Swiss Mills E. Zwicky Ltd

Delicious food and healthy lifestyle

vs health food = cardboard:

the beneficial effects of beta-glucan

November 22, 2017

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Who we are?

Specialised mill for all cereals,

pulses, oilseeds and specialities

for 125 years

Approved partner for many years

Semi-finished products, brands

and private labels

Taylor-made products

Swiss Mills E. Zwicky Ltd

Some of our core competences

Muesli, flakes, grits and flours

Microline products

Gluten free products

Products to reduce blood cholesterol levels

Health food / organic products

Products with a co-benefit

Health food = cardboard?

Healthy but not tasty without food appeal

For example HILTL, Zurich: From «roof cellar» to «gourmet paradise» - it unites lifestyle, healthy food an fun!

Vegan or vegetarian food was not «sexy» for a long time. And today…

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Which topics are «en vogue»? How the future consumer will nourish himself?

Awareness Sustainability Diversity Pleasure and consumption Taste – sensoric senses Health benefits

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What are the next topics?

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Diseases

Beta-Glucan

Solutions

Nutritional diseases

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Cardiac and circulatory problems 41 % of all Swiss people over 75 years die because of a heart attack or stroke

Overweight part of the whole population in Switzerland 1992 = 30,1 %, 2012 = 41,1 % This increase is shown for both gender in all age groups

Diabetes More than 18 % of Swiss man over 75 years have diabetes Typ II and therefore a high risk for cardiac problems

Source: obscan 2015

Nutritional diseases

Prophylaxis against arteriosclerosis as an example

hyperglycemia coronary blood vessel problems

oxidativ stress arthritis

A too high blood sugar level after meals may cause small injuries of the vascular walls

In this parts LDL colesterol may camp

The risk of cardio-vascular disease is

increasing

8 Source: Prof. Dr. med. W. Kollath

The blood sugar level as an indicator of performance capacity

--- Toast and marmalade: a quick rise followed by a quick drop in blood sugar level __ Cereal flaked-based breakfast: steady performance capacity without hunger pangs

A healthy heart thanks to cereals with a high content of beta-glucan?

November 9th 2012, the EFSA Commission published the claim in accordance with the (EU)regulation Nr. 1048/2012.

Health Claim regulation for the reduction of the risk of coronary heart diseases with beta-glucan from barley.

Fundamentals and scientific studies are proofing that the consumption of beta-glucan from barley reduces the LDL cholesterol.

The consumption of 3 g beta-glucan daily effects the LDL cholesterol level positively.

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Solutions to defeat nutritional diseases

What are the next topics?

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Diseases

Beta-Glucan

Solutions

Main soluble dietary fibre component in barley and oat.

Only dietary fibre component in which the scientific evidence of health benefits related to cholesterol lowering properties is considered solid, inarguable and proved.

For this reason, barley and oat products may include health claims in product.

Food and Drug Administration in USA and European Food Safety Authority regarding cholesterol and serum glucose level maintenance as a main health issue.

It is proved that the products go through a minimal process.

What is beta-glucan?

Background

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Functionality of fibres in the metabolism

Different fibres

Non soluble fibres Soluble fibres

Low swelling power

(1x)

Indigestible fibres

Increases the nutrition

volume

Stimulate the intestinal

peristaltic

Zero calories

High swelling power

(beta- glucan 40x)

Gelling agent in the

gastrointestinal tract

Nutrition for requested

enterobacteria

Degradation product,

metabolism influencing

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Coronary heart diseases

Beta-glucan forms a gel which is absorbing and transporting the LDL (which is considered the bad cholesterol) out of the body without affecting the valuable HDL cholesterol.

It has been proven by EFSA that beta-glucan reduces cholesterol (LDL) in the blood by a daily intake of 3 g beta-glucan.

Beta-Glucan

Reduces the bad

LDL cholesterol

and the triglycerides

Stabilizes the good

HDL cholesterol

Controls and lowers

the cholesterol level

Reduces coronary

blood vessel

problems

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Latest scientific knowledge and results Diabetes and hyperglycemia

Beta-glucan

Slows down the

glucose intake

to the blood

Reduces the

insulin level

Controls the

Serum glucose

Reduces the risk

of diabetes

Reduces the

hypoglycemia risk*

* Reduces the concentration of glucose in the blood (relating the values to the age).

Beta-glucan also reduces the glucose and insulin level in the blood

The glucose intake is slowed down, the insulin level will be reduced

This leads to a significant reduction of the blood sugar level

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What are the next topics?

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Diseases

Beta-Glucan

Solutions

How to create a healthy lifstyle?

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Healthy Lifestyle Nutrition

More physical

movement and exercise

Less contaminants as

- environmental

pollutants

- electric smog (mobile

etc.)

- food additives

Less stress

Smoking – alcohol:

we know it …

Less fat

Less sugar

Less salt

More fibres like beta-

glucan

More fruits and

vegetables

Part of beta-glucan in the grain

Beta-Glucan in cereals

New barley blend breeding without GMO through classical selections

Unique premium quality with a special high level of beta-glucan

Fibres are in the kernel

oat barley

Important Barley has the beta-glucan in the kernel, oat has beta-glucan in the bran with the risk of microbiological contamination. Challenges Availability and product developement for consumer (flour, flakes, grit, extrusion, etc.).

17 Source: dieckmann-cereals.de

Zwicky has developed different semi-finished products based on long-term processing know-how

Barley flakes Beta Glucan

5 g per 100 g

Barley flour strong dark Beta Glucan

4.5 g per 100 g

Barley flakes kibbled Beta Glucan 5 g per 100 g

Barley extrudates Beta Glucan

3.5 – 4.5 g per 100 g depending on the recipe

„Gersotto“ Beta Glucan

Barley grits used as a meal or side dish similar as Risotto or Ebly 1 serving portion of 80 grams contain 3 g beta glucan

Mixtures for muesli Beta Glucan

1 serving portion of 50 g contains between 1,75 and 2,25 g beta glucan

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How to create health-promoting food

Gersotto

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Breakfast cereals (muesli)

Vitaglucan® Barley Bread with flakes

Vitaglucan® Barley Bread Rolls with flakes

Recipes developed by Richemont, Centre of Excellence for the bakery/confectionery industry, Lucerne, Switzerland Published in the Journal «Fachblatt»

Bread and snacks

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Pasta and dough

Pizza dough

Soups

Dairy products

Biscuits, bars,

cookies and cracker

Ongoing developments

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What are the next topics?

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Diseases

Beta-Glucan

Solutions

Challenges for launching

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Packaging/Layout for consumer

Healthy or tasty? Tasty or healthy?

Final Approach

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Healthy AND tasty!

Emotional selling

Eating pleasure

First view effect

Transports easily the health benefit and the colesterol lowering effect

Emotional Selling

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New design for German speaking market

Alternative design: mouth watering front layout

Better explications Clear graphic design and pictograms

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Conclusions

We have more and more nutritional diseases We may prevent and even cure diseases The effect of beta-glucan is approved by EFSA and FDA combined

with a healthy lifestyle Zwicky has a barley variety with a high beta-glucan content and

excellent processing properties and has already developed various semi-finished and brand products

Take home message Healthy food becomes more and more «sexy» for a forward-looking lifestyle.

Contact

Schweizerische Schälmühle E. Zwicky AG - CH-8554 Müllheim-Wigoltingen

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René Schluchter Sales Manager Industries and Export

r.schluchter@zwicky.ch +41 79 331 63 58 www.zwicky.swiss