1

DEPARTMENT OF MASS COMMUNICATION & JOURNALISM

TEZPUR UNIVERSITY

Syllabus for Master's Programme in

Communication for Development

{M.A (Communication for Development)}

Programme imperatives

The concept of Development has gained a new momentum with changed configuration of

the role of the State, Economic agencies and Welfare mechanisms.

Developmental initiatives too have undergone radical change by putting the intended

recipients at the centre of decision-making process.

Developmental stimulus requires non-state agencies more than ever with the pace of

change varying extremely for different sections of the society.

Programme Objectives

To upgrade human resource with specialized knowledge and skills on communication for

social change.

To expand the knowledge base of theories around development, and its interrelation to

culture, behaviour change, social transformation and; human rights principles.

Understand the newer approaches to C4D concepts, methods and techniques.

To cater to growing demand for human resources on communication experts to work on

development sector in the Northeast region

To impart skills on carrying out research, design, development, implementation,

monitoring & evaluation of C4D interventions

To facilitate on the field exposure to techniques of designing and developing effective

C4D strategies, interventions for social transformation.

Sl.

No.

Course

Code

Course Title L T P CH CR Type

Sem

este

r I

CD400 Theories of Communication and Media 3 1 0 4 4 Core

CD401 Development Journalism 2 1 2 7 5 Compulsory

Foundation

CD402 Theories of Communication for

Development

3 1 0 4 4 Compulsory

Foundation

CD403 Issues in Development 2 1 1 5 4 Core

CBCT 3 Open elective

Total credit of I semester = 20

Sem

este

r II

CD404 Communication Research Methods 3 1 0 4 4 Compulsory

Foundation

CD405 Radio for Development 1 1 2 6 4 Core

CD406 Participatory Video Production 2 1 2 7 5 Core

CD407 Information & Communication

Technology for Development

1 1 2 6 4 Core

CBCT 3 Open elective

Total credit of II semester = 20

2

Sem

este

r II

I CD408 Campaign Planning 2 0 2 6 4 Core

CD409 Folk and Community Media 1 1 2 6 4 Core

CD410 Message Design and Evaluation 2 0 2 6 4 Core

CD411 Internship - - - - 4 Core

Elective

CD412 NGO participation and management 2 1 0 3 3 Discipline

Centric

Elective

CD413 Human Rights and Media 2 1 0 3 3 Discipline

Centric

Elective

CD414 North East India: Demography , Culture

and Identity

2 1 0 3 3 Discipline

Centric

Elective

CBCT 3 Open elective

Total credit of III semester = 22

Sem

– I

V CD415 Project ** - - - - 16 Core

Total credit of IV semester = 16

Total credits = 69 (+ 09)* = 78

*The students will take up 20% of the total credits as Choice Based Credit Transfer (CBCT)

Courses offered by different departments during the first three semesters.

**Students would be attached to different governmental or non-governmental development

agencies to carry out a semester-long communication campaign project during the fourth

semester.

L= Lecture, T =Tutorial, P= Practical, CH= Contact Hours.

3

CD400 Theories of Communication and Media (L3+T1+P0= CH4) 4 credits

Communication is an evolving discipline. Traditions of its intellect have come primarily from

two streams- humanities and social sciences making it a multi-disciplinary arena. This course

seeks to offer an overview of this complex and exciting mix of intellectual traditions while

providing insights into the theoretical, critical, and analytical vocabulary. This should enable the

consumers of media and communication forms to become informed critics. The course aims to

provide an enhanced appreciation and understanding that will hold future communication and

media professionals in good stead.

Unit I

Communication: An Introduction; How Communication Works? Communication as Process;

Barriers to Communication; Types and Elements of Communication. Models of Communication:

Lasswell, Shanon-Weaver, Osgood and Schramm, Dance’s Helical Model Newcomb, Westley-

Maclean, Gerbner, and Spiral of Silence.

Unit II

Mass Communication: ‘Mass’ Concept, Defining Mass Media; Typologies of Audiences;

Functions of Media; Normative media systems; The Changing Media Landscape in India; Media

chains, Monopolies and Conglomerates, Nature of Mass Communication.

