NESTLE SWOT ANALYSIS

•Nestle India Limited is the Indian arm of Nestle SA, which holds a 51% stake in the company.

•It is one of the leading branded processed food companies in the country with a large market share in products like instant coffee, instant foods, milk products, etc.

•Nestlé's leading brands include Cerelac, Nestum, Nescafe, Maggie, Kitkat, Munch and Milkmaid.

STRENGTHSParent support - Nestle India has a strong support from its parent company, which is the world’s largest processed food and beverage company, with a presence in almost every country.

Brand strength - Nestle has some very strong brands like Nescafe, Maggi and Cerelac.

WEAKNESSExports –A major portion of exports comprises of Coffee (around 67% of the exports were that of Nescafe instant to Russia). This constitutes a big chunk of the total exports to a single location.

Supply chain - The company has a complex supply chain management. The food industry requires high standards of hygiene, quality of edible inputs and personnel. The fragmented nature of the Indian market place complicates things more.

OPPORTUNITY

Expansion -Existing markets are not fully tapped and the company can increase presence by penetrating further.

Product offerings - The company has the option to introduce more brands which its parents are famed for like breakfast cereals, Smarties Chocolates, Carnation, etc.

Global hub - Since manufacturing of some products is cheaper in India than in other South East Asian countries, Nestle India could become an export hub for the parent in certain product categories.

THREATS

Competition - The company faces immense competition from the organized as well as the unorganized sectors.

Sectoral woes - Rising prices of raw materials and fuels increases packaging and manufacturing costs..

CONCLUSION

The food processing business in India is at a nascent stage. Currently, only about 10% of the output is processed and consumed in packaged form thus highlighting huge potential for expansion and growth.

Traditionally, Indians believe in consuming fresh stuff rather then packaged or frozen, but the trend is changing and the new fast food generation is slowly changing.

LOREAL SWOT ANALYSIS L’Oreal was initially known as

a hair-color formula.

Developed by French chemist Eugene Schueller.

It was then known as "Aureole".

Schueller formulated and manufactured his own products which were sold to Parisian hairdressers.

STRENGTHSResearch and innovation -continuing research and

innovation in the interest of beauty makes them a leader.

Developed activities - in the field of cosmetics as

well as in the dermatological and pharmaceutical fields

Advertising strategy - L’Oreal’s advertising strategy also plays a major part to its growth. Through adapting to the culture of their target market as the main tool of their advertisement.

WEAKNESSDecentralization- Due to the many

subdivisions of the Company, there is a difficulty in the control of L’Oreal. This slows down the production of the Company .

Profit margin- The profit margin of L’Oreal is comparably low than that of the other smaller rivals.

Coordination and control- of the activities and image in the worldwide market.

OPPORTUNITY

Growing demand -for beauty products gives L’Oreal the opportunity to focus in their field of specialization.

Greater market share-because of the numerous patents registered by the Company.

THREATSCompetition-A threat to the L’Oreal group is also

the growing competition within the field of .cosmetic brands

Economic downturn-Could hurt the possibility of higher profit for the company.

Spending habits- While the L’Oreal Group may be producing the best of its line, people may find that their products are not of their basic needs and would skip buying L’Oreal products

MACRO ENVIRONMENTAL FACTORS AFFECTING HP AND MORRESON SUPERMARKET

Hewlett Packard (hp)

MACRO ENVIRONMENTAL FACTORS AFFECTING HP

Hewlett Packard was founded in the year of 1939, and now has over 88,500 employees worldwide.

Hewlett Packard is a company that offers new

technologies and research to businesses and homes around the world by providing the best in service, products and sales.

Customer service is a top priority in Hewlett-Packard’s mission

About Hewlett Packard (hp)

Macro Environment

The larger societal forces that affect the whole microenvironment.

The macro environment consists of forces discussed in next slide.

Demographic environment The organisations must now design products and marketing

programs for the specific micro-markets they wish to target.

New age communities now make up a significant part of the population, who have clear product and brand preferences.

A demand for a wider variety of computers to suit new age tastes, which requires the development of new products and marketing strategies.

Economic EnvironmentConsumers must have the purchasing power to back

up their desire for the products.

Non-price factors, such as branding, are a significant

basis for competition for computer products.

Value of the home currency, all branded products are imported, and their prices vary with changes in the relative exchange rates.

Increase in income, consumers are likely to purchase higher quality products

Natural environment

Issues that involve computer manufacturing are the use of pollution from manufacturing plants, energy consumptions which can lead to climatic impacts.

Company must pay attention to above factors so that it may not do harm to our environment in near future.

Technological environment

Reduced the size, raise efficiency and improve product quality.

The advent Internet shopping is allowing consumers to make purchases on-line, and from foreign suppliers.

Reduction in the size and profitability of the computer .

Political Environment

Laws that regulate virtually all aspects of their business, as health safety, pollution, and advertising and labelling requirements.

Company should design the products keeping

all the rules an norms in mind.

Cultural Environment

Competition, a threat of customers switching to unknown/local branded products available in the market for much cheaper price.

The availability of pirated computer software and peripherals.

Customer prefers product for a much cheaper price available in the local market than going for a branded one.

Morrison supermarket

FACTORS AFFECTING MORRISON SUPERMARKET

Political environmentThey need to take local council

permission to open a store in the city.

Working with local government agencies to provide with employment opportunities.

Environmental and health standards, etc.

Technological environmentElectronic commerce has become a main

marketing and distribution channel. Tesco, major competitor of Morrisons, has embraced online marketing and distribution in a high profile manner.

Service provision and customer transactions are all changing rapidly due to advancement in information technology.

Automation of processes has resulted in lesser number of staff in the recent years.

Both internal and external communications methods have improved recently due to the increased usage of Internet, Extranet and Intranet.

Cultural environmentA major implication for the food

and grocery industry is the growing variety of Indian, Chinese and other indigenous goods.

This is clearly reflected by Morrisons takeaway menu, which includes the above food types.

Economic factors Local economic factors such as council

rates, local economic development schemes, etc. affect the operations of independent super market stores.

National factors such as rate of inflation, recession, GNP rate of growth, level of employment and other budgetary decisions impact on Morrisons.

Socio demographic environmentAging population of the country has

an important influence upon Morrisons. It has become a necessity to provide with more products to meet this category of customers.

Slow eradication of the class system in the U.K has led to a situation where different types of customer segmentation, targeting and positioning are needed.

Busy lifestyle has resulted in the requirement for late openings.

Ecological and ethical environment The concept of greenness is in

vogue and there is a requirement for environmentally friendly activities, embracing the whole spectrum of value chain.

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