Evangelical University of El Salvador.

Faculty of Business

TECHNICAL ENGLISH

“Individual profile,

Enterprise profile.”

Teacher:

Mauricio Muñoz Ortiz

Members:

Elia Fernanda Carranza Ríos

Gabriela Alejandra Gonzáles Contreras

Isis Emperatriz Rosales Castillo

Daysi Gabriela Retana Estrada

Delivery date: Saturday May 24, 2014

IndexPart I -Individual ProfileIntroduction……………………………………………………..ITell me about yourself……………………………………………....4Cover letter…………………………………………………….....8Resume………………………………………………………..12

Part II – Enterprise profileExecutive Summary......................................................................................…....16Mission……………………………………………………….17Vision……………………………………………………....…17

Values………………………………………………………....17S.W.O.T Analysis………………………………………………18

Part III- E- Translation……………………………………....…19

Part IVConclusions……………………………………………………...24Annexes………………………………………………………..25

IntroductionIn the present work will put into practice all the

knowledge acquired in the course of English, which are: personal

presentation, cover letter, how to make a executive summary, mission,

vision, values, S.W.O.T. Strengths, Weeks, Opportunities, Threats.

“TELL ABOUT YOURSELF”

Good morning, my family names are: Rosales Castillo and Given names Isis Emperatriz. I live in El Salvador but I am originally from San Salvador city. I study for a Bachelor degree majoring in Nutrition and Dietetic at the Evangelic University located in Colonia Escalon, San Salvador.

Currently, I am study my Undergraduate semester on which I am taking the SALUD PUBLICA, NUTRICION DEPORTIVA, DIETOTERAPIA, DIETETICA classes.

During the weekdays I attend classes in the mornings but some days in the afternoons, nevertheless I do have other responsibilities regarding my house, matters as well as for own sake.

In spite of leisure time we need for the week, I

“TELL ME ABOUT YOURSELF”

Hello, My family names are: Retana Estrada and Given names: Daysi Gabriela, I live in San Salvador, but I am originally from Santa Ana. I study for a medicine degree majoring in Nutrition and dietetic at the Evangélica University located in Colonia Escalón, San Salvador.

Currently, I am studying my undergraduate semester on which I am taking the public health II, diet II, nutritional food security classes.

During the weekdays I attend classes in the afternoon, so the mornings I usually do my homework and study. But also I have responsibilities at home.

I have a busy week, but I always enjoy my weekend. Every Saturday going to Santa Ana to visit my family and spend time to be with them. Sundays always go to church in the morning and afternoon we went for a walk with my family, we like to see new places and enjoy the most time we're together.

“TELL ME ABOUT YOURSELF”

My family names are Gonzalez Contreras, and given

names are Gabriela Alejandra . I’m originally from San

Salvador town, and I also live there. I’m currently

studying for a bachelor degree majoring in Accounting

in the Universidad Evangélica de El Salvador

whereupon of my studies I would like to star my MBA

right away.

During the weekdays I attend classes in the morning

and afternoon, so I usually do my homework and

study on Saturday and I also have responsibilities at

home.

“TELL ME ABOUT YOURSELF”

My family names are Carranza Rios, and given names

are Elia Fernanda. I’m originally from San Salvador

town, and I also live there. I’m currently studying a

bachelor degree majoring in Business Administration

in the Universidad Evangélica de El Salvador

whereupon my studies I want to start right away a

MBA in Economics.

“Cover letter”

San Salvador, February, 20014Dear Mrs. Isis RosalesDepartamento de recursos humanosL Prensa Gráfica, El SalvadorSan Salvador, El Salvador Postal code 151318-9

Dear Mrs. Rosales:

In regard to the position of Nutrionist in line center in the Newspaper of la prensa Grafica de El Salvador, I am interested in this opportunity, perhaps after Reading this letter and enclosed Resume; you will

agree that we have mutually beneficial reason to meet.

My credentials include:

Years’ experience working in Nutrition Centeryears of experience on tracking record of skills in GN’C centerYears of work experience in the Health atmosphere and motivated people to work together as team work.

The Nutrionist Line Center, sounds like outstanding opportunity, and I would welcome the chance for an interview to discuss your needs and outline my strengths in person.

Thank your dour your time on considering mu Resume and look forward to speaking with you.

Best regards.

“COVER LETTER”San Salvador, March 2014

Dear Mrs. Ivonne MartinezDepartamento de Recursos HumanosInstituto Nacional de los Deportes de El SalvadorSan Salvador, El Salvador Postal code 151318-9

Mrs. Martinez In regard to the position of “Nutritionist sporty” in the area of medicine deportive. I am very interested in this opportunity. Perhaps after reading this letter and enclosed Résumé, you will agree that we have a mutually beneficial reason to meet.

