swtt 140407 session01

14
Andreas Gal, VP Mobile Mozilla Web Technologies on Mobile - Opportunities and Challenges

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SWTT(7th Apr 2014) Session 01 - Title: "Web Technologies on Mobile - Opportunities and Challenges" - Speaker: Andreas Gal, Vice President of Mobile at Mozilla

TRANSCRIPT

Page 1: SWTT 140407 session01

Andreas Gal, VP Mobile Mozilla

!!!

Web Technologies on Mobile - Opportunities and Challenges

Page 2: SWTT 140407 session01

Welcome to Mozilla Firefox

500+ MILLION USERS 80+ LANGUAGES

1000 EMPLOYEES in 15 COUNTRIES 3 BILLION ADD-ONS DOWNLOADED

140,000 COMMUNITY ADD-ONS

BUILT BY 1,000s of CONTRIBUTORS

A public-benefit non-profit foundation and wholly-owned corporation

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Mozilla’s Core Values

20122004

As a driver of choice and innovation on the Web, Mozilla continues to revolutionize the market, give users

more control and empower developers.

30% GLOBAL MARKET SHARE* #1 EUROPEAN BROWSER*

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The Web, 2002

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The Web, Today

Standards-based web pages

HTML5 & Other Open Standards

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Why did this change happen?

•Mozilla! •How: Interoperable standards •Authors “write once”, their code “runs everywhere” * –Happy authors! •Browsers compete over quality ofthe implementation –Better user experience! –Happy users! –Better standards!(*) mostly

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DATA DEVICE

Apple Services

Apple Ads

Apple Platform

Apple App Store

Microsoft Services

Microsoft Ads

Microsoft Platform

MicrosoftApp Store

GoogleServices

Google Ads

Google Platform

GoogleApp Store

ANDROID SILO iOS SILO WP7 SILOObservations of Today’s Smartphone Landscape

OPERATOR OEM/ODMUSERS DEVELOPERS

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How can Mozilla disrupt these vertical silos?

Mozilla broke down the stranglehold of proprietary desktop technology through

innovation and

open standards.

Mozilla aims to break down the stranglehold of proprietary mobile technology through

innovation and

open standards.

Key difference: Different distribution channels. To reach mobile users, we have to partner with Operators and OEMs/ODMs.

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Web Platform

Web Apps

Web Services

Mozilla Implementation

Apple Implementation

Google Implementation

Operator Services &App Stores

Mozilla Services & App Store

Third Party Services & App Stores

Your Services &

App Stores?Names & Logos used for illustrative purposes only.

!

Overcoming Vertical Silos & Lock-in through Open Standard and Interoperability

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Access to Key APIs and Local Sensors To Provide Fully Engaging App Experiences

1 2 3

4 5 6

7 8 9

+ 0 *

Telephony

NFCContacts

Gestures

Camera

Audio

Bluetooth

Location

SMS

Settings

Match and exceed the capabilities of native apps.

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A Mobile Experience Built Entirely on the Web

! ! @

! " #

CSS

JS

Cross-platform synchronization

Service differentiation

Tools known by millions of developer

Use existing standards

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Mozilla’s Implementation: Firefox OS

Device

Kernel

APIs

Native API-based User Experience

Web Browser/ Platform

Device

Kernel

Web Engine/APIs

Web-based User Experience/Web Content!

!@!

"

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Firefox OSToday’s OS

Removing the Native API layerSmaller stack, can target high-end feature phones and up Based on open standards, no single-vendor APIs Operator/OEM can deeply customize the user experience

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From Web Content to Web App

Browser HTML5 Runtime

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Q&A