SYLLABUS

(2012-14)

I SEMESTER

Principles and Practices of management

Managerial Economics

Managerial Accounting in Management

Organizational Behaviour

Marketing Management

Quantitative Methods in Management

Computer Applications in Management

Business environment

II SEMESTER

Information Technology for Management

Advanced Financial Management

Production & Operations Management

Management Research Methodology

Human Resource Management

Business Communication and Personality Developments

Contemporary issues and viva voce

Industrial Visit between 10th

and 15th

April during II Semester.

Summer Internship (Forty Five Days) After completion of II semester. (In the break

between 2nd

and 3rd

Semester.)

Semester 3 (Student to Select Four Course Subject from Major and Two

Course Subject from Minor Electives in This Semester)

Strategic Management and Social Capital

Business Laws

Summer Training Project Report

ELECTIVES

Finance

Security Analysis and Portfolio Management

Indian Financial System

Financial Decision Making

International Financial Management

Marketing

Sales and Distribution management

Product Management and Brand Building

Advertising Management

International Marketing

Human Resource

Organizational Development and Management of Change

Sourcing , Training and Development

Performance Management and Retention Strategies

Strategic Human Resource Management

Information Systems

Data Base Management System

System Analysis and Design

ERP

Business Process Re-engineering

Production and Operation

Materials Management

Total Quality Management

Operations Research

Supply Chain Management

Semester 4 (Student to Select Two Course Subject from Major and One

Course Subject from Minor Electives in This Semester)

On the Job Training (2months internship)

Managerial Ethics

Project Management

ELECTIVES Finance

Working Capital Management

Financial Derivatives

Actuarial Sciences

Marketing

Rural Marketing

Retail Marketing

Consumer Behavior and Market Research

Human Resource

Industrial Relations and Labor Laws

Knowledge Management

Compensation Management

Information Systems

Business Intelligence and Data Mining

IT strategy and E- Business

Information System Audit

Production and Operation

Production Planning and Control

Logistics Management

Service Operations Management

Team Assignments

Students usually get a chance to work in teams wherein they learn to work and adapt with

diverse workforce while working on specified assignments. Moreover, various managerial

and negotiation skills get fostered in the students.

Term Projects

During the semester, students undertake project(s) in each course. Herein, the students are

expected to research and analyze latest industry developments, incorporate theoretical

concepts, understand and propose innovative solutions to the business challenges.

The On the Job Training is a distinctive feature of the MBA programme at JECRC

University. After completing the course work in the first three semesters, the students are

required to undertake the training programme in the last semester which is the part of the

overall curriculum. Herein, all the students admitted get an opportunity to apply their

classroom knowledge and skills to real life problems. Salient features of On the Job Training

program are:

6 months of structured and evaluative internship. Graduates work on real time

projects in domains of their area of interest.

Enhancement of business acumen through inculcation of team working skills,

decision making skills, interpersonal skills and leadership skills.

Insight into industries that grooms students for corporate culture.

The foundation level, advanced courses and electives in the first, second and third

semester respectively makes the JECRC University MBA graduates enviable assets

as managers.

Handsome stipends along with other perks, which include travel, accommodation etc.

Many graduates are offered Pre Placement Offers (PPOs) on completion.

In a nutshell, On the Job Training programme instutionalizes the essential link between

educational and professional worlds, and prepares JECRC University MBA students to face

and meet the challenges of the professional world before they graduate.

Summer Internships

After exhaustive learning in the first year, students undergo ninety days of summer

internships. The time spent provides students an insight of the industry and grooms them for

corporate culture. It also serves as an opportunity for them to streamline their area of interest

and career objectives. Though, summer internships are not the compulsory part of the MBA

curriculum but majority of the students take part and enhance their skills with necessary

industry exposure.

I SEMESTER

Principles and Practices of Management

Unit-I:

Management an Overview, Management Defined, Functions of Management, Managerial

Roles and responsibilities, System and Contingency Approach for understanding

organizations. Management Thought-Classical Perspective, Scientific Management,

Administrative Management, Bureaucratic Management, Behavioral Perspective. Managerial

processes, functions, skills and rules in an organization, social responsibilities of Business.

Unit-II: Fundamentals of Planning - Objectives, Strategies, Policies, Decision making, Strategic

organizing design, line and staff authority and decentralization

Fundamentals of Organizing- Nature and purpose, departmentation, Span of Management.

Unit-III:

Direction-concept, Leadership- Meaning and Importance, transitions in leadership theories,

trait theories, behavioral theories, contingency theories, leadership styles and skills,

managerial culture and leadership. Coordination. Control- concept, nature and purpose,

control technique, control of overall performance, span of control.

Managerial Economics

Unit-I:

Role of Economic Analysis in managerial decisions. Basic concepts; Objectives of Business

Firms and profit policies. Theories of Profit; Demand analysis and Demand Management

w.r.t. domestic and world markets. Determinants, estimation and managerial uses of

elasticities of demand. Demand forecasting. Supply function and market equilibrium analysis.

Unit-II: Cost concepts; cost function; Break-Even Analysis; Equilibrium Analysis of firm in an open

economy. Pricing and output under different market situations. Recent advances in Pricing

theory and practices. Production analysis and Input. Demand Functions. Project appraisal

techniques. Social cost benefit analysis. Investment decisions under risk and uncertainty.

Unit-III:

National Income concepts, their interrelationships. Inflation analysis; (Indian) Monetary

System and Banking Structure. Monetary policy analysis and its implications to industry.

Issues of economic development and planning. Managerial analysis of Indian Five Year

Plans. Industrial development planning and strategy. Regulation of industry and business.

Industrial sickness. Fiscal policy and its managerial implications. Business cycles and

economic stabilisation. Balance of payments, Exchange Rate. Analysis of Economic Survey

and Government Budget.

Managerial Accounting in Management

Unit-I: Financial Accounting – Concept, Importance and Scope. Generally accepted accounting

principles, Preparation of Financial Statements with special reference to analysis of a Balance

Sheet and Measurement of Business Income. Management Accounting – concept, need,

importance and scope. Cases and Problems

Unit-II: Financial Statement Analysis- Concept, objectives and types. Ratio analysis- study

of liquidity, solvency and profitability ratios. Funds Flow Analysis – uses and preparation of

funds flow statement. Cash Flow Analysis – uses and preparation of cash flow statement.

Cases and Problems

Unit-III: Cost Accounting – Records and Processes, Preparation of cost sheet. Marginal costing and

absorption costing. Marginal costing equation, Managerial application of marginal costing.

Break even analysis – Computation of breakeven point, margin of safety. Profit graphs. Cases

and Problems

Unit-IV: Budgetary control-meaning, need, objectives, essentials of budgeting, different types of

budgets; Variance Analysis- Classification of variances, Material cost, Labour cost, Overhead

cost variances. Causes and Disposition of variances. Cases and Problems

Organisational Behavior

Unit I:

The nature and functions of an organization; meaning and systematic study of O.B;

contribution of behavioral sciences to O.B.; developing contingency model of O.B; OB in a

global perspective; Challenges and opportunities in OB. Nature of human behavior;

Personality; meaning; theories and determinants;

Unit II: Values, attitudes and job satisfaction; Perception – Meaning and definition,

Perceptual process, perceptual errors. Motivation, early theories of motivation; contemporary

theories of motivation; an integrative model of motivation; Motivational techniques for

Indian managers.

Unit III:

Formation, classification, stages and group dynamics; Group decision making; teams and

team work; transactional analysis; Conflict and stress management: meaning, process,

functional and dysfunctional conflict, conflict handling, nature causes and consequences of

stress. Management of change: concept, Lewin‘s stages of change, forces of change,

resistance to change, and managing planned change.

Marketing Management

Unit I:

Introduction to Marketing function; genesis, the marketing concept. Marketing Management

System: objectives, its interfaces with other functions in the organisation. Environment of

Marketing- Economic Environment, Market: market segmentation. Consumer-buyer

behaviour models. Socio- cultural environment. Legal Environment. Ethical issues in

marketing.

