swimming lessons for malaysian media media, …marketingmagazine.com.my/mmc2016/mmc2016.pdf ·...

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MALAYSIAN MEDIACONFERENCE2016

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Date: 14 November 2016

Time: 08:30am-06:00pm

Venue: The Grand BallroomSime Darby Convention Centre

Bukit Kiara, Kuala Lumpur, Malaysia

www.marketingmagazine.com/mmc2016

SWIMMING LESSONS FOR MEDIA, MARKETING & CREATIVE

If you are not into data you are not in business.From data points to touch points,

media, marketing and creative professionals are overwhelmed with data,but underwhelmed with applications of the data.

Are they in sync with the realities of the marketplace and how marketers think? How is data driving content, programmatic, mobile, retail, viral marketing and more?

Will you sink or swim? The choice is yours!

#mmc2016

HIGHLIGHTS• Where is Data heading for media agencies and marketers?

• Impact of Data on Marketing Organisations and decision making processes in a shared ecosystem• Crafting Magical Consumer Experiences with the Power of Big Data

• How smart data is driving brand innovation • Programmatic – the good, the bad or the inevitable• Storytelling in the Era of Data-Driven Marketing

• Weathering the Data storm : Decision-making & Artificial Intelligence

Who should attend? Anyone in the marketing, media and creative ecosystem who does not realise the value of data in their jobs are advised not to attend.

WHY ATTENDNow in its twelfth year, the Malaysian Media Conference has become a landmark event for all serious

marketers, media and creative professionals. Apart from learning cutting-edge knowledge and listening to real-market experiences from the speakers and panelists, it is also a great opportunity to network

with thinkers from the marketing, media, advertising, digital and content universe. About 300 senior marketing and media players turn up for this once-a-year wakeup call

on what’s hot and what’s not in media, marketing and creative campaign creation.

Z E I T G E I S T

TOP SWIMMERS

Robin Wong CEO, FAST Asia Pacific, Mindshare Ex Global Head Data & Analytics, GroupM

Sujith Rao Senior Director - Digital Analytics at IPG Mediabrands

Khoo Kar KhoonChairman, GigaGigs Malaysia & Former Communications Director, Nestlé Malaysia-Singapore

Jeffrey SeahTech, Data, Content provocateurEx CEO - Starcom Mediavest Group, SEA

Lars Setsaa Head of Revenue Management and Analytics - Digi Telecommunications

Anand Rego Head of Programmatic & Analytics, AsiaMX

Deepika Nikhilender CEO, CtrlShift

Rahul Thappa Vice President of Data Analytics, Astro

Teeradet Dumrongbhalasitr Head of Commercial, Asia Pacific Dunnhumby

Lai Shu WeiCMO, Webe Digital Sdn Bhd

Bala PomalehCEO, IPG Mediabrands Malaysia

Srikanth Ramachandran Executive Director, Moving Walls

Linda Hassan Head of Marketing at Domino’s Malaysia & Singapore

Stan Chew GM, Publicis One Media

Sue-Anne Lim Chief of DAN Group Insights & Strategy

Ramakrishnan C.N.Partner Integration, ENTROPIA

How Lih RenHead of iTelco, Digi Telecommunications

Anser Aly Senior Global Brand Dev. Manager, Unilever

Chan Woei Hern Executive Creative Director, EnsembleWW

Dheeraj RainaGeneral Manager & Head Of Strategy, Mindshare

Adam MirandaCreative Director, Fishermen Integrated

Sponsor Supporters

STARRINGBala PomalehChief Executive Officer IPG Mediabrands MalaysiaBala Pomaleh has been in the advertising industry since 1991. He was recently appointed as the CEO of IPG Mediabrands in Malaysia. IPG Mediabrands is the fastest growing agency network in Malaysia. IPG Mediabrands has an array of class leading clients and capabilities within their network. Bala has worked across many disciplines in media including research, systems and planning. He was also CEO of a leading OOH Specialist across Malaysia and Singapore in one of his previous roles.

Sujith RaoSenior Director - Digital Analytics at IPG MediabrandsSujith is a true-blooded Data Scientist who uses data insights to drive business objectives. He had cut his teeth in the competitive Online Travel sector and has over the last 10 years helped companies in various industries from Airlines, Telcos to Banks achieve their e-commerce objectives.

