syllabi for print 2012 batch-final

7/28/2019 Syllabi for Print 2012 Batch-Final

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1. BACKGROUND OF THE INSTITUTION

As a part of providing higher education in professional fields and tocater to the needs of student community, Rathnavel SubramaniamEducational Trust started RVS Institute of Management Studies &

Research (RVS IMSR) to offer Postgraduate programme in BusinessAdministration in 1994. RVS IMSR is recognized by All India Council for

Technical Education and is affiliated to Bharathiar University. It is alsoNAAC accredited and ISO certified Institution. The department also offersM. Phil (FT & PT) and PhD (FT & PT) for those seeking academic researchand teaching careers in the study of management.

RVS IMSR is renowned for knowledge creation, leadershipdevelopment and for providing transforming educational experiences tolast a lifetime.The institutes educational model builds on the enormousadvantage of its optimum size to create a customized programme, with asignificant faculty-student advising and placement component that willchallenge every student to his or her fullest capability. Developed for thecareer-focused professionals, the MBA programme aims to challengethinking, sharpen leadership skills, enrich management knowledge andbuild a solid foundation for continued success. In its secure learningenvironment future managers are stretched to step outside their comfortzones to experiment with their leadership style and to create action plansfor applying the knowledge at work.

The academic rigour of the business programs is supported by

creative and innovative teaching methods with a focus on practicalapplications in the workplace. The institutes strong links to the businesscommunity ensures that the programs are always adaptable and relevantto the changing needs of organizations, and constantly address thedynamics and trends that shape todays business climate. Curriculum thatis anchored in intensive core courses and a wide range of specializationsin functional and sectoral areas provide a comprehensive yet flexibleprogramme to the specific career goals of the students.

Distinctive action-based learning programs immerse students in

real-world contexts to apply the analytical skills they learn in our

innovative, broad-based management curriculum. The curriculummaintains the right balance between knowledge and skills thus combininga strong conceptual base with exposure to contemporary practices andtrends. A variety of learning methods are used for the acquisition ofknowledge and skills. Role-play, case study, project work, field experience,assignment, quiz, seminars and industry visits are some of the methodsused. Central to our success is the remarkable faculty who are in close topractice, who creates a deep understanding of business through theirresearch, and who teaches with skill and passion. At RVS IMSR, facultymake the classroom a special place where learning is an intense,

interactive and engaging, providing an intellectual adventure.

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Outside the classroom, RVS IMSR offers unlimited opportunities forpersonal and professional growth. Students develop leadership and teamskills through professional clubs, conference programs, sports clubs, andcommunity outreach. Professional forums like investment forum, financeforum, marketing forum, HR forum and entrepreneurship development cell

are a great way for the students to network and interact with fellowstudents outside the classroom. Activities are student driven, and newinitiatives cultivate the leadership competencies in them.

A significant component of RVS IMSR education is the careermanagement process, assisting students in developing a career path thatis right for them. Career services help identify opportunities, explorecareer choices and schedule and prepare for interviews. Students attendcareer workshops, seek individual counselling and participate in on-campus recruiting events.

So what makes RVS IMSR different? Here you are not therecipient of a homogenized MBA; you are an active participant in acustomized educational process.

1.1 Vision, Mission and Objectives

VisionWe strive to be a distinctive, research driven institution for buildingthe careers of global leaders

Mission

To be a leading management institution for building businessleaders through providing a culture of excellence in research,teaching and learning to make a strong positive influence in thecorporate world

Objectives

To provide a through knowledge base in managementdisciplines through innovative and need based curriculum

To provide a stimulating learning environment through buildthe leadership capabilities and teamwork abilities suited to

corporate as well as social contexts. To promote knowledge through research, applied and

conceptual, relevant to management, and to disseminate suchknowledge.

To extend the expertise of the department to enhance thesocio-economic need of the society through extensionactivities

Values

Integrity

Continuous Learning

Team work



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Social responsibility

2. OPERATIONAL GUIDELINES

2.1 Eligibility for Admission

Candidates seeking admission into full time MBA programmeshould possess a degree of a recognised University. Selection will

be based on merit which includes under graduation academicperformance, MAT/TANCET test score or any other entrance testsapproved by AICTE, group discussion & interview.

2.2. Duration of the Programme

Full Time MBA programme - Two years (4 semesters/90 daysper semester)

2.3 Requirements for Attendance and Progress

A candidate will be deemed to have completed the requirements ofstudy of any semester and permitted to appear for the finalexamination of that semester only if he/she has secured not lessthan 75% of attendance in the total number of working days of theconcerned semester. Shortage of attendance upto 10% may becondoned by the Director. Those who fail to secure the requiredattendance shall seek readmission into the same semester duringthe subsequent year.Also, the student will be permitted to appear for the EoS exam only

if his/her

(i) Progress has been satisfactory

(ii) Conduct has been satisfactory

Candidates who do not qualify to appear for final examination basedon above mentioned two reasons can reappear for the exam only thefollowing semester.

2.4 Programme Completion

Students shall complete the MBA programme within a period not

exceeding 5 years from the date of admission.2.5 The Evaluation System



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2.5.1 CIA Break UpTheory Courses

S.No

Component

Marks

Procedure

1. Test 6 Max: 50 marks; Duration: 2 Hours

2. Model Exam 7 Max: 75 marks; Duration: 3 Hours

3. Assignment 2+2Decided by the faculty in-charge ofthe course and will be intimated at

the beginning of the semester

4. Project/Case

5

5. Seminar 3

Total 25

2.5.2End-of-Semester (EoS)

Candidates shall have minimum 75% attendance. Condonation ofshortage of attendance may be granted on the recommendation ofthe Director

Semester examination will be conducted at the end of eachsemester after completing a minimum of 90 working days.

EOS examinations for the odd semester will generally be held duringNovember and even semester during May.

The questions papers for all the courses will be set by the externalexaminers. The exam will be conducted for a maximum of 75 marksfor three hours. The passing minimum is 50% (38 out of 75 marks)and overall passing minimum for CIA and EoS marks together willbe 50%

Question Paper Pattern for Theory Papers:Part A 10 marks (5X2 Definitions & Concepts 50 words)Part B - 25 marks (5X5 Internal Choice 200 words)Part-C Section I - 30 marks (3x10 Open Choice 3 questions out

of 5 400 words)Part-C - Section II - 10 marks (1 X10 case study - compulsory

500 words)

There will be single valuation for all theory courses, and studentscan apply for revaluation on payment of prescribed fee.

Supplementary examination will be conducted for the benefit of thefinal year students after 15 days of the declaration of the finalsemester results. Candidate who has two arrear in any semester canappear for the supplementary exam conducted in the finalsemester.

A candidate who has passed in a course will be permitted to appearagain for examination to enable him/her to improve his/her marks inthat subject and only one chance will be given.

2.6. Mark Statement and Award of Degree



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Mark statements will be issued to the students at the end of everysemester. A mark statement will be issued to every student at theend of every semester. The mark statement will contain the numberof credits for each course, the mark scored by the student in theindividual courses. Cumulative Weighted Average Mark (CWAM) will

be calculated in the final semester. CWAM will be computed asfollows:

CWAM = (Marks X Credits)/ Credits

CWAM will be calculated by taking into account the performance ofthe student in all the semesters including the courses in which thecandidate has failed, if any.

The Master of Business Administration (MBA) will be awarded afterthe completion of the programme, provided the students haveearned a minimum of 100 credits.

2.7. Classification of Successful Candidates

The successful candidates will be classified as per the details givenbelow:

S.No

Range of CWAM Class

1 75 and above I Class with Distinction*2 60-74 I Class

3 50-59 II Class

* Distinction will be awarded to students who pass in all papers in the firstappearance.



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3. CURRICULUM STRUCTURE

3.1 Mandatory Credits

The total mandatory credits to be earned by a student to qualify for

MBA degree is 100. The credit for a paper is fixed by giving dueweightage to the contents of the curriculum. The maximum totalmarks to be earned by the student are 2500.

3.2 Credit CoursesThe programme has 16 full credit core courses, 8 full creditelectives, one four credit major project.

3.3 Extra Credit Courses

Students can earn extra credits by undergoing additional courses in

the III and IV semesters of the MBA programme from among theelective courses listed. These courses will have contact classes onlyif they are offered as elective under the mandatory curriculum. If itis not a course with contact classes, atleast five students shouldregister for the course and will be a self-study course. To earn theextra credits, CIA and EoS exams will have to be undertaken. Themarks earned through extra credit courses will not be considered forCWAM or for passing class. Students have to pass in these coursesand the marks will be printed in the respective semester mark sheetunder the title Extra Credit Courses.

3.4 Elective Courses

A course would run with contact classes if there is a registration ofminimum 15 students. However the final decision to offer theelective rests with the department. Electives are offered infunctional and sectoral verticals.

Electives in Functional Vertical

Finance

Marketing

Human Resource

Systems

General Management

Electives in Sectoral Vertical

Investment Banking

Banking & Insurance

Hospital Management



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Hotel & Tourism Management

Retail Management

3.5. Industrial Training

Students will undertake industrial training in an organization for fourweeks at the end of II semester to gain practical exposure in thebasic functional areas of management. A report of the project workshould be submitted to the faculty advisor within the stipulated timeafter completing the project work. Viva voce for the project will beconducted in the III semester by internal faculty committee.Students who fail in the industrial training or who are absent for theindustrial training viva voce or who fail to submit the training reportbefore the due date will have to resubmit the training report andtake up the viva voce examination during the subsequent semester.