Unit II:

Marketing Strategy- Marketing planning and Marketing programming. The concept of

marketing mix, Product policy; the concept of product life cycle. New product decisions. Test

marketing- Pricing Management of distribution: channels of distribution. Advertising and

production. The concept of Unique Selling Proposition.

Unit III:

Implementation and Control. The marketing organization- alternative organization structures;

the concept of product management. Administration of the marketing programme: sales

forecasting; marketing and sales budgeting; sales management; management of sales force.

Evaluation of marketing performance; sales analysis; control of marketing effort; marketing

audit.

Quantitative Methods in Management

Unit I

Role of quantitative methods and operations research for managerial decision making and

support. Role of mathematical models in problem formulation and solving. Structure of

decisions, statistical decision theory; decision making under uncertainty, risk, certainty.

Decision Trees; method, Game theory applications.

Unit II

Simplex technique; transportation, assignment. Mathematical Programming models

formulation and applications. Linear Programming- graphical problems.

Unit III

PERT and CPM. Queuing theory- M/M/1 and M/M/n model. Monte Carlo System

Simulation concepts and applications. Case Study applications and use of OR software

packages.

Computer Applications in Management

Unit I:

Introduction to computers- definition, a simple model of computer, fundamental, technical

and commercial classification of computer. Characteristics of computer systems. Data

representation and application- input and output devices, Computer Memory, CPU, Types of

Software - Application software, System Software-Operating systems and types. Software‘s,

Application Software‘s Languages Windows and its applications-Windows Operating

System. Elements of Desktop, Application Window. Document Window, Special Indicators.

File Handling in Windows, Accessories MS Office and its application-MS Office

Fundamentals & Components - MS Word, MS Excel.MS Power Point, MS- Access.

Unit II:

Advantage and Disadvantage of IT Outsourcing, Telecommunication Concepts, Data

Transmission and OSI layers, Local Area Network (Ethernet, Token bus, Token ring) Wide

Area Network, TCP/IP fundamentals, Internet, Intranet, Extranet, The World-Wide Web.

Data Base Management System-Data Base Management System Objectives of Data Base.

Advantages & Disadvantages of DBMS.Hierarchical Model, Network Model, Relational

Model. Normalization Process, Advance Technologies in Data Base Technology. Object-

Oriented DB,

Unit III: Distributed DB, Client Server Systems

Business Environment

Unit I:

Business Environment – Nature, Concept and Significance of Internal environment.

Management of organisational resources for developing effective internal organizational

environment, introducing organisational change when this equilibrium is found. External

Environment-nature and significance - Economic, Socio- Cultural, Political and

Technological factors influencing

Unit II:

Business Environment - Changing role of Government - Structure of Indian Economy.

Economic environment-types of economic systems, impact of liberalization and privatization

on Indian economy. Critical evaluation of latest economic policies of India, role of Indian

business houses in the world. Multinational Corporations - Foreign Collaborations Political

environment- Types of political systems, role of political organisation of India to

development of economy.

Unit III:

Social Responsibilities of Business - Business Ethics - Developing Ethical Business Habits -

Work Ethos in Indian Perspective - Indian Heritage - Relevance of values in Management.

Government of India‘s Commercial Banking, Exim and Technology policy, Approach to

Foreign direct Investment. Government policy regarding small sector enterprises.

Second semester

Information Technology for Management

Unit I:

Information & System Concepts-Introduction --Concepts, Classification of Information,

Methods of Data & Information Collection, Value of Information, Organization and

Information, System: A Definition. Types of Systems, System Decomposition, Integration of

Sub Systems, Elements of a System, Human as an Information Processing System.

International Business and IT. Management Information System-MIS: Definition, Nature &

Scope, MIS Characteristics,

Unit II:

Functions, Structure of MIS, Role of MIS, MIS as a Control System, Process of

Management, Application of MIS, ERP & IT‘s Benefits. Internet-Introduction to Internet,

Why We Need Internet, Internet Tools & Services, www, Internet in India, Security, Web

Browser, Future of Internet, E-Comm. an Introduction, E Business Fundamentals. New

Information Technology: Interconnection and networking, Multimedia, Neural Networks,

Unit III:

Artificial Intelligence, Executive Information System, Decision Support System (DSS) and

Expert Systems. Issues for Senior Management: Management Control, Management Issues,

Security Issues: Viruses, Worms and other creatures, I T issues for Management,

Management in a Technological Environment, the changing world of Information.

Advanced Financial Management

Unit I:

Aims and objectives of Financial Decisions. Time value of money, Integrated approach to

Corporate Financial Decisions. Effect of Taxes on Financial Decisions. Techniques of capital

budgeting decisions, Capital Budgeting Decisions under conditions of Risk and Uncertainty.

Unequal expected lives and investment outlays. Capital Asset Pricing Model: meaning,

Systematic and Unsystematic risk, calculation of Beta, CAPM and Cost of Equity Capital.

Business Valuation Cases and Problems.

Unit II:

Capital Structure Decisions, Operating and Financial Leverage, Optimum Capital Structure

and Capital Structure Theories, EBIT/EPS Analysis, Designing Capital Structure in practice.

Cases and Problems.

Unit III:

Divided Decisions: Dividend and Valuation- Walter‘s Model, Gordon‘s Model, Theory of

Irrelevance of Dividends (MM Approach). Types and Determinants of Dividend Policy.

Internal Financing and Dividend Policy. Stock Dividend (Bonus Shares) and Stock (Share)

Splits. Lease Decisions: Fundamentals of Leasing, Types of Leases, Financial framework for

evaluating Lease Versus Buy/Borrowing alternative. Break-even Lease Rental. Mergers

Acquisition and corporate restructuring Cases and Problems.

Production and Operations Management Unit I:

Operation Management-Introduction. Operation Research and operation strategy, forecasting

demand and linear regression, allocation of resources. Nature and Scope of Production

Management- process planning and design Facility Location; Types Manufacturing Systems

& Layouts; Layout Planning and Analysis Material Handling- Principals-Equipments, Line

Balancing-Problems Operations decisions-Production Planning and Control -In Mass

Production in Batch/Job Order Manufacturing. Capacity Planning -Models, Process Planning-

Aggregate Planning-Scheduling

Unit II:

Maintenance Management Concepts-Work Study, Method Study, Work Measurement, Work

Sampling Work Environment-Industrial Safety; Computer aided Manufacturing (CAM),

Artificial Intelligence & expert systems. Material Management -an Overview, production

control, storage and retrieval System. Inventory Control- JIT.

Unit III:

Concept of total Quality (TQ). International Quality Certification and other standards and

their applicability in design manufacturing Humanistic and Marketing Aspects of TQ. Total

Quality of services. Total Quality and safety. ERP and Business process engineering

maintenance Management, project management.

Management Research Methodology

Unit I:

Concept of Scientific Enquiry - Formulation of Research Problem Hypothesis Building.

Review of Literature, Research Design-Exploratory, Descriptive and Experimental research

Design. Qualitative Research Design. Data Collection -Sources, Constructing a questionnaire.

The Interview, Observation and Survey.

Unit II:

Sampling Decisions, Probability and Sampling. Introduction to probability theory; Measures

of central tendency and dispersion. Testing hypotheses, Parametric one sample test and two

sample tests, Level of Significance, Tables and Graphs, and using software for analysis

Grouping and displaying data to convey meaning.

Unit III:

Non-Parametric methods - the sign test for paired data, the rank sums test. The mann-

whittney U test,chi-square test and analysis of variance, Simple regression and correlation,

the one sample Runs test, rank correlation. Attitude Measurement- Motivational Research,

Focus Group; Scaling Techniques- Socio Metric and Rating Scale, Scalograms, Internal

Consistency Scales. Report Writing Organization. Presentation, Bibliography and References.

Human Resources Management

Unit I:

Management of human resources- historical evolution of the field. Influences on the approach

of management of human resources. Line and staff components of human resource

management. Role of Human Resource management in a competitive business environment.

Interpersonal dynamics.

