STRENGTH

1. Unmatched product and brand portfolio:Pran offers one of the widest portfolio of food products in its sector. Pran is currently producing more than 200 products under 10 categories. It is hard for any other food company in Bangladesh to compete against its large range of product offering. 2. Brand image:Among many food and beverage producing companies in Bangladesh, Pran has become successful in creating a strong brand image in the minds of its potential customers. From major cities to rural villages, Pran has become the number one food brand that is preferred by consumers. 3. First movers advantage: Pran had come up with some products that are absolutely new to the market of Bangladesh. No other local companies are producing such products. There for Pran had the first movers advantage which they are still taking advantage of. 4. Distribution channel: Apart from Bangladesh Pran exports its product in countries and has extensive distribution channel all over the world, which supports its operations globally.5. Highly skilled human resource: Pran has retained developed and retained employees, who are able to operate the companys up to date technology and produce the best quality products. Despite of its huge number of employee Pran has maintained a labor productivity which is twice as much as the other local companies and increased its sales. Also Pran has a strong management that can lead this huge organization. 6. Product that customers can relate to: Pran has brought customers product that they can relate to. Pran has adopted most common and used fruits vegetables and dairy products as their raw materials and turned them into products that is enjoyed by all categories of customers. 7. Cost leadership: Pran has attained cost leadership in the market and is able to provide its customers products at lower price than their competitors. They are able to keep their production and distributions cost to minimum and thus keep their products cost low.

SOWT ANALYSIS

ThreatsIncreased competitionDown-ward pricing pressureAvailability of foreign productUsing old technologyPolitical instability, economy etc New innovation from other competitors could be a threatLarge number of indirect Competitor International organizationsStrengthsUnmatched product and brand portfolioBrand imageFirst movers advantageExtensive distribution channelHighly skilled human resourceProduct that customers can relate toCost leadershipOpportunitiesBig Target MarketConsumers are more aware nowLower technological costUniquenessFood habits changesIncrease in consumer income WeaknessLimited production capacityManagement EfficiencyTraining & development of the companyShort life cycle of productLack of Product AwarenessPrice disadvantageLack of geographical coverage