#sxsw14 recap mslgroup pbjs mike standish

8/12/2019 #SXSW14 Recap MSLGROUP PBJS Mike Standish

1/15

My SXSWi 2014Session Recaps+ Other Notes

Mike StandishSenior Creative Director@MikeStandish


2/15

The Archetypes of SXSW Interactive

SXSW Interactive attendees fall into many categories, but there is onepredominant type of character, and apparently Im it: The chunky -glwearing hipster. Heres some proof from my Chicago colleague Whitney Beatty

Perhaps, though, theres a downside to my appearance.


3/15

SELECT SESSIONNOTES

MSLGROUP | PBJS


4/15

Visually Turning Complexity Into Clarity

One Takeaway:Use hand-drawn sketches to get peopleto embrace the notion that a design is

unfinished and malleable. Computerrenderings can be intimidating.

Useful People + Resources:

@ViegasfResearch Scientist, Google

@GrahaphicsGraphics/Multimedia Editor, NYT

@KarlGudeGraphics EditorMichigan State U/Newsweek

Wind Visualization:http://www.Hint.fm/wind/gallery

Mariano Rivera: King of Closers:http://www.grahaphics.com/Mariano-Riverof-the-Closers
http://www.hint.fm/wind/galleryhttp://www.grahaphics.com/Mariano-Rivera-King-of-the-Closershttp://www.grahaphics.com/Mariano-Rivera-King-of-the-Closershttp://www.grahaphics.com/Mariano-Rivera-King-of-the-Closershttp://www.grahaphics.com/Mariano-Rivera-King-of-the-Closershttp://www.grahaphics.com/Mariano-Rivera-King-of-the-Closershttp://www.grahaphics.com/Mariano-Rivera-King-of-the-Closershttp://www.grahaphics.com/Mariano-Rivera-King-of-the-Closershttp://www.grahaphics.com/Mariano-Rivera-King-of-the-Closershttp://www.grahaphics.com/Mariano-Rivera-King-of-the-Closershttp://www.grahaphics.com/Mariano-Rivera-King-of-the-Closershttp://www.hint.fm/wind/gallery


5/15

Generation Mash-Up: Y Bother?

One Takeaway:The technology you grow up using has a

profound effect on the way your brain

works, and the way you interact withothers.


@PeteCashmoreFounder, Mashable

@Fleurot5CEO, MSLGROUP

@JoannaColesEditor-in-Chief, Cosmopolitan


6/15

Edward Snowden: A Virtual Conversation

One Takeaway:Its not about preventing the NSA fromcatching criminals. Its about preventing

the bulk surveillance of citizens with nocause.


@CsoghoianPrincipal Technologist, ACLU

@BenWiznerDirector, ACLU Speech/Privacy/Tech Project

CNN story and video: http://www.cnn.com/2014/03/10/tech/web/edward-snowden-
http://www.cnn.com/2014/03/10/tech/web/edward-snowden-sxsw/http://www.cnn.com/2014/03/10/tech/web/edward-snowden-sxsw/http://www.cnn.com/2014/03/10/tech/web/edward-snowden-sxsw/http://www.cnn.com/2014/03/10/tech/web/edward-snowden-sxsw/


7/15

A Conversation with Neil deGrasse Tyson

One Takeaway:

There is so much to be impressedwith in the universe, I dont want you

to be distracted by what is not.


@neiltyson

Astrophysicist

Cosmos: A Spacetime Odyssey:http://www.cosmosontv.com/

My MSL Blog/Recap:http://northamerica.mslgroup.com/netwversations/2014/03/13/a-promise-to-remcurious-about-the-universe/
http://www.cosmosontv.com/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://northamerica.mslgroup.com/network/conversations/2014/03/13/a-promise-to-remain-curious-about-the-universe/http://www.cosmosontv.com/http://www.cosmosontv.com/


8/15

The New Digital Age

One Takeaway: Autocratic governments have shiftedfrom trying to shut down the Internet to

instead attempting to infiltrate it in orderto manipulate their citizenry.


@JaredCohen

Director of Google Ideas

@EricSchmidtExecutive Chairman, Google

The New Digital Age: Transforming NaBusinesses, and Our Lives http://www.amazon.com/New-Digital-ATransforming-Businesses/dp/03079470
http://www.amazon.com/New-Digital-Age-Transforming-Businesses/dp/030794705X/http://www.amazon.com/New-Digital-Age-Transforming-Businesses/dp/030794705X/http://www.amazon.com/New-Digital-Age-Transforming-Businesses/dp/030794705X/http://www.amazon.com/New-Digital-Age-Transforming-Businesses/dp/030794705X/http://www.amazon.com/New-Digital-Age-Transforming-Businesses/dp/030794705X/http://www.amazon.com/New-Digital-Age-Transforming-Businesses/dp/030794705X/http://www.amazon.com/New-Digital-Age-Transforming-Businesses/dp/030794705X/http://www.amazon.com/New-Digital-Age-Transforming-Businesses/dp/030794705X/


9/15

The Future of Genetics in Our Everyday Lives

One Takeaway:Theres still a degree of GATTACA -likefear involved in sending your DNA to a

testing company, but the personal andcultural benefits may yield tremendousbenefits.


ANNE WOJCICKI

Anne Wojcicki is a biotech analyst, bioand CEO of 23andMe, a consumer gentesting startup.

@23andMe23andMe.comhttp://www.fastcompany.com/person/ann

wojcicki
http://www.imdb.com/title/tt0119177/http://www.fastcompany.com/person/anne-wojcickihttp://www.fastcompany.com/person/anne-wojcickihttp://www.fastcompany.com/person/anne-wojcickihttp://www.fastcompany.com/person/anne-wojcickihttp://www.fastcompany.com/person/anne-wojcickihttp://www.imdb.com/title/tt0119177/


10/15

LEARNINGS

MSLGROUP | PBJS


11/15

Event Marketing Can Be

Weird


12/15

Dont Even Bother Trying to Eat Healthy


13/15

Forget About Normal Sleep Patterns


14/15

Our Colleagues from Around the World are Awesome


15/15

SEE YOU NEXT YEARSXSW

#sxsw14 recap mslgroup pbjs mike standish

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