Unit II:

Building a task-person fit. Determining Human Resource requirements. Recruitment and

selection process. Training and Development. Job Evaluation, Team Building, Leadership.

Appraising employee performance. Wage and Salary Administration. Collective bargaining

and industrial relations, Quality of work life. Cost-Benefit analysis of HR functions. Safety,

Health and employee assistance programmes.

Unit III:

Grievances & Discipline, Unions & Associations, Collective bargaining, Participation, Job

stress counselling and mentoring, Human Resource accounting & Information system, Global

reference points of Human Resources Management.

Business Communication and Personality Developments

Unit I:

Communication -Meaning, importance, process, types, effective and efficient

communication, barriers in communication, Communication effectiveness, Formal and

informal communication. Interpersonal skills and rapport. The art of listening. Role

expectation/role ambiguity and conflict.

Unit II:

Organisational strategies for effective communication, written communication. Presentations,

use of audio visual aids. Managerial report writing.

Unit III:

What Makes A Winning Personality, Building Self – Esteem and Self – Confidence,

Indicators of a Positive & negative Self – Image, Looking Great and Attractive, Eye Contact

and body Language, Dressing and Make – up, Physical Fitness, Social Graces and Table,

Manners in Conversations , Developing a Win – Win Attitude , Positive Strokes, The Magic

of Affirmations, Becoming a Pro – Active and Responsible Adult, Ego States and

Personality, Difference Between Reactive and Pro – active Response, Discipline in Problem

Solving

Contemporary issues and viva voce

III SEMESTER

Strategic Management and Social Capital

Unit I:

Introduction: Business policy-evolution of the concept. Difference between business policy

and strategic management. Corporate governance- concept, issues, models, evolution and

significance. Introduction to Strategic Management-Concept importance of strategic

Management, Strategy & Competitive Advantage, Strategy Planning & Decisions, strategic

Management Process. Top management perspective: Establishing company direction-

developing strategic vision, setting objectives and crafting a strategy-Internal & External

Environment, Formulating Long Term objective & Strategy, Strategic Analysis & Choice.

Analyzing business environment: Analysis of Business environment at 3 levels-Macro

external environment analysis, external environment analysis (Industry analysis and

competitor analysis) porter‘s five forces and competitor analysis framework, and firm level

internal analysis. Identifying alternative strategies: Grand strategies: stability, growth,

retrenchment & combination strategies, Generic strategies. Organization structures and

strategy.

Unit II: Competitive strategy and competitive advantage: Industry and competitive analysis, strategy

and competitive advantage, Principles of Competitive Advantage-Identifying Value

Activities, Competitive Scope and the Value Chain.

Unit III:

Social Capital-Social theory and social structure , Concept and characteristics ,concept of

bonding-bridging & linking : Putnam‘s theory ,A paradigm for social capital, Leveraging

social capital in Business set-up & NGO's ,Social capital in the organisation, Social capital

outside the organisation , Social capital, exchange and contribution, Social capital,

intellectual capital and the organizational advantage.

Business Law

Unit I:

Nature of Business law, Sources of Business law and their classification. Mercantile law,

Statute I Case law, Customs and Usage. Agreement and their legal obligations. Essential

elements of a valid contract, types of contact, Void and voidable contract. Unenforceable and

illegal agreements. Offer and acceptance over the telephone. Law of Arbitration-Definition of

Arbitration, Effect of an arbitration. Arbitration without Intervention of Court. Powers and

duties of Arbitrators.

Unit II:

Sale of Goods Act. Definition and essentials of a contract of sale, Distinction between sale

and agreement to sell, sale and hire purchase, sale distinguished from contract for work and

labour. Kinds of goods, perishable goods. Document to the title of goods. Rules regarding

transfer of property, Transfer of Title on sale. Rules regarding delivery of goods. Buyers

rights against seller, and unpaid seller's rights. Consumer protection act. Consumers rights,

consumer's disputes redressal agencies, consumer protection council.

Unit III:

Negotiable Instruments act. Definition and characteristic of Negotiable instrument. Liabilities

of Parties to Negotiable Instruments. Brief exposure to Company Law including

incorporation of a company - objects, registration, article of association, raising capital from

public, company management and reconstruction, amalgamation and winding up.

ELECTIVES Finance

Security Analysis and Portfolio Management

Unit I:

Investment Environment. Saving and Financial flows, Financial Intermediation, Investment

in Corporate Securities and other Investment Outlets, New Issue market and Secondary

Markets, Markets and Brokers. Sources of investment information. Tax incentives.

Theoretical framework for investment Decision. Forecasting of future earnings, Concepts of

Sustainable Earnings, Rating, Index. Interest Rate Structure and Yield to Maturity Curve.

Regulatory Framework of Securities Markets in India. Practical Problems.

Unit II:

Valuation of Securities. Valuation of Variable Income Securities (Equity Shares): Theory of

Valuation- Management Studies .Earnings and Dividend Model: Aggregate Economic

Analysis, Industry Analysis, Fundamental Analysis, Technical Analysis, Growth Shares,

Under and Overvalued Shares. Analysis of Fixed Income Securities like Preference Shares,

Debentures/Bonds and other Financial Instruments Convertible Bonds: Warrants and

Options, Practical Problems.

Unit III:

Portfolio Management. General principles. Measures of Risk and Return, Required Rate of

Return and CAPM Markkowitz Portfolio Theory. Efficient Capital Market Theory.

Alternative Efficient Market Hypotheses. Constructing the Optimum Portfolio. Practical

Problems.

Indian Financial System

Unit I:

Overview of Indian Financial System. Role of Financial Markets in capital formation and

economic development; Indian Financial system- An overview. Commercial Banks and

Industrial Finance- evolving role. Reserve Bank of India as a Regulator of Banking System

and its other functions. Basel –I and Basel-II norms.

Unit II:

Markets. Money Market Organization in India nature, constituents and instruments.

Industries Securities Market in India: New Issue Market and Stock Exchange. Differences

and similarities, functions, methods of New Issues, Regulatory Framework and SEBI.

Unit III:

Mutual Funds, Insurance and others. Investment Policy and performance appraisal of Unit

Trust of India, Insurance Industry , IRDA Insurance Regulator . New Developments such as

financial instruments, Private foreign investments, case studies and problems.

Financial Decision Making

Unit I:

An Overview of the Financial System- Saving and Investment, Money, Inflation & Interest,

Banking and Non Banking Financial Intermediaries. Financial institutions and economic

development: nature and role of financial system: financial system and financial markets,

efficiency, stability, technology, government intervention in the financial system. Financial

Markets and Instruments- Money market and Capital Markets, Financial Instruments: REPO,

TBs, Equities, Bonds, Derivatives etc.

Unit II:

Characteristics of Financial Instruments: Liquidity, Maturity, Safety & Yield. Concept of

strategic decisions-changing global economic environment. Valuation of strategic options-

merger and acquisition. Pricing & Planning, Strategy, Diversification & Merger-The Indian

Cases.

Unit III:

Strategic decisions regarding financial services- Valuation of exchange rate mechanism,

strategic decisions regarding securitization factoring and forfeiting, value creation and value

based financial strategy. Analysis of enterprise – concept of valuation EVA, MVA,

enterprise value. Analysis of corporate financial models.

International Financial Management

Unit I:

Foreign Exchange Market and Risk Management: Environment of International Financial

Management: Balance of Payments. Means of International Payments, Foreign Exchange

Market, Currency Futures and Options Markets, Foreign Exchange Risk Management,

Exchange Risk, Political Risk, Interest Rate Risk, Measuring and Managing Foreign

Exchange Exposure, Practical Problems.

Unit II:

Financing of International Operations : Determination of Exchange Rate, Exchange Market

and Arbitrage, Exchange Rate Control, Financing of Exports and International Investments,

International Monetary Systems, European Monetary System, International monetary and

Financial Institutions, Practical Problems.

Unit III:

Financial Management of MNCs: Multinational Financial Management: Capital Budgeting

Decisions for Multinational Corporation, Financing Decisions- Cost of Capital and Financial

Structure, Working Capital Management and Control International Banking, International

Transfer Pricing, Cases and Problems.