3.6. Major Project

Major Project for six weeks will be carried out at the end of IIIsemester in a specialized functional area. A report of the projectwork should be submitted to the faculty advisor within thestipulated time after completing the project work. Viva voce for theproject will be conducted in the IV semester by faculty committeeconsisting of internal and external members. The maximum markswill be 100 and the passing minimum is 50 marks. The externalassessment carries 50 marks and internal 50 marks. The Majorproject carries four credits. Students who fail in the project work andviva voce examination or who are absent for the project viva voceor who fail to submit the project report before the due date willhave to resubmit the project work and take up the viva voceexamination during the subsequent semester.

3.7 Computer Applications in Management

Practical Examinations will be conducted with one internal examinerand one external examiner at the end of II semester.

3.8. Letter Grading System for Computer Application inmanagement and

Industrial Training

Range ofMarks

GradePoint

LetterGrade

Description

90 -100 9.0 10.0 O Outstanding80 - 89 8.0 8.9 D+ Excellent75 79 7.5 7.9 D Distinction70 - 74 7.0 7.4 A+ Very Good60 69 6.0 6.9 A Good

50 59 5.0 5.9 B Average0 - 49 0.0 U Re Appear



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Absent 0 AAA Absent

Sem

CourseCode

Title of the CourseInstruction

H

ours/Week

Examination

Credits

DurationHours

InternalAssessment

E

xternalAssessment

Total

I

13AManagement and OrganizationalBehaviour

4 3 25 75 100 4

13B Accounting for Managers 4 3 25 75 100 4

13C Statistics for Management 4 3 25 75 100 4

13D Economics for Decision Making 4 3 25 75 100 4

13E Research Methodology 4 3 25 75 100 4

13F Business Communication 4 3 25 75 100 4

23GComputer Applications in

Management*

2G R A D I N G

II

23A Production Management 4 3 25 75 100 4

23B Financial Management 4 3 25 75 100 4

23C Human Resource Management 4 3 25 75 100 4

23D Marketing Management 4 3 25 75 100 4

23E Operations Research 4 3 25 75 100 4

23F Management & Cost Accounting 4 3 25 75 100 4

23GComputer Applications inManagement*

2G R A D I N G

Industrial Training (4 weeks)

III

33AManagement InformationSystem

4 3 25 75 100 4

33BBusiness Environment andEthics

4 3 25 75 100 4

ReferElectiveCourseCode

Elective I 4 3 25 75 100 4

Elective II 4 3 25 75 100 4

Elective III 4 3 25 75 100 4

Elective IV 4 3 25 75 100 4

34T Industrial Training G R A D I N GProject (6 weeks)



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IV

43A Strategic Management 4 3 25 75 100 4

43B Entrepreneurship Development 4 3 25 75 100 4

ReferElective

CourseCode

Elective V 4 3 25 75 100 4

Elective VI 4 3 25 75 100 4

Elective VII 4 3 25 75 100 4Elective VIII 4 3 25 75 100 4

43T Project Viva Voce - - 50 50 100 4

Total -- - - -250

0100

* The course will be taught in I & II Semester and exam will beconducted in II Semester.

LIST OF ELECTIVE COURSESElectives in III Semester

CourseCode

Course Credits

Finance33C Corporate Finance 433D Project Appraisal Management 433F1 Financial Engineering 433F2 Mergers, Acquisitions and Restructuring 4

Marketing33E Consumer Behaviour 433F Retail Management 4

33M1 Rural Marketing 433M2 Advertising and Media Management 4

Human Resource33G Industrial Relations and Labour Laws 433H Business Leadership 4

33H1 Human Resource Development 433H2 Performance Management 4

Systems33S1 System Analysis and Design 433S2 Business Intelligence 4

General Management33G1 Business Consulting 433G2 Legal Aspects of Business 4

Investment Banking33I1 Wealth Management 433I2 Real Estate Management 433I3 Equity Research and Portfolio Management 433I4 Financial Services Management 4

Banking & Insurance33B1 Principles of Insurance 433B2 Bank Management 4

Hospital Management



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33HM1 Hospital and Health Care Management 433HM2 Hospital Planning, Design and Maintenance 4

Tourism & Hotel Management33T1 Hotel Information Management 433T2 Tourism Concepts and Principles 4

Retail Management33R1 Retail Environment 433R2 Mall Management 4

LIST OF ELECTIVE COURSESElectives in IV Semester

Course

Code

Course Credits

Finance43C Export Finance and Foreign Exchange

Management4

43D Working Capital Management 443F1 International Financial Management 443F2 Principles of Taxation 4

Marketing43E Brand Management 443F Services Marketing 4

43M1 Distribution and Logistics Management 443M2 Event Management 4Human Resource

43G Global Human Resource Management 443H Organizational Change and Development 443H1 Recruitment and Selection 443H2 Compensation Management 4

Systems43S1 Enterprise Resource Planning 443S2 Software Project Management 4

General Management43G1 Management of NGOs 443G2 Corporate Governance 4

Investment Banking43I1 Behavioural Finance 443I2 Bonds, Derivatives and Commodity Market 443I3 Investment and Finance in India 443I4 Fund Management 4

Banking & Insurance43B1 Insurance Laws and Regulations 443B2 E- Banking 4

Hospital Management43HM1 Legal and Ethical Issues in Hospitals 4



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43HM2 Hospital Information Systems 4Tourism & Hotel Management

43T1 Hotel and Resort Management 443T2 Eco-Tourism 4

Retail Management

43R1 Direct and Network Marketing 443R2 Retail Operations, Systems And Inventory 4

MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR

Course Code: 13ALearning Hours: 48

Credits : 4

Objectives:This course aims to develop an understanding of the nature,functioning and design of organization as social collectivities. It also helpsto develop a better understanding of behaviour of people in theorganization and help the students to be facilitators for building effectiveteams and organizations.

(8 Hours)Unit I: Introduction to Management: Definition, meaning, nature ofManagement Evolution of management thought Functions of

Management Managerial skills.(10 Hours)

Unit II: Management Functions: Planning: Nature and purpose ofPlanning Setting objectives MBO Organizing: Nature and purpose Departmentation Line and Staff Authority Decentralization Coordination Controlling: Process of controlling Control techniques Decision making: Nature and purpose Steps in rational decisionmaking.

(12 Hours)Unit III: OB concept & Individual Process: Meaning, significance

contributing disciplines towards OB Attitudes: Nature, Formation,Types of Attitude and changing attitude Personality: personalitytraits- Perception: Process, distortion, Factors influencingperception Motivation: Theories of Motivation.

(10 Hours)Unit IV: Group Process: Leadership: Leadership theories, Group

dynamics: Stages of group development, group properties, groupdecision making - Conflicts: Process, Types of conflict, Conflictresolution.

(8 Hours)



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Unit V: Organizational Process: Organisational culture: Creation,maintenance and changing organizational culture Organizationalchange: Sources, Approaches, Resistance to change Organizational Power and Political behaviour

Text Books:1. Harold Koontz, Heinz Weihrich, Ramachandra Aryasri A, Principles of

Management, Tata McGraw-Hill Publishing Company Limited, NewDelhi.

2. Robbins P. Stephen, Judge A. Timothy, Sanghi Seema,Organisational Behaviour, 13th edition, Prentice Hall.

3. Aswathappa K, Organisational Behaviour, 2004, Himalaya, NewDelhi.

References:1. Tripathi P. C, Reddy P.N, Principles of Management, Tata McGraw-

Hill Publishing Company Limited, New Delhi.2. James A. F. Stoner R. Edward Freeman Daniel R. Gilbert Jr,

Management, 2002, Prentice Hall: New Delhi.3. Dinkar Pagare, Principles of Management, Sultan Chand: New Delhi.



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ACCOUNTING FOR MANAGERS

Course Code: 13BLearning Hours: 48Credits: 4

Objectives: The course aims to enable the students to understand thebasic accounting principles and techniques of preparing & presenting theaccounts for users of accounting information. To provide basic knowledgein Financial Accounting and Financial Statement Analysis.(Marks break-up in the exam: 50% - Theory and 50% - Problems)

(10Hours)

Unit I: Basics of Financial Accounting: Definition, AccountingPrinciples, Policies, Standards, Concepts and conventions, System ofAccounting, Book-Keeping, Accounting Equation, Books of Accounts and

accounting documents - Trial Balance Errors: Types, Classifications,Steps, Rectification of Errors(Theory).

(14 Hours)Unit II: Preparation of Final Accounts/ Financial Statements:Depreciation (various methods and computation) Bank ReconciliationStatement Introduction to Financial Statements, ManufacturingAccount, Trading Account, Profit and Loss Account, BalanceSheet(Problems with simple adjustments) - Cash Flow Statement (AS-3Format).

(8

Hours)Unit III: Financial Analysis 1: Financial Statement, Nature, Uses andLimitations - Financial Statement Analysis: Objectives, Types,Limitations, Techniques of Financial Statement Analysis: ComparativeStatements, Common Size statements, Trend Percentages FundsFlow Analysis.

(10Hours)

Unit IV: Financial Analysis 2: Accounting Ratios: Advantages andLimitations, Classifications, Liquidity, Activity, Profitability and Solvencyratios, Construction of balance sheet using ratios (problems), DuPontanalysis.

(6 Hours)Unit V: Miscellaneous: Software for accounting Auditing andControl, types of audits: Statutory audit, internal audit, informationsystems audit, concurrent audit, management audit, Role of accountingfor audit and control.

Text Books1. Reddy and Hari Prasad Reddy, 2011, Financial and Management

Accounting, Margham Publications: Chennai

2. Jelsy Joseph Kuppapally, 2008, Accounting for Managers, Prentice Hall of India Pvt Ltd: New Delhi.



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3. Shashi K Gupta, Sharma RK, Management Accounting, KalyaniPublishers: New Delhi.