My credentials include:

3 + years’ experience working in Hospital “San Juan de Dios” Santa Ana like nutritionist than plant.

2 + year of experience, postgraduate on Brazil of the nutritionist sporty

1 + year experience of working in “Zone Fitness Gym" of nutritionist and dietician

The “Nutritionist sporty” sounds like an outstanding opportunity, and I would welcome the chance for interview to discuss your needs and outline my strengths in person.

You may reach me at 7742-7898. Thank you for your time on considering my Résumé. And I look forward to speaking with you

Best, regards. Enclosed Résumé; Professional Reference upon requested.

Gabriela Retana EstradaE- mail: gabii_re@hotmail.com

“COVER LETTER”

San Salvador, May, 2014

Dear Mrs. Roxana GalesDepartamento de Recursos HumanosFood Tech, El Salvador.San Salvador, El Salvador Postal Code 151318-9

In regard to the position of “General Accountant” in Food Tech, S.A. DE C.V. El Salvador, I’m very interested in this opportunity. Perhaps after reading this letter and enclosed Resume, You will agree that we have a mutually beneficial reason to meet.

My credentials Include:

2- Years experience working in accounting departments3- Years of work experience in the financial area 2 -Years of experience in business consulting I maintained an excellent performance record using only three sick days throughout my 2 years tenure with the company and earned a reputation for dedication, team work.

The accountant position sounds like an outstanding opportunity, and I would welcome the chance for an interview to discuss your needs and outline my strengths in person. You may reach me at 77777777.

Thank you for your time and considering my RÉsumÉ. And I look forward to speaking with you.

Best regards,

Gabriela González Contreras, Estudiante de inglés Técnico. E- mail: alegab.gonzalez@hotmail.com

“COVER LETTER”

San Salvador, May, 2014

Dear Mrs. Glenda ToledoDepartamento de Recursos HumanosFood Tech, El Salvador.San Salvador, El Salvador Postal Code 151318-9

In regard to the position of “Merchandising Supervisor” in Food Tech, S.A. DE C.V. El Salvador, I’m very interested in this opportunity. Perhaps after reading this letter and enclosed Resume, You will agree that we have a mutually beneficial reason to meet.

My credentials Include:

2- Years experience working in marketing departments3- Years of work experience in the trading area 2 -Years of experience in business consulting I maintained an excellent performance record using only three sick days throughout my 2 years tenure with the company and earned a reputation for dedication, team work.

The accountant position sounds like an outstanding opportunity, and I would welcome the chance for an interview to discuss your needs and outline my strengths in person. You may reach me at 77777777.

Thank you for your time and considering my RÉsumÉ. And I look forward to speaking with you.

Best regards,

Elia Fernanda Caranza, Estudiante de inglés Técnico. E- mail: eliacarranza@hotmail.com

“Résumé”

Isis Emperatriz Rosales CastilloResidencial Jardines del Escorial casa 2-14San Salvador, El salvador

Professional experience

1 year experience working in “Presanca” 1 year experience of working in "Curves Gym"

nutritionist and dietician of 1 year experience of working in "MINED" as advisor to

the "Food Program and School Health"

Studies

Bachelor of Nutrition and Dietetics Evangelical University of El Salvador (2003-2008)

Degree in Food and Nutrition Security and Public Health Madrid, Spain (2009-2010) postgraduate "Sports Nutrition" Brazil, Rio de Janeiro

(2011-2012)

Knowledge

Program Management Epiinfo Management SPSS

“Résumé ”

Daysi Gabriela Estrada Retana Residential Juan Pablo II, passage Aquinas Senda San Andrés, C3; San Salvador, El Salvador. Phone: 2135-2456 Mobile Phone: 7897-3456 e-mail: gabii_re@hotmail.com

Professional experience

1 year experience working in "Bonds of Love" FUSAL 1 year experience of working in "Zone Fitness Gym"

nutritionist and dietician of 1 year experience of working in "MINSAL" as advisor to

the "Food Program and School Health"

Studies

Bachelor of Nutrition and Dietetics Evangelical University of El Salvador (2004-2009)

Master of Food and Nutritional Security University of El Salvador (2010-2011)

Postgraduate Diploma in Sports Nutrition

Universidad del Valle de Mexico (2012)

Knowledge

Program Management Epiinfo Management SPSS

“Résumé ”

Gabriela Alejandra González ContrerasMaría Auxiliadora, Casa 1400 San Salvador, El Salvador. Phone: 23659657 Mobile Phone: 78991166 e-mail: alegab.gonzalez@hotmail.com

Professional experience

2 year experience working in AGRICOLA BANK 1 year experience of working in AVIANCA as an

accountant 1 year experience of working in ALIPRAC as regional

manager

Studies

Bachelor in AccountingEvangelical University of El Salvador (2005-2010)

Master in Business Administration INCAE Business Scholl (2011-2013)

Knowledge

Management software ( Microsoft Word, Excel) Management SAT 2009

“Résumé ”

Elia Fernanda carranza riossanta Monica, Casa 1056 San Salvador, El Salvador. Phone: 22336689Mobile Phone: 77885533e-mail: eliacarranza@hotmail.com

Professional experience

3 year experience working in COMISARIATOS 2 year experience of working in AGROINDUSTRIAS in

Human Resources.

