swot analysis of asian paints
DESCRIPTION
detail study on paint industry and swot analysis of asian paintsTRANSCRIPT
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Presentation on Asian Paints
Presented by: Team 1
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Objectives
EACH COLOR HAS A STORY TO
TELL
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History
• 1942:- • Established
• Headquartered in Mumbai.
• The MD & CEO is Mr.K.B.S. Anand.
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History
1945
1967
1973
2002
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Objectives
OBJECTIVES
INCREASING THE MARKET SHARE WITH THE VIEW TO BECOMING
NO 1 IN MARKET SHARE.
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GROUP SUBSIDIES
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There are 4640 employees at present.
Asian Paints is India's largest paint company and Asia's third largest paint company.
Asian Paints operates in 17 countries and has 24 paint manufacturing facilities in the world servicing consumers in over 65 countries.
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Products of Asian Paints
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Types of products
Decorative paints1. Asian Paints Apex Ultima2. Asian Paints Apex 3. Asian Paints Duracast Fine Tex
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• Automotive• Industries1. Protective coatings2. Floor Coatings3. Road Marking
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Company Analysis
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• According to the Consolidated - Audited financial statement for the Year of 2012, total net operating revenues increased with 25.06%, from INR 7,788.87 tens of millions to INR 9,740.54 tens of millions
• Operating result increased from INR 1,318.14 tens of millions to INR 1,618.59 tens of millions which means 22.79% change
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• The Current Ratio (Current Assets/Current Liabilities) went from 1.16 to 1.28 when compared to the previous year.
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SWOT ANALYSIS
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STRENGTH
• MARKET LEADER
• GAINT OF INDIAN PAINT INDUSTRY
• CAPACITY EXPANSIONS
• MANUFACTURER
• WIDE DISTRIBUITON NETWORK
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WEAKNESS
• LESS GROWTH FROM INDUSTRIAL BUSINESS
• INTERNATIONAL BUSINESS PERFORMING BELOW PAR.
• LESS PRESENCE IN INTERNATIONAL BUSINESS
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OPPORTUNITIES
• THE RAPID GROWING OF ECONOMY• GROWTH IN MANY MAJOR PARTS OF THE
COUNTRY• DECLINE IN CONSUMPTION OF DISTEMPER IN
FUTURE• STEADY GROWTH IN INDUSTRY• CHANGE IN TASTES ON CONSUMERS.
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THREATS
• COMPITION FROM INTERNATIONAL AND NATIONAL PLAYERS
• RISING COST OF RAW MATERIALS
• ECONOMIC SLOWDOWN
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MICHAEL PORTERS FIVE FORCE MODEL
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RIVALARY AMONG
COMPETING SELLERS
THREAT OF NEW ENTRANTS
THREAT OF SUBSTITUTE PRODUCTS
BARGANING POWER OF SUPPLIERS
BARGANING POWER OF BUYERS
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RIVALARY AMONG COMPETITORS
• ORGANISED MARKET CONTROLLED BY 5 TO 6 MAJOR PLAYERS.
• THIS MARKET SEASONAL IN NATURE.
• IMPORTS ARE MINIMAL DUE TO HIGH COSTS
• PRODUCT DIFFERENTIATION.
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BARGANING POWER OF SUPPLIERS
• MAJOR RAW MATERIAL BEING CRUDE THIS CONSTITUTES MAJOR PART OF PURCHASES
THREAT OF SUBSTITUE PRODUCTS
• HIGH RISK INVOLVED FROM SUBSTITUE PRODUCTS DUE TO RAISING COSTS.
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THREAT FROM NEW ENTRANTS
• LESS GOVERNMENT INTERFERENCE HAS CREATED NO ENTRY BARRIERS
• THERE ARE THREAT FROM EVEN FOREIGN PLAYERS.
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BARGANINING POWER OF BUYERS
• BARGANING POWER IS NEITHER LOW OR HIGH ITS CONSTANT
• DISCOUNTS ON BULK BUYING QUANTIY• THE MAIN PART OF BARGAINING COMES
FROM INDUSTRIES
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KEY SUCCESS FACTORS OF ‘ASIAN PAINTS’
o Marketing Strategies- Electronics, Print media, and Informative brochures.
o Distribution- Semi urban to metropolitan market.
o Use of Information Technology- Computerisation of branches and depots.
o Width of Product Line- Wall, metal, wood and plastic finishes.
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Asian Paint has offered brands in all possible applications. For instance:
Synthetic / Acrylic Washable Distempers : TractorsAcrylic Emulsion : Apcolite (Quality I,) Royale (premium category)Plastic emulsion Paint (Interiors / Exteriors) : Decoplast (Quality) II),Apex (Quality )Synthetic Enamel : Apcolite, GattuPacket Distemper : UtsavWooden Surfaces : Touch Wood, Silkwood, Apcolite Natural Wood finish.Cement Paint (external) : Gattu
Industrial SegmentGeneral Industrial Finishes : Apcolite (Hammerton Finish)Other Industrial Products : Expory Coatings, Chlorinted Rubberfinishes, vinyl & Polyurethane Systems.
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DRIVING FORCES OF PAINT INDUSTRY
o Growth in country’s automobile, Construction and housing sectors.
-CHANGING TRENDS IN INDIAN PAINT INDUSTRY:
o Standard of living
o Colour preferences- focused on more eco-friendly look.
o Hiring Architects or interior designers in order to choose best colour.
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THANK-YOU
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Objectives
EACH COLOR HAS A STORY TO
TELL