!. Su-h ati*ie# atro! he"'oot a"e '+ oitive 1or#@o*@$o!th a#vertii!%. But to uh u a"e a!# "ure-o$etitor? -uto$er Bur%er =i!% ha# to #eve"o a !e1 ro$otio!a" -a$ai%!@a

-a$ai%! that 1ou"# e!ha!-e -o!u$er? er-etio! o* the e-o!#@"ar%et ha$'ur%er-hai!. Ui!% attitu#e a#vertii!% Bur%er =i!% trie# to eta'"ih a oitive re"atio!hi1ith -o!u$er a!# -reate a #i**ere!t i$a%e 1ith it #ari!% o$eti$e +ou?ve %otta

'rea7 the ru"e a#vertii!% -a$ai%!.

The 6G@6; 65; $i""io! -a$ai%! *o-ue# o! %etti!% 'oth -o!u$er a!# Bur%er=i!% $a!a%e$e!t to thi!7 #i**ere!t"+ a'out the -o$a!+. The reu"ti!% A#vertie$e!t#o1!"a+e# tra#itio!a" ro#u-t hot a!# 8i!%"e a!# *o-ue# i!tea# o! e!tertai!$e!thu$or a!# a irit o* i!#ee!#e!-e.

A"thou%h $ot *at@*oo# a#vertie$e!t uua""+ have $outh@1ateri!% hot o* *oo# theBur%er =i!% a# i!-"u#e# o!"+ o--aio!a" %"i$e o* Bur%er =i!% i%! or ro#u-t a!#avoi#e# the tra#itio!a" Bur%er =i!% *"a$e@'roi"i!% a-tio! hot. The+ atte$te# i!tea# torovi#e a! i$a%e o* a Bur%er =i!% eerie!-e that i *u! a!# e!tertai!i!%.

Over the *irt +ear o* the !e1 -a$ai%! *ra!-hiee 1ere #iaoi!te# a!#-o!-er!e# that the o$eti$e +ou?ve %otta 'rea7 the ru"e -a$ai%! 1a -o!*ui!% to-uto$er a!# #i# !ot -"ear"+ -o!ve+ Bur%er =i!%? i$a%e. I! 6;@66 Bur%er =i!%'u#%ete# 0;; $i""io! o! i$a%e a#vertie$e!t to i$rove the -"arit+ o* the +ou?ve %otta'rea7 the ru"e -a$ai%!. At the a$e ti$e Bur%er =i!% tarte# "au!-hi!% e-ia"

ro$otio! 1ith Fo Broa#-ati!% Co$a!+? hit erie The Si$o! a!# $ovie u-h aTee!a%e Muta!t Ni!8a Turt"e. With thee ro$otio! Bur%er =i!% -o$ete# *or the

-hi"#re!? e%$e!t o* the $ar7et o! the a$e *ooti!% 1ith M-Do!a"#?. A"o i! 66Bur%er =i!% #eve"oe# the va"ue@ri-e# $e!u a a trate%+ to -o$ete hea#@o! 1ith

M-Do!a"#? Ta-o Be"" a!# other *at *oo# -hai! that o**er "o1er@ri-e# *oo# ite$.

Bur%er =i!% a"e -o!ti!ue# to i!-reae a!# *ra!-hiee 1ere ha+ a'out the tie@i!1ith ou"ar te"eviio! a!# $ovie -hara-ter.


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To -o!ti!ue to aea" to -hi"#re! Bur%er =i!% i%!e# a ro$otio!a" #ea" 1ith Wa"t

Di!e+ Co$a!+. Their -hi"#re!? $ea" ro$otio! *eature# Di!e+ -hara-ter *i%uri!eu-h a Mi-7e+ Moue Do!a"# Du-7 Ro%er Ra''it a!# oo*+ a 1e"" a a tie@i! 1ith

the $ovie Beaut+ a!# the Beat. I! a##itio! to the Di!e+ tie@i! Bur%er =i!% trie#8oi!t ro$otio! 1ith ou"ar ro#u-t u-h a =oo"@Ai# =oo" 3o *ro4e! treat a!#

S!i-7er i-e -rea$ 'ar. To aea" to 1o$e! a!# tee! Bur%er =i!% ea!#e# ro#u-t"i!e a!# tete# !e1 ro#u-t u-h a Wei%ht Wat-her? "o1@-a"orie *oo# a!# Do$i!o?i44a. I! a##itio! va"ue@ri-i!% -o!ti!ue to ta+ -o$etitive 1ith other *at *oo#*ra!-hie.

