packaging /sweeteeth

briefSweeteeth specializes in creating artisan chocolates using traditional handcrafted techniques. Our operation in Charleston, South Carolina is devoted to the production of finely crafted chocolates and choco-late bars, with an emphasis on high-quality chocolate couverture and innovative flavor pairings.

to create a package that compliments the uniqueness of the chocolataire and the product.

what do I want to achieve?

the goal of this project is to bring the man who’s behind the loved crafty work closer to the customer.

chocolatier customer?

to use the letter as a communication tool that connects the chocolataire with the customers using the metaphor - personal letter.

Letterschocolataire customer{ }

moodboard

to recreate the an envelop using abstract shapes that also shaped like colorful teeth.

draft

The pattern of shapes are used to represent the chemistry between each ingredient and the playfulness of the brand

draft

to emphasize the chocolataire ‘s presence throughout the experience, personal notes from his recipe is included on the package and underneath the chocolate.

experience

font choices lady rene

dielinecinnamon and apple

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E�i� “J��n��” B���e�

�n��e���nt�:D��� M��� Choc�la��, D��e� A���e�, C�n��e� Pec�n�, C��n�m��

E�i� “J��n��” B���e�

E�i� “J��n��” B���e�I h��� y�� ��j��e� i�!lady rene

dieline

peanut butter and chipotle ginger and popping sugar

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E�i� “J��n��” B���e�

�n��e���nt�:70% D��� Choc�la��, C�n��e� G�n���, P�p��n� Sug��

E�i� “J��n��” B���e� E�i� “J��n��” B���e�

I h��� y�� ��j��e� i�! E�i� “J��n��” B���e�

E�i� “J��n��” B���e�I h��� y�� ��j��e� i�!

T�� �m����es� � �e��u� ����� i� ��� ��r�ec� ba�� f�� ���e� �n� ��i�� ������� �����r�

E�i� “J��n��” B���e�

�n��e���nt�:62% D��� Choc�la��, Na��r�� Pe��u� B����, M��� Choc�la�� (coco� �i�u��, ���e� ���� s��id�, v����l�, �ug��), Coco� B����, C������ P����r�, P���

give it to a special friend

Thank you!