Principles of Management

Tropic: Assignment on Swot Analysis of NUB

Supervised ByMrs Mahbuba Sultana

Course instructor,Principles of Management

Northern University Bangladesh

Submitted To:Department of Business Administration

Northern University Bangladesh

Submitted By:Section- A

Sl No Name ID01 S.M. Al-Shahriar BBA 120304790

Submission Date: 30-10-2013SWOT analysis of Northern University Bangladesh is represented below:

NUB’s Strengths:

Northern University of Bangladesh is very popular to students affordable Location in state capital The optimum size of each class is 40 students only Full-time faculty teach most classes, and there is a strong bond and a high level of interaction

between faculty and students Expertise in teaching non-traditional students accessibility – day, night formats Interdisciplinary and experiential education at both the undergraduate and graduate levels Faculty service to the university and the larger community. Efficient management

NUB’s Weaknesses: Underfunding in many departments and programs Lack of financial support for faculty Scholarship Insufficient book in library and most of them are out dated Lack of understanding at many facts Inadequate resources for recruitment, retention, advising, and marketing – all the things needed

to recruit and retain students Lack of infrastructure – including physical, financial, and human resources; inadequate capital

funds to support all that we want to do Underdeveloped campus life and facilities

NUB’s Opportunities: Continuing education for intellectual enrichment and for students of all section Online result and information opportunities Outdoor campus facility Tap into the health care industry, which is growing in Springfield with medical hospital, More conversations and partnerships with local employers – those in the private, nonprofit, and

public sectors – so that students are more appealing to them Educational opportunities related to Science, Arts and Commerce International and off-campus study and exchange programs Tuition fees is affordable for students

Threats to NUB:

Reduced public funding of higher education in Bangladesh Risk of losing prominent faculty and staff for genuinely better opportunities at other universities

or locally Growing competition from nearby public universities and small privates in central Dhaka Establishment of new private university