A"" thee a-tio! have 'ee! ta7e! to uort.the the$e o* e!tertai!$e!t hu$or a!# a*u! e-o!o$i-a" eerie!-e. The -ha!%e i! Bur%er =i!%? $ar7eti!% $i hou"# he"a"ter -o!u$er? vie1 o* the -o$a!+ a!# $a7e the Bur%er =i!% i$a%e $ore -o!ite!t1ith -o!u$er? i!teret "ea#i!% to a $ore oitive attitu#e to1ar# the *ir$9G.

Huetio! *or Di-uio!

(a) Bur%er =i!% -"ai$ to ue ?attitu#e a#vertii!%. Bae# o! the tet #i-uio! o!attitu#e 1hat hou"# thi a#vertii!% a--o$"ih&

(')


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DIRECTORATE OF DISTANCE EDUCATIONMASTER OF BUSINESS ADMINISTRATION


Paper IV ACCOUNTING AND FINANCE FOR MANAGERS

PART - A

Answer all Questions

6. (a). Di-u a'out variou A--ou!ti!% -o!-et.

Or(') E"ai! variou a"i-atio! o* A--ou!ti!% i!*or$atio!.

0. (a) Wh+ i a *u!# *"o1 tate$e!t i reare#& E"ai! the a#va!ta%e o* *u!#*"o1 tate$e!t.

Or

(') The *o""o1i!% i the tria" 'a"a!-e o* A8a+ Tra#er a o! 96t De-e$'er 0;6; 2

De$! Ba%a#&es Rs' Cre(! Ba%a#&es Rs'

Cah 05;; Caita" a--ou!t 6;5;;;

Sto-7 (6.6.6;) 65;;; Cre#itor 66;;;

Bi"" re-eiva'"e ,;;; Bi"" a+a'"e ;;;3ur-hae 5,G;; Ba!7 over#ra*t 05;;

Fur!iture G;;; Reerve *or 'a# #e't 6;;;

Wa%e ,G;; Sa"e ;5;;

Sa"arie 0,G;; Di-ou!t re-eive# 0;;;

Re!t 95;;

Di-ou!t %ive! 0;;;

De'tor 0,;;;

Dra1i!% 6;;;;

Ma-hi!er+ :5;;;

Te"eho!e -har%e 9,;;

Carria%e i!1ar# ;;;

06;;; 06;;;

O)er !#*"r+a!"# :

6. C"oi!% to-7 (.96.60.0;;,) 1a va"ue# at R. 0;;;;.

0. 3rovi#e 6; #ere-iatio! o! *ur!iture a!# $a-hi!er+.

9. Re!t ti"" outta!#i!% R. 6 ;;;.

9


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:. Sa"arie ti"" a+a'"e R. ,;;;.

You are re/uire# to reare *i!a" a--ou!t o* A8a+ Tra#er.

9. (a) Di-u the a"i-atio! o* CJ3 a!a"+i a!# it i%!i*i-a!-e to $a!a%e$e!t.

Or

(') Ro-7o! t#. ur-hae 6;;;; u!it .a. Fro$ a! outi#e u"ier at R. 6;

ea-h. The $a!a%e$e!t *ee" that thi art (-o$o!e!t) hou"# 'e $a!u*a-ture#

rather tha! 'u+i!% it *ro$ outi#e. For thi uroe a $a-hi!e -oti!% R. 5;;;;

1i"" 'e re/uire# to 'e i!ta""e#. It a!!ua" -aa-it+ o* 9;;;; u!it a!# "i*e o* 5 +ear.

The *o""o1i!% a##itio!a" i!*or$atio! i avai"a'"e 2

Materia" -ot er u!it 1i"" 'e R. 0.;;

a'our -ot er u!it 1i"" 'e R. 6.;;

Jaria'"e overhea# 6;; o* "a'our -ot.

A#vi-e the $a!a%e$e!t.