References1. Maheswari. S.N, 2009, Accounting for Management, Sulthan Chand

& Sons: New Delhi.2. Narayanaswamy. R , Financial Accounting A managerial

perspective, Prentice Hall: New Delhi.3. Reddy TS and Murthy A, 2011, Financial Accounting, Margham

Publications Chennai4. Tandon B N, Practical Auditing, S.Chand Co. Ltd: New Delhi



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STATISTICS FOR MANAGEMENT

Course Code: 13CLearning Hours: 48Credits : 4

Objective: To enable the students to learn the application of StatisticalTools in research and to prepare them to understand the relevance of itsapplication in business management. (Marks break-up in the exam: 20% -

Theory and 80% - Problems)(10 Hours)

Unit I: Introduction to Statistics in Business: Application ofStatistics in Business, Planning the survey, executing the survey Measures of central value: Mean, Median, Mode, Geometric mean andHarmonic mean Measure of Dispersion: range, quartile deviation,mean deviation, standard deviation, coefficient of variation.

(9Hours)

Unit II: Correlation and Regression Analysis: Significance of thestudy of Correlation, Karl Pearsons Coefficient of correlation, rankcorrelation Regression analysis: regression equations, Differencebetween correlation and regression.

(11 Hours)Unit III: Testing of Hypothesis: Hypothesis Testing, Parametric tests,sample test, small sample test (t)- Large sample test (Z)- f- test : Chisquare test (goodness of fitness test) and Analysis of variance test:

ANOVA one and two way (problems only). (9 Hours)Unit IV: Index Numbers : Basic concept of index numbers,classification of index ,numbers , problem in the construction of indexnumbers , methods of constructing index numbers , simple and weightedindex numbers.

(9 Hours)

Unit V: Time series analysis: Concept of time series analysis,component of time series, methods used for determining trend, freehand,semi-average, moving average and method of least square.

Text Book:1. Gupta, S.P,( 2008), Statistical Methods, 34 th edition, Sultan

Chand: New Delhi

References:1. Richard I. Levin and David S. Rubin, (1997), Statistics for

Management, , 7/e, Prentice Hall: New Delhi.2. Andrew. F. Siegel, practical Business statistics, 6th Edition,

Academic press, Elsevier publisher

3. David M. Levine, Timothy C. Krehbiel and Mark L. Berenson, (2000),Business Statistics: A First Course, 2/e, Pearson: New Delhi,



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4. Cooper D.R and Schindler P.S, (1998), Business Research Method,McGraw Hill : Singapore.



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ECONOMICS FOR DECISION MAKING

Course Code: 13DLearning Hours: 48Credits: 4

Objective: This course is aimed at building a perspective necessary forthe application of economic concepts, tools and techniques in evaluatingbusiness decision taken by a firm. It will also enable the students tounderstand the theory and principles and apply them to real world issuesto make better decisions.

(10 Hours)Unit I: Introduction to Managerial Economics: Introduction, Nature,Scope and Significance of Managerial Economics, Role of ManagerialEconomist in decision making - Utility analysis: Types, Law ofDiminishing Marginal utility, Law of Equi -Marginal utility, Indifferencecurve analysis, Uses and importance of indifference curves (Theory Only).

(10 Hours)Unit II: Demand Analysis: Meaning, Law of demand, Demand Functions,Determinants of Demand, Elasticity of Demand Demand Forecasting:Demand Forecasting, Methods of Demand Forecasting (Problems).

(8 Hours)Unit III: Cost Analysis: Cost concepts & Classification, Costdeterminants, Cost- output relationships , Economies and Diseconomies ofScale- Production Analysis: Production functions, Use of production

function in decision making, ISO QUANTS- Supply analysis:. Meaning ofsupply, Law of supply, Elasticity of supply, Factors influencing supply(Theory Only).

(10 Hours)Unit IV: Market structure: Meaning, Classification-Pricing Decisions:Concept of price determination, Price determination in PerfectCompetition, Monopoly, Oligopoly and Monopolistic competitions Pricingmethods: Methods of Pricing, Specific pricing problems, Pricing Strategies(Theory Only).

(10 Hours)Unit V: Macro Economics and Business: Introduction, Business Cycle

and Business policies, Inflation and Deflation, Demand Recession in India,National Income: National Income accounting for managers (TheoryOnly).

Text Book:1) Varshney R.L & Maheshwari. K.L. (2005), Managerial Economics,

Sultan Chand & Sons: New Delhi.References:

1. Mehta P .L. (2008), Managerial Economics, Sultan Chand & Sons:New Delhi.

2. Suma Damodaran (2006), Managerial Economics, Oxford UniversityPress: New Delhi.



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3. Sankaran. S. (1991), Economic Analysis, Margham: Chennai.4. Atmanand, (2007), Managerial Economics, Excel Books: New Delhi



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RESEARCH METHODOLOGY

Course Code: 13ELearning Hours: 48Credits: 4

Objective: To enable the students to learn the importance of theresearch, various methods of analysis of data and its applications in thebusiness management.

(9 Hours)Unit I: Introduction to Research: Meaning, scope and significance,

Types of research. Research Process: Stages of research,Characteristics of good research, Scientific method, Problems in research.Identifying research problem: Techniques in defining a problem,concepts, constructs and theoretical framework.

(10 Hours)Unit II: Formulation Research design: Concepts, Types, and Featuresof good design. Measurement and Scaling Techniques: Meaning,Need, Errors in measurement, Tests of sound measurement, Techniquesof measurement, Meaning and types of Scale, Scale constructiontechniques.

(10 Hours)Unit III: Sampling design: Meaning, concepts, Implications, Steps insampling, Criteria for good sample design, Types of sample designs(Probability and non-probability samples). Data collection: Types of datasources, Tools for data collection, Methods of data collection, Constructing

questionnaire, Pilot study, Case study. Data processing: Coding, Editing,Classification, Tabulation of data, Data presentation.(10 Hours)

Unit IV: Hypothesis Testing: Meaning, Types, Errors, Test ofSignificance, Procedure. Application of Statistics in HypothesisTesting: Tests of hypothesis (Parametric and non-parametric tests),Statistical tools used in research, Introduction of Multivariate analysis(Theory only).

(9 Hours)Unit V: Interpretation: Meaning, Techniques of interpretation. Reportwriting: Significance, Steps in report writing, Layout of report, Types of

reports, Oral presentation, Mechanics of writing research report,Precautions for writing report, Norms for using Tables, charts anddiagrams, Norms for using Index, Appendix and Bibliography (Theoryonly).

Text Book:1. Kothari, C.R. 2004, Research Methodology. New Age International

Publishers, New Delhi

Reference Books:

1. Cooper, D.R and Schindler, P.S, 2006, Business Research Methods,9ed. Tata McGraw Hill, New Delhi.



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COMPUTER APPLICATIONS IN MANAGEMENT

Course Code: 23GLearning Hours: 24

Objective: Familiarizing the managers with basic computer concepts andemerging so as to enable them to use computer resources efficiently, formaking effective decision. For providing the necessary skills to understandand use various commonly used Software in various functional areas in anorganization.

(4 Hours)Unit I: Introduction to Word creating a new document with templatesand wizards using key board short cuts Symbols and pictures Textmanagement working within tables

(5 Hours)Unit II: Introduction to Power Point creating new presentations Presentation using graphics Animating slide transition andmanagement Adding sounds using action buttons.

(4 Hours)Unit III: Spreadsheets and their uses in business, Excel basics,rearranging worksheets, excel formatting techniques, calculation usingformulas work sheet formatting, chart features and working with graphicsin excel.

(6 Hours)Unit IV ; Accounting package Tally : Introduction to tally create a

company creating groups & ledger accounts Account voucher creation Inventory vouchers creation Accounting reports display Statement ofaccounts Inventory reports display movement analysis Statement ofInventory.

(5 Hours)Unit V: Analyzing data based on statistical tools-correlation, regression, ttest, f test, ANOVA, z test and chi-square test by using statistical package

Reference:1. OFFICE 2000 complete BPB

2. Windows 98 complete BPB3. Using Microsoft Office ED Bott PHI



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PRODUCTION MANAGEMENTCourse Code: 23ALearning Hours: 48Credits : 4

Objectives: This course provides an introduction to the concepts andanalytical methods that are useful in understanding the management offirms operations.(Marks break-up in the exam: 70% - Theory and 30% - Problems)

(8 Hours)Unit I: Operations Management : Meaning, Importance, Historicalcontributions, Systems view of OM, Functions of OM, Basic functions -Promoting productivity - Efficiency and Effectiveness Types of productionsystems - Plant location: Factors influencing plant location - Plant layout:Objectives, factors, Types of layout.

(11 Hours)Unit II: Production Planning and Control: Meaning, Functions Aggregateplanning Network Model: Networking, CPM, PERT, Time Estimates -Master production schedule (MPS) Material requirement planning (MRP) BOM Capacity requirement planning (CRP): Techniques Problems inMRP and CRP MRP II.

(10 Hours)Unit III: Production control: Inventory control, Types of Inventory, Safetystock, Re-Order point, Service level (Problems) Inventory controlsystems: Perpetual, Periodic JIT KANBAN Bottlenecks in implementing

JIT in Indian Industry.

(9 Hours)Unit IV: Inspection and quality control: Purposes Control charts formeasuring variables Control charts for measuring attributes (Problems) Acceptance sampling Problems Six Sigma Concept: Approaches, Typesof Six Sigma.

(10 Hours)Unit V: Ergonomics: Meaning, Importance Work study: Time study(Problems), Motion study, Charts, Standard time, Time study analysis Work Sampling (Problems).

