SXSW 2013:Trends from the Trenches

SXSW Themes

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SXSW Trends

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/KKellyMSU

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Apps & Sites

Organization / Collaboration

Multimedia

Storytelling & Content

Networks & Platforms

Event Tools

Analytics & Monitoring

Data Visualization

Presentations

Travel Tools

MSU student team project won grand prize in Student Startup Madness at SXSW!

Release date in mid-April

Mailbox

Sources for Organization

• Purchased by Dropbox• Get on the waiting list!• Slide far left to send to

list or left to delay response

• Slide far right to delete or right to archive

• Get to Inbox Zero!

Evernote Hello

Sources for Organization

• Syncs people you meet with their online profile information

• Syncs to your calendar for meeting information

• Scans business cards• Connect with a group

through wi-fi

CharlieHQ.com

Sources for Organization

• Personal assistant app• Provides information on

contacts before meetings, conferences, or phone calls

• Syncs with calendar• Sign up for early access

Tempo Calendar

Sources for Organization

• Contact management• Facebook & Twitter

integration• Create personal groups• Replaces caller ID on

phone – give names, last email exchange and recent social media posts and text messages

ThreadApp.co.nz

Sources for Organization

• Connects with email and calendar

• I’m Running Late feature

• Pulls in related documents & emails for your meetings

• Syncs with Google Maps• iOS only

Cobook Contacts

Sources for Organization

• Add contact pictures and social profile data to your address book automatically

• Free for iPhone & Mac• Android coming soon• Cobook.co

TeuxDeux

Sources for Organization

• To do list modeled on the basic white paper design

• Schedule recurring to-dos

• Mobile app• Download your lists• Free trial• v2 released at SXSW

Easily Do

Sources for Organization

• Personal assistant app• Actionable invites,

birthdays and announcements from friends in a feed

• “Time to Leave” alerts• Merge duplicate contacts• Works with Eventbrite,

Meetup, Ticketmaster, Open Table & Evernote

• Free!

Dropmark.com

Sources for Collaboration

• Cloud collaboration• Drag & drop• Full-screen

presentations with images, videos & sites

• Organize content in collections – share what you want with who you want

• Instant photo slideshows• Collaborative playlists &

podcasts

Iceber.gs

Sources for Collaboration

• “Visual organizationfor creative minds”

• Collect websites,pictures, text, notes,files for researchand inspiration

• Organize into groups• Share “icedrops” or

“icebergs” with anyone• Collaboration features

coming soon!

Volerro.com

Sources for Collaboration

• Collaborate with timelines, annotations and comment streams

• Kanban-style boards• Use with Office docs,

Adobe docs, images, video, URLs and more

Trello.com

Sources for Collaboration

• Collaborative decks of cards

• Use for to-do lists, record tracking

• Web and mobile based for all platforms

Vine

• Looping videos / GIFs• Share on Twitter or

embed in a website• Lots of use at SXSW,

but…..

No one was really using it effectively.

Sources for Multimedia

*Make them into GIFs with the Vine GIF’r tool for Mac

Takes

• Records video while taking photos

• Splice together short sequences and add a soundtrack

Sources for Multimedia

Marksta

• Photo editor• Adds copyright notice,

watermarks, text and metadata to pictures

• Works with photos from iPhone and iPad

Sources for Multimedia

Snapguide.com

• Create how-to guides from a series of photos

• Now available on iPad• Browse by topic• Share on Twitter,

Facebook and Pinterest

Sources for Multimedia

NFC Business Cards

Sources for Multimedia

• Link card to anything• Access by scanning with

phone app• Link to mobile content!• Moo.com: Share portfolios,

contact data, web video, etc.• Sharetapes.com: Cards that

look like cassette tapes – good for sharing audio from any source, including SoundCloud

Finding Stock Images

Sources for Multimedia

• Stocksy.com: sustainable stock artist-owned co-op

• Pond5.com: artists set their own prices

• Photopin.com: free photos for bloggers & creatives

ThingLink.com

Sources for Content

• Tell the storybehind the image

• Add icons you can hover over for pop-up infotabs on images

• Tag any image• Link any content• Comment, share, embed• Business version available: includes Twitter cards,

