swiss tourism & its policy

8/8/2019 Swiss tourism & its policy

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TOURISM POLICYOF

SUBMITTED TO : SUBMITTED BY:

DR. REENA SING ANSHUMALI BAG

(Faculty member PMT ROLL NO ; 09008

& Chairman PGDM-TM) PGDM-TM (2009-11)

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Switzerland is a landlocked country in Central Europe. Ithas borders with France to the west, Italy to the south. Austria andLiechtenstein to the east and Germany to the north.

Origins: From the coat of arms of canton Schwyz.

Introduction as a national flag- 1840

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Quick Facts

Capital - Berne

Government - Federal Republic

Currency - Swiss Franc (CHF) 1 CHF=42.166 INR

Area - 41,285 km

Population - 7,489,370 (July 2006 est.)

Language - Swiss-German, German, French, Italian,Romansh

Religion - Protestant and Roman Catholic in prettyequal shares, Judaism- 0.2%

Electricity - 230V/50Hz

Calling Code - +41

Time zone - UTC +1

Geography

Switzerland is known for its mountains (Alps in south,Jura in northwest) but it also has a central plateau of rollinghills, plains, and large lakes.

Landforms: Alps and Pre-Alps cover 60%, Central

Plateau 30% and Jura 10% of the country.

The highest point Dufourspitze (4,634 m)

Lowest - Lake Maggiore (only 195 m)

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SWITZERLAND GEOGRAPHY

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Climatic condition

The climate is temperate, but varies with altitude.Switzerland has cold, cloudy, rainy/snowy winters and coolto warm, cloudy, humid summers with occasional showers.The average amount of sunshine per year is approximately1700 hours.

Highest temperatures - 30C (86F) in the summer,

Lowest temperatures - 5C (41F) In the winter, inthe entire country.

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ECONOMY

GDP (PPP)

2008 estimate

- Total$315.768 billion (38th)

- Per capita $43,195 (7th)

GDP (nominal)

2008 estimate

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- Total$500.260 billion (21st)

- Per capita $68,433 (4th)http://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)_per_capita

http://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)_per_capita

Switzerland is home to many internationalorganizations, including the World Economic Forum, the Red

Cross, the World Trade Organization and the second largestUN office. On the European level it was a founder of theEuropean Free Trade Association and is part of theSchengen Agreement.

CULTURE

Switzerland showcases three of Europe's most distinctcultures -

To the northeast is the beer-drinking, sausage-eating(German-speaking Switzerland);

To the south-west the wine drinking and shoppingspills effortlessly into France;

In the south-east the sun warms cappuccino-sippersloitering in Italian-style plazas;

And in the center: classic Swiss flugelhorns andmountain landscapes.

Zurich - Switzerland's biggest city and a major center ofbanking also has a thriving nightlife.

Geneva - This center of arts and culture, the second-largestcity in Switzerland, is by far the international capital-- home to

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http://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)_per_capitahttp://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)_per_capitahttp://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)_per_capitahttp://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)_per_capitahttp://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)_per_capitahttp://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)_per_capitahttp://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)_per_capitahttp://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)_per_capita


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around 200 governmental and non-governmentalorganizations. Zrich and Geneva have respectively beenranked as having the second and third highest quality of life inthe world.

Berne - The Swiss capital features an amazingly wellpreserved old-town with arcades along almost every street.Great restaurants abound, as do bars and clubs.

Basel - Slightly smaller than Geneva, Switzerland's third cityis the traveler's gateway to the German Rhineland and Alsace.

Lausanne Main attractions are Scenery, dining, dancing,boating and the Swiss wine-country are the draws.

Lugano - Italian - speaking Switzerland's top destination,with a gorgeous old-town and a pretty lake. The food is simplyamazing.

Lucerne - Central Switzerland's main city with direct waterlinks to all of the early Swiss historic sights

Zermatt - There are a lot of mountain resorts in Switzerland,but only one of them has the Matterhorn.

Solothurn - Solothurn, situated on the river Aare and on thefoot of the Jura mountain range is referred to as 'Switzerland'sFinest Baroque town'.

Interlaken - The outdoor and action sports capital ofSwitzerland. A nything from skydiving, bungee jumping,hiking, white-water rafting, to canyoning. Grindelwald is amunicipality in the district of Interlaken in the canton of Bernin Switzerland.