Unit III

Mass Media Effects & Uses: Four Eras of Mass Communication Theory -Mass Society

Theories, Limited-Effects Perspectives, Critical and Cultural Approaches, and Meaning-making

Perspectives. Hypodermic Needle; Two Step Flow Theory; Limited -Effects; Cultivation Theory;

Social Learning Theory; Media Hegemony; Agenda Setting; Uses and Gratification Approach.

Theories of Persuasion and advocacy, Attitude change theories, Political Economy Theory,

Critical theory of Frank Furt School, Critical Cultural theory of Birmingham School and Framing

theory.

Unit IV

Media in India: Print media, Audio-visual media, radio, Television and film – growth and

current status. Rise of digital media and its significance. Issues of globalization and convergence.

Text books

1. McQuail, D. (2010). McQuail’s Mass Communication Theory. New Delhi: Sage

Publications.

2. Stevenson, N. (1997). Understanding media culture: Social theory and mass

communication.

4

Reference books

1. Singhal, A. & Rogers, E M. (2001). India’s Communication Revolution: From Bullock

Carts to Cyber Marts. New Delhi: Sage Publications.

2. McQuail, D. (Ed.) (2007). Mass Communication. Vol. I, II, III & IV. New Delhi: Sage

Publications.

5

CD401 Development Journalism (L2+T1+P2= CH7) 5 credits

The objective of this course is to help students understand the concept and scope of development

journalism. This course is designed to impart skills of journalistic writing for different media

platforms with focus on issues of development. The course incorporates changes in the nature

of media professions and the need to adapt to convergence of media productions and

technologies and also to acquire the ability to work on multiple platforms.

Unit I

Development Journalism: Origins of development journalism , Concept and types of

Journalism, Duties and responsibilities of the journalist, Role and importance of development

journalism-national and international perspectives, Changing trends in journalism, News

gathering techniques.

Unit II

Writing for Print: Principles of news writing, News values, News story, News structure,

concept of inverted pyramid, lead paragraph, quotations and back grounding, Headlines and

caption writing. Feature writing, types of feature, profiles, writing columns. News sources, skills

of research for development reporting, freelance. Development writing for magazines

Unit III

Writing for broadcast and web: Writing for eyes and ears. Characteristics of web writing,

technical writing, blogs, online journalism for development cause. Freedom of Expression,

Restrictions on publications, ethics and responsibility, defamation, libel, Citizen Journalism.

Unit IV

Photo Journalism: Introduction to photography, Types of camera and lenses, Focal length, F-

Stop, Shutter speed, Depth of Field, Perspective and angle of view, Special Purpose lenses,

Colour temperature; Setting White balance, Modes of light metering, Use of camera flash,

Shooting in diverse light, Sensitivity: use of ISO, Using color and image correction software

Evaluation: The students will be trained to produce a lab journal and do Photo Feature as a part

of their assignment.

Textbooks

1. Batty Craig and Cain Sandra (2010). Media Writing: A Practical Introduction. Palgrave

Macmillan.

2. Stovel J. (2006). Writing for Mass Media, 6th edition. Allyn and Bacon.

6

Reference books

1. Melvin Mencher (2006). News Reporting and Writing. 10th edition. McGraw-Hill.

2. Strunk, William & White, E.B. (1999). The Elements of Style. Longman.

3. Clark, Roy Peter (2006). Writing Tools: 50 Essential Strategies for Every Writer. Little,

Brown.

4. Raman, Usha (2009). Writing for the Media, OUP.

7

CD402 Theories of Communication for Development (L3+T1+P0= CH4) 4 credits

This course is about communication for social change and is designed with a view to provide an

introduction to the social utility of communication activity. This course seeks to understand some

of the ideas of development models and to explore the alternative conceptions of communication

and media in the light of new social movements, non-state actors and a more people-centered

approach to social change. It would provide an in-depth understanding of the concept and

process of development as well as introduce the new paradigms of development. The syllabus

would attempt to introduce strategies for employing communication as a participatory and

inclusive process for social change.