:. (a) What i Bu#%eti!%& Di-u a'out variou te-h!i/ue o* 'u#%etar+ -o!tro".

Or

(') Fo""o1i!% are the #etai" o* a ro8e-t 2

I!itia" out"a+ @ R. G;;;;

I!itia" 1or7i!% -aita" @ R. 0;;;;

Cah *"o1 'e*ore #ere-iatio! 2

6t +ear @ R. 95;;;

0!# +ear @ R. 95;;;

9r#+ear @ R 9;;;;

:th +ear @ R. 9;;;;

Sa"va%e va"ue @ R. 0;;;;

The ro8e-t i #ere-ia'"e o! Strai%ht@"i!e 'ai. I* the re/uire# rate o* retur! i

6;. Whi-h i the ro8e-t a--eta'"e u!#er the N3J a!# IRR -riteria&

5. (a) Di-u a'out the #eter$i!a!t o* 1or7i!% -aita" o* a! or%a!i4atio!.

Or

(') What i Sta'"e #ivi#e!# o"i-+ & Do +ou re-o$$e!# ta'"e #ivi#e!# o"i-+&

Di-u.

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PART B

(Cae A!a"+i)

,. A -o$a!+ ha o! it 'oo7 the *o I o1i!% a$ou!t a!# e-i*i- -ot o* ea-h t+e o*-aita"

T+e o* -aita" Boo7 va"ue Mar7et va"ue Se-i*i- -ot

R. R.

De't :;;;;; 3,80,000 5

3re*ere!-e 6;;;;; 66;;;; G

E/uit+ ,;;;;; 15

Retai!e# ear!i!% 0;;;;; 60;;;;; 13

13,00,000 6,;;;;

Deter$i!e the 1ei%hte# avera%e -ot o* -aita" ui!% (a) 'oo7 va"ue 1ei%ht a!#(') $ar7et va"ue 1ei%ht.

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E%e&!,e Paper WORKING CAPITA MANAGEMENT

PART - A

ANSWER A QUESTIONS

6. (a) Di-u variou theorie o* *i!a!-i!% 1or7i!% -aita".

Or

(') De-ri'e variou ratio ue# *or $eauri!% 1or7i!% -aita" e**i-ie!-+. 0.

(a) De-ri'e the te-h!i/ue ue# *or -ah *"o1 a!a"+i.

Or

(') Di-u a'out the 'u#%eti!% te-h!i/ue *or 1or7i!% -aita" $a!a%e$e!t. 9.

(a) Di-u a'out the our-e o* *i!a!-i!% 1or7i!% -aita" !ee#.

Or

(') What are the ro'"e$ i!vo"ve# i! *i!a!-i!% 1or7i!% -aita" !ee# throu%h

!o!@'a!7i!% *i!a!-e $etho#&

:. (a) E"ai! Jariou $o#e" o* -ah $a!a%e$e!t.

Or

(') What are the o'8e-tive o* ho"#i!% i!ve!tor+& E"ai! a'out variou

i!ve!tor+ $a!a%e$e!t te-h!i/ue.

5. (a) What -re#it a!# -o""e-tio! ro-e#ure hou"# 'e a#ote# i! -ae o*

i!#ivi#ua" a--ou!t&


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PART - B

(Cae A!a"+i)5. Fo""o1i!% are the u$$ari4e# Ba"a!-e heet o* =ur!oo" I!#utrie t#. a o!

96tMar-h 0;;G a!# 0;;.ia'i"itie 0;;G 0;;

R. R.

Share -aita" 0;;;;; 05;;;;

e!era" Reerve 5;;;; ,;;;;

3ro*it a!# o AK- 9;5;; 9;,;;

Ba!7 oa! (o!% ter$) ;;;;

Cre#itor 65;;;; 6950;;

3roviio! *or taatio! 9;;;; 95;;;

59;5;; 56;G;;

Aet 2

a!# a!# Bui"#i!% 0;;;;; 6;;;;

Ma-hi!er+ 65;;;; 6,;;;

Sto-7 6;;;;; :;;;

De'tor G;;;; ,:0;;

Cah5;; G;;

Ba!7 G;;

oo#1i"" 5;;;