1 year experience of working in AVIANCA as regional manager

Studies

Bachelor in Business AdministrationEvangelical University of El Salvador (2005-2010)

Master in Economy SYRACUSE UNIVERTISTY (2011-2013)

Knowledge

Management software ( Microsoft Word, Excel)

Advance English.

ENTERPRISE PROFILE

“Sweet or Salty”

Executive Summary

Sweet or salty is a small innovative company created for the purpose of our satisfy guests with delicious sweet and savory snacks, with affordable rates where they are provided in relation to product preference.

The company started in February this year as a creative and innovative proposal which was intended to provide sweet and savory products where our customers can choose from the variety of products made.

Our goal as a company is to provide products to suit the client giving good service and quality of them, ensuring the taste and unique experience in every product produced Snack type.

Company as well as maintain the required hygiene measures and customer satisfaction to our clients and these sit in a harmonious environment and to enjoy complete wellness products manufactured in compliance with the requirements and expectations of each our customers

missionTo offer our customers the best products snacks both sweet and savory flavors with exquisite and novel; offering a friendly and full of harmony

environment where our customers can spend quality time with friends and family.

Visión To be the company of choice for excellence in Central America, promoting the use of innovative and exquisite, in different preparations and ingredients which do not affect the health of the person and always providing quality care to our clients.

Valors•Commitment: characterizing us always meet our goals with excellence. •Teamwork: It relies on good communication by promoting the participation of all service equipment. • Service: Providing quality care provided to our customers. • Responsibility: Fulfilling the goals and objectives within the company. • Innovation: We are at the forefront with our products

FODA

Strengths• It offers different snacks both sweet and savory products, available for tasting at all times. • It is located in a strategic area. • provides a friendly environment to share with family and friends. • Accessible and according to product quality prices. • Ongoing staff training, in terms of new product development and customer service.

Opportunities• High rates of sale due to the diversity and innovation of products. • The products are intended for all people, from children to seniors. • There are snacks available for diabetics and gluten intolerance. • Opening of new companies in Central America.

Weaknesses • Not all people use or prefer a snack. • Expiration of raw material for wide range of products. • Preference choices some people healthier snacks.

Threats

• Opening companies with similar concepts. • Increased competition for effective advertising to gain more positioning either by the extensive use of mass media or market attractive promotions.

E- Translation

1. Values

From the data collected on your website, thanks to the tags inserted in all web pages of it, may use this information for purposes of marketing. 

The data collected about visitors, traffic sources, content of your site and the different objectives (or conversions) that you have configured will allow to measure the performance of the actions of marketing and advertising campaigns, as well as measuring the audience of your website and information on it, measure the performance of e-commerce, analyze the different sources of traffic and track activity and consulted content. 

There are several levels of use of these data. 

Firstly, a technical level for the web master or the technical team of the web site. At this level, we have, for example, information about the ergonomics of the site and identify the user’s options as, for example, the type of browser or resolution using. Referring to this last issue, know the most commonly used screen resolutions can help create more tailored landing pages. 

Subsequently, at the level of the marketing team, this tool allows identify the traffic sources that generate conversions at the best cost, ads targeting markets and relevant users, try different content and different advertising messages, tracking of its advertising campaigns and have their results in terms of performance. 

Finally, at global level, the tool allows you to have an overview, so it may identify long-term trends, for statistics overall of the site and know even what happens in real time. 

Google Analytics tool offers various standard reports, but also allows you to create your own custom reports. Also, you can configure a customized according to your preferences panel.

Will not detail here custom reports, simply will you some standard reports that will help you improve conversions on your website. For reports dealing with Google AdWords, you must pair your of Google Analytics profile to your Google AdWords account. Therefore shall be the administrator of your Google Analytics account. In your Google Analytics account, click the administrator, located in the top right menu and select your profile. Click the tab of the profile settings and scroll to the section settings for the source of AdWords costs. 

1. Main standard reports from Google Analytics 

Now we'll see some standard reports offered on the interface as you will improve conversions on your website.

