swot analyzing of mingle juice
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Swot analyzing of mingle juiceTRANSCRIPT
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Mingle juiceTaste till last drop
S.W.O.T Analysis of mingle juice
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Presented By• Rakib Ullah Khan
» ID: 121200016
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Rakib Ullah Khan
CEO of Mingle Juice
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Brand Name:
Logo
Slogan: Taste till last drop
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SWOT Analysis
“A widely used framework for organizing and utilizing the pieces of data and information gained from the situation analysis…”
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The SWOT Matrix
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The Elements of a SWOT Analysis
• Strengths and Weaknesses (Internal)– Scale and Cost Economies– Size and Financial Resources– Intellectual, Legal, and Reputational Resources
• Opportunities and Threats (External)– Trends in the Technological Environment– Trends in the Sociocultural Environment
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Directives for a ProductiveSWOT Analysis• Stay Focused
– It is a mistake to complete one generic SWOT analysis for the entire organization or business unit.
• Search Extensively for Competitors
• Brand, Product, Generic, Total budget competitors
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Directives for a ProductiveSWOT Analysis
• Examine Issues from the Customers’ Perspective– What do customers (and non-customers) believe
about us?– What do customers (and non-customers) think of
our product quality, customer service, price, overall value, convenience, and promotional messages in comparison to our competitors?
• Taking the customers’ perspective is the cornerstone of a well done SWOT analysis.
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Directives for a ProductiveSWOT Analysis• Look for Causes, Not Characteristics
– Causes for each issue in a SWOT analysis can often be found in the firm’s and competitors’ resources.
– Major types of resources:• Financial, intellectual, human, organizational, informational,
legal, relational, reputational, etc
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Directives for a ProductiveSWOT Analysis• Separate Internal Issues from External Issues • Failure to understand the difference between
internal and external issues is one of the major reasons for a poorly conducted SWOT analysis.
• Socratic Advice:– “Know thyself”– “Know thy customer”– “Know thy competitors”– “Know thy environment”
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After analyzing
Our Strengths
Healthy Eco-Friendly
Diverse Benefits Natural Juice
No added sugar or preservatives
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High Price
Low Customer Awareness
Weaknesses
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Opportunities
Health-conscious attitudes present an increasingly growing market.
Owned by Mingle juice which offers increased product distribution.
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Pran Juice
Natural Disaster
Slice
Frutica Juice
Threats
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Thank You For Your Attention
I will be happy to answer your question if I can.