59;5;; 56;G;;

A##itio!a" I!*or$atio! 2

Duri!% the +ear e!#e# 96tMar-h 0;;

6. Divi#e!# o* R. 09;;; 1a ai#.

0. Aet o* a!other -o$a!+ 1ere ur-hae# *or a -o!i#eratio! o* R. 5;;;;

a+a'"e i! hare. The *o""o1i!% aet 1ere ur-hae# to-7 2 R. 0;;;;>Ma-hi!er+ 2 R. 05;;;>

9. Ma-hi!er+ 1a *urther ur-hae# *or R. G;;;

:. Dere-iatio! 1ritte! o** o! $a-hi!er+ R. 60;;; a!#

5. I!-o$e ta rovi#e# #uri!% the +ear R. 99;;;. o o! a"e o* $a-hi!er+ R.

0;; 1a 1ritte! o** to %e!era" reerve.

You are re/uire# to reare a -ah *"o1 tate$e!t.

13


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E%e&!,e Paper SECURITY ANAYSIS AND PORTFOIO MANAGEMENT

PART - A

ANS!ER A"" QUESTIONS

1. (a) $istinguish between systematic and unsystematic ris'. llustrate how you measure the

systematic ris' of a securities.

Or

(b) $iscuss about the methods of valuation of securities.

". (a) What are the recent trends in securities mar'et in ndia?

Or

(b) ritically e!amine the role of 2B in regulating securities mar'et.

&. (a) 3ow is technical analysis employed to predict li'ely moment in stac' prices?

Or(b) 3ow do you use financial ratios to measure the strength and wea'ness of a company? .

(a) $istinguish between 2harp ratio and 4reynor ratio.

Or

(b) What factors necessitate portfolio revision? $iscuss the ma5or constraints in it.

+. (a) What is the difference between performance measurement and performance evaluation?

3ow do you evaluate the performance of a portfolio?

Or

(b) What is an efficient frontier? 3ow does it establish an optimum portfolio?

14


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PART B

(Cae A!a"+i)

,. Ji!o#h 'ou%ht the to-7 o* =i!eti-


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E%e&!,e Paper FINANCIA SERVICES : AN OVERVIEW

PART - A

Answer all Questions

1. (a) What is the role of financial system in the economic development of a company?

Or

(b) ritically e!amine the role of 2B in regulating financial intermediaries.

". (a) $iscuss the problems in 4rading in $ebt.

Or

(b) 6nalyse the wor'ing of public sector7 8utual funds in ndia. &.

(a) $iscuss about the 2B guidelines on 8erchant Ban'ing.

Or

(b) 6nalyse the 8erits and $emerits of various sources available for /ro5ect9inancing.

. (a) $istinguish between 3ire purchase and lease financing. 2tate the advantage of

lease financing.

Or

(b) ritically e!amine the recent trends in 3ousing 9inance 2ector.

+. (a) !plain about various types of 9actoring.

Or(b) ritically analyse the recent trends in financial services rended by

ommercial Ban's in ndia.

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PART - B

CASE ANAYSIS

(Mar7 2 0;),. A tee" *ur!iture $a!u*a-turi!% -o$a!+ i i!terete# i! a-/uiri!% a $a-hi!e

-oti!% R.5;;;;;. It ha t1o otio!.

(a)To 'orro1 the a$ou!t at 6G .a. rea+a'"e i! 5 e/ua" i!ta""$e!t.

(')To ta7e o! "eae the aet *or a erio# o* *ive +ear at +ear e!# re!ta" o*

R.60;;;;. The -ororate ta i 9; a!# the #ere-iatio! i a""o1e# o! 1ritte!

#o1! va"ue L0; .a. The aet 1i"" have a a"va%e va"ue o* R.6G;;;; at the

e!# o* 5th+ear.

You are re/uire# to a#vie the -o$a!+ a'out "eae or 'u+ #e-iio!.

17


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E%e&!,e Paper - PRODUCT AND ADVERTISING MANAGEMENT

PART - A

ANSWER A QUESTIONS

6. (a) E"ai! 'rie*"+ the ro#u-t "a!!i!% +te$.

