Certificates for the Information Age

Case Study: How Switching to Accredible helped the Digital Marketing Institute Save Time, Save Money, and Increase their brand Visibility

Who is the DIGITAL MARKETING INSTITUTE?

15k+Graduates

80Countries

1Industry Standard

The Digital Marketing Institute is the world’s leading professional institute in the field of Digital Marketing. Working closely with expert-practitioners, the Institute promotes best current practice, theory and applied skills in Digital Marketing for individuals and organisations.

John Doe

“For every batch of Professional Diploma paper certificates, at least one full day of work would be required by a staff member.”

Time formerly spent making, printing, and mailing certificates, or managing support requests from certificate recipients now takes Digital Marketing Institute a fraction of the time it did before switching to Accredible.

Since switching to Accredible, Digital Marketing Institute has saved more than 90 hours of employee time.

A Huge Reduction of Employee Time Spent

With an international clientele, Digital Marketing Institute was spending lots of money on printing and shipping certificates that would not always make it to their recipients.

Their certification programs were costing an average of $9.12 each (without their labour costs), and, with more than 15,000 certifications to issue and manage, the costs of the program could easily reach six figures.

Issuing more than 6000 digital certificates with Accredible has saved Digital Marketing Institute upwards of $50,000 to date.

Drastic Reduction of Certificate Issuing Costs

93.75%Reduction in staff time creating / maintaining / reporting on certificates

$1.06Packaging

8 Hours - Monthly Workload w/ Traditional Certficates

$2.75Printing

$0.56Premium Paper

$4.95Postage

$1.00Accredible Certificate Credit

0.5 Hours - Monthly Workload w/Accredible

+2,992Additions to LinkedIn Profiles

+193,503Views of Certificates

(average 31 views each)

+ site visits

~90work hours

saved

$50,000+dollars saved

+2,992linkedin profiles

updated

190k+digital certificate

views

1 Visit to Digital Marketing Institutefor every 10 certificates issued

It’s Easy! Why Wait? Sign up and try out Accredible with 10 free certificates - obligation free. Our team is available to help you every step of the way.

support@accredible.com | +1 415 286 5908 | Skype: BeAccredible

Accredible helped Digital Marketing Institute create an advanced digital certificationprocess that maximizes speed & efficiency while keeping costs low.

This means students receive their certificates in record time, with less work by staff.

By using Accredible’s certifications as a marketing tool, Digital Marketing Institute have exponentially raised their brand awareness online.

Increased Brand Visibility and Site TrafficSending out paper certificates did not allow the Digital Marketing Institute to track engagement and brand exposure with their certification - traditional certificates get hung on a wall, and issuers like Digital Marketing Institute have no idea who has viewed them.

“We simply could not post to any of our online platforms every time professional diploma students achieved certification.”

For an organization that trains digital marketers, the ability to track views and shares of their certificates was crucial to expanding their business and brand.

Digital Marketing Institute has tracked over 190,000 views of their over 6000 Accredible certificates. They are able to track their marketing reach just from issuing certificates - something they always did with little added value.

Accredible has become a key marketing avenue for Digital Marketing Institute.