SXSWS O U T H B Y S A S H A W E S T

M A R C H 2 0 1 5 / A U S T I N , T X

A N N U A L M U S I C , F I L M , A N D I N T E R A C T I V E C O N F E R E N C E A N D F E S T I V A L H E L D I N A U S T I N .- SXSW.COM

T W O T H U M B S

U Psignage on the side of the iconic

pandora house which

transformed from a

warehouse to music

venue overnight

E V O L V I N G A R TTHE WALK TO & FROM SXSW WAS DIFFERENT EVERYDAY AS I WATCHED THIS MASTERPIECE EMERGE

W H A T I S I T R E A L L Y . . .

T H E U L T I M A T EP O P - U PTEMPORARY PALETTE BARRICADE WITH PLANTERS / POPPED UP OVER NIGHT / INTERACTIVE TO MUSIC TRANSITION

T O K I I N T E X A SFOUND @ SOUTH BITES FOOD PARK & VARIOUS

EVENTS

L I F E S A V E RTHE POWER OF DESIGN + TECHNOLOGY. THESE PRE-FAB, STACKABLE, FUTURISTIC PODS ARE DESIGNED TO PROVIDE RAPID RESPONSE

EMERGENCY HOUSING TO AREAS HIT BY NATURAL DISASTERS IN NEED OF IMMEDIATE SHELTER. THIS IS ONE EXAMPLE OF THE 100S OF IDEAS SHOWCASED AT SXSW, WHERE INNOVATORS ARE USING THE TOOLS (TECHNOLOGY) TO INITIATE CHANGE + IMPACT AT A LARGER SCALE.

MUST WATCH VIDEO

3 D P R I N T I N G W O R K S H O PWE-DESIGNS

V I R T U A L R E A L I T Y

TESTING OUT THE OCULUS AS I FLY OVER

MANHATTANHOW CAN WE USE

THIS TECHNOLOGY TO PLAN CITIES MORE

EFFICIENTLY / WALK THROUGH DESIGNED

BUILDINGS / TEST LIGHTING ENDLESS

OPPORTUNITY

WOMEN NO LONGER LOOKING TO BRANDS TO FEEL BETTER ABOUT SELVES / SHE ALREADY LIKES WHO SHE IS

* * JENNIFER HYMAN

KATRINA LAKE

JULIE BORNSTEIN

RENT THE RUNWAY CEO & CO-FOUNDER

STITCH FIX FOUNDER & CEO

SEPHORA CHIEF MKTG OFFICER

01

were not disrupting an existing market.

were creating a new one.

T A K E A W A Y

D E F I N I N G T H E N E X T G E N E R A T I O N R E T A I L E X P E R I E N C E

HAVE TO RE-INVENT TO BE RELEVANT

CHANGE THE METRIC // SALES PER SF METRIC MIGHT BE WHAT KILLS RETAIL

BE SMART & GET ON HER LEVEL // PSYCHO-GRAPHICS OF WOMEN HAVE CHANGED / THE LANGUAGE BRANDS USE TO SPEAK TO HER HAS TO TOO / CHANGE THE CONVERSATION

EX: DOVE COMMERCIALS TELLING WOMEN TO LOVE THEIR SKIN / THEY ALREADY DO

- JENNIFER HYMAN

BRICK & MORTAR // HIGH RENT

ONLINE / CUSTOMER SERVICE CENTER / DISTRIBUTION CENTER // LOTS OF SF

INNOVATION IS A BROKEN PROCESS // INDUSTRIES THAT ARE KAOTIC ARE RIPE FOR OPPORTUNI-

DATA IS THE MOST IMPORTANT ASPECT TO PERSONALIZED, COMPETITIVE ONLINE RETAIL.

