sxsw: news entrepreneurs vs. traditional journalism
DESCRIPTION
A presentation by Jan Schaffer at the 2012 SXSW conference in Austin, Tex. entitled, "News Entrepreneurs vs. Traditional Journalism."TRANSCRIPT
News Entrepreneurs vs.
Traditional Journalists
#sxsw #NewNews
Phenomenal Growth
• At least 4,700 sites known to be active.• Many with journalistic DNA• Breaking news• Watchdogging local officials• Filling gaps left by MSM
Origins
• Solo founder – often traditional journalists (mom and pops)
• Small sites funded by community foundations (Knight Community News Challenge)• Larger sites: angel or foundation money• Chains/ chainlets – Patch to Main Street
Connect and Hamlet Hubs
Hyperlocal Sites
University-based News Sites
Niche News Sites
Statewide Watchdog Sites
Journalism as Events
Journalism as Acts of Collaboration
Collaboration Models
• One-off enterprise reporting project• $5,000 award• Must collaborateStories:Tax delinquent propertiesBroadband capacityEducation reform
Niche Collaborative Sites
Ethical sensibility: “building” community, not just “covering” it
High Journalism Attributes
• Mission-Driven Reporting• Accountability journalism• Transparency• Crowdsourcing• Advocacy for community issues• Closer connections to audiences
Journalism Chops > Churn