Text books

1. Pannerselvam R, 2009, Production and Operations Management,PHI: New Delhi, 2nd Ed.

2. Aswathappa, K and K.Shridhara Bhat, 2004, Production andOperations, Management 1st Ed., Himalaya: New Delhi.

References1. Krajewski Lee J and Ritz man Larr P, 2000, Operations Management-

Strategy and Analysis, Addison Wesley Longman; New Delhi.2. Saxena B, 1996, Operations Management, McGraw Hill; New Delhi,

2nd Ed.

3. Chase (2002) - Production and Operations Management, TataMcGraw Hill: New Delhi, 9th Ed.,



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FINANCIALMANAGEMENT

Course Code: 23BLearning Hours: 48Credits : 4

Objectives: The course is aimed at building an understanding ofconcepts, vital tools and techniques applicable for financial decisionmaking by a business firm.(Marks break-up in the exam: 40% - Theory and 60% - Problems)

(8 Hours)Unit I: Introduction to Finance: Approaches - Financial Management -Objectives, functions and decisions Sources of Finance Long termSources: Shares, Debentures or Bonds, Retained Earnings Short-termloans and Credits Innovative sources of Finance - Time value of moneyconcepts.

(10 Hours)Unit II: Cost of Capital: Computation for each source of finance andweighted average cost of capital Leverages- Operating Leverage Financial Leverage (Problems).

(12 Hours)Unit III: Capital Budgeting : Nature of capital budgeting , methods ofappraisal - Evaluation Techniques: Payback, Accounting rate of return,Net Present Value, Internal Rate of Return and Profitability Index(Problems) - Risk analysis in Capital Budgeting.

(8 Hours)Unit IV: Capital Structure Theory: Net Income Approach, Net OperatingIncome Approach, MMApproach Dividend: Forms of Dividend, DividendPolicy, Types of Divided Policy, Determinants of Dividend Policy, Dividend

Theories, Stability of Dividend.(10 Hours)

Unit V: Working Capital Management: Definition, Objectives and Need,Factors affecting Working Capital requirement, Forecasting WorkingCapital requirements (Problems) - Cash Management - ReceivablesManagement and Inventory Management

Text Books1. Shashi K Sharma and Gupta, 2007, Financial Management, Kalyani:

New Delhi.2. Pandey I.M, 1999, Financial Management, Vikas Publishing House

Pvt. Ltd: New Delhi.3. Khan M.Y and P.K.Jain, 2004, financial management, Text, Problems

and cases, Tata McGraw Hill: New Delhi.

References1. Aswat Damodaran, 2000, Corporate Finance Theory and Practice,

John Wiley & Sons.



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2. Hrishikes Bhattacharya, 2001, Working Capital Management,Strategies and Techniques, Prentice Hall: New Delhi.

3. James C.Vanhorne Financial Management and Policy PearsonEducation Asia

4. Prasanna Chandra, 1994, Financial ManagementTheory & Practice,

Tata McGraw Hill: New Delhi.5. B J Camsey, Engene F.Brigham, Introduction to Financial

Management, The Gryden Press.



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HUMAN RESOURCE MANAGEMENT


Objective: To facilitate learning of various concepts and skills requiredfor utilization and development of human resources for organizationalfunctions and their interaction in the execution of managerial functions.

(10 Hours)Unit I: Concept of HRM: HR philosophy Evolution and development ofHRM, changing environment of HR Strategic Planning & HRM, Trends inHRM functions of HRM Organization of HR department: Line, StaffRelationship Role of HR managers.

(10 Hours)Unit II: Procurement: Job analysis: Methods, process Human ResourcePlanning Recruitment: sources, process Selection: Process, tests,interviews Placement: Drafting of Appointment Letters - Induction.

(10 Hours)Unit III: Training & Development: Training Process, Needs Analysis,

Techniques, Evaluating the Training Effort - Management Development Performance appraisal: Methods, performance interviews - potentialappraisal - Managing careers: Career planning and development Promotions and transfers.

(8 Hours)Unit IV: Compensation: Factors determining pay rates Current trends in

compensation Job evaluation - Wage system in India: Minimum Wage,Fair Wage, Living Wage - Productivity Linked wages and Incentives -State Regulation of payment of wages.

(10 Hours)Unit V: Maintenance & control: Benefits: Insurance, Retirement,Employee Services Employee turnover and retention, Burnout -Employee grievances management- Suggestion Schemes - Administrationof discipline HRIS HR audit and HR accounting

Text Books1. Gary Dessler,2008 , Human Resource Management, Prentice Hall of

India: New Delhi2. Rao VSP, 2000, Human Resource Management, Text and cases,Excel: New Delhi

References1. Tripathi, 1999, Personnel Management and Industrial Relations,

Himalaya: New Delhi2. Pattanayak.B, 2001, Human Resource Management, Prentice-Hall:

New Delhi3. Aswathappa, 1999, Human Resource and Personnel Management,

Tata McGraw Hill:New Delhi



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MARKETING MANAGEMENT

Course Code: 23DLearning Hours: 48Credits : 4

Objective:This course provides an overview of marketing processes andmarketing principles, and provides students with the opportunity to applythe key concepts to practical business situations

(7 Hours)Unit I: Marketing definition- scope- core marketing concepts and tasksMarketing Organization- Defining and delivering customer value,satisfaction and Retention - Scanning marketing environment

(11 Hours)Unit II: Marketing Research System, Buyer Behavior: steps -Dealing withcompetition: Identifying and analyzing competitors, Designing competitivestrategies for leaders, challengers, followers and nichers

(13 Hours)Unit III: Market Segmentation and Targeting- Positioning anddifferentiation strategies- New product development -Steps in NewProduct Development- The consumer Adoption Process. Product Mix andProduct line decisions- Product life cycle: Steps and strategies- Packaging.Price setting - objectives, factors and methods

(10 Hours)Unit IV: Promotion: Advertising- Sales Promotion- Personal selling-Publicrelations-Direct Marketing- Relationship Marketing. Distribution: Marketing

Channels Channel Design decisions- Channel- Management Decisions-Channel Dynamics(7 Hours)

Unit V : New trends in marketing: Rural marketing- Online marketing-CRM- SCM- Ecological Marketing

Text Books:1. Kotler Philip, 2009, Marketing Management , PHI; New Delhi, 10th

edition2. Rajan Saxena, 2002, Marketing Management, Tata McGraw Hill: New

Delhi, 3rd edition

References:1. Kotler Philip & Keller Kevin, 2006, Marketing Management, PHI:

New Delhi 13th edition, 20062. Stanton, Etzel Walker, 2006, Fundamentals of Marketing, McGraw

Hill: New York3. V.S. Ramaswamy and S. Namakumari,2009, Marketing

Management, Macmillan: New Delhi, 4th edition4. Evans R Joel and Berman Barry , 2007, Marketing in the 21st

Century Biztantra: New Delhi, 8th edition



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OPERATIONS RESEARCH

Course Code: 23ELearning Hours: 48Credits : 4

Objective: To enable the students to learn the techniques of operationResearch and resources Management and their application in businessmanagement(Marks break-up in the exam: 20% - Theory and 80% - Problems)

(10 Hours)Unit I: Introduction to operations research: Nature and significanceof OR, definitions, models of operations research, advantages of OR,scope of operations research-Formulation of linear programming:Graphical solution of LPP, simplex method of LPP, simple problems.

(10Hours)Unit II: Transportation mode: Definition, Mathematical Models ,operations research and optimization models ,balanced and unbalanced

Transportation model , Initial basic feasible solutions by NWC,LCM andVOGELS approximation methods , optimum solution (only for non-degeneracy)-The assignment model: Solution of the assignment model,the Hungarian model for solution.

(10 Hours)Unit III: Replacement models: Replacement of items whosemaintenance and repair costs increase with time, ignoring changes in the

value of money, including changes in value of money, replacement ofitems that fail suddenly.

(9 Hours)Unit IV: PERT and CPM: Project planning, scheduling and controlling,basic tools, role of network techniques, activity on node diagram- Criticalpath method-(PERT) programme evaluation and review techniques,simple problems.

(9 Hours)Unit V: Waiting Line & Simulation Models:Waiting Line Models,structure of model, M/M/1 for infinite population- Simulation: Types ofsimulation, advantage and limitation of simulation, Monte Carlosimulation, simple problems for business decisions.

Text Book:1. Kanti Swarup, Gupta and ManMohan,(2009), Operations Research,

Sultan Chand & sons: New Delhi

References:1. Prem Kumar Gupta & D.S Hira, (2008), Operations Research,

S.Chand & company: New Delhi2. Srivastava U.K., G.V. Shenoy, S. C. Sharma,(2007), Quantitative

Techniques for Managerial Decision, Prentice Hal: New Delhi,Second Edition,



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3. Sharma J.K, (2006), Quantitative Techniques for ManagerialDecisions, Macmillan: New Delhi.



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MANAGEMENT AND COST ACCOUNTINGCourse Code: 23FLearning Hours: 48Credits : 4

Objectives: This Course aims to develop the conceptual understanding ofmanagement and cost accounting function, to provide understanding andbasic analytical skill and applications of Management and Cost accountingin managerial decision making.(Marks break-up in the exam: 50% - Theory and 50% - Problems)

(8Hours)

Unit I: Basics of Management Accounting: Meaning, Characteristics,Scope, Objectives, Advantages and Limitations, Distinction betweenFinancial Accounting and Management Accounting, Role of ManagementAccountancy department, Duties and Functions of Management

Accountant.

(12 Hours)Unit II: Basics of Cost Accounting: Cost concepts and classification ofcosts- Cost Centre- Cost Unit, Cost Sheet format, conceptual overview ofdirect costs, introduction to cost accounting standards, distinctionbetween Cost and Management Accounting, costing records and ledgers,Cost Sheet preparation, reconciliation between financial and costaccounting (concept).