* * HEALY CYPHER

EMILY CULP

DAVID NEWMAN

MARC ROSEN

EBAY HEAD OF RETAIL INNOVATION

REBECCA MINKOFF SVP OF ECOMMERCE, MKTG & RETAIL

TARGET DIRECTOR TARGETS TECHNOLOGY INNOVATION

LEVI STRAUSS & CO EVP & PRES OF GLOBAL E COMMERCE

03

50 of consumers think they are

better informed than store associates

T A K E A W A Y

%

R E T A I L T E C H : W H A T D O E S T H E F U T U R E H A V E I N S T O R E

THE STORE OF THE FUTURE // KNOWS ME PERSONALLY / IS ENTERTAINING / IS ABOUT DISCOVERY

ZEETINGS // REVOLUTIONIZES THE WAY YOU PRESENT / TEACH / SELL / ENGAGES AUDIENCE

CONSUMER EXPECTATION IS CHANGING // DIGITAL STOREFRONTS / CONNECTED STORE / CONNECTED MALL

WEBROOM // PRE-STORE RESEARCH

SHOWROOM // EXAMINE MERCHANDISE IN STORE & BUY OFFLINE

ADAPTIVE TECHNOLOGY // CATERS TO THE CONSUMER MIND / MINDSET NOT GENDER

IT ALL STARTS WITH MOBILE // 86% OF PURCHASES HAVE PRE & IN STORE MOBILE USAGE

RETAIL IS MULTI-SENSORY // IMMERSE & EMPOWER CONSUMER

- DELOITTE DIGITAL // THE NEW DIGITAL DIVIDE

T O O L S

W I N D O W S H O P

WATCH VIDEOKATE SPADE + EBAY

C O N N E C T E DS T O R E

WATCH VIDEOREBECCA MINKOFF + EBAY

* * TIFFANY CHU

AINSLEY WAGONER

CODE FOR AMERICA DESIGNER, URBANIST

CODE FOR AMERICA DESIGNER

05

make mistakes, fail fast,

re-adjust

T A K E A W A Y

T O O L S

D E S I G N I N G T O O L S F O R D E S I G N I N G C I T I E S

CODE FOR AMERICA // NON-PROFIT / BUILD OPEN SOURCE TOOLS TO INTERFACE BETWEEN CITIZENS & GOVT

DESIRE PATHS // REFRAIN FROM BUILDING PATH / ALLOW USERS TO CREATE IT / THEN BUILD

TEXTIZEN // CITIZENS FEEDBACK FOR THE DIGITAL AGE

STREETMIX // DESIGN / REMIX / & SHARE NEIGHBORHOOD STREETS & SIDEWALKS

TRANSITMIX // TRANSIT SKETCHING TOOL FOR PLANNERS & AGENCIES

INVISION // PROTOTYPING / COLLABORATION / & WORKFLOW PLATFORM

WHAT CODE FOR AMERICA HOPES TO DO WITH TECHNOLOGY

HAVE A BETTER [MORE EFFICIENT] CONVERSATION / TOOLS VALUABLE FOR EVERYONE

- TIFFANY CHU

07

the city is like the internet,

if you know how to google it.

T A K E A W A Y

C I T I E S / B L D G S / S C R E E N S : T H E N E W C I V I C E N G A G E M E N T

GIVE UP CONTROL // DESIGNING FOR OTHER THINGS TO HAPPEN

OPEN SOURCE // RE PROGRAM THE PROGRAM

ARCHITECTURE = HARDWARE / WHOSE GOING TO DESIGN THE SOFTWARE

CIVIC AMENITIES // HOW CAN PRIVATE SPOTS SERVE BROADER CIVIC ISSUES

MASTER PLANNING // NEIGHBORS MAKE ENVIRONMENTS / COMMUNITIES MOLD CITIES / ACTIVISTS -

TRANSFORM // LET THE INFORMAL TAKE OVER THE FORMAL

MICHEL ROJKIND

MIMI ZEIGER

LESLIE WOLKE

ROJKIND ARQUITECTOS FOUNDING PARTNER

DEZEEN // ARCHITECTURE CRITIC

LESLIE WOLKE CONSULTING PRINCIPAL

- WILLY GONZALEZ

PUBLIC AS PASSIVE / BLURRING OF PUBLIC & PRIVATE

POCKET PARKS / GUERRILLA STYLE / TACTILE URBANISM / NETWORKED URBANISM

LEVERAGE SPACE TO CREATE PLATFORM

WHO IS MR. ROBOT

STILL WONDERING...

5 CRAZY BRAND PROMOTIONS SXSW 2015

TARGETEDFULL STORY

TELL ME WHO YOU CHANGED

D O N T T E L L M E W H A T Y O U I N V E N T E D ,

TELL ME WHO YOU CHANGED

M A K I N G C I R C U I T S

ELECTRONINKS DRAW YOUR OWN

CIRCUITSSX CREATE EXHIBIT

OPEN TO PUBLIC / HANDS ON

P E R S O N A L I S E D R E T A I LINTERACTIVE RETAIL WALL MADE USING SAME TECHNOLOGY KIDS TOY IS MADE WITH, CONDUCTIVE INK

- SETH GODIN

SXSWS O U T H B Y S A S H A W E S T

M A R C H 2 0 1 5 / A U S T I N , T X

OR I G

I N AL

WOMEN NO LONGER LOOKING TO BRANDS TO FEEL BETTER ABOUT SELVES / SHE ALREADY LIKES WHO SHE IS

* * JENNIFER HYMAN

KATRINA LAKE

JULIE BORNSTEIN

RENT THE RUNWAY CEO & CO-FOUNDER

STITCH FIX FOUNDER & CEO

SEPHORA CHIEF MKTG OFFICER

01

were not disrupting an existing market.

were creating a new one.