Linda HassanHead of Marketing - Domino’s Pizza Malaysia & SingaporeLinda Hassan, Head of Marketing for Domino’s Pizza Malaysia and Singapore has been leading the brand growth for the past six years. Focused on a clear vision for Domino’s Pizza’s brand success, she single-handedly formed and currently leads seven key sections, which comprise of Creative & Designs, Brands & Communications, Public Relations & Events, Data Analytics & Customer Lifecycle Management, Digital, Sales & Local Store Marketing and New Product Development.

Teeradet Dumrongbhalasitr Head of Commercial, Asia Pacific dunnhumbyTeeradet is Head of Commercial Asia Pacific dunnhumby. He first joined dunnhumby Thailand as Client Director in 2008. One year later, he was appointed Senior Client Director, managing the day-to-day running of a leading retail brand account. In July 2011, Teeradet was appointed New Business Development & Innovation Senior Client Director.

Dheeraj RainaGeneral Manager & Head Of Strategy, MindshareIn a career spanning more than a decade, Dheeraj has built his expertise in a variety of roles and industries, mostly in companies where he was not just a marketer but also a Problem solver, Storyteller, technology whiz, brand specialist and a marketing thought leader. Dheeraj started his career with L.G Electronics, India, and has worked with content production company STPL and with Mindshare India as Senior Director Strategy for its Mumbai office.

Deepika Nikhilender CEO, CtrlShift Deepika is an innovative & strategic marketing professional. Experienced and enriched in marketing & communications in the digital world, she has worked across multiple categories, markets and global brands.A maven in the Singapore advertising world, she is known for her Strategy, Insights & Analytics domain knowledge. For almost 17 years she was in a leading Global Media Investment company, where she evolved from media planning roles to leadership roles. In the last 7 years she led the Communication strategy – Insights - Analytics - Data technology practices and managed a team of specialists to unlock growth in the growth & emerging markets.

STARRINGLars Setsaa Head of Revenue Management and Analytics - Digi TelecommunicationsLars is a Norwegian national, whose passion for analytics and business development brought him all the way to Malaysia to take the role as Digi’s head of Analytics and Revenue management. Prior to joining Digi Lars was the global head of Pricing for Digi’s mother company Telenor Group. He held various roles within strategy and analytics in McKinsey & Company, Sarsia (Venture Capital) and Color Line (transport and leisure). He holds a Master of Science in Business Economics (Cand.Merc) from the Norwegian School of Economics.

Robin Wong CEO, FAST Asia Pacific, Mindshare/Ex Global Head Data & Analytics, GroupM Robin is an experienced leader and practitioner in Marketing Data and Analytics consulting for various industries and markets, with deep Data and Analytics product management skills as well as experienced in setting and scaling up technology enabled, process driven Data and Analytics organizations. A veteran in the GroupM Data and Analytics global network having spent 5 years in Mindshare and then 6 years in GroupM partnering with all GroupM agencies and regions in the network to drive Data and Analytics strategies.

Jeffrey SeahTech, Data, Content provocateurEx CEO - Starcom Mediavest Group, SEAJeffrey left the corporate world officially in June 2016. He continues to be involved in the funding and facilitation in the Data, Tech and Content world, serving as board advisor and working with venture capitalists, private equities, family offices and corporate M&A units. Jeffrey spent 15 years at Starcom MediaVest Group (SMG) in 2 separate stints, his leadership led SMG to become an established digital-drivenbusiness entity in Asia Pacific and beyond.

Anand RegoHead of Programmatic & Analytics, AsiaMXAnand Rego joined AsiaMX in March 2016 overseeing the research function. His responsibilities now include working with the Product team developing AsiaMX’s TV-X. He has consumer and corporate research experience that spans multi-platform media measurement, content development, analytics, research, strategic planning and advertising communication.

Rahul Thappa Vice President of Data Analytics, AstroOver the last seventeen years, Rahul has held leadership roles at leading marketing consultancies and media owners/broadcasters in both the South Asian and South-East Asian markets. He has held both general managerial and specialist roles across disciplines. Over the last three years he and his team has driven significant improvements in every aspect of the content and advertising value chain at Astro – from inventorying, organizing and pricing its video inventory to refreshing the Pay Television ratings in Malaysia.