Facebook apps, Tumblr integration, metrics

Flipboard 2.0

• Make and share your own magazines

• Subscribe to others’ magazines

• Use bookmarklet to add anything you want to your magazine

Sources for Content

Meograph

• For journalismor education

• Create multi-media stories by combining video, audio, pictures, text, links, maps & timelines

• Embed on websites or share on social networks

Sources for Content

Feedly

• New features to appease Google Reader transition users

• Tip: Partner with Pocket

Sources for Content

Pulse.me

• News and article aggregator, RSS feeder

• Can replace Google Reader

• Web and mobile• Browse by theme• Very similar to Zite, but

with a carousel design (like the NPR app)

Sources for Content

Phone2Action.com• Advocacy group,

associations and agencies use to engage supporters and spur action

• Polling, calls to action, one-to-one texting, mobile petitions & fundraising, letters to the editor

• Finalist for SXSW Accelerator

Sources for Networks

Path

• Private messaging network for friends & family

• Share text, location, photos, stickers & more

• Import from Instagram, Facebook & Foursquare

• Google Glass integration

Sources for Networks

Pheed

• iPhone only – Android coming soon

• Express yourself through text, photo, video, audio and broadcast

• 81% of users are ages 14 to 25

Sources for Networks

Sulia.com

• “trust” instead of “follow”

• “Channels” of content by subject – includes non-profits and NGOs

• Login with Twitter or Facebook

• New content gets higher rankings (as opposed to RSS-fed)

Sources for Networks

CrowdAct.com

• Subject-based network• Lots of political and

cause subjects• Place to share opinions

Sources for Networks

Close.com

• Let’s you sort by family, close family, close friends and friends

• Coming Soon• Based on the “circles”

principle• Location and status

sharing

Sources for Networks

Hater App

• Social network based on things you hate

• Make sure your brand isn’t on there!

Sources for Networks

Ban.jo

Sources for Events

• Explore what’s going on anywhere in the world

• Explore places, activities & events

• Monitor “here” & “there”

• “The next best thing to being there.”

• CNN used it to monitor SXSW 2012

Highlig.ht

Sources for Events

• If someone near you has the app, their profile shows up on your phone

• View mutual friends, photos, name, etc.

• Runs in the background

Sonar.me

Sources for Events

• Tells you friends who have checked in on Facebook & Foursquare in your location

• Allows for messaging with those around you

Lanyrd.com

Sources for Events

• Targets professional events / conferences

• Track Twitter, slides, video and podcasts

• Create a speaker portfolio of your talks

• Now has a location-aware feature: now.lanyrd.com

TweetWallPro.com

Sources for Events

• Custom branded tweet walls at events

• Live moderation• They provide the service

– request quote• Concerts, conferences,

television, trade shows• Free version: Another

Tweet on the Wall (no moderation features)

Yapp.us

Sources for Events

• Create your own mobile app for events

• Include day-of itinerary, speakers list, news feed, image gallery & more

• Freemium templates• Paid custom themes &

premium features

Eventbase.com

Sources for Events

• Custom apps for events of all sizes

• SXSW Go! app uses this platform

• Freemium• Interactive maps,

surveys, website sync, photo sharing, branded design, attendee profiles…

MobileRoadie.com

Sources for Events

• CMS-based custom app creation

• Push notifications, custom designs, badges, icons, categories, photocards, videos, product sales

• Social integration• Analytics• Build for multiple

platforms

CrowdVine.com

Sources for Events

• Custom sites for events or conferences

• Help attendees meet• Price based on

conference size – larger conferences get more features

• Freemium• Pay per event

Pathable.com

Sources for Events

• Social network and private meeting scheduling tools for attendees to schedule meet-ups

• Pricey: starting at $800 for 250 members

Sendible.com

• Solo, marketer, business & corporate pricing

• Social dashboard, analytics & monitoring

• Works with dozens of platforms, including Google+

Sources for Analytics

MyBucketz.com

• Facebook, Tumblr, Instagram, LinkedIn & Twitter feeds in one stream

• Sort buckets for monitoring accounts – by user, topic, influencer, etc.