Marketing

Sales and Distribution Management Unit I:

The Sales Management - Introduction to sales management and sales organization, Sales

function & policies, Personal selling - nature, scope & objectives, Formulating Personal

selling strategy. Planning the Sales Effort - Sales planning and Budgeting, Estimating Market

Potential and Sales forecasting, Setting the sales territory & quotas, Sales and cost Analysis.

Unit II:

Organizing and Directing the sales Force - Recurring and training sales personnel, Designing

& compensating sales Personnel, Motivating and Leading the sales force, Evaluating sales

force performance. Distribution Management - Managing marketing logistics & channels,

Unit III:

Channel Integration - VMS, HMS, Channel Management, and Marketing channel Policies &

legal issue. Channel Institutions & control, Wholesaling &- Retailing, Channel Information

systems, Managing & Evaluating Channel Performance Case & future trends in sales &

distribution Management

Product Management and Brand Building

Unit I:

The product in corporate life, Corporate and product objective, product management role,

responsibility, scope and functions, product strategy and policy, optimum product pattern/line

range.

Unit II:

New product development and launching. Challenge of change opportunity and risk-product

innovation, modification, addition and elimination product proposals-sources, generation,

processing and selection. Establishing techno-economic feasibility product testing and test

marketing. Developing the strategy and the plan. Implementing the plan, coordination and

control. Brand identity, Image, Equity, Brand Plan and Management, New Product

Development Process.

Unit III:

Organization for Product Management, Marketing manager product manager-brand manager

concept, approaches and organizational role, product manager- functions and tasks-tools and

techniques. Brand extensions, acquisitions, Brand value, Consumer insight.

Advertising Management

Unit I:

Mass communication theory and practices, marketing and promotion mix interrelationship

and interdependence advertising. Sales Promotion, Publicity and Public Relations- Scope,

Objectives, activities and creative role. Advertising, objectives tasks and process, market

segmentation and target audience- Message and copy development. Mass media, selection,

planning, budgeting and scheduling. Integrated programme and budget planning.

Implementing the programme, coordination and control.

Unit II:

Advertising Agencies in India, their services and terms, advertisement campaign

development, Agency selection and appointment; Agency Organization and operation,

Getting the best of the agency services. Analysis of effectiveness of advertisement and

promotional campaign.

Unit III:

Why and when sales promotion support, Sales promotion activities; Consumer Oriented-

Sales channel Oriented-Sales staff oriented, Planning, budgeting, implementing and

controlling campaigns. Module III: Valuation and measurement of advertising and sales

promotion effectiveness, Company organization for advertising: sales manager, Sales

Promotion Manager, Market Development Manager- Role of Tasks, advertising ethics,

economics and social relevance. The Public Relations Activities, Public relations and mass

media.

International Marketing

Unit I:

International marketing-its scope and tasks- world economy prospects and Challenges;

India‘s external trade. Analysis of export performance. Why all organizations cannot go

global Shipping terms and international trade terms. Information needs of exports. Costing

and pricing in international trade. Advantages and disadvantages of globalization.

Unit II:

Strategic export planning. Handling an export transaction. Export marketing Checklist;

Selection of Markets: Choosing Markets; Export pricing; Management of export logistics.

Documentation for export; processing of an export trade. Sales forecasting in international

trade, Identifying geographical territories for expansion. Cultural factors affecting business in

global market.

Unit III:

Export credit system pre shipment and post- shipment, finance, medium and long term credit

financing; ECGC; Transportation and shipment of cargo; Marine insurance of cargo;

procedure for claiming rebate of excise duty. Import replenishment licensing procedures.

Generalized scheme of preferences. Sourcing and Transfer pricing mechanism. WTO related

issues and IPR related issues impacting global trade.

Human resource

Organizational Development and Management of Change

Unit I:

Process of Organization Development, Human process interventions, Techno-structural

Interventions, HRM interventions, Competitive and Collaborative Strategies, Organization

Transformation.

Unit II:

Process of change and organization theory and practice. Elements of change. Achieving

Systematic change. Domains of systematic change-strategy, technology, structure and people.

Planning for change.

Unit III:

Change and the use of power. Nature and sources of power. Leadership and change-

Transactional vs. Transformational change. Change cycle including participative and coerced

change. Resistance to change, change through behavior modification. Positive and negative

reinforcement. Training for change. Managing resistance. Implementing change. Adjustment

to change and organising for growth. Prerequisites and consequence of change. The change

Dynamics.

Sourcing, Training and Development:

Unit I:

HRP concepts, importance, objective, type of HR plan, HRP approaches, Process, HR

Forecasting: Concepts: Demand & Supply of manpower & methods of Forecasting.

Recruitment: Concept, Sources & Techniques, Selection: Concept & Process HRD, Concept

system, HRD matrixes climate, elements, Interventions. Career planning: concept, objective,

process, Career planning and Career development, Career planning Vs Succession planning.,

Career Anchors, Succession Planning : concept & Process, Management Development

Program . Job analysis: meaning and definition, job analysis process, techniques of job

analysis, methods and practice of job analysis, competency based approach. Job Analysis in

Human Resource Planning, Recruitment and Selection.

Unit II:

Learning: Principles Of Learning, Theories of Learning, learning process; learning styles,

Andragogy .Training – concept and rationale; training process of stakeholders in training

programme; Organization and Management of training function; Training needs assessment-

organization analysis, operational analysis, person analysis; competency mapping. Designing

the training programme: process of learning in training programme- attributed and factors

influencing; training climate and pedagogy; developing training modules;

Unit III:

Training aids. Training methods and techniques, Trainers. Budgeting Of Training, Evaluation

of training-need for evaluation, principles of evaluation, criteria and approaches; return on

investment in training, process of calculating ROI in training; emerging trends in training and

development; new perspectives on training –cross culture training, e-learning

Performance Management and Retention Strategies

Unit I:

Performance Appraisal – A Conceptual Framework, Concept & Definitions of performance

appraisal, Objectives of performance appraisal: Process of performance appraisal,

Performance Appraisal vs Performance Management System, Concept of performance

management, Process & elements 0f performance management. Behavioral Performance

Management - Learning Theories; Principles of Learning: Reinforcement and Punishment,

Role of Organizational Reward Systems, Behavioral

Unit II:

Performance Management or OB Mod. Potential Appraisal & HRD - Meaning & objectives

of Potential Appraisal, Potential Appraisal & Performance Appraisal, Concept of HRD;

Objectives and challenges of HRD, D Mechanisms and HRD outcomes.

Performance Planning & Measuring Performance - Meaning & need or Performance

Planning, Planning Individual Performance, Principles of Measurement.; Classification of

Performance Measures, Measurement issues; Approaches &: tools to measure organizational

performance, Traditional and modern performance appraisal methods.

Unit III:

Competency Analysis and Competency Mapping - Meaning of competency, Competency

Analysis and Approaches to competency Analysis, Competency mapping ; Need

development and assessment of competency models, Competency and performance, Tools to

identify the competencies of the employees

Strategic Human Resource Management

Unit I:

Understanding Strategic HRM: Traditional vs. strategic HR, Typology of HR activities, ―best

fit‖ approach vs. ―best practice‖ approach, HR strategy and the role of national context,

sectoral context, and organizational context on HR strategy and practices, investment

perspective of human resources. Aligning HR systems with business strategy:

Unit II:

Sustained competitive advantage - how HR adds

value to the firm - HR as scarce resource – non-substitutable resource, linking HRM practices

to organizational outcomes – assessing and reducing costs – behavioral impact of HR

practices – marginal utility models – auditing HR practices and department, linking strategy

to HRM practices – corporate HR philosophy and company wide HR standards – HRM

leading strategy formulation, alternative HR systems – universalistic – contingency – on

figurational, congruence and integrated HR systems.