Unit I

Development: Meaning, concept, and approaches to development. Indices of development,

Dominant paradigm of development. The modernization and dependency approach.

Development as economic growth.

Unit II

Alternative approaches to Development: Social, cultural, and political perspectives in

development. Need-based approach; Sustainable development; Human development approach;

Rights based approach and participatory approach to development, Development as freedom;

Millennium Development Goals. Sustainable Development Goals

Unit III

Development Communication: Communication of and for development, Role of media in

development – emerging perspectives. Strategies for development communication in India –

evolutionary perspectives. Communication for nation building; Diffusion of innovation;

Extension approach; IEC and BCC approach; Development Support Communication; Role of

NGO’s in development, Development Communication as feedback for policy planning

Unit IV

Participatory Communication – Need and significance of participatory communication,

different approaches and levels of participation. Perspectives of Robert chambers and Paulo

Freire. PRA and RRA techniques, tools of participatory communication.

Textbooks

1. Srinivas Melkote, & Steeves. (2001). Communication for Development in the Third

World. New Delhi: Sage.

2. Servaes, J., Jacobson, T. & White, S.A. (Eds.), (2006) Participatory communication for

social change. Thousand Oaks: Sage.

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Reference books

1. Wilkins, KG. (Ed.) (2000). Redeveloping communication for social change: Theory

practice and power. UK: Rowman and Littlefield Publishers.

2. McPhail, T. L. (2009). Development communication: Reframing the role of media. UK:

Wiley Blackwell.

9

CD403- Issues in Development (L2+T1+P1= CH5) 4 credits

This course intends to equip students with knowledge of basic issues, documents, and policy

priorities across technical areas in India and globally while providing them with understanding of

politics and policies of development. This should enable students to do critical analysis of

challenges and current policies and programmes across key development issues through which

they would be able to develop coherent arguments about successes and failures to address

problems facing the society.

Unit I

Self Help Groups, Gender, Women and Development: Social issues of sex and gender. Status

of gender development in India according to national and international parameters. Issues of

gender and development. Women in agriculture, industry and other organized and non-organized

work sectors. Gender and empowerment – perspectives and opportunities. Witch hunting in

India.

Unit II

Climate change and Development imperative: Climate change and status of India, Socio-

economic impact of climate change. Role of communication in creating awareness towards

mitigation of climate change. Climate change and disaster risk preparedness. Environment and

Development: Environmental concerns – pollution, energy consumption, deforestation,

biodiversity, water management. Community intervention in environmental protection.

Communication in environmental development. Role of communication in disaster management.

Unit III

Social problems, social mobility, problems of caste, ethnicity, and race. Social conflicts,

repercussion of conflicts on children, women, and old. Problems of human trafficking, sex

workers, domestic workers, rural-urban migration.

Unit IV

Health, Sanitation and Development: National and International health priorities and policies –

MDG, WHO, NRHM, preventive and curative health practices. Health communication strategies

–IEC and BCC. Advocacy and social mobilization for health awareness.

Textbooks

1. FAO. 2011. Communicating gender for rural development: Integrating gender in

Communication for Development

2. Dash, Susghil Kumar. 2007. Climate change: An Indian perspective. Cambridge

University Press

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Reference books

1. Mahesh Rangarajan, Editor, 2009. Environmental Issues in India: A reader. Pearson

Education India

2. Reddy, K Srinath, Vikram Patel, Prabhat Jha, Vinod K Paul, AK Shiva Kumar, and Lalit

Dandona. 2011. Towards Achievement of Universal Healthcare in India by 2020: A call

to action, The Lancet 377: 760–768.

11

CD404 Communication Research Methods (L3+T1+P0= CH4) 4 credits

This course aims at imparting the fundamental techniques and philosophy of research,

specifically on media and communication fields. And to prepare the students for undertaking

research projects during the MA programme. Further, it would equip the students with research

skills in their future professional careers, as most of the media jobs either in journalism or

advertising involve application of research methods in varying degrees.

Unit I

Definition and Elements of Research. Research methods and Approaches in Social Sciences.

