SWISSCHAM

SWISS BUSINESS HUB ITALY

The experience The experience of the Swiss Chamber of Commerce in Italyof the Swiss Chamber of Commerce in Italy

Alessandra Modenese Kauffmann

Yverdon-les-BainsMay 24th 2002

SWISSCHAM

Table of contentsBackgroundPreliminary phaseWhat is SBH Italy? The CCSI for the OSEC BNSOsec for CCSIActivityOrganization Chart SBH ITALIAFirst results …… and Work in progress!First appraisal

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Background: New Law

External network to support Swiss SMEs abroad

In the centre of main economic interest

Following the principle of rationalization of financial effort

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BackgroundStrength of a Chamber of Commerce

Mission         Location         Stable Structure

Know-how (team/members)         Services oriented

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Preliminary phase (12 months)

Evaluation of the local situation in respect to the aim of the law

Evaluation of the characteristics of the CCSI

Agreement with the local Embassy Contract Osec BNS - CCSI

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What is SBH Italy?

The economic “one-stop-shop” for Italy

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The CCSI for the OSEC BNSMakes available:

the Responsible and the executive manager

infrastructures

Chamber’s services

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Osec for CCSI

SBH services promotion;

Assistance and support to the activities;

Intranet platform, data banks VSA on-line and “Swiss Export Directory; helpdesk and discussion forums; the manual “Réseau extérieur”, training.

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Activity

Information

Marketing

Consultancy

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Information•Country Report

•Business guide

•Basic addresses

•Specialists addresses •Fairs and events

• Major sectors

• Legal information

• Tenders

• Business contacts

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Consultancy• Individual advice

• Official contacts

• Contacts with the local business community/networking

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Marketing

• General marketing

• Trade fair and events support

• Visitor delegations

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Organization Chart SBH ITALIA

Econom ic O fficeCCSI

Legal O fficeCCSI

Adm inistrationCCSI

Executive ManagerSBH ItalyP . Tavoso

ResponsibleSBH Italy

A . Modenese Kauffm ann

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Official launch October 15

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First results …2 mandates: (Oct-Dec 01)• Partner search in field of plastics• Market analysis on special cables

Legal, fiscal, accounting consultancy

Networking with Italian economic institutions

General information: 200 per month (average)

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First results … 2• Training for the Hub• Training/Presentation to the Embassy and

the General Consulate• 1 big Event to promote Bilateral

Agreements and Interreg III• Firmenberatungstage – Zürig• Patronage of the Swiss Culture Week in

Florence• Promotion of Expo 02• Presence at International Fair “Global

Expo”

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… and Work in progress!• Business Guide• Set up of 6 quotations for mandates

of various kind (partner search, market analysis, market overview)

• Event for promotion of Location Switzerland (MI-BS-PD)

• Event for promotion of the Swiss Brand “Victorinox” / Design Award (+typical Swiss food & wine)

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First appraisal

• Very strict cooperation with OSEC

• Sinergy

• Methology development day by day