Unit III:

HR Strategy in work force utilization: Efficient utilization of human resource – cross training

and flexible work assignment – work teams – non unionization, strategies for employee

shortages, strategies for employee surpluses. Strategies for performance and development:

Typology of performance types – marginal performers – under achievers – stars – solid

citizens, managing employee ability – recruitment and selection strategy typology, incentive

alignment, psychological contracting. Evaluating HR Function : Overview of evaluation –

scope – strategic impact – level of analysis – criteria – level of constituents – ethical

dimensions, approaches to evaluation – audit approach – analytical approach – quantitative

and qualitative measures – out come and process criteria, balanced score card perspective,

bench marking,

Unit IV:

Accounting for HRM – purpose of measuring cost and benefits of HRM – approaches to

HRM performances – employee wastage and turnover rates – cost of absenteeism –

measuring human resource cost.HR Score card: HR as a strategic partner and measurement

challenge, seven step model for implementing HR strategic role, creating an HR score card,

measuring HR alignment – two dimensions of alignment – assessing internal and external

alignment – systems alignment map.

Information Technology

Database Management System

Unit-I

Introduction to Database: Organization of Database; Components of Database Management

Systems; Database & Database Users, Database Concepts & Architecture , Data Modeling

Using the Entity- Relationship Approach , Record Storage & Primary File Organizations ,

Index Structures for Files.

Data Base Models: Entity-Relationship Model: Components of ER Model. ER Modeling

Symbols, Super Class and Sub class types; Network Data Model; Hierarchy Data Model;

Relational Data Model; Semantic Data Model; Advantages of DBMS.

Unit-II

Database Normalization: Keys, Relationships, First Normal Form., Functional dependencies,

Second Normal form, Third Normal Form, Boyce-Coded Normal form, Case study

Database Design: Normalization for Relational Databases, Decomposition of Relation

Schemes, Introduction to Data Mining & Data Warehousing, Knowledge Extraction through

Data Mining.

Unit-III

System Implementation Techniques: Query Processing & Optimization, Transaction

Processing Concepts Structured Query Language, PL/SQL structure, Cursor, Triggers,

Procedures, and Functions & Package.

Introduction to SQL: SQL data types and literals, Types of SQL commands. SQL Operators

and their precedence, Tables-Create, Alter, Rename, Drop, Insert, Update, Delete, Queries

and Sub-queries, Arithmetic Operators, Range Searching, Pattern Matching, Viewing sorted

Data, Joins, Unions, Intersection, Minus. Aggregate functions, Group Functions, String

Functions, Conversion Functions, Security Management using grant, revoke and views

Advanced Data Models & Emerging Trends: Advanced Data Modeling Concepts, Object -

Oriented Databases, Distributed Databases & Client Server Architecture, XML.

System Analysis and Design

Unit-I

Introduction: System Definition and concepts, System Environments and Boundaries. Real-

time and distributed systems, Basic principles of successful systems, Structured System

Analysis and Design

Systems Analyst: Role and Need of Systems Analyst. Qualifications and responsibilities,

System Analysis as a Profession

System Development Life Cycle: Introduction to Systems Development Life Cycle

(SDLC),Various phases of SDLC: Study, Analysis, Design, Development, Implementation,

Maintenance

Unit-II

System Planning: Information gathering techniques: Interviews, Group Communication

Questionnaires, Presentations& Site Visits. Assessing Project Feasibility: Technical,

Operational, Economic, Cost Benefits Analysis, Schedule, legal and contractual, Political.

Modem Methods for determining system requirements

System Design and Modeling: Process Modeling, logical and physical design, Conceptual

Data Modeling: Entity Relationship Analysis, Entity-Relationship Modeling, DFDs,

Concepts of Normalization, Process Description: Structured English, Decision Tree, Decision

Tables. Documentation: Data Dictionary,

Input and Output: Classification of forms, Input/output forms design. User-interface design,

Graphical interfaces. Standards and guidelines for GUI design.

Unit-III

System Implementation and Maintenance: Planning considerations, Conversion methods,

procedures and controls, System acceptance criteria, System Evaluation and Performance and

Validation, Preparing User Manual, Maintenance Activities and Issues

System Testing and Quality Assurance: System Testing, The Nature of Test Data, The Test

Plan: Activity Network for System Testing, Quality Assurance, Trends in Testing Role of the

Data Processing Auditor: The Audit Trail.

Security, Disaster/ Recovery, and Ethics in System Development: System Security:

Definitions. Threats to System Security, Control Measure Development: ethics Codes and

Standards of Behavior.

Enterprise Resource Planning (ERP)

Unit-I

Enterprise Resource Planning An Overview, Enterprise – An Overview, Benefits of ERP,

ERP and Related Technologies, Business Process Reengineering (BPR), Data Warehousing,

Data Mining, OLAP, SCM.

ERP Implementation :ERP Implementation Lifecycle:Implementation Methodology

Evaluation and selection of ERP package, Project planning, Implementation team training &

testing, End user training & Going Live, Post Evaluation & Maintenance

Unit-II

ERP Business Modules : Business modules in an ERP Package, Finance, Manufacturing,

Human Resources, Plant Maintenance, Materials Management, Quality Management, Sales

and Distribution

The ERP Market :ERP Market Place, SAP AG, Peoplesoft, Baan, JD Edwards, Oracle, QAD,

SSA

Unit-III

ERP – Present And Future: Enterprise Application Integration – ERP and E-Business, ERP

II – Total quality management – Future Directions – Trends in ERP. Turbo Charge the ERP

System, EIA, ERP and e-Commerce, ERP and Internet, Future Directions

ERP Case Studies: Post implementation review of ERP Packages in Manufacturing, Services,

and other Organizations

Business Process Reengineering

Unit-I

Historical background: Nature, significance and rationale of business process reengineering

(BPR), Fundamentals of BPR.

Introduction to Business Process Re-engineering (BPR)-Meaning-Types-Process-Impetrative

for Survival-Strategic Approach-Implementing Business Process Re-engineering-

Methodology and Steps-Indian Scenario of Implementing BPR-Case Studies

Unit-II

Major issues in process redesign: Business vision and process objectives, Processes to be

redesigned, measuring existing processes, Role of information technology (IT) and

identifying IT levers.

Designing and building a prototype of the new process: BPR phases, Relationship between

BPR phases. Typical BPR activities within phases: Change management, Performance

management, and programme management.

Unit-III

BPR and Information Technology Process-People View and Perspectives-Empowering

People through IT-Managing Change in the Global Environment-BPR Rediscovering Indian

Paradigm-Need of Reengineering-Case Studies

BPR and continuous improvement: Co-ordination and complementary efforts, IT capabilities

and their organizational impacts, Implementation of BPR, Stages of implementation and

critical aspects, Case studies on BPR.

Total Quality Management (TQM) - Concept , Systems model of Quality, Deming's

approach, TQM as a business Strategy . BPR vs TQM

Production and operations

Materials management

Unit I

Introduction – scope of materials management – primary and secondary objectives –

integrated materials management – relation with other functional areas of organization.

Organizing for materials management – basis for forming organizations – conventional and

modern approaches to organizing materials management. Materials identification –

classifying of materials – codification of materials

– standardization – simplification and variety reduction of materials.

Unit II

Inventory control – techniques – FSN, VED, ABC – working capital management with

reference to inventory, Management of stores – location – different types of stores – methods

of storing – safety and security of materials – stores equipment – materials handling

equipment – factors affecting materials handling Stores issues and receipts – procedures –

forms and policies in stores transactions – stores accounting – stores organization – materials

safety and security Management of surplus obsolete and scrap materials – reasons for

accumulation of surplus obsolete and scrap materials – methods of disposal – regulations and

procedures.

Unit III

Purchasing – planning purchasing materials – norms of vendor rating – CEI methodology,

Japanese industry – selection and development – purchasing procedures and methods – legal

aspects – insurance of materials – supply management – sources of supply – out sourcing.