Mass media research and Scientific methods. Importance of communication research – Indian

scenario.

Unit II

Research Process: Formulation of research problem, review of literature, hypothesis, research

design.

Unit III

Qualitative and Quantitative Research Methods: Ethnography, Ethno methodology, Symbolic

Interactionism, Policy and archival research. Communication Policy Analysis. Analyzing Visual:

still and moving images., grounded Theory, Research Methods – census method, survey method,

observation method, clinical studies, case studies, content analysis.

Unit IV

Tools of Data Collection – observation, interview schedules, questionnaire, field studies,

telephone surveys, online polls, focus groups. Sampling methods. Media research – evaluation,

feedback – feed forward – media habits – public opinion surveys – pre-election studies and exit

polls, Attitude Measurement – Thurstone, Likert, Guttman, Semantic Differential Scales, Rating

Scales, levels of measurement.

Reliability and Validity Measurements.

Unit V

Data Analysis and Report writing – data analysis techniques – coding and tabulation – non–

statistical methods – descriptive – historical – statistical analysis – univariate, bi-variate, multi –

variate tests of significance –– central tendency –preparation of research reports/project

reports/dissertations, Referencing and Citation Style.

Ethical perspectives of mass media research.

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Textbooks

1. Jensen, Klaus Bruhn. (2002). A Handbook of Media and Communication Research-

Qualitative and Quantitative Methodologies. Routledge.

2. Wimmer and Domnick,(2011)Mass Media ‘Research: An Introduction, 10th edition.

Boston: Wadsworth.

3. Hansen Anders, Cottle Simon, Newbold Chris, (1998), Mass Communication Research

Methods. New York University Press.

Reference books

1. Reinard, John C. (2006). Communication Research Statistics, California State University:

Sage publication.

2. Fink, Arlene & Kos, J. B. (2005). How To Conduct Surveys, A Step-By-Step Guide, 3rd

Edition. University of California: Sage publication.

13

CD405 Radio for Development (L2+T1+P2= CH7) 5credits

The course is designed with a view to provide the students an in-depth understanding of the

concept and process of Radio production this will as well introduce to the latest developments in

the field of Radio. The main objective of this course is to make the students aware about the

Radio Production, Process and Formats.

Unit I

Radio as a tool of communication, Invention, Broadcasting in Northeast India, Latest

Scenario, Broadcasting process, Formats, etc. Voice training- effective use of voice,

enunciation, pronunciation, modulation, on-line interview techniques, Moderating skills for radio

discussion programmes.

Unit II

Reporting and editing in radio. Field reporting, reporting specialized areas, investigative

reporting, Voice dispatches, Editing for radio, structuring radio copy, editing agency copy-

illustrating copy with sound effects, Interview techniques: developing interview techniques and

skills for radio. Writing intros to bytes, writing headlines.

Presentation: reporting, writing and presenting news, features, Structuring radio report- news

capsuling, and radio commentary. Radio as a tool for change, minimizing subjectivity and bias.

Unit III

Community Radio: Need, Origin, Concept, Philosophy and Policy of CRS, CR as an alternative

mass medium, CRS worldwide, AMARC, Different Forums of CRS, Role of CR in development

Unit IV

Growth and development of CR: CR in India, CR in NER, Community Radio versus Campus

Community Radio, News and Current Affairs in Community Radio in India, Production

Techniques in CRS, Studio layout, Outdoor Broadcast, Narrow casting.

Textbooks

1. Tabing Louie. (2002). How to do community radio, Unesco Publication, New Delhi.

2. Wulfemeyer, K. Tim. (1984). Beginning Broadcast Writing. Ames lowa: lowa State

University Press.

Reference books

1. Chatterji P. C. (1987). Broadcasting in India, Sage.

2. Wilby, Pete (1996). The Radio Handbook. London: Routledge.

3. Mcleish Robert (2005). Radio Production. Focal Press.

4. Stewart Peter. (2005) Essential RADIO Skills. A&C Black Publishers.

14

CD406 Participatory Video Production (L2+T1+P2= CH7) 5 credits

The course is designed to make the students learn the basics of various television and video

genres. Understanding of functions of camera and other equipment used in the production, the

students are exposed to different techniques of shooting (Indoor and Outdoor) also the

techniques of participatory video.