T A K E A W A Y

D E F I N I N G T H E N E X T G E N E R A T I O N R E T A I L E X P E R I E N C E

HAVE TO RE-INVENT TO BE RELEVANT

CHANGE THE METRIC // SALES PER SF METRIC MIGHT BE WHAT KILLS RETAIL

INNOVATION IS A BROKEN PROCESS // INDUSTRIES THAT ARE KAOTIC ARE RIPE FOR OPPORTUNITY

DATA IS THE MOST IMPORTANT ASPECT TO PERSONALIZED, COMPETITIVE ONLINE RETAIL.

BE SMART & GET ON HER LEVEL // PSYCHO-GRAPHICS OF WOMEN HAVE CHANGED / THE LANGUAGE BRANDS USE TO SPEAK TO HER HAS TO TOO / CHANGE THE CONVERSATION

EX: DOVE COMMERCIALS TELLING WOMEN TO LOVE THEIR SKIN / THEY ALREADY DO

- JENNIFER HYMAN

BRICK & MORTAR // HIGH RENT

ONLINE / CUSTOMER SERVICE CENTER / DISTRIBUTION CENTER // LOTS OF SF

BRAND & DESIGN = DIFFERENTIATORS // WHAT DOES A STOCK LOGO SAY ABOUT YOUR BRAND

MULTIDISCIPLINARY // GOOD TO HAVE A RANGE OF SKILLS / BUT HAVE YOUR FOCUS

SUPERPOWER // USE SOCIAL MEDIA TO GROW YOUR NETWORK

IT MAY BE PRICEY / BUT ITS CHEAPER THAN THE COST OF DOING IT TWICE

INCENTIVE OF GETTING IT RIGHT // PRICELESS

MAKE YOUR OWN LUCK

DESIGN IS TAKING A FOREFRONT // SHIFTED TO THE CENTER OF THE GLOBAL ECONOMY

02

the ones who win are the ones with

strong brand experiences.