Sub contracting – reasons for subcontracting – criteria for selecting sub contractors – rating –

factors affecting subcontract rate fixing – internal and external subcontract

Total quality management

Unit I

Definition of Quality, Dimensions of Quality, Quality Planning, Quality costs - Analysis

Techniques for Quality Costs, Basic concepts of Total Quality Management, Historical

Review, Principles of TQM, Leadership – Concepts, Role of Senior Management, Quality

Council, Quality Statements, Strategic Planning, Deming Philosophy, Barriers to TQM

Implementation.

Unit II

Customer satisfaction – Customer Perception of Quality, Customer Complaints, Service

Quality, Customer Retention, Employee Involvement – Motivation, Empowerment, Teams,

Recognition and Reward, Performance Appraisal, Benefits, Continuous Process Improvement

– Juran Trilogy, PDSA Cycle, 5S, Kaizen, Supplier Partnership – Partnering, sourcing,

Supplier Selection, Supplier Rating, Relationship Development, Performance Measures –

Basic Concepts, Strategy, Performance Measure.

UnitIII The seven tools of quality, Statistical Fundamentals – Measures of central Tendency and

Dispersion, Population and Sample, Normal Curve, Control Charts for variables and

attributes, Process capability, Concept of six sigma, New seven Management tools.

Operation Research

Unit I

Development – Definition– Characteristics and Phases – Types of models – operation

Research models– applications. ALLOCATION: Linear Programming Problem Formulation

– Graphical solution – Simplex method –Artificial variables techniques -Two–phase method,

Big-M method – Duality Principle. TRANSPORTATION PROBLEM – Formulation –

Optimal solution, unbalanced transportation problem –Degeneracy. Assignment problem –

Formulation – Optimal solution - Variants of Assignment Problem.

Unit II

SEQUENCING – Introduction – Flow –Shop sequencing – n jobs through two machines – n

jobs through three machines – Job shop sequencing – two jobs through ‗m‘ machines.

REPLACEMENT: Introduction – Replacement of items that deteriorate with time – when

money value is not counted and counted – Replacement of items that fail completely, group

replacement.

Unit III

THEORY OF GAMES, Introduction – Minimax (maximin) – Criterion and optimal strategy

– Solution of games with saddle points – Rectangular games without saddle points – 2 X 2

games – dominance principle – m X 2 & 2 X n games -graphical method. WAITING LINES:

Introduction – Single Channel – Poisson arrivals – exponential service times – with infinite

population and finite population models– Multichannel – Poisson arrivals – exponential

service times with infinite population single channel Poisson arrivals.

Unit IV

INVENTORY : Introduction – Single item – Deterministic models – Purchase inventory

models with one price break and multiple price breaks – shortages are not allowed –

Stochastic models – demand may be discrete variable or continuous variable – Instantaneous

production. Instantaneous demand and continuous demand and no set up cost.

SIMULATION: Definition – Types of simulation models – phases of simulation–

applications of simulation – Inventory and Queuing problems – Advantages and

Disadvantages – Simulation Languages.

Supply chain management

Unit I

Introduction: What is supply chain management – Global optimization – managing

uncertainty – Why supply chain management – key issues in supply chain management –

supply chain performance – achieving strategic fit? Logistics Network Configuration:

Introduction – data collection – data aggregation – Transportation rates – mileage estimation

– warehouse costs – warehouse capacities – potential warehouse locations – service level

requirements – future demand – model and data validation – solution techniques – heuristics

and the need for exact algorithm.

Unit II

Supply Chain Integration: Introduction – push, pull and push–pull systems – push – based

supply chains – pull – based supply chain – push-pull supply chain - identifying the

appropriate supply chain strategy – implementing a push-pull strategy – demand – driven –

strategies – the impact of the internet on supply chain strategies – distribution strategies –

direct shipment – cross docking – trans shipment – centralised versus decentralized control –

central versus local facilities.

Unit III

Customer value and supply chain management: Introduction – the dimensions of customer

value – conformance to requirements – product selection – price and brand – value added

services – relationships and experiences – strategic pricing – revenue management –

customer value measures – information technology and customer value.

Unit IV

Decision-support systems for supply chain management: Introduction – the challenges of

modeling – structure of decision support systems – input data – analytical tools – presentation

tools – supply chain decision – support systems.

IV SEMESTER

Managerial Ethics

Unit I:

Ethics in Business Historical perspective, culture and ethics in India, codes and culture.

Economics and the Environment: green business, Ethics and Competition. The ethical code,

social audit. A framework for analysis and action. The sphere of personal ethics:

consequences, rights and duties, virtue and character. Role of objectivity, practicability,

judgement and balancing acts. The individual and the corporation.

Unit II:

Ethical Responsibilities. Ethical responsibilities of economic agents: role obligations,

obligation to shareholder, rights and, obligations to customers, obligations to pay taxes.

Environmental protection. Corporate accountability, Ethical conflicts, concern for the

locality, Attitude to labour. Ethics and Government policies and laws.

Unit III:

Ethics in Functions. Ethical responsibilities of organizations Management Studies leader:

power, leadership. Obstacles to ethical conduct. Pressures for conformity. Evaluation and

rewards. Job pressures and issues. Organizational change. Ethics in use of Information

technology. Intellectual Property Rights. Ethics in Marketing. Ethics of advertising and

sponsorship. Freedom Vs State Control. Acquisitions and Mergers, Multinational decision

making: Reconciling International norms.

Project Management Unit I

Introduction to Project Management: Definition, functions, evolution of Project Management,

classification of projects, Project management in different environments. The Project

Management Systems, Methodologies & Systems Development Cycle: Systems approach,

systems analysis, systems development, project feasibility, project life cycle, project

appraisal, project contracting, the phases of system development life cycle.

Unit II

Project Feasibility Study: Developing a project plan, market and technical analysis, financial

analysis evaluation of project proposals, risk analysis, sensitivity analysis, and social cost

benefit analysis. Project Planning: Planning fundamentals, project master plan, work

breakdown structure & other tools of project planning, work packages project organization

structures & responsibilities, responsibility matrix.

Unit III

PERT, CPM, Resource allocation: Tools & techniques for scheduling development, crashing

of networks, time-cost relationship, and resource leveling multiple project scheduling. Cost

Estimating Budgeting : Cost estimating process elements of budgeting, project cost

accounting &management information systems, cost schedules & forecasts. Managing Risks

in Projects: Risk concept & identification, risk assessment, risk priority, risk response

planning, risk management methods.

Unit IV

Project Control: Information monitoring, internal & external project control, cost accounting

systems for project control, control process, performance analysis, variance limits, and issues

in project control. Project Management Information System: Computer based tools, features

of PMIS, using project management software, (MS Projects) Project Evaluation, Reporting &

Termination: Project reviews & reporting, closing the contract.

Electives

Finance

Working Capital Management

Unit I:

Nature and Financial of Working Capital. Nature of Working Capital, Trade-off between

Profitability and Risk, Determinants of Working Capital. Factoring as a Sources Finance.

Forecasting Working Capital requirements. Sources of financing Working Capital. Factoring

as a source of finance. Bank credit and working capital Finance. Approaches to determine

Financing Mix. Working Capital Leverage. Cases and Practical Problems.

Unit II:

Current Assets Management. Cash Management, Inventory Management, Receivables

Management. Cases and Practical Problems.

Unit III:

Analysis a Tools and New Development. Operating Cycle, Ratio Analysis, Funds flow

Analysis and Cash -Flow Statement as tools of Working Capital Management. Recent

changes and new developments. Practical Problems.

Financial Derivatives

Unit I:

Definition of Derivative Securities- Brief history of derivatives, Evolution of Commodity,

Currency, Stocks and Interest Rate Derivatives, Structure of derivative markets, forwards,

futures, options, swaps etc.Examples of more sophisticated derivatives: barrier options,

compound options, options on futures, swaptions, Underlying assets: equities, currencies,

commodities and interest rates. Reasons for trading: risk management, speculation and

arbitrage.

Unit II:

Market Characteristics- Futures and Options contract specifications, underlying asset,

contract size, and delivery specifications. Marking to market using margin accounts.