Analysis of the content of the site 

This report provides information on the navigation of visitors, their behavior in each page, entry and exit pages, and the percentage of each page bounce.

This report is especially useful for identifying pages that get more traffic and who generate high percentages of rebound

and time spent in the too short page. In this way, can analyze the performance of the pages of your Google AdWords campaigns for more information about its effectiveness and compare your results. 

To display this report, click standard reports. In the the left menu, select the content section, and then click contents of the site and all pages. 

Location This report allows the location of the Internet user that accesses your website. This information can be useful to, for example, focus on creating advertising campaigns locally. 

Also allows to verify, for example, that obtained at a site traffic is corresponds appropriately with your delivery area. 

To display this report, click standard reports, and then in the menu on the left, select demographics and location in the public section. 

Browser and operating system.

This report is useful to learn about the browser and the operating system used by Internet users to visit your web site. It includes numerous data such as, for example, the browser, OS, resolution, the colors of screen or the Flash version. This way, you will know how to adapt better place to offer an experience of user to the largest number of Internet users possible. 

To display this report, click standard reports, and then in the menu on the left, select technology and browser and OS in the public section. 

You can then select the primary dimension that you want to display. 

Sources of traffic 

It is one of the most important to have a vision reports general of the different methods of obtaining traffic and be able to compare them. If you click on a set of goals, you can see different performance of each source of traffic in terms of achieving goals that have previously configured.

To display this report, click standard reports, and then in the menu on the left, traffic sources select sources and all the traffic in the section.

In the traffic sources section, includes another interesting report. This is the report about the search, which will offer you detailed information related to the organic results and paid. Especially, you will see the keywords that have introduced Internet users accessing your site. 

It is recommended that you use different primary dimensions, on the top of report tables, for the information that interests you. Form general, also should be advanced to segments provides the interface to improve the information provided by the reports. In this way, you can isolate and identify specific parts of your traffic. 

Advertising 

There is a tab of Google Analytics that is dedicated to advertising and, as is logical, to Google AdWords. 

From the point of view of maximizing revenues, it is very important that identify, for example, the quality of the

generated traffic through generic keywords and which do not generate direct conversions. He is a good complement to the search funnel reporting above. 

This tab allows you to easily access some useful reports. In particular, you can access to different levels of your account performance included in the menu in terms of the traffic, that is, the pages/visit, quality the average duration of the visit, the percentage of new visits, bounce rate, the number of procurements objectives and, where appropriate, income. 

For example, can show slots: in the previous report, the campaigns of Google AdWords results are displayed according to the hours a day; if you click primary Dimension, you can display the results by day of the week. 

Positions of the keywords report can also be interesting for analysis, since it allows to show the performance of the site or use the sets of objectives according to the positions obtained. 

The drop-down list on the left allows you to show different dimensions that correspond to the selected data type (use of the site or set of objectives, or e-commerce) according to report.

In this way, you can view the most effective positions and use the settings and optimizing your Google AdWords campaigns for guiding these positions. 

Again, we recommend you to use advanced segments to improve outcomes. 

Another instructive report is the report's use of the site associated with the destination URLs to check if your landing

pages are effective in terms of getting traffic and if interested users to click on your ads. 

Google Analytics is still the most powerful free tool on the market. Interface is very complete in regard to reports of all kinds and is due devoting some time to examine all the options available. 

Graphic funnel conversion The first part of this chapter, we presented the definition of conversion funnel. 

To use the conversion chart, must first configure funnel conversion goals in the goals of the section administrator tab. 

To show the scheme, in its standard reports, click conversions and select targets and the conversion funnel chart.

Conversion funnel allows you to identify the areas of the tunnel exit conversion and the place in which users abandon their progress towards the end. You should act on these pages in order to improve its performance. 

2.  track URL of redirection 

As an adjunct of the traffic sources identified by Google Analytics, can retrieve information from your custom campaigns adding all inbound links to your website parameters that can be modified and identify. 

Add tags at the end of all their URLs redirect to identify your different campaigns. 

From Google Analytics, available in the Service Centre address https://support.google.com/analytics, enter the term creator of URL in the search box. 

This will take you to the following form: 

In the URL box of the web site, enter the URL of target your campaign, and then, in the part step 2, fill in the information binding, as shown in the example. They are only required three fields: campaign source, campaign medium and name of the campaign. 

Then click on the generate URL button. 

You will get a URL that will also include utm parameters that allow identifying the different variables in reports from Google Analytics. 

Conclusions

We conclude that in this semester, we learned about how to tell anyone in a conversation about

ourselves, specially in a job interview, we learned how to make a résumé for applying into a job

too, and that´s important for us because soon we will be involved into a laboral world.

Anexes

Some of our products