T A K E A W A Y

T H E R I S E O F T H E C R E A T I V E E C O N O M Y

OPPORTUNITY THROUGH EXPOSURE // WORK IS SEARCHING FOR YOU / FOLLOWING YOU

PULL UP YOUR SOCKS // YOU ARE YOUR BRAND

EMILY HEYWARD

* * JUSTIN GIGNAC

RYAN MERKLEY

SCOTT BELSKY

RED ANTLER PARTNER

WORKING NOT WORKING FOUNDER / NYC GARBAGE CUBE

CREATIVE COMMONS CEO

ADOBE VP PROD & COMMUNITY / CO-FOUNDER OF BEHANCE

- EMILY HEYWARD

* * HEALY CYPHER

EMILY CULP

DAVID NEWMAN

MARC ROSEN

EBAY HEAD OF RETAIL INNOVATION

REBECCA MINKOFF SVP OF ECOMMERCE, MKTG & RETAIL

TARGET DIRECTOR TARGETS TECHNOLOGY INNOVATION

LEVI STRAUSS & CO EVP & PRES OF GLOBAL E COM-

03

50 of consumers think they are

better informed than store associates

T A K E A W A Y

%

R E T A I L T E C H : W H A T D O E S T H E F U T U R E H A V E I N S T O R E

THE STORE OF THE FUTURE // KNOWS ME PERSONALLY / IS ENTERTAINING / IS ABOUT DISCOVERY

ZEETINGS // REVOLUTIONIZES THE WAY YOU PRESENT / TEACH / SELL / ENGAGES AUDIENCE

CONSUMER EXPECTATION IS CHANGING // DIGITAL STOREFRONTS / CONNECTED STORE / CONNECTED MALL

WEBROOM // PRE-STORE RESEARCH

SHOWROOM // EXAMINE MERCHANDISE IN STORE & BUY OFFLINE

ADAPTIVE TECHNOLOGY // CATERS TO THE CONSUMER MIND / MINDSET NOT GENDER

IT ALL STARTS WITH MOBILE // 86% OF PURCHASES HAVE PRE & IN STORE MOBILE USAGE

RETAIL IS MULTI-SENSORY // IMMERSE & EMPOWER CONSUMER

- DELOITTE DIGITAL // THE NEW DIGITAL DIVIDE

T O O L S

W I N D O W S H O P

WATCH VIDEOKATE SPADE + EBAY

C O N N E C T E DS T O R E

WATCH VIDEOREBECCA MINKOFF + EBAY

THERE IS MEANING IN MATERIALISM IF ITS PURPOSEFUL

6 SS TO SUCCESS: SITE / SHIPPING / SERVICES / SPEED / SOCIAL / ?

CURATION IS THAT WHICH IS CONSIDERED // EVERY PIECE MATTERS

BE HUMAN // CONNECT / GO BEYOND / BE HONEST

ITS ABOUT MEMORABLE / MEANINGFUL / MEASURABLE EXPERIENCES, NOT JUST MERCHANDISE

FRED DUST

* * MICHAEL PHILLIPS MOSKOWITZ

DAVE LIPPMAN

IDEO PARTNER

EBAY CHIEF CURATOR

EBAY CREATIVE DIRECTOR

04

curation is no longer a fleeting word,

but a fixture of commerce.

T A K E A W A Y

H O W W E S H O P : T H E P R E S E N T A T I O N O F C U R A T I O N

CREATE ENCOUNTERS THAT MATTER // SINGULARITY / AMBIENT NOISE

PURPOSEFUL / PRAGMATIC / INTENT / SOMETHING EXTRAORDINARY

NOT A COLLECTION

- MICHAEL PHILLIPS MOSKOWITZ

* * TIFFANY CHU

AINSLEY WAGONER

CODE FOR AMERICA DESIGNER, URBANIST

CODE FOR AMERICA DESIGNER

05

make mistakes, fail fast,

re-adjust

T A K E A W A Y

T O O L S

D E S I G N I N G T O O L S F O R D E S I G N I N G C I T I E S

CODE FOR AMERICA // NON-PROFIT / BUILD OPEN SOURCE TOOLS TO INTERFACE BETWEEN CITIZENS & GOVT

DESIRE PATHS // REFRAIN FROM BUILDING PATH / ALLOW USERS TO CREATE IT / THEN BUILD IT

TEXTIZEN // CITIZENS FEEDBACK FOR THE DIGITAL AGE

STREETMIX // DESIGN / REMIX / & SHARE NEIGHBORHOOD STREETS & SIDEWALKS

TRANSITMIX // TRANSIT SKETCHING TOOL FOR PLANNERS & AGENCIES

INVISION // PROTOTYPING / COLLABORATION / & WORKFLOW PLATFORM

WHAT CODE FOR AMERICA HOPES TO DO WITH TECHNOLOGY

HAVE A BETTER [MORE EFFICIENT] CONVERSATION / TOOLS VALUABLE FOR EVERYONE

- TIFFANY CHU

IN ORDER TO SHIFT THE NEEDLE / NO RISK IS TOO BIG / $1,000 VISA WITH NO RESTRICTIONS

OPERATING IN A TIME OF UNCERTAINTY // CENTRALIZED DECISION MAKING PROCESS NEEDS TO BE AUGMENTED

EMPOWER INNOVATORS // ANYONE CAN INNOVATE

ALL NEW IDEAS LOOK LIKE BAD IDEAS // THE TRICK IS EVOLVING THE IDEA RAPIDLY TO BECOME A GOOD IDEA

NO IDEA IS EXACTLY RIGHT IDEA WHEN YOU START // ITS ABOUT PUTTING IT OUT / GETTING FEEDBACK / ITERATING ON IDEA

A SET OF ACTIONS THAT YOU MUST PASS BEFORE ADVANCING

* * MARK RANDALL ADOBE CHIEF STRATEGIST / VP CREATIVITY

06

innovation is born from insight & input

T A K E A W A Y

T H E I N N O V A T I O N R E V O L U T I O N : T H I N K I N G I N S I D E T H E B O X

NO INNOVATION WITHOUT RISK

PROCESS // INCEPTION / IDEATE / IMPROVE / INVESTIGATE / ITERATE / INFILTRATE

- MARK RANDALL

BOX CONTAINS PROCESS THAT WALKS YOU THROUGH HAVING AN IDEA / TESTING IDEA / IMPROVING IDEA

07

the city is like the internet,

if you know how to google it.