Or

(') Di-u the !ee# a!# i$orta!-e o* ro#u-t $a!a%e$e!t a!# e"ai! it

'ai- -o!-et.

0. (a) E"ai! 'rie*"+ a'out %e!eratio! -ree!i!% a!# #eve"o$e!t o* !e1 ro#u-t

i#ea.

Or

(') What i tet $ar7eti!%& E"ai! it uroe a!# #i-u the "au!-hi!%

ro-e o* !e1 ro#u-t.

9. (a) What i $ea!t '+ 'ra!#i!%& E"ai! the trate%ie o* 'ra!# oitio!i!%.

Or

(') 3ree!t a! overvie1 o! the ro$otio!a" -e!e i! I!#ia 1ith ree-t to $e#ia

uer.

:. (a) E"ai! the -o!-et o* #i**uio! o* i!!ovatio! a!# #i-u the !ee# *or

i!!ovative i#ea i! $o#er! -o$etitive 'ui!e -e!ario.

Or

(') De*i!e a"e ro$otio!. E"ai! the $etho# a!# te-h!i/ue o* $a!a%i!%

a"e ro$otio!.

5. (a) What are the 7e+ *a-tor i!*"ue!-i!% $ea%e #ei%! a!# #eve"o$e!t&

Or

(')


18/28

PART - B

6. The Co$a!+

Di%ita" E"e-tro!i- t#. i a $a"" -o$a!+ 1ith ro#u-t "i!e i! a--eorie *or $e#iu$ "o"ar%e -o$uter. Di%ita" e-ia"i4e# i! #eve"o$e!t $a!u*a-ture a!# a"e o* $a%!eti-tae a!# #i- #evi-e. The $a%!eti- tae re-or#i!% #evi-e are ue# *or tora%e o* "ar%ea$ou!t o* #ata 1hi"e #i- are ue# *or rai# a--e i! er*or$i!% -o$uti!% oeratio!.Both thee ro#u-t are -o$"e a!# re/uire ete!ive e"e-tro!i- -o!tro" a!# re-iio!e"e-tro $e-ha!i-a" ae$'"ie. The u!it ro#u-e# #ue to hi%h /ua"it+ -o!tro"re/uire$e!t have hi%h u!it -ot a!# are $a!u*a-ture# . to $eet -uto$ere-i*i-atio!. The avera%e ri-e o* the u!it 1a a'out R. ;;;; 1ith $a8or u!it a"e o*over 6;;;.

Ne.-Pr"(u& De,e%"p+e#/

Di%ita"? 'ui!e i! -o$uter i!#utr+ 1a hi%h"+ -o$etitive. Severa" "ar%er

-o$a!ie $a!u*a-ture# their o1! re-or#i!% #evi-e to $at-h their $ai!@*ra$e-o$uter. There are a"o $a"" -o$a!ie "i7e Di%ita" 1hi-h ha# e!tere# the *ie"#

re-e!t"+. Di%ita"? $o#e" o**ere# *"ei'i"it+ a!# -ou"# i!ter*a-e 1ith a!+ eiti!%

-o$uter. Se-ia" *eature a!# u!ivera" a"i-a'i"it+ 1ere attra-tive *or -uto$er 1hoi!te!#e# to ea!# their -o$uter oeratio!.

Si!-e Di%ita" #i# !ot o--u+ a i%!i*i-a!t oitio! i! the -o$uter a--eorie --eorie $ar7et the$a!a%e$e!t ha# to -o!ta!t"+ -o$e u 1ith i!!ovatio! to i!-reae a"e. I! or#er toattai! $ore -ororate ta'i"it+ the ee-utive #e-i#e# to ee7 #iveri*i-atio! i!to otherro#u-t area. The $a!a%er o* Di%ita"? reear-h a!# #eve"o$e!t #eart$e!t ha# 'ee!i!terete# i! $a"" ero!a" -o$uter. Si!-e the ero!a" -o$uter $ar7et 1aro8e-te# to 'e evera" $i""io! o* ruee Di%ita"? ee-utive i!tru-te# the R D

$a!a%er to #eve"o a verati"e ero!a" -o$uter.

