#sxsw 2014 recap mslgroup pbjs mike standish

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My SXSWi 2014 Session Recaps + Other Notes Mike Standish Senior Creative Director @MikeStandish

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Mike Standish, our creative director at MSLGROUP PBJS brings us quick notes from sessions at #SXSW this year and lessons for marketers. Some of the sessions covered in this presentation are: Edward Snowden: A Virtual Conversation A Conversation with Neil deGrasse Tyson The Future of Genetics in Our Everyday Lives Visually Turning Complexity Into Clarity Generation Mash-Up: Y Bother?

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Page 1: #SXSW 2014 Recap MSLGROUP PBJS Mike Standish

My SXSWi 2014 Session Recaps + Other Notes Mike Standish Senior Creative Director @MikeStandish

Page 2: #SXSW 2014 Recap MSLGROUP PBJS Mike Standish

The Archetypes of SXSW Interactive

SXSW Interactive attendees fall into many categories, but there is one

predominant type of character, and apparently I’m it: The chunky-glasses-

wearing hipster. Here’s some proof from my Chicago colleague Whitney Beatty.

Perhaps, though, there’s a downside to my appearance.

Page 3: #SXSW 2014 Recap MSLGROUP PBJS Mike Standish

SELECT SESSION NOTES

MSLGROUP | PBJS

Page 4: #SXSW 2014 Recap MSLGROUP PBJS Mike Standish

Visually Turning Complexity Into Clarity

One Takeaway:

Use hand-drawn sketches to get people

to embrace the notion that a design is

unfinished and malleable. Computer

renderings can be intimidating.

Useful People + Resources:

@Viegasf

Research Scientist, Google

@Grahaphics

Graphics/Multimedia Editor, NYT

@KarlGude

Graphics Editor

Michigan State U/Newsweek

Wind Visualization:

http://www.Hint.fm/wind/gallery

Mariano Rivera: King of Closers:

http://www.grahaphics.com/Mariano-Rivera-King-of-the-Closers

Page 5: #SXSW 2014 Recap MSLGROUP PBJS Mike Standish

Generation Mash-Up: Y Bother?

One Takeaway:

The technology you grow up using has a

profound effect on the way your brain

works, and the way you interact with

others.

Useful People + Resources:

@PeteCashmore

Founder, Mashable

@Fleurot5

CEO, MSLGROUP

@JoannaColes

Editor-in-Chief, Cosmopolitan

Page 6: #SXSW 2014 Recap MSLGROUP PBJS Mike Standish

Edward Snowden: A Virtual Conversation

One Takeaway:

It’s not about preventing the NSA from

catching criminals. It’s about preventing

the bulk surveillance of citizens with no

cause.

Useful People + Resources:

@Csoghoian

Principal Technologist, ACLU

@BenWizner

Director, ACLU Speech/Privacy/Tech Project

CNN story and video:

http://www.cnn.com/2014/03/10/tech/web/edward-snowden-sxsw/

Page 7: #SXSW 2014 Recap MSLGROUP PBJS Mike Standish

A Conversation with Neil deGrasse Tyson

One Takeaway:

“There is so much to be impressed

with in the universe, I don’t want you

to be distracted by what is not.”

Useful People + Resources:

@neiltyson

Astrophysicist

Cosmos: A Spacetime Odyssey:

http://www.cosmosontv.com/

My MSL Blog/Recap:

http://northamerica.mslgroup.com/network/con

versations/2014/03/13/a-promise-to-remain-

curious-about-the-universe/

Page 9: #SXSW 2014 Recap MSLGROUP PBJS Mike Standish

The Future of Genetics in Our Everyday Lives

One Takeaway:

There’s still a degree of GATTACA-like

fear involved in sending your DNA to a

testing company, but the personal and

cultural benefits may yield tremendous

benefits.

Useful People + Resources:

ANNE WOJCICKI

Anne Wojcicki is a biotech analyst, biologist, and CEO of 23andMe, a consumer genetic-testing startup.

@23andMe

23andMe.com

http://www.fastcompany.com/person/anne-

wojcicki

Page 10: #SXSW 2014 Recap MSLGROUP PBJS Mike Standish

LEARNINGS

MSLGROUP | PBJS

Page 11: #SXSW 2014 Recap MSLGROUP PBJS Mike Standish

Event Marketing Can Be …

… Weird

Page 12: #SXSW 2014 Recap MSLGROUP PBJS Mike Standish

Don’t Even Bother Trying to Eat Healthy

Page 13: #SXSW 2014 Recap MSLGROUP PBJS Mike Standish

Forget About Normal Sleep Patterns

Page 14: #SXSW 2014 Recap MSLGROUP PBJS Mike Standish

Our Colleagues from Around the World are Awesome

Page 15: #SXSW 2014 Recap MSLGROUP PBJS Mike Standish

SEE YOU NEXT YEAR, SXSW