Familiarizing with market quotes. Trading Strategies involving Options and Futures. Interest

rate derivatives,

Contractual specification: floating and fixed rate. Valuation of interest rate derivatives.

Derivatives Pricing Theory- Option Pricing: Black-Scholes formula for option pricing:

derivation and properties. Volatility: estimated vs. implied, options on dividend-paying

assets, warrants and convertibles. Binomial models for option prices: definitions and

terminology.

Unit III:

Continuous-Time Models. Futures Pricing: Pricing by arbitrage: relationship between futures

and spot price (cost of carry and reverse cost of carry), difference between futures and

forward price, futures on dividend-paying assets. Risk Analysis and Management- Risk

Measurement and Management Framework, Option's delta, gamma, Vega, theta, rho.

Hedging with futures. Derivatives Disclosure: Accounting Issues in Derivatives. Options and

Futures Applications in India- Structure of Indian stock markets and the operational

efficiency of options and futures, determination of the fair value of futures and options prices,

Interactions between spot equity trading and trading in derivatives.

Marketing

Consumer Behavior and Market Research

Unit I

Identifying and classifying customers, buying behavior, attitude of consumer, consumer

perception. Factors influencing buying behavior; Reference groups, opinion leaders, social

influences. Consumer behavior process; Understanding consumer motivation, personality and

self concept, learning, memory.

Unit II

Research concepts; exploratory , descriptive and conclusive research. The marketing decision

making process and the need of different types of research. Types of marketing problems and

type of marketing research activity. Sources of data; use and appraisal of existing

information.

Unit III

Information from respondents, sampling design, scaling techniques and questionnaire design,

interviewing, mail surveys. Information from experiment, experimental design for marketing,

Motivational research, Advertising research, Analysis and reporting. Module III: Marketing

Information Systems, Structure and design, its role in planning and control; the place of

marketing research.

Rural Marketing Unit I

The objective of the course is to provide conceptual understanding on the Rural Marketing

with special reference to Indian context and develop skills required tor planning of Rural

Products. Rural Marketing : Characteristics and Dimensions of Rural Markets - Rural Market

Profile - Rural Market in India - Size and Scope - Environment and Emerging Profile of

Rural Markets in India - Constraints in Rural Marketing and strategy to overcome the

constraints.

Unit II

Rural Market Behavior ~ Rural consumer dimensions - Rural Demand Dimension - Tapping

the Rural Markets - Rural Market Segmentation - Basis and Strategies - Consumer Behavior

in Rural Markets - Approach to Rural Markets of India - Marketing Research. Marketing Mix

for Rural Marketing - Product Planning for Rural Products - Pricing Methods and Strategies

for Products of Rural Markets Product Management in Rural Markets.

Unit III

Channels of Distribution : Distribution pattern and methods in rural markets - Special

characteristics of rural channels - Channel management in rural markets - Managing physical

distribution in rural markets - Storage, warehousing and transportation. Marketing

Communication in Rural Markets : Promotion as a component in marketing communication -

Advertising and sales promotion for rural markets - Major challenges in Media planning -

Sales force management in rural markets - Selecting the Media Mix - Evaluation of

promotional activities.

Retail management

Unit I

Introduction to Retail marketing – retail environment – the growing importance of retail

industry. Consumer behavior in the retail context - buying decision process – its implication

for retail management.

Unit II

Store lay out – design – Merchandising – private brands – national brands – merchandising

buying and handling Retail Marketing Mix – 4 Ps – Merchandise Management – Negotiating

Purchase.

Unit III

Consumerism and ethics in retailing – international retail structures – future of

retailing

Human Resource Management

Industrial Relations and Labor Laws

Unit I:

Introduction of industrial relation and a systematic view of personnel. Labour Relations.

Introduction to Indian Trade Unionism. Industrial relations and conflict in industries.

Introduction of Labour Regulation Act, Factories Act, Trade Union Act, and Safety Act.

Unit II:

Role of Industrial Legislation. Introduction of Industrial Dispute Act. Different jurisdiction of

Labour Court. Issues in recognition of unions. Tribunal and national tribunal. Strategies for

resolving Industrial Conflict, Collective bargaining. Works committee and joint consultative

committee, Negotiation process.

Unit III:

Influence of Government regulations. Third party intervention in industrial disputes. Rules of

grievances. Discipline in Industry. Contribution of tripartite bodies. Labour Welfare

Participative Management. Workman‘s Compensation Act. Productivity in Industry. Healthy

industrial relations and economic development.

Knowledge Management

Unit I Introduction to Knowledge Management: Definition, evolution, need, drivers, scope, approaches in

Organizations, strategies in organizations, components and functions, understanding knowledge - difference between data, information and knowledge, various types of knowledge viz. tacit and

explicit, consequences of knowledge types on managing knowledge; factors Influencing KM, ,

knowledge sources, and documentation. Learning organization: Concept. five components of learning organization, Process of building Learning Organization, Importance in current scenario .

Unit II Essentials Of Knowledge Management, knowledge creation process, knowledge management

techniques, Knowledge creation process, systems and tools, organizational knowledge management:

architecture and implementation strategies, building the knowledge corporation and implementing

knowledge management in organization. Designing Strategy that encompasses a Knowledge Advantage, Knowledge management and culture.

Unit III

Knowledge management system life cycle, managing knowledge workers, - knowledge audit,

and knowledge management practices in organizations . KM: the Indian experience :

Discussion of Organization experimenting with KM & Problems Indian organization face

with respect to KM Futuristic KM: Knowledge Engineering, Theory of Computation, Data

Structure.

Compensation Management

Unit I

Job Evaluation: Introduction and basic concept, Methods; Labour Market : Concept, Broad

Types of Labour Market ; National Wage Policy : Objectives, Concepts; Wage boards and

Pay Commissions, Laws related to wade administration in brief .ompensation- Concept,

Wage concepts, Wage theories , objectives, nature of compensation, types of compensations,

compensation responsibilities, Compensations Philosophies, compensation approaches,

decision about compensation, Role, Economic and Behavioural issues . Managing

Compensation:

Unit II

Corporate Policy: Wage Determination, Pay Grade, and understanding inter and intra-

industry compensation differentials: Concept of Internal Equity, External Equity: Wage

Surveys, Designing pay structure and administrating compensation package; understanding

different components of compensation package like fringe benefits, incentives and retirement

plans; Profit Sharing plans, Stock Options, ESOPs, and pay for performance plans. Dearness

Allowance : Computation of CPI – Exercise; Pay Incentives – Concept; different kinds of

wage incentives plans and their application ; Pay for performance, competency based pay ;

Bonus : Profit Bonus, Evolution of the Concept, Method of Determining Bonus;

Unit III

Fringe Benefits: Underlying Principles, Different Kinds of Fringe Benefits . Concept of

human capital and its implications for compensating human resources, compensation of

special group: Corporate Directors, Chief Executives, Senior Managers; components of

executive compensation package; compensation of professionals and knowledge workers,

R&D staff, sales compensation plan, international compensation. Calculation of Income Tax

implications while calculating the income of an individual - Cost to the Company - Valuation

of Perquisites - Taxability of various components of salary and wages; Fixation of Tax

Liability - Tax deduction at source - Deductions and Tax Rebates to be considered while

deciding tax deducted at source - Tax Deduction Certificates.

Information technology

Business Intelligence and Data Mining Unit-I

Data Warehousing: Introduction and General Principle, On-line Transaction Processing

(OLTP), Data Warehouse (DW) Architecture Fundamentals, Data Mart, Approaches to

Architecture, Top-down, Centralized, Bottom-up, Architected

Data Warehouse Process: Technical and Business Meta Data, Meta Data Process, Data

Warehouse Design, Star and Snowflake Schemas, Online Analytical Processing (OLAP)

Architecture, Multidimensional Database (MDD), Data Cubes, ROLAP Data Model,

MOLAP Data Model, Logical Models for Multidimensional Information, Data Warehouse

and Business Strategy

Unit-II

Data Mining (DM): Fundamental Concepts, Architectural Aspects of Data Mining, Data

Mining Techniques, Data Mining Issues and Challenges.

