syallabus overview
TRANSCRIPT
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RESEARCH METHODS INBUSINESS
Overview of Syllabus
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UNIT- I INTRODUCTION TO
RESEARCH
The hallmarks of scientific research the
building blocks of science in research
the research process for applied and basic
research the need for theoretical framework hypothesis development hypothesis
testing with quantitative data. The research
design. The purpose of the study: Exploratory,Descriptive, Hypothesis testing (Analytical and
Predictive) cross sectional and longitudinal
studies
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UNIT- II EXPERIMENTAL
DESIGN
The laboratory and the field experiment
internal and external validity factors
affecting internal validity. Measurementof variables scales and measurement
of variables development scales -
rating scale and concept in scales beingdeveloped. Stability measures.
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UNIT- III DATA COLLECTION
METHOD
Interviewing, questionnaires etc. Secondary
sources of data collection. Guidelines
for questionnaire design electronic
questionnaire design and surveys. Specialdata source: Focus groups, Static and
dynamic data-collection methods and when
to use each. Sampling techniques andconfidence in determining sample size.
Hypothesis testing determination of optimal
sample size.
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UNIT- IV A REFRESHER ON SOME
MULTIVARIATE STATISTICAL TECHNIQUES
Factor analysis cluster analysis
discriminant analysis multiple regression
& Correlation canonical correlation application of SPSS package.
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UNIT- V THE RESEARCH
REPORT
The purpose of the written report concept
of audience Basics of written reports.
The integral parts of a report the titleof a report. The table of content, the
synopsis, the introductory section, method
of sections of a report, result section discussion section recommendation and
implementation section.
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TEXT BOOKS:
1. Donald R.Cooper and Ramcis
S.Schindler, Business Research Methods,
Tata McGraw Hill Publishing CompanyLimited, New Delhi, 2000.
2. C.R.Kothari Research Methodology,
Wishva Prakashan, New Delhi, 2001.
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REFERENCES:
1. Uma Sekaran, Research Methods forBusiness, John Wiley and Sons Inc., NewYork, 2000.
2. Donald H.Mc.Burney, Research Methods,Thomson Asia Pvt. ltd. Singapore 2002.
3. G.W.Ticehurst and A.J.Veal, BusinessResearch Methods, Longman, 1999.
4. Ranjit Kumar, Research Methodology, SagePublication, London, New Delhi, 1999.
5. Raymond-Alain Thietart, ET, al., doingmanagement research, sage publication,
London, 1999.
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Class Rules
Make yourself available for all classes withoutfail.
Make it to the class in time. Refrain from
entering late.Read the topics to be discussed in class.Maintain a copy of all submissions.Make yourself available for all evaluations.
In case you miss something, contact theinstructor immediately failing which no marksshall be awarded.
Keep in touch with the class coordinators for
instructions related to the subject.Res ect the decorum of the class.
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Term Project
Phase 1:Identify a topic of research. Conduct literature review on
the same. Develop objectives/propositions.
Phase 2:
Describe the study design; population; sample;
sampling method; tool for data collection; tool for
data analysis. Create the data collection tool
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Term Project
Phase 3:Collect and collate data. Analyze the data using
statistical tools.
Phase 4:
Write a detailed report on your study.
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GUIDELINES
Project has to be taken in group of 3-5.
Each should declare its group leader.
All groups will make a common submissionfor all phases but marks will be awarded
individually during presentation/viva based
on performance and contribution to theproject.
All submissions should meet deadlines.
This is a compulsory activity.