Sources for Analytics

Piqora

• Pinterest marketing suite• Formerly Pinfluencer• Track influencers &

advocates• Post to network & track

pin traffic flow• Run promotions• E-Commerce

functionality• Must request demo

Sources for Analytics

Curalate.com

Sources for Analytics

• Instagram & Pinterest marketing suite

• Analytics, monitoring, custom promotions, site analytics, social optimization

• Check out their blog – blog.curalate.com

• Highly visual

en.Mention.net

• Replacement option for Google Alerts

• Monitor brand, industry, company, name, competition

• Real-time results• Freemium

Sources for Analytics

iCharts.net

Sources for Data Visualization

• Freemium pricing• Upload your data from

multiple sources• Create many types of

visual charts• Customized branding• Publish and share

Easel.ly

Sources for Data Visualization

• Create infographics with visual theme templates

• Currently in beta mode

Custom timelines

Sources for Data Visualization

• Dipity.com – integrates multimedia

• Timeline – text-based with pop-up buttons to click on (http://www.Simile-widgets.org/timeline/)

Custom maps

Sources for Data Visualization

• ModestMaps.com – interactive maps

• Leaflet.js – opensource data; HTML5

• Exhibit – interactive with images embedded(www.simile-widgets.org/exhibit)

Haiku Deck

• Zen-inspired slide designs generate images based on your text

• Create right on your iPad/iPhone

• Host online or embed in your own site

• Paid upgraded templates available

Sources for Presentations

Present.me

Sources for Presentations

• Freemium• Syncs your slides with

video of you giving the presentation

• Finalist in Social Technologies at SXSW Accelerator

ClickWithMeNow.com

• Share your browser with anyone

• No downloads required• Have to request a demo

to sign up• Finalist in Social

Technologies at SXSW Accelerator

Sources for Presentations

Slidesnack.com

• Free• Upload PDFs and record

voice to make slidecasts• Share to Blogger,

Facebook, YouTube, Vimeo, WordPress, Tumblr, and more

Sources for Presentations

Brainshark.com

• myBrainshark – free for individuals

• Paid enterprise versions• Converts PowerPoints

to online videos• Broadcast & annotate

presentations• Sharing & analytics• Mobile app: Slideshark

Sources for Presentations

Vuvox.com

• Blend pictures, audio, video and text

• Integrates with social media

• Collage creates panoramas

• Studio creates media presentations

• Express builds presentations from RSS

Sources for Presentations

PlotterApp.com

Sources for Travel

• Create, share and discover maps

• Subscribe to existing ones or create maps to share with others

• Crowdsource recommendations

• Won Best Social Technology at SXSW Accelerator

Wanderu.com

Sources for Travel

• Find and book inter-city bus and train tickets

• Searches routes, operator and schedules to find the best time & price

• Private beta – you can apply for access

• Won Best Innovative Web Technology at SXSW Accelerator

Traverie.com

Sources for Travel

• Explore travel through your Facebook friends

• See where friends have travelled, their pictures, and places to go

• Make bucket lists to remember what you want to check out when traveling

Google Field Trip

Sources for Travel

• Evolving guidebook with info on cool places and events nearby

• Uses GPS to recommend historic landmarks, tourist hubs, restaurants, cafes, bars, museums & art galleries

TravelNerd.com

Sources for Travel

• Airport, taxi and shuttle guide

• Travel tips• Parking information• Airport navigation

Citybot.com

Sources for Travel

• Smartphone travel guides

• Currently: San Francisco, San Diego, Austin

• New Orleans Coming Soon!

• Make itineraries, budgets, see must-see attractions

Scout by Telenav

Sources for Travel

• My Dashboard – personalized home screen

• Turn-by-turn navigation• Personalized commute

times, alternate routes, favorites list

• OnMyWay ETA sharing• Syncs calendar meeting

locations to maps

Want more info?

• Social Media: KKellyMSU• Slides on SlideShare• Blog: http://k-squaredcreative.com

Feel free to ask me questions!