WORLD TOURISM RANKING OF SWITZERLAND:

1. Switzerland ranked 27th all over the world in terms of

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tourist arrival having 8.4 million travelers annually.

2. It ranked 16th in terms of tourism receipts all over theworld with $ 14.4 billion.

TOURISM RANKING OF SWITZERLAND IN EUROPE:

1. In Europe Switzerland ranked 11th in terms of touristarrival by having 2.5% share of whole Europeantourism. When Turkey and Portugal is the majorcontestant of Swiss tourism having 9th and 10th positionrespectively in the European tourism ranking. Franceand Spain are ranked 1st &2nd position respectively.

2. In terms of tourist receipts Switzerland 9th having 3.2%

share of whole of Europe. In this sphere Netherlandsand Belgium are the major contestant of theSwitzerland.

MAP SHOWING RAIL & ROAD CONNECTIVITY ANDAIRPORTS

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LISTS OF AIRPORT IN SWITZERLAND

City served / Location

ICAO IATA Airport name

Basel / Mulhouse LFSB BSL, EAP,MLH

EuroAirport Basel-Mulhouse-Freiburg

Berne / Belp LSZB BRN BerneAirport

Birrfeld LSZF BirrfeldAirfield

Ecuvillens LSGE Fribourg-EcuvillensAirfield

Geneva LSGG GVA GenevaCointrinInternational Airport

Grenchen LSZG ZHI GrenchenAirport

La Chaux-de-Fonds LSGC ZHV LesEplaturesAirport

Lausanne /Blcherette

LSGL LausanneAirport

Lugano / Agno LSZA LUG LuganoAirport

Samedan LSZS SMV SamedanAirport(EngadinAirport)

Sion LSGS SIR Sion AirportSt. Gallen /Altenrhein

LSZR ACH St. Gallen-AltenrheinAirport

Zrich / Kloten LSZH ZRH ZrichAirport(KlotenAirport)

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ANNEXTURE

DESTINATIONTOURIST ARRIVAL

(MILLION)%SHARE (100)

5. Germany 17,969 4.5

6. Hungary 15,870 4.0

7. Greece 14,180 3.5

8, Poland 13,980 3.5

9. Turkey 12,782 3.2

10. Portugal 11,666 2.9

11. Switzerland 10,000 2.5

12. Austria 9,611 4.7

13. Netherlands 9,595 2.4

14, Russian Federation 7,943 2.0

15. Croatia 6,944 1.7

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RECEIPTS

DESTINATION RECEIPTS (US BLN $) % SHARE (100)

5. Austria 11,237 4.7

6. Greece 9,741 4.1

7. Turkey 9,010 3.7

8. Netherlands 7,706 3.2

9. Switzerland 7,628 3.2

10. Belgium 6,892 2.9

11. Portugal 5,919 2.5

12. Poland 4,500 1.9

13. Federation 4,188 1.7

14. Croatia 3,811 1.6

15. Hungary 3,273 1.4

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Tourism &Travel Competativeness Report (all over World)

COUNTRY SCORE (Out of 6)

1.Switzerland 5.68

2.Austria 5.46

3.Germany 5.41

4.France 5.34

5. Canada 5.32

6.Spain 5.29

7.Sweden 5.28

8.United States 5.28

9. Australia 5.24

10. Singapore 5.24

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Introduction

Switzerland is a perfect example of a developed touristcountry. For several centuries now, Switzerlandhas been ahighly-rated destination,As early as the XVIIIth century, thebeauty of the Alps was being admired by travelers from allover Europe. In the XIXth century, it was mainly Britishvisitors who enjoyed discovering Switzerland and who werethe first to make the ascent of the Alpine peaks. Switzerlandcan justifiably be said to be the birthplace of moderntourism.

Objectives of Swiss tourism policy

To increase the countrys competitiveness as adestination.

The foundations of Swiss tourism policy are to befound in the Conception suisse du tourisme, areportdating from 1979, but which is still relevant. It hasserved as the basis of tourism policy for two decades.

Switzerlands new tourism policy was outlined in theRapport sur la politique du tourisme delaConfdration, which was submitted to the FederalChambers on 29 May 1996.