A a reu"t o* a! i!te!ive i@$o!th #eve"o$e!ta" e**ort the R D $a!a%er reare# arotot+e 1hi-h he 'e"ieve# ha# a! e-e""e!t ote!tia". Thi -o$uter ha# *eature that !oother ro#u-t ha# a!# ti"" -ou"# e"" 0; er -e!t "o1er tha! the !earet e/uiva"e!t $o#e"i! the $ar7et.

Be-aue o* the orta'"e !ature o* the -o$uter the ro#u-t 1a attra-tive to evera"uer

a. S$a"" 'ui!ee to 7ee tra-7 o* 'ui!e tra!a-tio! a--ou!ti!% a!# re-or#7eei!% i!ve!torie et-

'. I!titutio! over!$e!t or%a!iatio! to "a! a!# $o!itor #i**ere!t ro8e-t*i!a!-ia" tatu a!# to tore re"eva!t hitori-a" i!*or$atio! i! a!+ ea+ to retrieve*or$at2

-. E#u-atio!a" a!# ro*eio!a" or%a!iatio! a a tea-hi!% too">

#. Co!u$er $ar7et *or 7eei!% ero!a" re-or# "a+i!% vi#eo %a$e *or -hi"#re!.

D!sr!$u!"# &)a##e%s:

Be-aue o* the variet+ o* $ar7et e%$e!t to 'e -overe# the ee-utive o* Di%ita"#e-i#e# to e"ore evera" a"ter!ative to rea-h the -uto$er. Care*u" "a!!i!% 1a

!e-ear+ 'e-aue o* Di%ita"? "i$ite# reour-e i! -o$eti!% 1ith !atio!a""+ 1e""a#vertie# "ar%e -ororatio!. The *o""o1i!% -hoi-e 1ere i#e!ti*ie# '+ Di%ita"?

$a!a%e$e!t>

19


19/28

(i) Aoi!t o!e !atio!a" reree!tative to -over a""$ar7et a!# area.

(ii) Aoi!t o!e !atio!a" reree!tative i!? ea-h $ar7et e%$e!t 'ui!e%over!$e!t ro*eio!a" a!# -o!u$er

(iii)


20/28


21/28

2he Mc-ona!$s hoe $e!iver# rovi$e$ eating exerience at hoe. But ro$ucts !ike

6rench fries nee$ "e eaten within seven inutes of rearation. 2he n$ian out!ets

$iscourage $e!iver# of 6rench fries "ut the +ong 7ong 8 an$ - unit is tr#ing to fin$ out

a so!ution to kee to their crunchiness. 2he "urgers are reove$ off the she!f if the#

are not consue$ within 19 inutes of rearation.

Mc-ona!$s exan$e$ its out!ets "# setting u 7iosks% coffee "ars an$ foo$ courts for

$istri"ution since setting u a fu!! f!e$ge$ restaurant is exensive. Searate kiosks

for $esserts an$ "everages are starte$ at -e!hi to re$uce the snacking queues.

Mc-ona!$s "e!ieves in fast service% recent!# the Lucknow unit atten$e$ to 1%,:9

custoer in one hour.

When the fast foo$ arket is growing one has to in$ianise the ro$uct% reoving the

use of "eef an$ ork. A!so Me sice M0 uff. Wra% curr# an% A!oo tikki "urgers an$

Me !i (with tararin$) are secifica!!# intro$uce$ to attract n$ians. +aving

consistent ro$ucts at affor$a"!e ricing an$ at convenient !ocations worke$. 2he

ricing was actua! not a s!ashe$ one. 2he gross argin of /9; of the chain coes

fro 8s. : er cone ice crea. 2he strateg# is when the vo!ues "ecoe !arge the

!owest ricing is right. But not a!! units of Mc-ona!$s are aking rofits since set

u cost of each unit is 8s. *./ crores. 2o$a# with *: units in ;. Even in n$ian a!!s >/; of the visitors coe to see not sen$.

2he fast foo$ chain has a enu $eve!oent tea with its researchers an$

arketing eo!e. 2o$a# :9; of its ro$ucts in n$ian are not avai!a"!e in the wor!$

arket.

