Swedish Educational Broadcasting Company

Daniel Elliott /Head of IT-DepartmentCecilia Boreson /Advisor Media Literacy

The UR charter

• UR’s charter is formulated by the Swedish Parliament and Swedish Government and determines broadcasting licenses and budget regulations

• Pre-schools, primary and secondary schools, universities and adult education

• To strengthen, broaden and supplement • Focus on educational programs• Serve functionally impaired, linguistic and ethnic

minorities

Types of learning resources and platforms

TV RadioWebb• Rum för berättande >>• UR Games for children >>• URsmart >>• UR themes >>

Connecting to curriculum

• Situation Analysis• Research

Our policies and strategies

• Copyrights issues • Standards and interoperability• Distribution

Standards and interoperability

 • History: Windows media• Flash has greater extent and broader support for

embedding and creating interactive multimedia applications.

• Metadata challenge: we have an metadata export based on IMS LOM, but new technologies and solutions demand new formats and methods for exchanging metadata.

• We believe in web 2.0 as technology to obtain interoperability and Web services for enabling cooperation with other platforms >>

PS Broadcast and learning resources?

• Teachers wants to build their own content, create their own material, combining content from different producers?

• Implementing user generated metadata?

• Analyzing the usage - popular functions, statistics, evaluation…

Developmentand strategy

 • Encouraging teachers knowledge sharing• Provide opportunity for the users to comment, to package

and rate our programs.• Linking to reviews and evaluations.• Ethics, screening and clearing (Rum för berättande)• We see the potential of networking  • Involving commercial publishers / associated agreements- Not at the present moment, possibilities are there

through our strategies with the municipalities/agreements /closed networks      

Thank you!

• Policies and strategies • Quality criteria and assurance • Rights protection and management • Standards and interoperability • Development and harmonisation/mapping of application profiles • Types of learning resources • Involving commercial publishers and associated agreements • Encouraging teachers' knowledge sharing • Linking to reviews and evaluations • Connecting to curriculum • Ethics, screening and clearing, and • Web-services bridging to other portals and local learning

platforms.

Rights issues

• Mediecentraler• Målgrupper• Policies and strategies - Slutna nätverk

målgruppsbaserade, metadata sab klasser.• Catch up tv på webben 6 månader i samband med

sändning och marknadsföring• Vi har UR Copyswede avtalet med normalavtalet,

Utbildningsanordnare• Flod, SLI, Folkbildningskanalen, Navicast

Distribution Our strategy “Learn wherever you are”

Through:• Broadcasting• Media Centres (about 90% of all schools are

affiliated)• Libraries• UR’s Customer Service• 74% of teachers in primary and secondary

schools use UR programmes (services)

MEDIACENTRAL HOMESCHOOL

Programfiles

UR

User frequency

Metadata

Search& booking

• Punkt 1 – Punkt a

HuvudrubrikUnderrubrik

• Punkt 1– Punkt a

our educational repository strategies.

• Where are the learning resources and where are the users?

• develop and document strategies, experiences, practices, solutions, advice, procedures etc. on the organisation, structuring and functionality of repositories.

Web-services bridging to other portals and local learning platforms…

Distribution strategy:• Streaming “UR-access” • Mediacenters (municipal)