Suisse Tourisme (ST)

According to the Federal Act on the Swiss National

Tourism Office, of 21 December 1955(1 July 1995 update),the purpose of the National Tourism Office is to encourage

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demand for trips and holidays in Switzerland. The FederalAct, together with the Order of 22 November 1963 (1 July1995update) concerning the National Tourism Office,defines the tasks and functioning of the National TourismOffice, also called Suisse Tourisme (ST).

Suisse Tourismes responsibilities are:

To analyze market trends and advise operators ondesigning services that meet market and ecologicaldemands;

To prepare and circulate promotional messages; Tomake use of and organize promotional events, andprovide services for the media;

To inform consumers about tourism products;

To help operators with their marketing activities; Toassist with product marketing;

To co-ordinate access to the market and co-operatewith other organizations and companies with aninterest in the countrys brand image15.

In addition, Suisse Tourisme adapts its activities to

the requirements of the market and collaborates with theother public and private tourism organisations and withinterested parties.It comes under the supervision of theFederal Council, that supervision being exercised by theTourism Service, under the Federal Department for PublicEconomic Affairs.

Suisse Tourisme works with regional and local tourismagencies on promotional activities. Also, many of the saidagencies are members of Suisse Tourisme and are thereforeinvolved in the lattersfinancial operations

Socit suisse de crdit htelier (SCH)

The Federal Act on encouraging lending to the hoteltrade and holiday resorts resulted in the creation of theSocit suisse de crdit ht.The Federal Act on encouraginglending to the hotel trade and holiday resorts resulted in thecreation of the Socit suisse de crdit htelier (SCH) whichhas its headquarters in Zrich.The role of the SCH is to

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promote the renovation and purchase of hotels inSwitzerland, to which end it grants loans.To build up a highquality network of hotels, the SCH has since its creationreceived interest-free loans from the Confederation totallingSF 140 million. In addition, it has guaranteed several

hundred million Swiss francs in loans , mainly by cantonalbanks.

Public-private partnership

Swiss Tourism Federation (FST)

The Swiss Tourism Federation (FST) is an umbrellaorganization, In1998 it launched the Suisse vlo project

which resulted in the creation of hundreds of kilometers ofcycle track throughout Switzerland.In the first year of itsexistence, La Suisse vlo helpedto generate some 340000 overnight stays.

Socit suisse des hteliers (SSH)

The SSH was founded in1882.The aim of theassociation is to maintain and improve - through joint action- the quality of service, competitiveness and prestige of theSwiss hotel trade in general, and of member establishmentsin particular. The quest for greater transparency in thehotel business gave rise, in 1979, to a classification systemthat gives both customers and hoteliers indicators as to thelevel of comfort and service and how rooms are fitted out.The SSH carries out regular checks using standard criteria.On the basis of these criteria, hotels are ranked between 1and 5 stars. To fulfil its role as a provider of information, the

SSH has set up an official public relations and media serviceand also produces numerous publications, in particular theGuide suisse des htels.

Gastro Suisse

Gastro Suisse, which was founded in 1891, has some20 000 member hotels and restaurants inSwitzerland. Itdeals at national level with information, training and the

defence of catering trade jobs from the policy-makingstandpoint.It collaborates with other organizations, such as

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the FST and the SSH, on tourism publications and thedefence of tourism.

Biological Diversity

Internationally, Switzerland has taken a stance byratifying the Convention on Climate Change and theConvention on Biological Diversity. It co-operates actively ininternational organizations.

In order to encourage the sustainable development ofthe whole Alpine range, the Swiss Confederation has ratifiedthe Convention on the Protection of the Alps (AlpsConvention), together with the resulting tourism protocol.

BIO hotels

By now, over 60 hotels in 7 European countries havejoined in the group of BIO hotels. There are 5 BIO hotels inSwitzerland so far. The restaurants of this group serve only

organic food of certified quality.

References

1. en.wikipedia.org/.../Travel_and_Tourism_Competitiveness_Report

2. www.oecd.org/dataoecd/13/40/33651085.pdf

3www.oecd.org/.../0,3425,en_33873108_33873838_33651086_1_1_1_1,00. Html

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http://www.oecd.org/dataoecd/13/40/33651085.pdfhttp://www.oecd.org/dataoecd/13/40/33651085.pdf

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