Mc-ona!$s focusses on the areas where it existe$ first an$ $esign an$ strateg# in

high!# re!evant cu!tura!!# significant anner with its hi!osoh# of (qua!it#% service%

c!ean an$ va!ue). 0reating a hass!e = free fai!# environent which is "asica!!# chi!$

frien$!# has "een enhancing the custoer satisfaction. Seating is a!so a strategic

22


22/28

!an since on eak $a#s occuanc# is high. 2he custoer is serve$ in /9 secon$s%

to$a# an$ ear!ier it was 1 inute an$ &9 secon$s. Mc-ona!$s has 1>; ki$s an$ >&;

a$u!ts aong its custoers. But it is sta"!e an$ tra$itiona! !ike a#a Bachan an$ not

fast an$ f!ash# !ike Aiswar#a 8ai.

@uestions

1. Exaine the arketing strategies of Mc-ona!$ n$ia.

&. 0ritica!!# ana!#e the rocess of n$ianising the "ran$.

*. Scan the arketing environent in n$ian an$ suggest aroriate strategies for

Mc-ona!$ n$ia.

23


23/28




E%e&!,e Paper SOCIA PROCESSES AND BE0AVIOURA ISSUES

PART - A

A#s.er A%% Ques!"#s

6. (a) Brie*"+ ree!t a! overvie1 o! I!#ia! -u"tura" a!# o-ia"

e!viro!$e!t.

Or

(') What are or%a!i4atio!a" a!# $a!a%eria" va"ue& What

i their !ee# a!# i$orta!-e&

0. (a) E"ai! the -o!-et o* "ear!i!% a!# #i-u the ro-e o* it.

Or

(') What are the variou reao! *or tre& What are the 1a+ o*

-oi!% 1ith tre&

9. (a) E"ai! 'rie*"+ the ro-e o* or%a!i4atio!a" -o$$u!i-a@

tio! a!# #i-u the i$orta!-e o* it.

Or

(') Wh+ hou"# -o$etitio! 'e e!-oura%e# 'et1ee! %rou&

E"ai!. A"o #i-u the !ee# *or -o""a'oratio! 'et1ee! %rou a!#

tea$.

:. (a) What are the 1a+ a!# $ea! o* e!uri!% or%a!i4atio!a"

e**e-tive!e&

Or

(') E"ai! the $ea!i!% o* i!te%ratio! a!# #i-u -o!tro"

te-h!i/ue o* or%a!i4atio!.

24


24/28

5. (a) Di-u 'rie*"+ o1er o"iti- a!# authorit+ i! a! or%a!i4atio!.

Or

(') Wh+ are tea$ *or$e#&


25/28



SECOND YEAR E1AMINATION

E%e&!,e Paper - 0UMAN RESOURCE PANNING

PART - A

A!1er A Huetio!

6. (a) E"ai! the -o!-et a!# ro-e o* hu$a! reour-e "a!!i!%.

Or

(') What are the $etho# a!# te-h!i/ue o* u"+ *ore-ati!%&

0. (a) E"ai! the $etho# o* 8o' eva"uatio! a!# #i-u the "i$itatio! o* it.

Or

(') What i 8o' a!a"+i& What are it o'8e-tive a!# te-h!i/ue& 9.

(a) De*i!e re-ruit$e!t. E"ai! 'rie*"+ it our-e a!# $etho#.

Or

(') E"ai! 'rie*"+ the -o!-et o* ote!tia" araia" a!# #i-u it i$orta!-e. :.

(a) E"ai! 'rie*"+ a'out the ro-e o*


26/28

itee! va-a!-ie i! the *ou!#r+ a!# it i i$oi'"e to hire !e1 $e! at the

eva"uate# rate.

Issues :

(a)


27/28




E%e&!,e Paper MANAGING C0ANGE IN ORGANISATIONS

PART - A

0. (a) @ What are the te-h!i/ue o* $a!a%i!% Reita!-e to -ha!%e& E"ai! 'rie*"+.

Or

(') What are the 7e+ ro"e i! or%a!i4atio!a" -ha!%e& E"ai! 'rie*"+.

9. (a) Di-u 'rie*"+ the iue a!# -o!-et o* or%a!i4atio!a" #ia%!oi.

Or

(')


28/28

PART - B

(Cae Stu#+)

,. Mr. Da i a *i!a" +ear MBA tu#e!t.

svu mba model paper

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