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SXSW 2013

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Slide 1

On SXSW you get to live a few days in the future before you go home back to the present

Design: The Principles of Adaptive DesignDesign: Breaking the Mold with Meaningful DesignUI/UX: The Best Interface is No InterfaceEyeTrack: Tablet ResearchPanel discussion: The Future Of Social TVHype? 3D PrintingTalk: How Twitter is changing how we watch TVKeynote: Tina Roth Eisenberg

The Principles of Adaptive Design

Mobile users will do anything and everything desktop users will do, provided its presented in a usable way.

The Principles of Adaptive Design

Mobile users will do anything and everything desktop users will do, provided its presented in a usable way.

The Principles of Adaptive Design

Mobile users will do anything and everything desktop users will do, provided its presented in a usable way.

The Principles of Adaptive Design

The Principles of Adaptive Design

Mobiele telefoon gebruik 2010

The Principles of Adaptive Design

Mobiele telefoon gebruik 2010

The Principles of Adaptive Design

The Principles of Adaptive DesignContent!KwaliteitDevice

The Principles of Adaptive Design

Elon Musk, Tony Fadell, Hosain Rahman

http://www.cooper.com/journal/2012/08/the-best-interface-is-no-interface.html/Tony Fadell, Hosain Rahman, Elon Musk

I have no problem with negative feedback or critical reviews, I have a problem with false reviews.

http://www.cooper.com/journal/2012/08/the-best-interface-is-no-interface.html/Elon Musk

http://www.cooper.com/journal/2012/08/the-best-interface-is-no-interface.html/Elon Musk

The best interface is no interface

Van een wereld zonder papier naar een wereld vol interfaces

Altijd kritisch blijven en onderzoeken of een interface (app, site) wel de juiste keuze is.

http://www.cooper.com/journal/2012/08/the-best-interface-is-no-interface.html/The best interface is no interface

The best interface is no interface

EyeTrack: Tablet Research

Smartphone = lean forwardTablet / TV = lean backDesktop = investigate

EyeTrack: Tablet Research

- Voorkeur voor visuals (fotos)- Gebruik van vinger als cursor / teleprompter- Mensen fixeren op 18 punten voor actie- 45-55 jr: 76% Methodisch, 24% scannen- 18-28 jr: 25% Methodisch, 75% scannen

EyeTrack: Tablet Research

The future of Social TV

Panel discussie:

- Fans betrekken - Twitter & Facebook- Fans belonen - Extra content & contact- Fans vasthouden - Online storytelling

- Kijker ervaart Social TV niet als zodanig- We zijn voorbij Social TV, men wil deelname TV

The future of Social TV

The future of Social TV

3D printing

- MakerBot- 3D copyshops

3D printing

- MakerBot- 3D copyshops

3D printing

How Twitter is changing how we watch TV

http://www.ustream.tv/recorded/29888921How Twitter is changing how we watch TV

http://www.ustream.tv/recorded/29888921How Twitter is changing how we watch TV400m Tweets per dag 200m maandelijks actieve gebruikers

41% van tablet eigenaren & 38% van smartphone bezitters gebruiken het device terwijl ze TV kijken1 van de 3 Twitter gebruikers plaatst een bericht over een TV programmaVan die gene die over TV een bericht plaatst, doet 76% dat live

http://www.ustream.tv/recorded/29888921How Twitter is changing how we watch TVLopende seriesEenmalige eventsAlles in 1 keer streamen

http://www.ustream.tv/recorded/29888921How Twitter is changing how we watch TVLopende seriesEenmalige eventsAlles in 1 keer streamen

Serie finale

http://www.ustream.tv/recorded/29888921How Twitter is changing how we watch TV

;-)