SWOT Analysis Worksheet Student Success: Recruitment, Admissions, Enrollment, Advising & Retention

South Campus/Deerwood Center Wednesday, June 13, 2012

Members: Dr. Denis Wright (P)

Toni Southerland (P)

Rachele Bakic (P)

Dr. Bill Davis (P)

Audrey Jackson (P) Dr. Margo Martin (P) Dr. Wendy Norfleet (P) Judith Staver (P) Dr. Margaret Clark (P) Dr. John Wall (P) Jennifer Doster (A)

Strengths (Internal) What do we do well?

What unique resources can we draw on? What do others see as our strengths?

# of Votes

Weaknesses (Internal) What could we improve?

Where do we have fewer resources than others? What are others likely to see as our weaknesses?

# of Votes

• Faculty 8 • Inconsistent messages and lack of standardization 8 • Reputation 5 • Lack of staff professional preparation 5 • Subject matter experts for collegewide activities

(STH/DWC) 4 • Lack of communication (staff to staff) 4

• Staff friendly – like students 3 • Decisions (central): not taking in campus issues, schedule.

3

• Campus(s) & DWC as a whole: Security/safety at night; Facilities; one-stop-shop welcome center, labs, some classrooms

3 • Sense of being behind, reactive, Little time to reflect

3

• Campus “culture”, student life 1 • Lack of clarity; inconsistency to students; exceptions of students

1

• Formalizing our processes which will help student

• Wait time, lines

• Orientation program • Too many steps

• Special programs/adaptable • Lack of staff orientation • Community centered • Wilson center for the arts

SWOT Analysis Worksheet Student Success: Recruitment, Admissions, Enrollment, Advising & Retention

South Campus/Deerwood Center Wednesday, June 13, 2012

Opportunities (External) What opportunities are open to us?

What trends could we take advantage of? How can we turn our strengths into opportunities?

# of Votes

Threats (External) What threats could harm us?

What is our competition doing?

# of Votes

• Business relationships 6 • Online education 8

• Bring attention to SC/DWC media, etc. 4 • Underprepared students 4

• Improvement of Career services 4 • Declining budgets 3

• Student success staff “true” flex time 2 • How to handle complaints 2 • Continuing Ed. and $ 2 • Lack of data (access) 2 • Honors academy stuff 2 • Shift in Financial aid availability, policies, etc. 2 • UNF partnership 2 • Pessimism in attitude 1 • Invite more community involvement 1 • Enrollment fluctuation 1 • Student demographics are changing positively

(college ready students) 1 • Consumerism in education, lack of respect 1

• Student wants for format of instruction • Government control

• TV channel • Value of education • Technology over the top • Parents/students with too many commitments • Tuition increase/books • Parental involvement • Advertising by privates • Admission road blocks

SWOT Analysis Worksheet Student Success: Recruitment, Admissions, Enrollment, Advising & Retention

South Campus/Deerwood Center Wednesday, June 13, 2012

Leading Strength: Faculty • Can help with recruitment • Can share Alumni success stories with

current students

Leading Opportunity: Business Relationships • Open college events to everyone • Find recent alumni grads have them talk

to current students

Other topic discussions: The group agreed that “inconsistent messages and lack of standardization” is a key weakness; however, none of our strengths really help in this situation. This weakness:

a. Hurts enrollment because people get frustrated from being shuffled around b. Students get “lost” along the way c. Although we may be using same procedures at South and Deerwood, other

campuses aren’t following the same requirements. Many students get frustrated with the inconsistency collegewide.

Threat(s): Online education, Declining budgets and Underprepared students:

a. Need to find a method to guide people through the process from start to completion.

Schedule building Strengths:

• Wide modality • Deans are accessible and we “know” them • Faculty are agreeable • Schedule is built around the timing of students

Opportunities in Schedule building: • Collegial team, attempt to come together

S O

SWOT Analysis Worksheet Student Success: Recruitment, Admissions, Enrollment, Advising & Retention

South Campus/Deerwood Center Wednesday, June 13, 2012

• Because of our size we provide students with a lot of options • Toni Southerland would like to see a mock schedule for first semester

freshman. Both day and night class schedules to assist students in picking classes.

Weakness in Schedule building: • Haven’t come together collegewide to complete schedules

The group members agreed they would like to have an honors club at STH/DWC • Could have several groups, based on careers/programs of study • Ideas on what to name the club are welcome

There were no further items up for discussion and the meeting was adjourned at 3:30 pm.