swtt 140407 session01
DESCRIPTION
SWTT(7th Apr 2014) Session 01 - Title: "Web Technologies on Mobile - Opportunities and Challenges" - Speaker: Andreas Gal, Vice President of Mobile at MozillaTRANSCRIPT
Andreas Gal, VP Mobile Mozilla
!!!
Web Technologies on Mobile - Opportunities and Challenges
Welcome to Mozilla Firefox
500+ MILLION USERS 80+ LANGUAGES
1000 EMPLOYEES in 15 COUNTRIES 3 BILLION ADD-ONS DOWNLOADED
140,000 COMMUNITY ADD-ONS
BUILT BY 1,000s of CONTRIBUTORS
A public-benefit non-profit foundation and wholly-owned corporation
Mozilla’s Core Values
20122004
As a driver of choice and innovation on the Web, Mozilla continues to revolutionize the market, give users
more control and empower developers.
30% GLOBAL MARKET SHARE* #1 EUROPEAN BROWSER*
The Web, 2002
The Web, Today
Standards-based web pages
HTML5 & Other Open Standards
Why did this change happen?
•Mozilla! •How: Interoperable standards •Authors “write once”, their code “runs everywhere” * –Happy authors! •Browsers compete over quality ofthe implementation –Better user experience! –Happy users! –Better standards!(*) mostly
DATA DEVICE
Apple Services
Apple Ads
Apple Platform
Apple App Store
Microsoft Services
Microsoft Ads
Microsoft Platform
MicrosoftApp Store
GoogleServices
Google Ads
Google Platform
GoogleApp Store
ANDROID SILO iOS SILO WP7 SILOObservations of Today’s Smartphone Landscape
OPERATOR OEM/ODMUSERS DEVELOPERS
How can Mozilla disrupt these vertical silos?
Mozilla broke down the stranglehold of proprietary desktop technology through
innovation and
open standards.
Mozilla aims to break down the stranglehold of proprietary mobile technology through
innovation and
open standards.
Key difference: Different distribution channels. To reach mobile users, we have to partner with Operators and OEMs/ODMs.
Web Platform
Web Apps
Web Services
Mozilla Implementation
Apple Implementation
Google Implementation
Operator Services &App Stores
Mozilla Services & App Store
Third Party Services & App Stores
Your Services &
App Stores?Names & Logos used for illustrative purposes only.
!
Overcoming Vertical Silos & Lock-in through Open Standard and Interoperability
Access to Key APIs and Local Sensors To Provide Fully Engaging App Experiences
1 2 3
4 5 6
7 8 9
+ 0 *
Telephony
NFCContacts
Gestures
Camera
Audio
Bluetooth
Location
SMS
Settings
Match and exceed the capabilities of native apps.
A Mobile Experience Built Entirely on the Web
! ! @
! " #
CSS
JS
Cross-platform synchronization
Service differentiation
Tools known by millions of developer
Use existing standards
Mozilla’s Implementation: Firefox OS
Device
Kernel
APIs
Native API-based User Experience
Web Browser/ Platform
Device
Kernel
Web Engine/APIs
Web-based User Experience/Web Content!
!@!
"
#
Firefox OSToday’s OS
Removing the Native API layerSmaller stack, can target high-end feature phones and up Based on open standards, no single-vendor APIs Operator/OEM can deeply customize the user experience
From Web Content to Web App
Browser HTML5 Runtime
Q&A