Ramakrishnan C.N.Partner Integration, ENTROPIARama brings strategic expertise across disciples ranging from Sales, Marketing, Brand Consulting, Analytics, Creative and Media planning. Having worked in diversified industries, geographies and with large multicultural teams, he is currently addicted to Malaysia. Curious to the core, he is an Engineer and an MBA and he passionately believes that true magic happens at the intersection of art, logic and data.

STARRINGSrikanth Ramachandran Executive Director, Moving WallsSrikanth Ramachandran formed Moving Walls – a Technology Media company with a vision to tackle Digital’s Final Frontier. His achievements across corporate and entrepreneurial life comprise: establishing and growing IBM Singapore’s e-business team, including Implementing the world’s first end-to-end Secure Electronic Transaction (SET) transaction in 1996; building and merging Knowledge Dynamics (KD), a regional leader in the analytics space, with a NYSE listed company. At Moving Walls, he has scooped a range of Malaysian and Regional Awards including the Most Promising Entrepreneur Award at the 2015 Asia Pacific Entrepreneur Awards (APEA).

Stan Chew GM, Publicis One Media He is a seasoned media professional with 12 years of media experience, having worked across Malaysia and China, Stan currently managing specialists teams within the Publicis One Media group for Malaysia. Placed in a unique intersection of Content, Social, Performance Marketing, Research & Analytics, his core motivation today is to integrate and create stronger synergies within the teams and with the media planning teams as well.

Sue-Anne Lim Chief of DAN Group Insights & StrategySue-Anne spent 15 years in research, strategy, brand and integrated marketing communications planning. She has worked on various industries including FMCG, Telco, Automotive, Real Estate, Electronics, Fast Fashion, Travel & Hospitality and NGOs. She now heads insights and strategy in DAN Malaysia and tasked to manage change across all companies of Dentsu Aegis Network group and driving new capabilities across all brand assets. She is incredibly keen on social observations and human economics, spending two whole years of sabbatical in Japan teaching English. An avid traveler, she has been to over 27 countries, covered 5 out of 7 continents. She has propagated social values, created new ideas, debated on sustainability, discovered new economies, criticized dysfunctional governments, and held leadership accountable.

Anser AlySenior Global Brand Dev. Manager, Unilever Anser is a passionate Marketer with several awards including the Cannes. He has 15+ years of FMCG experience in multiple Fortune 500 companies and has worked in a variety of markets across Europe, Middle East, South Asia & South East Asia. Anser is currently leading the Strategy & Innovation Agenda for Unilever’s fastest growing Global Platform in Laundry. He is responsible for Unilever’s Fabric Cleaning portfolio (including brands like OMO, Persil, Breeze & Rinso) across South East Asia & Australia/New Zealand. Prior to Unilever, Anser has worked for Henkel Schwarzkopf in Saudi Arabia and in one of the Big 4 Consulting firms in London. Anser is passionate about traveling, investing, parenting & all things Marketing!

How Lih RenHead of iTelco, Digi TelecommunicationsHow Lih Ren has over 19 years of corporate, commercial and management consulting experience. Lih Ren joined Telenor Group in 2011 as the Head of Corporate Strategy having spent the last 5 years in multiple leadership/management positions in Digi; from Product Development, Consumer Sales, Transformation Management to Project/Portfolio Management. In April 2016, Lih Ren was appointed as Head of iTelco, with the mandate to “Digitize the Core” of Digi’s business. Prior to Digi, he was with Deloitte Consulting.

STARRINGChan Woei Hern Executive Creative Director, EnsembleWW Woei Hern is the executive creative director of ensemble worldwide, the creative arm of IPG Mediabrands. Ensemble believes in constantly exploring ways tech, data and storytelling can play together and solve marketing challenges. We call it making unicorns. In 12 months, ensemble was awarded Mumbrella’s SEA Emerging Agency of the Year. Woei Hern is also one of only two Malaysians to have made it to Campaign Asia’s 40 under 40 list. He has judged for the New York Festivals and Malaysian Effies, and is currently a mentor for the Malaysian Global Innovation Center (MaGIC) Social Enterprise Accelerator programme.

Adam MirandaCreative Director, Fishermen IntegratedAdam Miranda built his copywriting career in Kuala Lumpur over 9 years before carrying that experience with him across the causeway, cleared immigration, and ended up in Singapore. Adam had a random idea in 2012 to quit his job and start a company called Fishermen. In 2015, that company created Kucing Happy, a social media campaign that re-launched BSN as the leading brand in Digital Content Marketing. Kucing Happy also took Fishermen into uncharted territories of Branded Entertainment. He functions as Co-Founder, Executive Creative Director, part-time Producer, Junior Community Manager, and pretty much everything else except Finance Director. That’s outsourced.