(8 Hours)Unit III: Material accounting and control: Objectives, Essentials,

Techniques: Stock Levels, EOQ, Inventory Turn Over Ratio (Problems) Materials Issue Procedure: Bin card, Stores Ledger, Methods of PricingMaterial Issue: FIFO, LIFO, Simple and Average Pricing Methods(Problems).

(10 Hours)Unit IV: Labour accounting and control: Labour accounting, incentiveschemes, control systems and procedures - Direct and IndirectExpenses: direct expenses, indirect expenses: allocation, apportionment,absorption Cost accounting methods and system: Introduction to

Job costing, contract costing, process costing, service sector costing,

operating costing, multiple costing, activity based costing (Concepts). (10 Hours)Unit V: Decision support tools: Budget, Budgeting, and BudgetaryControl, Types of Budgets: Preparation of Sales, Materials, Cash, andFlexible Budgets (Problems) -Zero Base Budgeting Standard Costing andVariance analysis - Marginal Costing: Definition, Breakeven point Analysis,Contribution, P/V Ratio, Margin of safety (Problems).

Text Books1. Reddy and Hari Prasad Reddy,2011, Financial and Management

Accounting, Margham Publications: Chennai

2. Pillai RSN and Bagavathi, Cost Accounting, S.Chand & Sons: NewDelhi.



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3. Jelsy Joseph Kuppapally, 2008, Accounting for Managers, Prentice Hall of India Pvt Ltd: New Delhi.

References1. Arora MN, 2008, Cost and Management Accounting, Vikas

Publishing House Pvt Ltd: New Delhi.

2. Maheswari.S.N, 2009, Accounting for Management, Sulthan Chand&Sons, New Delhi.

3. Shashi K Gupta, Sharma RK, Management Accounting, KalyaniPublishers, New Delhi.



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MANAGEMENT INFORMATION SYSTEM

Course Code: 33ALearning Hours: 48Credits : 4

Objective: To equip the students with the knowledge of managinginformation systems in organizations.

(11 Hours)Unit I: Foundations Concepts: Information system in business-fundamental roles of IS in business- Types of Information Systems-Managerial Challenges of IT- Components of Information Systems -ISResources-s IS Activities.

(11 Hours)Unit II: Functional Business Systems:Marketing Systems, ManufacturingSystems, Human Resource Systems, Accounting Systems TransactionProcessing Systems. Internet worked enterprise in MIS: Internet, Intranet,Extranet-Types of Telecommunication Networks.

(8 Hours)Unit III: DSS and AI: DSS components-using decision support system-EIS-Overview of AI, Neural Networks, Fuzzy logic Systems, Genetic Algorithms Expert Systems- Virtual Reality-Intelligent Agents.

(8 Hours)Unit IV: Development process: Developing Business - systems approach,system development life cycle. Implementing Business systems:Implementing New Systems- Evaluating Hardware, Software & Services.

(10 Hours)Unit V: Management Challenges Security, Ethical & Societal Challengesof IT- Security Management of Information Technology- Ethics for ISProfessionals.

Text Books:1. James A OBrien and George M. Marakas, 2008, Management

Information Systems, Tata McGraw Hill Companies: New Delhi, 7th

Edition.2. Kenneth. C. Laudon & Jane. P. Laudon, 2009, Management

Information System-Managing the Digital Firm, Pearson Prentice

Hall: New Delhi

References:1. Effy Oz, 2006, Management Information System, Cengage Learning:

New Delhi.2. Murthy. C.S.V 1999, Management Information System, Text and

Applications, Himalaya: Mumbai.



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BUSINESS ENVIRONMENT AND ETHICS


Objective: To facilitate the students to understand the variousconstituents of business environment and their impact in the globalizedscenario.

(11 Hours)Unit I: Business Environment: The concept and significance constituentsof business environment- Scanning of Business environment: EconomicEnvironment - Political & legal environment of business Natural &

Technological environment of business - Demographic Environment ofbusiness

(10 Hours)Unit II: Globalisation meaning - features Stages of Globalisation Methods of Globalisation MNCs MNCs and International Trade MNCsin India FDI.: Horizontal & Vertical FDI Foreign Exchange Market EuroDollar.

(9 Hours)UNIT III: Economic Integration & Regional grouping of countries Tradeblock Tariff and non-tariff barriers - WTO & its impact - critical evaluationof new economic policy and its impact on Indian economy since 1991.

(9 Hours)Unit IV: Indian legal environment Companies (Amendment) Act 2000 -

Competition Act 2002 SEBI Information Technology Act 2001 Intellectual Property Rights Act - Foreign Exchange Management Act.(9 Hours)

Unit V: Introduction to Business Ethics: Definition-Objectives-Need,Nature, Characteristics and Importance of Business Ethics- Factorsinfluencing Business ethics- Types of business ethics- Morality and Ethics-Social Responsibility of Business

Text Book:1. Francis Cherunilam, Business Environment, Himalaya Publishing,

Mumbai

References:1. Subba Rao, 2001, International Business, Himalaya Publishing:

Mumbai2. Aswathappa, Business Environment Himalaya Publishing, Mumbai.3. Philip R. Cateora, International Marketing, Irwin Mc Graw Hill, 9th

edition



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2. C.Hax and NS, Strategic Management: An integrative Perspective,PHI: New Delhi

3. Lauch L.,Rajive Gupta & William F. Glueck, 2003, Business Policyand Strategic Management, Frank : New York

4. Ired R.David, 2003, Strategic Management Concepts & Cases,

Pearson: New Delhi

ENTREPRENEURSHIP DEVELOPMENT


Objectives: On successful completion of this course, the student shouldhave interest in entrepreneurship as a career with due knowledge aboutthe roles of supporting institutions.

(8 Hours)Unit I: Entrepreneur: Meaning, Importance, Qualities, Nature, Functions,

Types and Traits Entrepreneurship: Definition Promotion ofEntrepreneurship: Role of Socio-Cultural, Economic and PoliticalEnvironment Intrapreneur: Similarities and differences betweenentrepreneur and intrapreneur

(10 Hours)Unit II: Entrepreneurial Motivation Theories - Entrepreneurial

Competencies: Developing Competencies, Role of Entrepreneur -Development Programmes: Assistance Programme for Small Scale Units,Institutional Framework Role of SSI Sector in the Economy - SSI Units:Failure, Causes and Preventive Measures, Turnaround Strategies

(10 Hours)Unit III: Identification of Business Opportunity Preparation of FeasibilityReport: Financial and Technical Evaluation Project Formulation:Common Errors in Project Formulation Specimen Project Report Ownership Structures: Proprietorship, Partnership, Company, Co-operative, Franchise

(10 Hours)

Unit IV: Project finance: Sources of finance - Institutional finance: Role ofIFC, IDBI, ICICI, LIC, SFC, SIPCOT - Commercial Bank: Appraisal of bank forloans - Institutional aids for entrepreneurship development: Role of DICS,SIDCO, NSICS, IIBI, NIDC, SIDBI, SISI, SIPCOT - Approaching Institutions forassistance

(10 Hours)Unit V: Women Entrepreneurship: Need, Growth of womenEntrepreneurship, Problems faced by Women Entrepreneurs,Development of women Entrepreneurship - Entrepreneurship in InformalSector Rural Entrepreneurship

Text Books:



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1. S.S.Khanka, 2001, Entrepreneurial Development. S.Chand and Co:New Delhi.

2. C.B.Gupta and N.P.Srinivasan, 2000, EntrepreneurshipDevelopment. S. Chand & Sons: New Delhi.

3. P. Saravanavel, 1997, Entrepreneurial Development. Ess Pee kay:

Chennai.4. Vasant Desai , 1997, Small Business in Entrepreneurship. Himalaya:

New Delhi.

References:1. Clifford M.Baumback & Joseph R.Mancuso, 1998, Entrepreneurship

and Venture Management. Prentice Hall: New Delhi2. C.V.Bakshi, 2001, Entrepreneurship Development, Excel: New Delhi3. P.C.Jain, 1999, Handbook for New Entrepreneurs. Oxford University

Press: New Delhi

CORPORATE FINANCECourse Code: 33CLearning Hours: 48Credits : 4

Objectives: To create awareness among students of the need tounderstand corporate finance and to familiarize students with the role offinance in making business decisions.(Marks break-up in the exam: 75% - Theory and 25% - Problems)

(10 Hours)Unit I: Corporate Finance: Principles of Finance, Basic Functions, Goals ofCorporate Financial Manager Financial Planning: Long term and Shortterm - forecasting financial requirements estimating external fundrequirements - Break even analysis and profit volume analysis (Problems)- marginal analysis - Profit planning under inflationary conditions. (Theoryonly)

(12 Hours)Unit II: Evaluation of risky investments: Meaning and measurement ofrisks, Nature and sources of risk - Sensitivity analysis of NPV - Selection ofa project - Risk adjusted discount rate method - Certainty equivalent

method - Risk analysis in Portfolio context - Risk analysis in practice-Capital asset pricing model: Meaning - Systematic and unsystematic risksecurity market live - Calculation of Beta - CAPM and Cost of capital -Assumption of Portfolio theory and CAPM. (Problems)

(8 Hours)Unit III: Designing the financing mix: Probability aspect- EBIT/EPSanalysis (Problems)- Coverage ratios - Liquidity aspects - Factors affectingcapital structure - Quantitative assessment of debt capacity- Timing ofissue - Capital structure of new company.(Theory only)

(9 Hours)Unit IV: Dividend Policies: Different models, Formulating dividend policy ,

Corporate dividend behaviour - Legal and Conceptual aspects ofdividends, Stability of dividends - Capital market considerations - Effects



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of inflation - Leasing: Meaning - Lease or buy decisions - Operating andfinancial leases factors affecting leasing - Leveraged leases evaluatingleasing proposals (Theory only)

(9 Hours)Unit V: Mergers: Meaning, Types, Reasons for merger, Legal and

Procedural aspects, Tax implications, benefits and costs of mergers,economic implications - Take over strategies -Business failure andreorganization: Meaning, causes, Symptoms - Voluntary remedies -Reorganisation - Liquidation.(Theory only)

Text Books1. Richard A Brealey and Stewart C Myers, Principles of Corporate

Finance, Tata Mc-Graw Hill: New Delhi.2. Megginson, Smart and Gitman, Principles of Corporate Finance,

South-Western Cengage Learning: New Delhi.3. Fred. J, Weshan and Eugene F Brigham, Essentials of Managerial

Finance, Prentice Hall: New Delhi.References:

1. Prasanna Chandra, 1994, Financial ManagementTheory & Practice,Tata McGraw Hill, New Delhi.

2. Pandey I.M, 1999, Financial Management, Vikas Publishing HousePvt. Ltd: New Delhi.

PROJECT APPRAISAL MANAGEMENT

Course Code: 33DLearning Hours: 48

Credits : 4Objective: To familiarize the students the concepts of projectmanagement, forecasting costs & analysis of benefits, and projectsystems implementation.

