sxsw how companies created buzz
DESCRIPTION
Shashi Bellamkonda took a of pictures and this is a collection of the pictures depicting theTRANSCRIPT
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SXSW – Buzz 1/20/2011
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SXSW
Tens of thousands of early adopters or wannabe early adopters spending most of their time well within a one mile radius of a walkable city's convention center.David Berkowitz in Media Posthttp://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=146852
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Who was there
Brand manager An engineerHollywood agentDeveloperEntrepreneurVenture capitalistNonprofit organizationPR /Social Media Agencies
http://adage.com/article/digitalnext/sxsw-s-big-thing-summed-word/149441/
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Leading theme – Connection & Collaboration -not competition
Apps not sites*Mobile group messaging (http://groupme.com/)Photos (Integra, Instamatic)Games ( Angry Birds)APIs and platformsLocation Based Check-inDevice and content convergenceBlogging (WordPress, Google Blogger, Squarespace)Mobile Payments
http://adage.com/article/digitalnext/sxsw-s-big-thing-summed-word/149441/
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Giving rides from the airport
Chevy Cruze Free Taxi Rides
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Buses Were Big – Interviews, Lounge, Food
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As were pedicabs
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iPads, skates and your email address
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You could sponsor a bicycle
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Different kind of SXSW taxi
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Images – Wall Projections
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Free food for your attention
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Advertising with Cartoons
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Hiring a Squarespace & giving away food
Squarespace
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Covering interactive, music & film
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Angry Birds – Virtual to Real World
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Really social
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Giving you sweet memories : Meshin
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Celebrity book signing in blogger lounge
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Scan to win a prize
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Klout : Limo Rides
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Didn’t bring a printer – No Worries HP
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No whitespace anywhere incl. restrooms
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25c tacos & pay with your phone
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It’s all about Mobile
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You can drink this product
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Street signs
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Characters not exempt
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Connection centers for the laptopless
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Technology Theatre
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Real-time QR codes
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Charging phones
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QR Codes everywhere
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Customer testimonial
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Dressing up to attract attention : Snagit booth
Giving away moustaches
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Photobooths popular
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Observations
SXSW conference registration increased by 40% making it biggest so farCompanies spend $$ to woo & put their brand in front of influencers Introduce new products coinciding with SXSW to get quick adoption (IE9), Apple had a SXSW popup storeStartups build products on Startup buses on the way to SXSW http://www.wired.com/underwire/2011/03/startup-bus-sxsw/Co’s organize smaller parties with customers and clients