Lai Shu WeiCMO, Webe Digital Sdn BhdLai Shu Wei is Chief Marketing Officer for digital services provider webe digital, which is the TM Group’s Centre of Excellence for Mobility & Digital. In his role, Shu Wei is focused on a brand-led, digitally-driven business strategy across the organization. Prior to joining webe, he was Head of Marketing & Analytics for Standard Chartered Bank (M) Berhad. Before that, Shu Wei was with Maxis Berhad as Senior General Manager. He began his career in FMCG organizations such as Johnson & Johnson and Nestle. Shu Wei holds a Bachelor of Science in Business Administration from Tri-State University in Indiana, USA

Khoo Kar KhoonChairman, GigaGigs Malaysia & Former Communications Director, Nestlé Malaysia-SingaporeAn industry veteran Khoo has close to thirty outstanding years of achievements in the Marketing & Advertising Industry. He is currently an Independent Director of the Board of a public listed company MCIL as well as the Chairman of a new start-up on crowd sourcing – Gigagigs for SEA and Greater China. An Accountant by professional, Khoo started his career with one of the largest accounting firms in then market – Coopers & Lybrand before joining Bates and subsequently co-founded the first Media Specialist Agency Zenith Media in Malaysia.

After joining Nestle Malaysia in 2000, Khoo rose from Media Manager to communications director, where he managed communication campaigns for popular brands including Milo, Maggi, Nescafe, KitKat and many others.

MoRNiNg 8.15am Registration & Coffee

9.00am Welcome remarks by Organising Chairman Harmandar Singh

9.10am Where is Data heading for media agencies and marketers? Robin Wong - Mindshare & CEO of FAST Asia Pacific Former Global Head of Operations Data & Analytics, GroupM We are living in a transition phase, from data and analytics as a specialist service, to data and analytics being a core enabler

in adaptive marketing. Mastering how to harness data to drive marketing decisions is no longer optional, especially when data is now at the intersection of media and content, and we need to deliver the right message to the right person with the right content in a nanosecond. As we adapt to the rapid pace of transformation in the Ad-tech world, let’s not get caught up in all the hype, rather stay focused on the fundamentals of business frameworks.

9.45am is this the new ecosystem in media? Data = insights = Marketing, Media and Creative Solutions •SujithRao–HeadofAnalytics,IPGMediabrands •BalaPomaleh–CEO,IPGMediabrands •ChanWoeiHern–ExecutiveCreativeDirector,EnsembleWW Witness how media, analytics and creative mesh and work together as a unit in this special sharing session. You can learn

how to optimise data in a meaningful way relevant to your market objectives. A unique collaboration session that makes you rethink the way you are working now.

10.30am Coffee/Tea Breaking & Networking 11.00am POWER PANEL DISCUSSION:

impact of Data on Marketing organisations and decision making processes in a shared ecosystem Facilitator: Deepika Nikhilender - CEo, CtrlShift PANELISTS: •RahulThappa-VicePresidentofDataAnalytics,Astro •TeeradetDumrongbhalasitr-HeadofCommercial-AsiaPacificDunnhumby •SrikanthRamachandran-ExecutiveDirector,MovingWalls •LindaHassan-HeadofMarketingatDomino’sMalaysia&Singapore

11.45pm Creating Magical Consumer Experiences with the Power of Big Data Anser Aly - Senior Global Brand Manager, Unilever Asia Anser will be sharing a fresh perspective as a Marketer and end user of Big Data. He will talk about the challenges and

opportunities of how Big Data could be effectively deployed as a power tool to attain a competitive advantage in the FMCG Industry.

12.20pm Are Data & Programmatic Frenemies? Programmatic – the good, the bad or the inevitable Anand Rego - Head of Programmatic & Analytics, AsiaMX Beyond the hype and misconceptions, Anand Rego takes a deeper look at why the journey for Programmatic has been a

challenge for some yet more than an opportunity for others. An ever evolving media and tech landscape necessitates the need for innovative solutions around all that resultant data. Incorporating a creative approach to data, this presentation reviews opportunities and what it will take to succeed in the journeys ahead.