(10 Hours)Unit I: Projects Capital Expenditure: Importance and difficulties Phases of capital budgeting Facets of project analysis Projectdevelopment cycle Types of Projects: Industrial, Service andDevelopment.

(10 Hours)

Unit II:Market and Technical Appraisal: Market and Demand analysisfor project, Market planning-Technical Feasibility: Machineries andEquipments, Project charts and layouts-Key project inter linkages

(10 Hours)Unit III:Financial Viability: Cost of project - Means of Project financing Appraisal criteria Assessment of Various Methods Sensitivity analysis Project evaluation under uncertainties Legal Aspects of projectmanagement.

(9 Hours)Unit IV: Socio economic Aspects: Rationale for Social Cost BenefitAnalysis, Measurement of social costs and benefits, UNIDO approach,

Little Mirrlees approach.(9 Hours)



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Unit V: Organizing systems for Projects - Project planning - Humanaspects of Project management Issues in project implementation: Timeover run, Cost overrun and etc. Loan Syndication - Project Audit.

Text books:

1. Prasanna Chandra, 2002, Projects: Planning, Analysis. Selection.Implementation and Review, Tata McGraw- Hill: New Delhi

2. Gopalakrishnan & Ramamoorthy ,1993, Project Management,Macmillan: New Delhi

Reference:1. UNIDO (1972) - Guidelines for Project Evaluation, USA: Oxford,

IBH.



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EXPORT FINANCE AND FOREIGN EXCHANGE MANAGEMENT


Objectives: To equip the students with the updated information onvarious methods and procedures of financing, costing and pricing andUnderstand differences in business across the globe.

(10 Hours)Unit I: Export Finance: Nature, Classification of export finance - Exportcredit Guarantee Corporation of India policies and guarantees- Exportpricing decision: revenue costs, fixed, variable, semi-variable, direct andindirect costs, relevance of classification of costs for export.

(10 Hours)Unit II: Terms of payment Advance payments documents againstpayment, document against acceptance Incoterms:Exworks/FOB/CFR/CIF/CIFC Cost sheet for exports

(10 Hours)Unit III: Pre shipment finance: packaging credit, advance againstincentives receivables from government covered by ECGC guarantee,advance against cheques / drafts as advance payment.

(10 Hours)Unit IV: Post shipment finance: Collection of documents under D/P & D/A,need for post shipment finance , Negotiation of export documents under

letters of credit, Purchase/Discount of export documents under confirmedorders / export contract

(8 Hours)Unit V: Foreign Trade And Foreign Exchange : Management Of ForeignExchange , Foreign Exchange Management Act, Administrative Set Up -Organisation Of An Authorised Dealer- Foreign Currency Accounts

Text books1. Khurana P.K, 2001, Export Management, Galgotia: New Delhi.2. Rathor.B.S,2005, Export Marketing, Himalaya : New Delhi.

References1. Saravanavel.P, 1987, International Marketing, Himalaya : New Delhi2. Maurice D Levi.,2005, International Finance, Rutledge: New York3. Jeevanandam C, 2008, Foreign Exchange & Risk Management,

Sulthan Chand & Sons: New Delhi. 11th ed.,4. Chandrasekaran. P, 2002, Introduction to Foregin Trade,Foregin

Exchange and Risk Management, Macmillan: Mumbai.



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WORKING CAPITAL MANAGEMENT

Course Code: 43DLearning Hours: 48Credits : 4

Objectives: To familiarize students with conceptual knowledge of working capitalassessment and management, inputs for managing and controlling variouscomponents of working capital, procedures for working capital loan procurement.(Marks break-up in the exam: 50 % Theory and 50 % Problems)

(12 Hours)Unit-I: Introduction to Working Capital: Concept of Working Capital, Needfor Working Capital, Components of Working Capital Assessment of WorkingCapital requirements Working Capital Management: Overallmanagement of working capital, process of working capital management.

(9 Hours)Unit II: Financing of Working Capital: Short term financing options,Assessing bank financing for working capital, cash credits and bills discounting,market instruments for working capital Working Capital ManagementControl:

(9 Hours)Unit- III: Management of Receivables and payables: Understandingreceivables and payables, receivables and payables processes, estimating,managing, controlling, financing, monitoring.

(9 Hours)

Unit IV: Management of Inventory: Components of inventory, inventoryprocess, material, work-in-progress, finished goods, fixing and managinginventory levels, estimating, managing, controlling, financing, monitoring.

(9 Hours)Unit V: Management of Liquidity: Understanding Cash Management,process of cash flow management, estimating, managing, controlling, financingdeficits, monitoring.

Text Book1. Bhalla V K (2008), Working Capital Management, Text and Cases, Anmol

Publications: New Delhi, Ninth Edition.

Reference Books:1. Shashi K Gupta and Sharma R K (2008), Financial Management, Theory and

Practice, Kalyani Publishers: New Delhi, Fifth Edition.2. Pandey I M (2010), Financial Management, Vikas Publishing House Pvt Ltd:

New Delhi, Tenth Edition3. Prasana Chandra (2007), Financial Management, Theory and Practice, Tata

McGraw Hill: New Delhi, Fifth Edition.



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FINANCIAL ENGINEERING

Course Code: 33F1Learning Hours: 48

Credits : 4

Objective: To give understanding and perspective on financialengineering functions, to create awareness among students of the need tounderstand financial engineering and to familiarize students with the rolesof financial engineering.

(8 Hours)Unit I: Financial Engineering: Introduction, Concepts and Definitions, CashFlow Engineering and Forward Contracts, Synthetic Currency Forwards Futures Conventions for Forwards

(10 Hours)Unit II: Engineering Simple Interest Rate Derivatives, Libor and OtherBenchmarks, Forward Loans, Forward Rate Agreements - Futures:Eurocurrency Contracts Real-World Complications - Forward Rates and

Term Structure.(8 Hours)

Unit III: Swap Engineering - The Swap Logic Applications , Instrument -Swaps Types of Swaps - Engineering Interest Rate Swaps, Uses ofSwaps , Mechanics of Swapping New Issues - Currency Swaps versus FXSwaps.

(12 Hours)Unit IV: Repo Market Strategies in Financial Engineering Types of Repo

Equity Repos, Repo Market Strategies Mechanics of Options:Introduction, Definition and Notation Options as Volatility Instruments ,Tools for Options - Option Strategies - Pricing Tools in FinancialEngineering - Some Applications of the Fundamental Theorem TheMonte Carlo Approach Calibration Quantos.

(10 Hours)Unit V: Fixed-Income Engineering , Volatility Swaps, and Volatility Trading, Credit Markets, CDS Engineering - Credit Default Swaps Real- StructuredCredit Products - Total Return Swaps -Essentials of Structured ProductEngineering , Engineering of Equity Instruments: Pricing and Replication.

Text Books1. Salih N.Neftci - Principles of Financial Engineering, Academic Press:

Elsevier 2nd edition.2. Brealey, R. A., Razavi, B., Myers, S. 2002, Principles of Corporate

Finance, McGraw Hill: New York, 7th edition.

References:1. Fabozzi, F. J. (ed.) 1998, Handbook of Structured Financial Products.

John Wiley &Sons: New Jersey.

2. Hull, J. C. 2002, Options, Futures and Other Derivatives, PrenticeHall: New Jersey, 5th edition.



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MERGERS, ACQUISITIONS AND RESTRUCTURING

Course Code: 33F2Learning Hours: 48Credits : 4

Objectives:To create awareness on Merger and Acquisition, to introducestudents with an overview of the restructuring and to familiarize studentswith various corporate restructuring techniques.

(10 Hours)Unit I: Mergers and acquisitions : types of amalgamations, methods oftake over, motives and strategies influencing M&A, Motives of crossboarder M&A, Categories of M&A, methods of payment in M&A, steps inmerger transactions, tax benefits of merger transactions, reversemergers, steps in reverse mergers.

(10 Hours)Unit II: Valuation of securities: approaches to corporate valuation,valuation of equities including cash flow, dividends and earningsapproach- valuation of debt valuation of convertibles and derivatives -Black- Sholes model valuation for mergers and acquisitions.

(12 Hours)Unit III: Corporate restructuring: Broad areas of restructuring, rationalefor diversification, techniques for corporate restructuring Expansiontechniques joint ventures, business alliances, foreign franchises,intellectual property rights Disinvestment techniques, sell off, demerger

(spin off) management buyout liquidation. Leveraging buyout- Othertechniques going private, share repurchase, buy-in reverse merger.(8 Hours)

Unit IV: Financial reorganization: leverage buy-out- concept of LBOs,stages of LBO operation, sources of value generation through LBO -International sources of finance GDR, ADR, ADS.

