SWOT ANALYSIS

LEARNWELL OY

S W

T

Strengths

• Over 15 years of experience in LT and 6 years in translations.

• Competent teachers , translators and IT personnel

• Ability to work in differnt areas related to language and use different programs.

• A very good relationship with social partners: ie. Swedish Cultural Fund

Opportunities

• Huge dissemination opportunities 20.000+ followers on Scribd and 20.500+ users on The Language Menu website.

• Extensive network of EU partners

• Corporate Language training – online assessment testing

•Social media presence

•mLearning applications

Threats

• Large competition in the field of language training and translation

• New entrants, loosing clients

• Changing patterns in the world of work

• Changing economic situation.

O

Weaknesses

•Small full time ”core personnel”

•Outsourcing a number of tasks

•Small office premises

5 June, 2012 Learnwell Oy www.learnwell.fi 2

SWOT ANALYSIS Overview

SWOT ANALYSIS

Strenghts S

Language training Training programs in 18 languages for private and corporate training

Translations Translation and interpretation, proofreading, editing services in 40 languages.

Materials for teachers

Complex website with 18 different tools for teachers to create teaching materials

Strength • High-quality, effectiveness. • Experienced, inspiring teachers • Tailor-make courses, flexibility, interactive, up-to-date material •Flexible schedules • Long-term clients

Strength • High-quality translations •Good communication •Good reputation

Strength • Free use of tools for registered users. • Web site addressed to teachers and students • Material bank • Games • Picture gallery

5 June, 2012 Learnwell Oy www.learnwell.fi 3

SWOT ANALYSIS

Weaknesses

W

Small full time personnel

Outsourcing tasks

Small office premises

Weakness • Flexibility problems • Availability of freelancers may change

Weakness •Hidden costs •Risk of lack of customer focus •Potential loss of managerial control •Tied to financial situation of another party

Weakness Limitations in organizing courses and other events

5 June, 2012 Learnwell Oy www.learnwell.fi 4

SWOT ANALYSIS

Opportunities

O

Extensive network of EU partners

Dissemination opportunities

Opportunities •Coordination and partnership in various international programs •Learning and experience for the future

Opportunities •Extensive number of followers on the Internet •Enlargement of domestic and international network

Opportunities •Developing online testing system for major languages •mLearning applications

5 June, 2012 Learnwell Oy www.learnwell.fi 5

Opportunities • Organizing tailor-

made courses for private and group-tuition

SWOT ANALYSIS

Threats

T

Competition

New entrants

Economic situation

Threats

Larger competitors may offer lower prices

Threats New entrants from developing countries like India, offering services at lower prices

Threats Economic situation affecting both private and corporate clients

5 June, 2012 Learnwell Oy www.learnwell.fi 6

SWOT ANALYSIS

Positive factors

S O

Language training

High-quality translation and

interpretation

International network

Corporate Language training – online testing Major competitors do not

use online testing for corporate clients

Good reputation

Gaining unique experience of

participation and coordination of projects

5 June, 2012 Learnwell Oy www.learnwell.fi 7

SWOT ANALYSIS

Negative factors

W T

Small full-time personnel

Outsourcing tasks

Large competition

•Third-party risk •Finding reliable partners is time consuming

5 June, 2012 Learnwell Oy www.learnwell.fi 8

SWOT SUMMARY Learnwell Oy is acting in three main business areas: language training, translations and creation of teaching materials. The company cooperates with various partners such as: high schools, private language schools, government-run educational centers, communication and consulting companies, cultural funds, Finland’s weekly English newspaper, SME's, NGO’s. Learnwell is currently involved in a number of international programs in the field of education and training. The competition in this particular area is strong, but Learnwell has however gained a competitive advantage.