Unit I

Introduction to video: Visual Grammar, Basics of a Digital Camera, Basic shots and Camera

Movements, Principles of Editing , Familiarization with Non Linear Editing Techniques

Unit II

Introduction to Different genres: Documentary and Fiction, Research and scripting for

Different formats, Writing Proposals and Budgets

Unit III

Basics of Film and Documentary Theory: Gaze Theory, Psychoanalysis and cinema, New

waves, Third cinema, Representing ‘others’, modes of documentary, Politics of documentary,

Ethnography and its critique, Film and documentary appreciation

Unit IV

Basic technical concepts: Sound for Television, Three point Lighting, Basic lighting

instruments. Single camera production, multi-camera production

Unit V

Participatory video: Tools and techniques of PV. Significance of PV in Development. Fogo

Process

Text books

1. Zettl, H.(2006). Handbook of Television Production. Wadsworth.

2. Belavadi, V (2008). Video Production. Oxford University Press.

Reference books

1. Compesi, Ronald J. and et.al. (1997). Video field Production and Editing, Allyn &

Bacon.

2. Burrows, Thomas D. and et.al. (2000) Video Production: Disciplines and Techniques.

McGraw-Hill.

15

CD407 Information and Communication Technology for Development

(L1+T1+P2= CH6) 4 credits

This course will introduce students to the conceptual understanding of paradigm shift in society

in the context of the emergence of Information and Communication Technology (ICT). It will

help in understanding the structure of web, cyberspace, mobile phone, blogs and other online

services. Further it will help to understand the differences, characteristics and activities of

different net-based communities. Besides, students will learn how to apply ICTs for social

change.

Unit I

Introduction to ICT: New media and ICT, Different types of ICT. Use of ICT for development;

e-learning; Web commerce; Mobile telephony and Development: telecom industry in India. ICT

Projects implemented in India and Northeast – Problems and Prospects.

Unit II

Digital Revolution and Digital Communication: Basics of New media theories - Information

Society; Surveillance society; Digital Divide, Knowledge society; Network society. Works of

Machlup, Bell, Negroponte and Castells.

Unit III

Technology and Development: ICT for Development its societal implications; Evolution of ICT

in Development Endeavour; ICT and Millennium Development Goals. Democratic and

decentralized processes in development. Technology and culture: community and identity;

participatory culture and ICT, community informatics.

Unit IV

Computer Mediated Communication and development: Different types of CMC; Important

theoretical framework of CMC, cyber platform and communities, Social Networking Site;

Convergent media, Multimedia platforms, Scope of convergent journalism for Development;

Characteristics of convergent journalism; Different types of convergent journalism: precision

journalism; annotative and open-source journalism; wiki journalism; open source journalism;

citizen journalism; back-pack journalism, Convergent technologies and applications; Multimedia

convergence and Interactivity

Textbooks

1. Jenkins, Henry (2006). Convergence Culture: Where Old and New Media Collide. New

York, London: New York University Press.

2. Hassan Robert (2004). Media, Politics and the Network Society, Open University Press.

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Reference books

1. Hassan Robert, Thomas Julian (2006). The New Media Theory Reader. Open University

Press.

2. Warschauer Mark (2004). Technology and Social Inclusion: Rethinking the Digital

Divide. MIT Press (MA).

3. Marshall P David (2004). New Media Cultures, Hodder Stoughton Educational.

17

CD408 Campaign Planning (L2+T0+P2= CH6) 4 credits

This course is designed to provide students with an overview of the basic steps in the design of

communication strategies for development. A communication strategy is the implementation of a

programme to achieve communication goals in support of development goals. It intends to

provide students knowledge of the basic steps of communication strategy planning and explain

links among strategic steps. It would help students design and implement a C4D plan.