PROGRAMME

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AFTERNooN1.00pm Lunch & Networking

2.00pm How will digital and analytics power the next telco growth curve? •HowLihRen-HeadofiTelco,DigiTelecommunications •LarsSetsaa–HeadofRevenueManagementandAnalytics-DigiTelecommunications The telco industry is in the midst of a massive transformation. And in the center of it is digitization and big data analytics. With the closeness to the customers and access to massive amounts of user data the telcos have many opportunities available. But with the opening up of the telco ecosystem also others want a piece of the pie. Find out how they are preparing themselves to make the most of the new data driven opportunities.

2.50pm Cannes Lions 2016 Best global Campaigns Screening Winners in Creative Data, Data Driven, Storytelling, Real-Time, Social Data and more... 3.30pm Coffee/Tea Breaking & Networking

4.00pm POWER PANEL DISCUSSION: Storytelling in the Era of Data-Driven Marketing Our lives as marketers, agency folks and personalities has always been about telling stories to the people around us,

convincing them of an idea, getting companions to join our crazy charades or simply to convince ourselves of the crazy things we do. Today, with access to whole new data sets never available before, the landscape is calling for a change and new approach to story telling.

So how should we behave when we are set up with blind dates that knows more about us than we know ourselves? How far do we go in search of the comfort of numbers, and how much truths can we squeeze out of the data to make our stories richer and more powerful? Let’s find out.

Facilitator: Stan Chew – gM, Publicis one Media

PANELISTS: •Sue-AnneLim-ChiefofDANGroupInsights&Strategy •DheerajRaina-GM&HeadofStrategy,MindshareMalaysia •AdamMiranda-CreativeDirector,FishermenIntegrated •RamakrishnanC.N.-PartnerIntegration,ENTROPIA •LaiShuWei-CMO,WebeDigitalSdnBhd •KhooKarKhoon-Chairman,GigaGigsMalaysia Former Communications Director, Nestlé Malaysia-Singapore

4.50pm Weathering the Data storm : Decision-making & Artificial intelligence Jeffrey Seah - Tech, Data, Content provocateur Former CEO of Starcom MediaVest Group, South East Asia The amount of data in business grows exponentially with each day. Each data byte analysed becomes market intelligence

and a timely decision is needed to capitalised on it. How should decision making structures change to become Alibaba-speed, what type of data should be prioritised, and where do we want AI to start. This session shares some examples from the businesses (no more start ups) operating in the disrupting world.

5.30pm Close & Thank You

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PROGRAMME

MALAySiAN MEDiACoNFERENCE 2016 (MMC)

date:

14th November 2016

admission fee:RM1,650 + 6% gST per pax RM1,500 + 6% gST per paxfor group of 5 pax and aboveHRDF Claimable

venue:Sime Darby Convention Centre1A, Jalan Bukit Kiara 1,60000 Kuala Lumpur MalaysiaTel : (+603) 2089 3688Fax : (+603) 2089 3699

Z E I T G E I S T

PAYMENT DETAILS:CHEQUE MADE PAYABLE TO: sledgehammer communications (m) sdn bhd 289967-W

22B, Jalan Tun Mohd Fuad 1,Taman Tun Dr. Ismail,60000 Kuala Lumpur, Malaysia

Bank Transfer to RHB Bank Berhad2-14389-000-10505Swift Code:RHBBMYKL

For enQuiries: Call RubyT: +603 7726 2588F: +603 7722 5712E: [email protected]/mmc2016

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registration & Payment• Full payment is required upon registration.• Registrations without full payment will be treated as provisional and will not be guaranteed a training place.• Payment can be made via a crossed cheque payable to ‘Sledgehammer Communications (M) Sdn Bhd’ at least 7 days before course commencement.

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14 November 201608:30am-06:00pm

The Grand BallroomSime Darby Convention Centre

Bukit Kiara, Kuala Lumpur, Malaysia

www.marketingmagazine.com/mmc2016

SWIMMING LESSONS FOR MEDIA, MARKETING & CREATIVE

If you are not into data you are not in business.From data points to touch points,

media, marketing and creative professionals are overwhelmed with data,but underwhelmed with applications of the data.

Are they in sync with the realities of the marketplace and how marketers think? How is data driving content, programmatic, mobile, retail, viral marketing and more?

Will you sink or swim? The choice is yours!

swimming lessons for malaysian media media, …marketingmagazine.com.my/mmc2016/mmc2016.pdf ·...

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