...are swttchtng tomenstrual cups!

eco-friendly Acclaimed• • Top 50 EcoTrends! Trendhunter magazine.

• Award-winning: voted "Best Women's Product" byCanadian retailers for 3 consecutive years.

reliable

• Aggressive advertising; great marketing support;PR campaigns; 500,000 + blogs; Social Media: Twitter,Facebook and YouTube Channel!

• Millions of women see The DivaCup in magazines like:Cosmo, Glamour, Shope, Self, OK!, InStyle, Yoga Journal,Viva, Alive, Natural Solutions and more ...

•comfortable .Aggressive Marketing Support•

clean•

active-lifestyle

~~~Bl~]~Product Line: Destination Product

The DivaCup Modell - 857538000015/ Item # DV001

• For women under 30 years old whohave never delivered vaginally orby ceasarean section.

• Strong consumer visibility + Strong sales = Great Profit!

• Stock The DivaCup and offer your customers aneco-friendly, revolutionary alternative:Our Store Locator drives new customers to you!Add your store today - stores@divacup.com.

Return Policy: Menstrual cups are personal hygiene medical devicesand may not be returned or exchanged. All sales are final.The DivaCup Model 2 - 857538000022/ Item # DV002

• For women over 30 years old and/orfor women who have deliveredvaginally or by ceasarean section.

The DivaWash - 857538000039/ Item # DV003

• Botanically-Enriched Cleanser for Face, Body, and The DivaCup'" pH balanced • ~entle • concentrated •• Proudly Made in Canada...Loved Worldwide!'" formulated for Silicone

'" 100% plant-based: no parabens, sulfates or petrochemicals www.divacup.com

PRESS RELEASEFor Immediate Release -"Earth Day is Everyday" FocusInterviews and high resolution photos available

Press Contact: Carinne Chambers866-444-3482press@divacup.com

Tampons Are "Passe," Menstrual Cups Are "In"The environment and the economy drive women to consider the powerful impact of their feminine hygiene choices.

Kitchener, Ontario, Canada - October 15th, 2010 - Uncertain economic times coupled with continuedconcern for the environment is driving consumers to reevaluate every aspect of their purchasing power. Inparticular, an overlooked culprit of landfill waste and pollution has the attention of women, worldwide.Disposable feminine hygiene tampon and pad products are coming under scrutiny as alarming statistics

point to how they significantly contribute to landfill volume, as well as pollution. Diva International Inc.,makers of The DivaCup® (www.divacup.com).asilicone menstrual cup, see the momentum for therevolutionary concept growing.

All types of women from students, to moms, to athletes are registering their voice by shifting their loyaltyfrom the $304 million (CAD) disposable feminine hygiene market to the reusable menstrual cup. The 41year menstruation span (11-52 years) creates billions and billions of pounds of disposable feminine hygieneproducts being "dumped" into the environment worldwide. In 2007, over 9 million women in Canada alonewere potential, monthly users of disposable feminine hygiene products. This means millions of disposablefeminine hygiene products become an environmental burden for us all.

Billi Bierling, a German journalist and user of The DivaCup® who recently climbed her way to the top ofMt. Everest, speaks out about how disposable feminine hygiene waste unfortunately affects even the mostremote corners of the world. "Mountaineering is still a very male dominated sport; however, more womenare conquering the highest summits in the world. Often, female climbers have to cope with theinconvenience of having their period during a climb. In this situation, women only have two choices whenusing pads or tampons: either bury them (which is not ideal as they do not biodegrade due to the altitudeand the extremely cold temperatures); or carry them out (which is a hassle to say the least)! The DivaCup®solves this serious waste controversy on pristine mountain tops, and notably, in one's own environment!"explains Bierling. . I

There are over 500,000 blog mentions and thousands of unique visits a day to The DivaCup® website.The company fields inquiries from companies as far off as Nigeria and Russia who want a piece of therevived, menstrual cup category.

"Most women want to positively change their eco-footprint, but not all can convert to solar or can afford ahybrid car, yet they can switch from disposable tampons and pads. Our menstrual cup is a goodenvironmental choice, because it is reusable. This is as significant as switching from plastic to reusablebags. Also, women save approximately $150 to $200 CON a year, and a menstrual cup eliminates theirpersonal contribution to the billions of tampons and pads dumped into landfills and sewer systems, annually.Women continually tell us how empowered our product has made them," explains Francine Chambers, whostarted the company seven years ago with her daughter, Carinne.

The menstrual cup concept was first introduced almost 80 years ago and millions were sold in the 50s and60s, only to disappear from the market for many years. Reengineered, redesigned silicone cups are verypopular with women of all ages once again, because they are considered less messy, more reliable,convenient, less expensive and more environmentally responsible than tampons or pads.

The DivaCup® retails for $39.50 CAD and is available across Canada at many pharmacy chains, naturalstores, independent pharmacies, select grocers and online vendors. www.divacup.com.

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