Unit I

Approaches to Campaign Planning: Campaign – the concept, Introduction to key

communication approaches: channels and platforms – radio, television, newspapers, new media,

traditional and folk media, indoor and outdoor media; personal and mass media approaches;

treatment of content; role of culture in communication; beliefs and attitudes;

Unit II

Advocacy and Media Campaigning: Advocacy – what is advocacy?, Goals of advocacy,

Types of advocacy, Advocacy Strategies, Role of advocacy in development communication;

Media Campaigning - Objectives, Message strategy, media selection and media mapping; Social

marketing – Principles, Relevance, Limitations, 4Ps of marketing and Market segmentation.

Unit III

Capacity Strengthening and Social Mobilization: Capacity strengthening[CS] – traditional

and innovative approaches of CS, Limitations of traditional approaches, competency approach

and C4D competencies; social mobilization[SM] – principles of SM, impact of SM on

communication and development indicators; dialogue based approaches – community dialogue,

two step flow and problems in community dialogue; participatory approach – collective efficacy

and social norms.

Textbooks

1. Srinivas Melkote, & Steeves. (2001). Communication for Development in the Third

World. New Delhi: Sage.

2. Servaes, J., Jacobson, T. & White, S.A. (Eds.), (2006) Participatory communication for

social change. Thousand Oaks: Sage.

Reference books

1. Wilkins, KG. (Ed.) (2000). Redeveloping communication for social change: Theory

practice and power. UK: Rowman and Littlefield Publishers.

2. McPhail, T. L. (2009). Development communication: Reframing the role of media. UK:

Wiley Blackwell.

18

CD409 Folk and Community Media (L1+T1+P2= CH6) 4 credits

This course intends to help students understand the various folk and alternative forms of

communication and acquaint the students with the art of Street Theatre and Puppetry. It would

train students in the development of street theatre production (exercises, research, scripting and

performance) and familiarize them with different types of puppetry and help them develop

puppet shows for community communication.

Unit I

Introduction to Traditional Media: Nature of Traditional Media, History and Forms of

Traditional media in India and Northeast, Role in modern media, Limitations and Advantages

Unit II

Street Theatre: Street Theatre as a tool for social change, Components of Street Theatre, Steps

in the development theatre production, Various exercises (improvisation, voice exercises,

movement, coordination ) Research and scripting, Performance and feedback, Advantages of

street theatre for Development

Unit III

Puppetry: Nature of Puppetry, Different kinds of puppets, Story-telling techniques, Scripting

and story board, Puppetry and new media, Strengths and limitations of Puppetry

Evaluation

Street Theatre Performance – The Students will be organized into groups and each group will

prepare a Street Play on any Contemporary Development Issue and will perform it in the

presence of an External Expert/community.

Puppet Show- The Students will be organized into groups and each group will prepare a Puppet

show on any Contemporary Development Issue and will perform it in the presence of an External

Expert/community.

Textbooks

1. Mason, Bim. Street Theatre and Other Outdoor Performance. London and New

York: Routledge, 1992.

2. Meher R. Contractor, Creative Drama and Puppetry in Education (New Delhi: National

Book Trust, 1984).

3. Putul Yatra: An Exhibition of Indian Puppets, New Delhi: Sangeet Natak Akademi, 1998

4. Durga Das Mukhopadhyay (1994), Folk Arts and Social Communication, Publications

Division, Ministry of Information and Broadcasting, Government of India.

19

Reference books

1. Meyerhold, Vsevolod. “The Fairground Booth.” Meyerhold on Theatre. Translated and

edited by Edward Braun. Hill and Wang, 1969.

2. Street Theatre: Impressions and Images. Education and Culture: Culture 2000

3. Rene Simmen, The World of Puppets (New York, 1972).

4. Cohen-Cruz, Jan. Radical Street Performance. Routledge, 1998.

20

CD410 Message Design and Evaluation (L2+T0+P2= CH6) 4 credits

This paper intends to familiarize students with message designing of development programmes

and to understand the different formats and approaches to development message designing. It

further introduces students to techniques of monitoring and evaluation so as to establish links

between programme objectives and social indicators.