(8 Hours)Unit V: Takeovers, types, hostile takeover approaches, Takeoverdefenses Financial defensive measures, Coercive offers and defence,anti-takeover amendments, poison pill defense.

Text Books1. Prasanna Chandra, 1994, Financial ManagementTheory & Practice,

Tata McGraw Hill: New Delhi.2. Pandey I.M, 1999, Financial Management, Vikas: New Delhi.

References1. Shashi K Sharma and Gupta, 2007, Financial Management, Kalyani:

New Delhi.2. Khan M.Y and P.K.Jain, 2004, financial management, Text, Problems

and cases, Tata McGraw Hill: New Delhi.



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INTERNATIONAL FINANCIAL MANAGEMENT


Credits : 4

Objectives:To provide a clear understanding of IFM and to develop planningskill and monitoring skill in International financial management functionseffectively, so the students are able to apply the appropriate managementstrategy to face the company challenges.

(10 Hours)Unit I: IFM: Nature and Scope, IFM and Domestic Financial Management Balance of Payments, Significance, preparation of BOP statement, Linkbetween BOP and the economy.

(10 Hours)Unit II: International Monetary System: Gold standard, IMF and WorldBank Exchange Rate mechanism, factors influencing exchange rate ,Purchasing power parity and Interest Rate parity theorems.

(10 Hours)Unit III: Foreign Exchange Market: Transactions Spot, Forward, Futures,Options and Swaps Arbitrage and speculation in Foreign exchangemarket Exchange Arithmetic, Spread, Premium and Discount.

(9 Hours)Unit IV: Foreign Exchange Exposure: managing transaction, translation

and operating Exposure Techniques for covering the foreign exchangerisk Internal and External techniques of risk.(9 Hours)

Unit V: International financial market instruments: International Equities,ADR and GDR, Foreign Bond and euro bond -Short-term and mediumterm instruments.

Text books:1. Sharan. V, International Financial Management, 4th edition, PHI: New

Delhi2. Alan .C. Shapiro, International Financial Management, PHI: New

Delhi

References:1. Levi, International Finance, McGraw Hill: New York2. Adrian Buckley, Multinational Finance, PHI: New Delhi



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PRINCIPLES OF TAXATION


Credits : 4

Objectives: To provide a clear understanding of Taxation to developknowledge in the theoretical concepts and provisions on Direct andIndirect Taxes.

(8 Hours)Unit I: Tax: Meaning, Characteristics, Objectives, and Canons of

Taxation Effects of Taxation, Direct and Indirect Taxes, Merits andDemerits.

(10 Hours)Unit II: Direct Tax: Income Tax Act, Principles of Income, Computationof Total Income (Problems), Assess, Assessment year, previous year,Residential Status.

(12 Hours)Unit III: Theoretical Concepts related to Salaries Income from HouseProperty Capital Gains Deductions.

(10 Hours)Unit IV: Indirect Tax: Central Excise Act 1944 Basic Concepts andDefinitions Customs Act 1962.

(8 Hours)Unit V: Service Tax and Value Added Tax (VAT): Service tax concept,computing methods - Sales tax concept VAT- Concept, computing

methods - Filing procedures of service tax and VAT.

Text Books1. Richard A. Musgrave, The Theory of Public Finance, McGraw Hill

Book Company, INC, New York.2. Vinod Singhania, Income Tax Law and Practice, Taxmans: New

Delhi.3. Gaur and Narang, Income Tax Law and Practice, Kalyani

Publications: New Delhi.4. Datey V.S. indirect Taxes, Law and Practice, Taxmann Publications:

New Delhi

5. Balachandran V., Indirect Taxes, Sultan Chand & Sons: New Delhi.

References1. Gaurishankar. V , 2007, Principles of Taxation, Eastern Book

Company: New Delhi2. Sally M. Jones, Shelley C. Rhoades-catanach,2007, Principles Of

Taxation For Business and Investment Planning, McGraw-Hill: NewDelhi

3. Radha and Dr.Parameswaran, Business Taxation, PrasannaPublications: Chennai.

4. Parameswaran, Principles of Taxation, Prasanna Publications:Chennai.



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5. P.Radha Krishnan, Indirect Taxation, Kalyani Publishers: New Delhi.

CONSUMER BEHAVIOUR


Objectives: To develop an understanding of peoples' consumption-related behaviors and to develop and evaluate marketing strategiesintended to influence those behaviors.

(7 Hours)Unit I: Consumer Behavior: Definition, Concepts, History, Nature & Scope-Consumer Research process - Consumer Motivation: the dynamics ofmotivation, measurement of Motives, Motivational research

(8 Hours)Unit II: Consumer Learning: Definition, Elements of Consumer learning,

Types of Learned Behavior, Process of Learning, Role of Memory inLearning - Consumer Perception: Elements, Dynamics, Consumer Imagery,Perceived risk, Ethics and Consumer perception.

(10 Hours)Unit III : Consumer Attitude: Concept, Structural models of Attitude,Attitude Formation, Strategies of Attitude change, Cognitive Dissonance

Theory, Attribution Theory.

(12 Hours)Unit IV: Influence of Social Class- Reference groups & Family influences -

Influence of culture on Consumer Behavior Subcultures Cross culturalperspective: Multinational strategies.

(11 Hours)Unit V: Consumer Influence: Opinion Leadership, Process, Motivation,Measurement - Diffusion of Innovations: Diffusion Process, AdoptionProcess, A profile of the Consumer Innovator.

Text Book:1. Leon G.Schiffman and Kaunk Lazar Leslie, 2009, Consumer

Behaviour, PHI: New Delhi 9th edition



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References:1. Reynolds & Wells, Consumer Behaviour ,Mc Graw Hill: New Delhi2. Mehta, S.C, Indian Consumers , Mc Graw Hill: New Delhi3. Roger D Blackwell, Paul W Miniard and James F Engel, 2003,

Consumer Behaviour Vikas: New Delhi,9th edition

4. David L. Loudon & Albert and J Della Bitta, 2002, ConsumerBehaviour, Tata Mc Graw Hill: New Delhi, 4th edition



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RETAIL MANAGEMENT

Course Code: 33FLearning Hours: 48Credits : 4

Objectives: The course aims to identify the functions associated withretailing and analyze the key trends that have an impact on the retailsector.

(10 Hours)Unit I: Introduction to Retailing: Definition, Functions and characteristicsof retailing- Retail organization- Retail in India- Trends in retail: Challengesfacing global retailers- Retail Formats

(10 Hours)Unit II: Consumer Behavior and Retail operations: Buying Decision

Process- Retail Location: Site Selection, Factors affecting theattractiveness of a site - Trading area analysis: Factors affecting thedemand for a region or trade area, Estimating demand for a new location

(8 Hours)Unit III: Retail merchandise management: Concept, process- Retailpricing: Factors affecting retail price, developing retail pricing strategies,Approaches for setting prices, Price adjustments, using price to stimulateretail sales

(10 Hours)Unit IV: Establishing and maintaining retail image- Retail store design:

Objectives, Store layout, Space planning- Visual merchandising:Merchandise presentation, Techniques- Atmospherics

(10 Hours)Unit V: Retail Promotion: Selection of promotion mix- RelationshipMarketing in retailing- Retail Management information systems-Importance of IT in Retail: Factors affecting the use of Technology,Application of Technology- E-Tailing

Text Book1. Michael Levy M. & Barton A. Weitz, 2006, Retailing Management.

Tata McGraw-Hill: New Delhi2. Berman B. & Evans J. R., 2002, Retail Management. PearsonEducation: New Delhi

References1. David Gilbert, 2008, Retail Marketing Management. Pearson

Education: New Delhi2. Gibson G. Vedamani, 2008, Retail Management: Functional

Principles and Practices. Jaico Books: Mumbai3. Swapna Pradhan, 2007, Retailing Management: Text and Cases.

Tata McGraw Hill: New Delhi, 2007



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BRAND MANAGEMENT


Objective: To gain an understanding about branding and its relateddecisions.

(9 Hours)Unit I: Introduction to brands: Basic concepts, Importance of brands Role of the brand manager Naming a brand: Types of brand names Brand Evolution Brand hierarchy

(10 Hours)Unit II: Brand Image Brand identity system: Traps, Perspectives,Structure Brand personality Brand loyalty: Measuring loyalty- BrandEquity: Measuring outcomes of brand equity, Comparative Method,Holistic Method

(10 Hours)Unit III: Strategic brand positioning: Positioning guidelines- Brandrepositioning - Co-branding Licensing Celebrity endorsement - Criteriafor choosing brand elements: Options and Tactics for brand elements

(10 Hours)Unit IV: Launching new brands Designing and implementing brandstrategy Brand Extension: Advantages and Disadvantages, Evaluating

brand extension opportunities - Revitalization of brands Brand failures(9 Hours)Unit V: Handling name changes Brand transfers Making brands go

global: Global Branding - Brand valuation: Financial valuation of brands,methods

Text books:1. Kevin Lane Keller, 2008, Strategic Brand Management. Pearson:

New Delhi2. Kapferer J.N, 1992, Strategic Brand Management. Free press: New

York

3. Aaker, David A, 1996, Building Strong Brands. Free press: New York

References:1. Lan Batey, 2002, Asian Branding- A Great Way to Fly. Prentice Hall:

Singapore2. Aaker, David A, 1991, Managing Brand Equity. Free press: New

York.



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SERVICES MARKETING

Course Code: 43FLearning Hours: 48Credits : 4

Objectives: To acquaint the students with various service organizations,its functioning and marketing of their services.

