Brief Introduction

• Wild Cats Adventure provide adventure, sport/travel packages.

• Nepal's varied geographical and climatic conditions.

• Specialize solely in adventure travel

• Individuals, couples, and groups interested in adventure sports

MARKET SITUATION

• Contribution of tourism in GDP in 2009-2011 is 5.92%.

• GDP growth for travel and tourism is expected 0.2 per cent in 2012.

• In spite of inflation revenue from tourism is expected to increase by 42% by 2017.

• Wildcat will meet the Market’s Demand.

Destination Nepal Tours and Travels Pvt. Ltd.Yeti Travels Pvt. LtdMalla Travels and Treks Pvt. Ltd.Natraj Tours and Travels Pvt. LtdRhino Travels Pvt. Ltd.Gandaki Tours and Travels Pvt. Ltd. Everest Express Tours & Travels (P) Ltd.Explore Himalaya Travel & AdventureShangri La Tours (P) Ltd.Venture Travel (Temple Tigers) NepalOthers

COMPETITORS

MARKET SUMMARY

• Main categories, business and leisure

• Market is further separated into domestic and international travel.

• Primary leisure travel groups are:

Adventure, Special-Interest, Honeymoons & Sightseeing Trips.

• High-Income Travelers.• Budget-Conscious Travelers.• Families, Students & Seniors.

SWOT ANALYSIS• Strengths

STRONG BRAND IMAGE: Wild Cats have target to become one of the largest group in the country

MANAGEMENT: network of valuable connections will contribute greatly

EXPERIENCED STAFF: Wild Cat Adventure team is experienced in the travel business and in adventure sports

POPULARITY OF ADVENTURE TRAVEL: In the last five years, these sports have started to go mainstream.

SWOT ANALYSIS Cont.

Weakness

LIMITED PERSONNEL Wild Cat Adventure’s staff is exceptional, they will be faced with long hours for little pay.

FINANCING unforeseen expenditures or poor sales will threaten Wild Cat Adventure’s cash position.

OPPORTUNITIES

GROWTH MARKET: The national adventure travel market is growing 10% annually with tourism Year 2011, it positive effect is still moving.

POTENTIAL TO ACHIEVE SALES FROM THE NATIONAL MARKET: As Wild Cat Adventure establishes itself and gains financial stability, it can begin to market its services nationally. We plans to begin this effort via a World Wide Web campaign in the first year of operation and diversify its communications efforts in years two and three.

POTENTIAL TO BECOME A PREMIER PROVIDER: Wild Cat Adventure has the management and staff to produce a top-quality service.

The potential to integrate services and add branches exists.

SWOT ANALYSIS Cont..

• Threats• INTERNET AND PRICE COMPETITION: The Internet has provided a

sales medium for consolidators who compete on price and has also given consumers the ability to plan and arrange trips for themselves. Thus, the traditional agency faces greater competition.

• LOCAL COMPETITION (EXISTING AND POTENTIAL): There are many agencies that specialize solely in adventure travel. Moreover, additional adventure travel specialists may follow Wild Cat Adventure's lead.

• ECONOMIC DOWNTURN: The strong domestic economy has been good for the travel and tourism industry. Continued growth is anticipated. However, unforeseen or unanticipated economic inflation would reduce disposable income and threaten Wild Cats sales.

SWOT ANALYSIS Cont..

• Paragliding @ US$ 790 • All around Nepal Biking Tour @ US$ 995 • Rafting in Trishuli @ US$ 60• Rafting in Bhotekoshi @ US$ 140• Bungee Jumping @US$ 490• Camping Tour @ US$780• Wildlife adventure @ US$ 985 • Mountaineering @ US$ 985

Some Packages…

MARKETING STRATERGY

• Goal of business is to create and keep customers

• Provides adventure and freedom

• Promote the benefits of adventure travel which include saving time and money, and confidence in the vacation's success.

MARKETING STRATERGY Cont.

Mission foremost provider of adventure travel to the

people of the Urban areas along with foreign tourists.

Wild cat Adventure seeks to connect adventure travel newcomers and veterans with service providers, adventure activities, and accommodations that fit the client's desires, budget, and skill level.

MARKETING STRATERGY Cont.

Target MarketingWild Cats will target the following groups:• Couples and individual adventure travelers: This is the

customer group that meets the demographic profile for adventure travelers -- ages 25-35 with household income greater than Rs 400000.

• Group adventure travelers: These are groups that belong to local athletic organizations, such as cycling or Sports clubs.

• Corporate adventure travelers: Target local businesses in an attempt to secure corporate accounts.

MARKETING STRATERGY Cont.

• STRATEGY 1: Develop brand recognition through the use of effective advertising, marketing communications and promotion.

• Tactic: Develop a marketing mix designed to target the Whole Country.• Program: Print and electronic advertising campaign, using specialty

publications.• Program: Use strategic alliances to conduct promotions and giveaways.• Tactic: Expand brand recognition to the national market through increased

industry participation and WWW presence.• Program: Utilize the networking benefits of industry associations, trade shows,

and publications.• Program: Develop and promote Wild Cat Adventure's website. The availability

of information and the ability to schedule and purchase online will be beneficial to the customer and us.

MARKETING STRATERGY Cont.

STRATEGY 2: Increase revenues and reduce costs by establishing repeat and corporate customers.

• Tactic: Customer satisfaction program.• Program: Focus Wild Cat Adventure’s efforts on customization of adventure travel

and utilization of its core competencies..• Program: Post purchase and post trip follow-up. Research indicates that the

communication between the firm and the customer after the sale positively influences repeat purchase.

• Tactic: Corporate account acquisition.• Program: The corporate sales program will depend upon specialized literature and

personal promotion. Corporate accounts generate recurring revenue and will help diversify sources of income.

Break-even Analysis

The break-even analysis, including monthly sales break-even points, are located in the following table. Break-even calculations assume a 20% gross

margin

Sales Forecast• Expects sales to be slow in the first, and possibly second

quarter of operation. Sales growth is estimated at 10% annually through year three.

Controls• Marketing efforts will be

reviewed quarterly. • Variance between sales

goals for the first year of operations and revenues will be only real source of comparison.

• Will seek customer feedback on marketing efforts and may conduct surveys or focus groups to test and effectiveness.

Campaign Milestone

Controls Contd.. Implementation Milestones• Grand opening event will take place in the first

quarter. This will be a combined effort with a strategic alliances. The event will be hosted and published by news paper and other electronic media .Will Include prize giveaway of an adventure travel package.

• Wild Cat Adventure will begin its corporate account marketing in the first quarter and hopes to secure at least one corporate account during that time.

• Website should be operational by the middle of the second quarter of operation. The website will be capable of online transactions with secure site protections.

• Banners will be placed at several World Wide Web locations.

ConclusionOur ongoing fun and services will

be rewarding us as one of the leading adventurous company in Nepal, with exciting thoughts and

ideas we are a step ahead to expertly change your life.

By joining our adventure challenge you are supporting us to continue fulfilling everyone’s dream beyond

the wild imagination.

We just say “Forget everything and move Into the Wild!!!”