Unit I

Designing Development Programmes: Planning and Design, Definition and concept of

Planning. Steps in Planning (LFA) at state, national and global level. Implementation of

Development programmes, Strategies and approaches, Challenges in Implementation

Unit II

Message design: Audience persuasive messages – the concept and characteristics, Message

design framework, message appeals, message formats, message development, message testing

and material production. Dialogue-based methods and material. Identifying themes for

community dialogue, developing participatory communication tools and other dialogue-based

methods.

Unit III

Monitoring and Evaluation: Meaning and concept of monitoring and evaluation, Scope and

purpose of evaluation, matching objectives and indicators, data gathering techniques, Types and

tools of evaluation, data analysis and reporting.

Textbooks

1. Dua, M. R & Gupta, V.S. Media and Development: Themes in Communication and

Extension. New Delhi: Har Anand Publications, 1987

2. Mody, B. Designing messages for development Communication, New Delhi; Sage

Publications, 1999

Reference books

1. Georgens, M & Kusek J. Z (2010). Making Monitoring and Evaluation Systems Work: A

Capacity Development Tool Kit: World Bank Publication.

2. Coninck, JD.& Chaturvedi, K & Haagsma, B & Griffioen, H & Glas, MVD(2008)

Planning Monitoring and Evaluation in Development Organisation: Sage Publication

3. Mikkelsen, B. (2005). Methods for Development Work and Research. New Delhi: Sage

Publications

21

CD411 Internship (L0+T0+P0= CH0) 4 credits

The students will undergo an internship of four weeks with a NGO or government organization

engaged in the work of development communication after the second semester. At the end of the

internship the students will be dually evaluated by the host organization as well as the

departmental faculty based on specific evaluation criteria and an internship report submitted at

the end of the internship period.

Student will have to choose any organization like NRHM, PHC, SSA, NREGA, Child Rights

Organisation, LGBMHI, etc., for a four weeks.

Submit a work diary duly signed by a member of the organization with a certificate of attendance

for minimum of 4 weeks and a report with photographs and attend the viva voce examination.

22

CD 412 NGO Participation and Management

(L-2-T1-P-0=CH-3) 3 credits

This course attempts to help students understand the nature and context of development

organizations as civil society initiatives and develop skills in planning and management of civil

society organizations. It will also guide them to understand contemporary development

discourses and suitable strategies.

Unit I:

Development organizations (DOs): DOs as civil society organisations, Peoples’ organisation

and various forms-Voluntary Organizations/Non-Government Organizations-Societies,

Cooperatives, Trusts

Changing context of voluntary organizations, Government policies for voluntary sector: NGO-

government interface

Globalization and development organizations, Transparency, accountability and legitimacy of

the NGO sector

Unit II:

Organisational Planning: Vision, Mission, Goals, Development of Core Strategies and

Objectives.

Formation of an organization: Relevant Legislations-Society’s registration act, Companies act,

Public Trust Act, Cooperative Act, Income Tax (12A, 80 G)

Sustainability: Institutional and project, liaison and networking; Government, NGO and

Corporate partnership.

Techniques: Project model approach, Project Cycle approach, Logical Framework Analysis,

micro planning, comprehensive strategic planning, Project Appraisal-Social, Technical and

Financial Analysis, Project Monitoring and Participatory Monitoring and feedback loop.

Unit III:

Principles of Management, Development of Human resources: Capacity Building, Training

and Development, Communication and leadership.

Resource mobilization: Internal and external resources, Fund raising-principles, Sources,

Methods and Implications.

Financial Management: Budgeting, accounting and auditing, maintenance of records, Foreign

funding-application, procedure and FCRA.

23

Office management: record keeping, documentation and filling, upkeep and ergonomics,

Publicity and public relations.

Textbooks:

1. Dadarwala, N.H. 2005 Good Governance and Effective Boards for

Voluntary/Non-profit Organisations, New Delhi: CAP.

2. Nanavatty, M.C. & Kulkarni, P.D. 1998 NGOs in the Changing Scenerio, New

Delhi:Uppal Publishing House.

3. PRIA 2000 Defining Voluntary Sector in India: Voluntary Civil or Non-profit, New

Delhi: PRIA

References

1. Brody, R. 2004 Effectively Managing Human Service Organizations, Sage

Publications.

