PRESENTED TO:SIR SHAHZAIB KHAN

PRESENTED BY:MUDASSAR IQBAL

CONTENTS

• PROFILE• VISION• PRODUCTS• SWOT ANALYSES• CONCLUSION

PROFILE

• Established in 1962 as private Ltd company. • Joint venture with Honda motor co. Japan. • Among top 25 companies in KSE. • On top end in two wheeler industry. • Largest assembly line in Pakistan.

• Annual Production Capacity 750,000 Manufacturing plants Karachi Sheikhupura

•Export Bangladesh Afghanistan

VISIONMarket leader in the motorcycle industry, emerging as a global competitive centre of production and exports.

Products

CD- 70

CD-100

CG- 1 2 5

CG-125 DLX

STRENGHT

• Qualified and well trained staff• Biggest sale network• Financially strong• People trusted products• Resale value

STRENGHT• Best production plant in the country• After sale services• Warranty period• Availability of spare parts• Biggest market share

Market ShareSales

HondaYamahaOther

56%30%

14%

WEAKNESSES

• High prices of products• Low manufacturing ability of vendors • Slow response or long lead time from the vendors• Difficult to high quality production at high market demand.

OPPORTUNITIES

• Industry expansion• Technology upgrading• Teenagers shifting to adults @ 3% per year.

•Being a largest manufacture can enter other countries. And Expand export in Afghanistan, Bangladesh and other countries as per WTO rules & regulation.

OPPORTUNITIES

THREATS• Price war.• Threats of copy products.• Substitutes services.• India & other countries enter in Pakistan market.• Instability in government policies.

Conclusion

• Control high prices of products• Encourage vendors & supplier•Maintain Proper quality.

Thank You

Any Questions