Data Mining and Business Analytics: Data Mining Process and Methodology, SAS SEMMA

(Sample, Explore, Modify, Model Assess) Process and Methodology for Data Mining, Data

Mining for Process Improvement, Data Mining as a Research Tool, Data Mining for

Marketing, Data Mining for Customer Relationship Management,

Association Rules: Introduction and Overview, Discovering Association Rules, A Priori

Algorithm, Partition Algorithm, Incremental Algorithm, Border Algorithm, Association

Rules with item Constraints

Unit-III

Classification and Clustering: Introduction, Clustering Paradigms, Partitioning Algorithm, K-

means Clustering Algorithm, Hierarchical Clustering, Fuzzy c-means Algorithm, Categorical

Clustering Algorithm

Data Mining methods, tools and techniques: Regression, decision trees, neural networks,

clustering, market basket analysis, association rules, fuzzy inference systems, genetic

algorithms, and rough sets.

Advanced Mining Techniques: Web Mining (Web content Mining, Web usage Mining, Web

Structure Mining) and Mining for e-Business, Text Mining, etc.

DW and DM Applications: Business Intelligence, Customer Relationship Management with

Case Studies.

IT Strategy and E-business

Unit-I

Introduction of IT Strategy: Definition of IT Strategy, What is IT Alignment?, Causes of

misalignment, IT Strategy process, Forces that Shape Business Strategy, Analyzing the

Impact of IT on Strategic Decision Making, IT Evolution and its Implications for Business

(Business—IT Alignment)

Building the Networked Economy: Value Chain and Value Creation: The Notion of Value

and Value Creation is Examined in Relation to Value Chains and Business Processes.

E-business: Electronic Business, Electronic Commerce, Electronic Commerce Models, Types

of Electronic Commerce, Value Chains in Electronic Commerce, E-Commerce in India.

Unit-II

E-Business: e-businessArchitecture, Infrastructure, e-Business Design, e-Business Models

E-Strategy: Overview, Strategic Methods for developing E – commerce. Business Models &

Revenue Models over Internet, Emerging Trends in e-Business, e- Governance, Digital

Commerce, Mobile Commerce, Strategies for Business over Web, Internet based Business

Models.

Unit-III

IT Strategy and E-Business: Strategic impact of IT on E-business,

Managing IT Infrastructure for E- Business: IT Infrastructure and Strategic Alignment,

Strategies for Managing Diverse IT Infrastructures, Managing IT Outsourcing: Strategies for

Managing Outsourced Operations

Challenges and Opportunities in Assessing IT Payoff

Information Systems Audit

Unit-I

Introduction: Introduction to IS Audit ,Objectives, Need for control and audit of computers,

Effects of computers on internal controls, Effects of computer on auditing, foundations of

information systems auditing Conventional Auditing versus IS Audit, Responsibilities of IS

Auditor, Information System Audit and Control Association .

Framework of IS Audit: Information Systems Control Objectives, CobiT, ISACA, Indian

Standards in IS Auditing, Steps in IS Audit, Internal control and IS Audit: Control, control

framework IS control procedure.

Unit-II

Data Resource and Security Management Controls: Functions of DA and DBA, Data

Repository Systems, Control over the DA and DBA, Conducting a Security Program, Major

security Threats and remedial measures, Controls of last resort.

Operations Management and Quality assurance Controls: Computer Operations, Network

operations, data preparation and entry, Production control, File library, Management of

outsourced operations. QA functions, organizations considerations.

Unit-III

The Application Control Framework: Boundary Controls: Cryptographic controls, Access

controls and audit, Personal identification numbers, digital signatures, plastic cards, audit trail

controls. Input controls, Communication Controls,

Information security and Risk management: Information security Ethics and legal issues,

Risk Business risk, audit risk, security risk, continuity risk ,Risk Strategies, Risk

Identification, Risk

Audit Software: Generalized audit software, industry specific audit software, high level

languages, utility software, expert systems, neural network software, specialized audit

software, control of audit software

Production & operation Management

PRODUCTION PLANNING AND CONTROL

Unit I

Objectives and benefits of planning and control-Functions of production control-Types of

production-job- batch and continuous-Product development and design-Marketing aspect -

Functional aspects-Operational aspect-Durability and dependability aspect aesthetic aspect.

Profit consideration-Standardization, Simplification & specialization- Break even analysis-

Economics of a new design.

Unit II

Method study, basic procedure-Selection-Recording of process - Critical analysis,

Development - Implementation - Micro motion and memo motion study – work measurement

- Techniques of work measurement - Time study - Production study - Work sampling -

Synthesis from standard data - Predetermined motion time standards.

Unit III

Product planning-Extending the original product information-Value analysis-Problems in

lack of product planning-Process planning and routing-Pre requisite information needed for

process planning-Steps in process planning-Quantity determination in batch production-

Machine capacity, balancing-Analysis of process capabilities in a multi product system.

Unit IV

Production Control Systems-Loading and scheduling-Master Scheduling-Scheduling rules-

Gantt charts-Perpetual loading-Basic scheduling problems - Line of balance – Flow

production scheduling-Batch production scheduling-Product sequencing – Production

Control systems-Periodic batch control-Material requirement planning kanban – Dispatching-

Progress reporting and expediting-Manufacturing lead time-Techniques for aligning

completion times and due dates.

Logistics Management

Unit I

Definition, concept, customer satisfaction, customer‘s Value Customer value creation

Organizing Logistics function Management of information in logistics functions

Measurement of performance of logistics Functions &functionaries Marketing & Logistics

Mix Marketing of logistics service-client identification, Market survey, customer care

services.

Unit II

Development of transport through ages- Necessity of transport in industries and society In

general-types of transport available for carrying: passengers only (b) livestock only (c) Goods

only- (refrigerated/specialized vehicles)-what are the basic differences between these three

types of transports Transport and country‘s economy-transport and Pollution-transport and

legal aspect-transport and Energy consumption. Rail transport-history-all India network-types

of Goods train-Types of wagons vis-à-vis types of Goods carriage Procedure of booking

goods-papers used-freights and freight structure-release of goods at destination

Unit III

Insurance of goods in transit-insurance premium- Joint inspection-transshipment What is

Break-bulk and what are containers? Size-carrying capacity-utility-Concor-CFS and ICDs-

Its advantages-locations-working system-container Yard and container handling equipments.

Third Party Alliance, Activity based Costing & Logistics, Operations Research & Logistics

Decision making. The place of Logistics Management-present & future, Case Studies

Multimodal Transport System-Modal Characteristics Overview, Containerization of transport

systems, Phenomenon of Multimodalism, Multimodalism in India, Legal implications of

multimodal transport

Unit IV

Warehousing-need for knowledge-location of warehouse, Classes of warehouse, Designing of

a warehouse, size of a warehouse, Functions & operations of a warehouse-

consolidation,Breakbulk, Cross docking , Mixing, Assembly- Competitive advantage,

production support warehouse- ERP Definition of Third Party Logistics-Ingredients of

Logistics Partnership- 4PL service providers-Outsourcing-Risks of Outsourcing and risk

management, Relationship Management.

Services Operations Management

Unit I

Importance and role of Services -Nature of services -Service classification Service Package

Service Strategy -Internet strategies - Environmental strategies. New Service Development -

Designing the Service delivery system: Service Blue-printing - Managing Service Experience

- Front-office Back-office Interface - Service scape – Implication for Service Design.

Unit II

Service Quality- SERVQUAL, -Gap Model -Complaint management - Walk-through Audit -

Service Recovery - Service Guarantees - Service Encounter. Service operational planning and

control -Process Analysis - Process Simulation -Service Facility Location -Capacity

Management in Services – Queuing models - Waiting Lines – Simulation - Yield

management.

Unit III

Inventory Management in Services – Retail Discounting Model - Newsvendor Model -

Vehicle Routing and Scheduling -Productivity and Performance measurement - Data

Envelopment Analysis (DEA) -Scoring System – Method for customer selection.