2. Bryson, J. M. 2004 Strategic Planning for Public and Nonprofit Organizations: A

Guide to Strengthening and sustaining Organizational Achievement Jossey-Bass

24

CD 413 Human Rights and Media

(L-2, T-1, P-0=CH-3) 3 credits

Unit I:

Human Rights: Evolution of Human Rights, Universal Declaration of Human Rights, Media

and Human Rights in International Perspective, Amnesty International, Human Rights Watch,

National / State Human Rights Commission, Fundamental rights, Freedom of Speech and

Expression under Indian Constitution, Freedom of Press, Right to Know, Right to Privacy, RTI,

Politics of Human Rights, AFSPA, Custodial Deaths

Unit II:

Writing on Human Rights: Promotion, Protection and Violation, Types of Reports, Sources of

News, Trends in Indian Press, Problem of writing about Human Rights Issues, Media in

Promotion and Protection of Human Rights, Investigative Journalism, Media Activism,

Advocacy Journalism

Unit III:

Media and Social Issues: Problems of girl child and women, LGBT Movement, Casteism,

Violence against women, Rights of Children and Adolescents, UNCRC, Child Labour,

Exploitation of children and Reform Process, Protection of Children against Sexual offences,

Reflection of such issues in Media

Textbooks

1. Universal Declaration of Human Rights, UNO (1945)

2. Papademas, D. (Ed). (2011), Human Rights and Media. Bringley, UK:Emerald

References

1. Guruswamy, S. Human Rights and Gender Justice, New Delhi: APH Publishers’ Pvt. Ltd,

(2009)

2. Basu, D.D, Introduction to the Constitution of India, Nagpur: LexisNexis (2015)

3. Annual Report, Human Rights Watch

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CD 414 North East India: Demography, Culture & Identity

(L-2, T-1, P-0=CH-3) 3 credits

This paper introduces the students to the multi-ethnic cultural matrix in terms of variegated

customs and traditions, religion, arts etc. of North-east India. It interrogates the socio-political

and cultural identity assertions in the region. It also takes into consideration the various

discourses emerging from within and outside the region. It tries to explore the notion of the

North East as an entity formed by political, economic, and cultural agendas.

Unit I:

North East -Geography, Demography, Culture, Politics, History, Development Rhetoric and the

National Imagination; Nationalism, Sub-nationalism; social formations (tribe-caste-peasant

societies) and state formations, Reality and Construct.

Unit II:

Conflicts and Convergence within and across, Multi-cultural ethos, Majority, Ethnicity, Minority

Ethnicity, Pluralism in Expressive Behaviour and Multicultural Ethos; Movements for Ethnic

Assertion.

Unit III:

Leaders of Social and Cultural Movements, Contribution of Christian and Hindu Missionaries,

Impact of Western Literature and Culture.

Unit IV:

Festivals, Traditions, Customs, Food, Domestic and Community Space, Cultural – Products:

Handicrafts, Arts, Literature and Media, Sports and Mass Culture as Assertive Idioms.

Text Books

1. Interrogating Development: State, Displacement and Popular Resistance in North East

India, (1990), Monirul Hussain, Sage Publications, New Delhi

2. Encyclopaedia of North-east India – T. Rataan, Kalpaz Publications, 2003

3. Durable Disorder – Understanding the Politics of North-east India (2007), Sanjib Barua,

Oxford India

References

1. Strangers of the Mist, (2000), Sanjay Hazarika, Oxford

2. Periphery Strikes Back, (2013), Udayan Misra, IIAS, Shimla

3. The Troubled Periphery, (1990), Subir Bhaumik, Sage

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CD415 Project (L0+T0+P0= CH0) 16 credits

The students will undertake a project work in association with an NGO or other

developmental organization during the fourth semester. During this period they will be attached

with the host organization and do some original strategic designing of communication project as

advised by the organization. They will also be required to submit monthly progress reports to a

supervising faculty at the department. At the end of the project period they will submit the

project report duly attested by the host organization and present their work before the evaluation

committee including an external expert.