T A K E A W A Y

C I T I E S / B L D G S / S C R E E N S : T H E N E W C I V I C E N G A G E M E N T

GIVE UP CONTROL // DESIGNING FOR OTHER THINGS TO HAPPEN

OPEN SOURCE // RE PROGRAM THE PROGRAM

ARCHITECTURE = HARDWARE / WHOSE GOING TO DESIGN THE SOFTWARE

CIVIC AMENITIES // HOW CAN PRIVATE SPOTS SERVE BROADER CIVIC ISSUES

MASTER PLANNING // NEIGHBORS MAKE ENVIRONMENTS / COMMUNITIES MOLD CITIES / ACTIVISTS -

TRANSFORM // LET THE INFORMAL TAKE OVER THE FORMAL

MICHEL ROJKIND

MIMI ZEIGER

LESLIE WOLKE

ROJKIND ARQUITECTOS FOUNDING PARTNER

DEZEEN // ARCHITECTURE CRITIC

LESLIE WOLKE CONSULTING PRINCIPAL

- WILLY GONZALEZ

PUBLIC AS PASSIVE / BLURRING OF PUBLIC & PRIVATE

POCKET PARKS / GUERRILLA STYLE / TACTILE URBANISM / NETWORKED URBANISM

LEVERAGE SPACE TO CREATE PLATFORM

JOHN AVLON

MIKE DYER

THE DAILY BEAST EDITOR IN CHIEF

THE DAILY BEAST CHIEF DIGITAL OFFICER

08

dont ask me to read

about it

T A K E A W A Y

D E S I G N I N G B R A N D S F O R G E N X & G E N Y

ADAPTIVE STORYTELLING // IF ITS PREDICTABLE YOUR NOT GOING TO READ IT

BRAND FWD EXPERIENCE // IT USED TO BE HEADLINE FIRST / BRAND 2ND / NOW ITS VICE VERSA

IT CANT TASTE LIKE MEDICINE // MILLENNIALS HAVE PASSIVE INTEREST IN NEWS

MAKE SURE WHATS IMPORTANT IS INTERESTING

RESPECT READERS INTELLIGENCE & TIME

ALL JOURNALISM IS CONTENT / BUT NOT ALL CONTENT IS NEWS

DONT DUMB DOWN // TALK TO THE READER LIKE THEY ARE SMART

INSTEAD OF REFLECTING BACK TO YOU / HOW IMPORTANT WE ARE / REFLECT BACK HOW IMPORTANT WHAT THEY ARE DOING IS

- MIKE DYER?

E X P E R I E N C E S + H I G H L I G H T S

3 D P R I N T I N G W O R K S H O PWE-DESIGNS

E M E R G E N C Y H O U S I N GREACTION EXO HOUSING

M A K I N G C I R C U I T S

ELECTRONINKS DRAW YOUR OWN CIRCUITS

SX CREATE EXHIBIT OPEN TO PUBLIC / HANDS ON

V I R T U A L R E A L I T YTESTING OUT THE OCULUS AS I FLY OVER MANHATTANHOW CAN WE USE THIS TECHNOLOGY TO PLAN CITIES

MORE EFFICIENTLY / WALK THROUGH DESIGNED BUILDINGS / TEST LIGHTING

ENDLESS OPPORTUNITY

P O P - U PTEMPORARY

PALETTE BARRICADE

WITH PLANTERS / POPPED UP

OVER NIGHT / INTERACTIVE

TO MUSIC TRANSITION

W E D CDCS PRESENCE IN AUSTIN DID NOT GO UNNOTICED

/ PRIME LOCATION - RESTAURANT TAKE OVER / DC BRANDED PEDI-CABS / RED WE DC T-SHIRTS / NO

KINGS COLLECTION + WASHINGTON ECONOMIC PARTNERSHIP

L I F E S A V E RHIDDEN IN THE BACK CORNER OF THE SXCREATE EXHIBIT WAS THIS FUTURISTIC POD LIKE STRUCTURE, I WAS IMMEDIATELY INTRIGUED. MUST WATCH VIDEO

T H U M B S U P / / L I K ESIGNAGE ON THE SIDE OF THE ICONIC PANDORA HOUSE WHICH TRANSFORMED FROM A WAREHOUSE TO MUSIC VENUE

T O K I I N T E X A SFOUND @ SOUTH BITES FOOD

PARK & VARIOUS EVENTS