(9 Hours)Unit I: Service economy Introduction and growth of service sector nature of services Classification -Expanded marketing mix for services Service quality Introduction to gaps model and SERVQUAL dimensions.

(9 Hours)Unit II: Consumer Behaviour in services - Customer expectations ofservices - Customer perceptions of services. Target Marketing in Services:

Targeting, Segmentation and Positioning.(11 Hours)

Unit III: Service blueprinting - Physical evidence and service scape -Service failure and recovery strategies - Employees role in service delivery Internal Marketing customers role in service delivery.

(10 Hours)Unit IV: Delivering service through intermediaries and electronicchannels Managing demand and capacity Integrated ServicesMarketing Communications Pricing of services.

(9 Hours)Unit V: Formulating service marketing strategies for health, tourism,financial, information technology & Communications and educationalservices.

Text Book:1. Christopher lovelock, Jochen wirtz Jayanta Chatterjee, 2004,

Services Marketing, Pearson Education: New Delhi

References:

1. Helen Woodruffe, 2003, Services Marketing, McMillan: New Delhi.2. C Bhattacharjee, 2006,Services Management, Excel Books: New

Delhi3. Jha S.M., Services Marketing, Himalaya: Mumbai4. Ravi Shanker, 2008, Services Marketing, Excel Books: New Delhi



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RURAL MARKETING

Course Code: 33M1Learning Hours: 48Credits : 4

Course Objectives: The course highlights the emerging need to buildexpertise knowledge in rural marketing and strategize rural marketscenario.

(9 Hours)Unit I: Rural Marketing Concept Definition Nature of rural Market Rural Vs Urban Marketing Problems in rural Marketing Rural MarketingEnvironment The Rural Economy

(7 Hours)Unit II: Rural consumer behaviour: models- factors affecting consumerbehaviour- characteristics of rural consumer- Rural consumer buyingprocess- Role of rural women-Opinion leadership process- Diffusion of innovation- Concept of stickiness

(9 Hours)

Unit III: Rural Marketing Strategies, Marketing Information Systems forRural Marketing.Rural Market Segmentation, Targeting and Positioning

(13 Hours)Unit IV: Product Strategy Product Concept and Classification RuralProduct Categories -Rural Packaging & Branding Pricing Strategies and

Strategies for rural markets(10 Hours)

Unit V: Innovation in Rural Markets: Role of Innovation in rural markets,Importance of ICT in rural distribution, ICT initiatives- Future of Ruralmarkets- Emergence of organised retailing- Trends in AgriculturalMarketing

Text Book:1. Pradeep Kashyap and Siddhattha Raut, The Rural Marketing Book,Biztantra: New Delhi

References:1. Krishnamacharyalu & Lalitha, 2002, Rural Marketing, Pearson: NewDelhi2. Ramkishen, 2002, New Perspectives on Rural Marketing, Jaico: NewDelhi3. Gopalaswamy, Rural Marketing, Wheeler Publishing.



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ADVERTISING AND MEDIA MANAGEMENT


Objectives:This course focuses on planning and creating advertisementsand the promotional aspects which help the students to managepromotional programs

(9 Hours)Unit I: Advertising: Definition- objectives of advertising- Role andfunctions of advertising- Advantages and disadvantages of advertising-DAGMAR approach- Advertising and Cultural values- Economic, Social andEthical Issues of advertising

(9 Hours)Unit II: Advertising Agency: structure of advertising department-functions of advertising agencyAdvertising plan - Advertising Budget.

(11 Hours)Unit III: Media: Types of media- Media Selection- Media process andDesign- Media cost and Availability- Media Planning and strategy- MediaEvaluation- Support Media- Internet and Advertising

(9 Hours)Unit IV: Advertisement Copy- Construction of an effective advertisement-Copy Writing- Layout and Typography- Corporate Advertising- Crisis

Advertising- Advertisement Research

(10 Hours)Unit V: Evaluating the effectiveness of the advertisement- Planningadvertising Campaign.Advertising classification and current issues- Advertising: Laws and Ethics,legal and voluntary controls

Text Books1. Chunawalla S.A and K. C. Sethia, Foundations of Advertising Theory

and Practice

2. Kazmi S.H.H and Satish K. Batra, Advertising and Sales Promotion,Excel: New Delhi

References1. Rajeev Batra, John G. Myers and David A. Aaker, 1996, Advertising

Management, Pearson: New Delhi, 5th edition2. Wells W., Burnet J. and Moriarty S. 2003, Advertising: Principles &

Practice, Pearson : New Delhi3. Belch, G. E. & Belch, M. A. 2001, Advertising and Promotion, Tata

McGraw Hill: New Delhi

4. Jefkin Frank ,Advertising, Macmillan India Limited, 3

rd

edition



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DISTRIBUTION AND LOGISTICS MANAGEMENT


Objectives: This course provides students a management approach inchannel planning management and marketing logistics

(9 Hours)Unit I: Distribution: concept, definition- Developing channel design,Marketing Channels: structure, role and functions of channel distribution,channel relationships- selection of channels- channel Intermediaries

(9 Hours)Unit II: Channel planning: Designing channel systems- Organizationalpatterns in marketing channel- Managing marketing channels- conflictmanagement techniques

(9 Hours)Unit III: Channel motivation: Motivation of intermediaries- Motivationaltools of distribution channels- Distribution cost analysis- Assessingchannel performance: Facets of channel performance-AggregateMeasures of channel member financial performance- Evaluating channelmember contribution.

(10Hours)Unit IV: Logistics distribution: Structure and strategy logisticsinformation system- Logistics information system design- Inventory

control, policies and decisions(11 Hours)

Unit V : Material handling- Storage- Packaging- Warehousing: Roleand Importance, Types of warehouses, Warehouse location, Stocklocation, Capacity of warehouse- warehousing in India- risk Management.

Text Books:1. Louis.W. Stern & Abel I. Elansary, Marketing Channels, PHI: New

Delhi2. Khanna, Physical Distribution Management- Logistical Approach,

Himalaya : New Delhi

References:1. James C Johnson & Donald F. Wood, Contemporary Logistics,

Himalaya: New Delhi2. Donald Bowersox, & Bixby Cooper, Strategic Marketing Channel

Management, Tata- Mc Graw Hill International.3. Gupta, Sales and Distribution Management- Text and Cases, Excel:

New Delhi.4. Aftab Alam, Sales and Distribution Management, Wisdom

Publications.



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EVENT MANAGEMENT


Objectives: To enable the students to learn the significance of eventsmanagement and its strategic planning. It also provides a framework forthe students to understand how to organise and manage eventseffectively.

(9 Hours) Unit I: Events nature definition and scope, Cs of events, designing,interaction and importance. As a marketing tool various needsaddressed by events, focusing and implementing events, advantages anddisadvantages of events.

(9 Hours)Unit II: Elements of events event infrastructure, target audience,organizers, venue, media activities to be carried out. Concept of marketin events, segmentation and targeting of the market events.

(9 Hours)Unit III: Positioning in events and the concept of event property. Eventsas a product, Methods of pricing events, Events and promotion, variousfunctions of management in events.

(8 Hours)Unit IV: Strategic Market Planning: Setting objectives, Development of

Strategic market plan, Environmental assessment, Business potentialassessment- Problem Analysis Strategic alternatives for growth.

(13 Hours)Unit V: Strategic alternatives arising from environment, competition anddefined objectives, pricing, objectives, Evaluation of event performance measuring performances correcting deviations.

Text Book:1. Gaur S.S. and Saggere S.V. Event Marketing Management.

References:1. Panwar J.S., 1998, Marketing in the New Era, Sage: New Delhi2. Kotler P., 1997, Marketing Management, Analysis, Planning,

Implementation and Control., Prentice Hall: New Delhi3. Avrich Barry, 1994, Event and Entertainment, Vision: New Delhi



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INDUSTRIAL RELATIONS AND LABOUR LAWS

Course Code: 33G

Learning Hours: 48Credits : 4

Objective: This course is an attempt to understand the conceptual andpractical aspects of employee relations and legal framework at the macroand micro levels.

(9 Hours)Unit I: Introduction: Concept and Determinants of Industrial Relations ,Industrial Relations in India , Managing IR Changes , IR and Productivity ,

Technology and IR ,Effective Communication Systems and IR Management, Indian Culture & IR.

(9 Hours)Unit II: Trade Unions: Purpose, Functions and Structure of Trade Unions, Trade Union Legislation , Multiplicity of Trade Unions , ConflictResolutions - Industrial Relations: Welfare and Productivity , SocialResponsibility of Trade Unions , IR Management and Management of

Trade Unions-The Trade Unions Act 1926.

(10 Hours)Unit III: Discipline and Grievance Redressal Machinery: Purposesand Procedures of Disciplinary Action, Grievance Redressal Procedures,Conciliation, Arbitration and Adjudication- Collective Bargaining:

Perspective, Bargaining Structure, Procedure and Machinery for CollectiveBargaining, The Bargaining Process, Strengths and Skills. EmployeeCounseling: Types, Methods, Content, Problems- Consultative Bodies:Bipartite, Tripartite and IR Strategies.

(10Hours)

Unit IV: Labour Administration: ILO, ILC and Indian ConstitutionalProvisions in Relation to Labour Administration - An Overview ofFactories Act 1948- Industrial Disputes Act 1947- Payment ofWages Act 1936.

(10 Hours) Unit V: An overview of Payment of Bonus Act 1965- MinimumWages Act 1948- The Payment of Gratuity Act 1972- TheEmployees State Insurance Act 1948.

Text Books:1. Arun Monappa, 2006, Industrial Relations, Tata Mc-Graw Hill: New

Delhi2. Mamoria, Mamoria & Ganker, 2000, Dynamics of Industrial

Relations, Himalay

syllabi for print 2012 batch-final

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